11+ Ideas to Help You Find the Perfect Niche for Your Blog

Last Updated on

January 31, 2023

Choosing the right niche for your blog can be a challenge, especially if you're just getting started. But it doesn't have to be overwhelming.

Here are 11+ ideas to help you find inspiration and zero in on the perfect niche for your unique voice and perspective.

Whether you want to blog about fashion, food, travel, or something else entirely, these tips will help you get started. Get ready to find your niche.

What Makes a blog profitable?

Earning money from a blog starts with bringing in website traffic. After all, you need people to come to the website to draw in advertisers or affiliate sales. 

Once you get people to your site (using SEO or paid acquisition channels), you can generate revenue through ads and other monetisation methods.

This is much like the phenomenon of celebrities rising to fame before creating product endorsements that bring them wealth. This is the same concept but on a lower scale.

Here are the popular ways of making money with your blog:

1. Affiliate links

As of 2023, the affiliate marketing industry is worth $17 billion. Needless to say, it's a very profitable industry to be in. That said, it's not easy.

It requires a lot of hard work and plugging the right products at the right time. If you don't have a strategy and the right links, you won't make any money.

Make sure to research your target audience so that you can choose the most suitable products for your followers.

With strategic placement of these links, you'll see your affiliate income start growing within 6-12 months; but it requires clever link building strategies.

2. Sponsored content

If you attract a decent number of visitors every month, chances are you may receive offers from brands wanting to partner with you.

It generally means that a brand or advertiser will pay you to create and post content related to the brand, such as a blog post, article, or review.

You don't have to have millions of followers to land these sponsored partnerships – as long as you have an engaged audience and relevant product offerings.

Some bloggers have been able to turn sponsored content into a full-time gig, while others use it as supplemental income.

3. Advertising

Making money from your blog through ads like Google Adsense can be a great way to supplement your income, but it's not always as simple as it sounds.

While there are tons of platforms you can use to monetise your blog, you won't make a profit if your blog isn't getting enough traffic.

If your blog has plenty of returning and new readers, then signing up to earn recurring revenue by displaying adverts on your website could prove to be a beneficial move — just don't expect overnight riches.

Before you get started

Don't make the mistake of choosing something just because it's profitable — if you don't find it enjoyable to write about, the chances of you actually succeeding are slim.

There has to be a sweet spot between profit and fulfilment (the ability to sustainably and consistently write about the topic).

For example, If you are only focused on finding what you personally enjoy, but it makes no business sense, then you're going to be left with an expensive hobby and no profit.

For this reason, it’s important to choose a blog niche that has a decent Total Addressable Market (TAM). To figure this out, I recommend using tools like Ahrefs, Google Keyword Planner, and other tools to search for traffic volumes for your topical keywords.

It's also helpful to pick a topic that’s in-demand and evergreen so you don't have to constantly chase trends.

Without further ado, let's dive into some real niche ideas for your blog.

11+ niche ideas just for you

1. Education — "study hacks"

Study Hacks AHREFs Search Volume

With the rise of online study prep, "study hacks" are becoming increasingly popular among those searching for the best way to get top grades.

For the savvy blogger, this presents an exciting opportunity to create engaging and informative content around the subject.

Not only is there plenty of material to draw from, but many would-be students are likely eager for knowledge about techniques and tips to make studying easier and more effective — with top students willing to pay for products or services that will help give them a competitive edge.

With a careful approach and insight into what people want to learn about study hacks, a blog on this niche can offer great value and attract readers — making it a really attractive proposition for bloggers.

2. Travel — "digital nomad tips"

Digital Nomad Tips AHREFs Search Volume

Living abroad can be both amazing and challenging. From cultural differences, language barriers, different climates and standards of living to the costs associated with being an expat, there is a lot to consider before moving your life overseas.

As more people than ever travel the world searching for experiences that broaden their horizons, bloggers have an incredible opportunity to document their stories and offer useful tips for others looking to follow in their footsteps.

Whether you're a digital nomad who plans to stay close to home or someone jet-setting around the globe, a wise traveller is always prepared.

Thankfully, bloggers are on hand with great advice so aspiring digital nomads can not just survive but thrive in any destination they choose.

3.  Parenting — "toddler food"

Toddler Food AHREFs Search Volume

If you’re a parent who, let’s face it, knows all the tips and tricks of toddler food - that is to say, how to make quick but healthy meals quickly, then this might just be the perfect niche for you.

Toddler food is a niche that's just now starting to get more competitive, but if you know how to play the SEO game, then this is a golden opportunity waiting to be taken advantage of.

It's an ideal niche for bloggers who have experience raising or caring for toddlers.

This type of content does well on social media, too and by building a loyal following, you can create multiple avenues for income from readers who truly appreciate your work.

4.  Relationships — "navigating divorce"

Navigating Divorce AHREFs Search Volume

Divorce has become increasingly common, especially over the past few decades. Unfortunately, couples in this difficult situation don't always have a friendly voice they can turn to.

Divorce blogs provide a valuable platform for individuals who are seeking support and emotional validation.

From stories of personal triumphs after divorce to informative articles on the legalities involved in filing, there’s plenty of unique content for people in this niche to write about.

Not only does this make the divorce blog niche popular amongst readers, but it also allows for a space for understanding and compassion.

It can also be quite a profitable niche, as you're the gateway between relationship coaches, lawyers, and relationship apps. 

Whatever your approach is, this can be a great opportunity for bloggers who have knowledge of this complicated and sensitive subject.

5.  Pets — "pet wellness" and "pet parenting"

Pet Wellness AHREFs Search Volume

Being a pet lover myself, pet wellness and parenting is a great niche for bloggers as more pet owners are focusing on the health and wellbeing of their furry (or not furry) friends.

With an increase in search demand over the years, this niche offers great opportunities for pet bloggers to pursue.

Whether they want tips on training techniques or wholesome recipes, pet wellness and parenting blogs can offer pet parents valuable advice.

6.  Home — "organization hacks"

Organization Hacks AHREFs Search Volume

With so many people looking to make their lives simpler, organization hacks and home de-clutter blogs have become increasingly popular.

Whether it’s suggesting innovative shelving systems or discussing how to utilize specific products like shoe holders and pocket organizers, there are tons of opportunities to provide readers with helpful tips while also offering affiliate links to fantastic partners.

Furthermore, the rise of minimalism has created an avid audience that seeks creative tactics to declutter their homes.

By providing detailed tricks and hacks on organization, bloggers can use this niche as a way to possibly monetize their blog through collaboration with big-name lifestyle brands.

7.  Lifestyle — "tiny home blog"

Tiny Home Blog AHREFs Search Volume

Tiny homes are SO trendy right now, with more people looking to downsize or save money on rent.

This offers a new area of expertise and interest for many bloggers who are looking to share their knowledge and help others along the way.

From maximizing storage to redecorating without breaking the bank, there is plenty of room for exploration in this area.

Not only can blogging about tiny home hacks be entertaining, but it’s also inspiring for those who are wanting to join the trend but don't know where to start (enter revenue partnerships).

8.  Relationships — "wedding planning"

Wedding Planning Blog AHREFs Search Volume

Planning a wedding can be such a thrilling and joyous time, but also one that brings plenty of challenges.

To help make sense of all the details, many couples turn to experienced bloggers to get ideas, tips and advice to help guide them through the process.

From brainstorming colour and décor palettes to organizing seating arrangements and managing budgets, experienced bloggers provide invaluable resources for making important decisions along the way that will give any couple fond memories on their big day.

Blogging in this space can prove to be quite profitable. By becoming referral partners for photographers, videographers and venues or sealing brand deals, bloggers can count on a steady stream of income from these activities.

9.  Birth and Pregnancy — "doula"

Doula AHREFs Search Volume

The concept of doulas is taking off in an incredible way, with many countries recognizing the valuable role this profession plays in helping women through pregnancy and birth.

By blogging on the doula niche, you can become part of an ever-growing community of health professionals and help spread a deeper understanding of their unique services.

There are also fantastic opportunities to partner with professional doulas from around the world, create online courses, and much more — setting your blog up for long-term growth.

10.  Hobbies — "ghost hunting"

Ghost Hunting AHREFs Search Volume


With the rise of streaming services and documentaries on spooky topics such as ghosts, there's no doubt that ghost hunting has become quite popular as of late.

And, you know what they say — if you can't beat 'em, join 'em! That's right; ghost hunting can be a serious niche for bloggers to consider, especially given that many people in the United States are searching for information and experiences related to the paranormal.

Not only could this lead to some interesting blog posts being made, but it could also lead to some really lucrative deals with different products or services. Products like paranormal detection technology are expensive and in high demand, so this may be the niche for you if you're into ghost hunting.

11.  Hobbies — "foiling"

Foiling AHREFs Search Volume

Foiling isn't just a great way to catch waves without having to stand on a board. It's an incredibly popular niche because it takes us closer to surfing than ever before.

Imagine being able to fly above the water and enjoy cruising speed, higher jumps, and longer rides — it totally revolutionises the way we experience the ocean.

People are attracted to this kind of thrill, plus there's also something about knowing that you're taking part in an increasingly popular sport that adds to its appeal.

For bloggers looking for a new and exciting niche, one focused on foiling could be extremely profitable, as affiliated products are expensive in general.

12.  Hobbies — "padel tennis"

Padel Tennis AHREFs Search Volume

Another amazing opportunity right here — just look at that trendline. Padel tennis has taken off in recent years, and it is easy to see why.

This game is a cross between tennis and squash, meaning that it offers the best of both worlds. Not only is the game incredibly fun, but its rules are easy to learn so that anyone can play.

With a much lower barrier to entry than other similar sports, it’s no surprise that this niche has gained such huge popularity. If I weren't a digital marketing consultant, I would definitely consider starting a blogging business for both padel tennis and foiling

What niche blog idea did you decide on?

By now, you should have the confidence and clarity to pick a blog niche that excites you. Whether it’s wedding planning, ghost hunting, foiling or padel tennis — there’s no shortage of profitable niches out there waiting for bloggers to explore.

All you need is passion and consistency. With these two ingredients, you can succeed in creating a blog that not only entertains but also helps you monetize and make an income. So, go out there and get started — the world is waiting for it.

Hi, I'm Josiah Roche


Josiah is a multi-award-winning digital marketing consultant and former journalist for the Australia Times. He now writes for JRR Marketing, helping startups and Fortune 500s use PPC Management to market their businesses online and generate sustainable, predictable growth.