41 B2B Marketing Statistics: Key Insights for 2024


B2B marketing statistics are crucial for businesses looking to succeed in today’s digital landscape.

Did you know that 84% of B2B businesses already use advanced analytics tools to manage content?

Whether you’re a seasoned marketer or just starting, understanding B2B marketing statistics can help you make informed decisions about your marketing strategy.

A wealth of data, from conversion rates to mobile advertising spending, is available to help you optimize your approach.

Key Statistics B2B Marketing Statistics
  • The B2B E-commerce market is projected to attain a value of $47,772.6 billion by 2030
  • 93% of B2B businesses find LinkedIn the most effective for content distribution
  • Email marketing has a conversion rate of 2.4% for B2Bs and 2.8% for B2Cs
  • 74% of B2B marketers set goals, but only 3% always achieve them
  • B2B emails have an average open rate of 15.1%
  • 95% of B2B companies use social media

1. The B2B E-commerce market is projected to attain a value of $47,772.6 billion by 2030, with an estimated annual growth rate of 11.8% from 2021 to 2030.

(Source: YourStory)

The increasing adoption of digital technologies, such as cloud computing, artificial intelligence, and big data analytics, drives this growth.

These technologies have enabled businesses to streamline their operations, reduce costs, and improve the efficiency of their supply chains.

Moreover, the COVID-19 pandemic has accelerated the adoption of digital technologies in the B2B E-commerce market.

With lockdowns and social distancing measures in place, businesses have had to rely more on digital channels to reach their customers.

As a result, businesses that invest in B2B E-commerce are likely to reap significant benefits in the coming years. They expect increased sales, improved customer satisfaction, and reduced costs.

2. 84% of B2B businesses already use advanced analytics tools to manage content.

(Source: CMI)

When it comes to managing content, B2B businesses have been quick to adopt advanced analytics tools.

Advanced analytics tools give businesses valuable insights into their content performance, allowing them to make informed decisions about their marketing strategies.

The most commonly used analytics tools include Google Analytics, Adobe Analytics, and IBM Analytics.

These tools allow businesses to track key metrics such as website traffic, engagement, and conversion rates.

By analyzing this data, businesses can identify areas for improvement and optimize their content accordingly.

3. By 2024, mobile advertising spending is projected to reach nearly $402 billion.

(Source: Marketing Dive)

Mobile advertising has become crucial to any successful B2B marketing strategy.

The U.S. leads the world in mobile ad spending, with an annual spend of over $150 billion.

China is the second-largest market for mobile advertising, with an annual spend of nearly $115 billion.

U.S. marketers report allocating 19% of their marketing budgets to mobile advertising.

This shows that businesses are recognizing the value of mobile advertising in reaching their target audience.

Mobile advertising offers several benefits to B2B marketers.

Firstly, it provides a more personalized and targeted approach to reach potential customers.

With the help of data analytics, businesses can target their ads to specific demographics, interests, and behaviors.

This ensures that the right people see the ads, increasing the chances of conversion.

Secondly, mobile advertising offers a cost-effective way to reach a large audience.

Mobile advertising is much more affordable than traditional advertising methods such as TV and print ads.

This allows businesses of all sizes to reach their target audience without breaking the bank.

4. 93% of B2B businesses find LinkedIn the most effective for content distribution, and 50% of B2B search queries are made on smartphones.

(Source: Linkedin)

LinkedIn is the platform you should focus on if you’re looking to distribute content for your B2B business.

It is a professional social networking site specifically designed for businesses and professionals.

LinkedIn allows businesses to connect with potential clients, partners, and employees.

Moreover, LinkedIn is mobile-friendly.

This means that if you want your content to reach a wider audience, you need to make sure it is mobile-friendly.

LinkedIn allows you to optimize your content for mobile devices, which means that your content will be accessible to a larger audience.

5. 96% of B2B content marketers utilize LinkedIn

(Source: Hootsuite)

B2B content marketers widely use LinkedIn as a social media platform to distribute their content.

LinkedIn offers a range of features that make it an ideal platform for B2B content marketing.

For instance, LinkedIn allows marketers to create and publish long-form content, including articles and posts.

This enables marketers to share valuable insights and establish themselves as thought leaders in their respective industries.

In addition, LinkedIn provides a range of targeting options that allow B2B marketers to reach their ideal audience.

Marketers can target their content based on job title, industry, company size, and location.

This ensures that their content is seen by the right people, which can increase engagement and conversions.

6. 92% of B2B organizations have an account-based marketing program.

(Source: Salesforce)

Account-based marketing (ABM) is a targeted marketing strategy that identifies and engages specific accounts or companies.

ABM is a highly personalized approach that allows businesses to tailor their marketing efforts to specific accounts or companies.

This approach can help businesses build stronger relationships with customers and prospects and drive more revenue.

One of the main benefits of ABM is that it allows businesses to focus their marketing efforts on the accounts that are most likely to convert.

By targeting specific accounts, businesses can ensure their marketing messages are highly relevant and personalized, increasing the chances of converting those accounts into customers.

Another benefit of ABM is that it can help businesses to improve their overall marketing ROI.

By focusing their marketing efforts on specific accounts, businesses can reduce their marketing spend and increase the effectiveness of their campaigns.

7. Digital marketing is the primary area of marketing spending for 56% of B2B marketers.

(Source: SmartInsights)

Digital marketing encompasses various tactics, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, email marketing, and content marketing.

With the rise of social media and mobile devices, B2B marketers increasingly turn to digital channels to reach their target audience.

One of digital marketing’s biggest advantages is its ability to track and measure results.

B2B marketers can use analytics tools to monitor the performance of their campaigns in real-time and make adjustments as needed.

This allows them to optimize their marketing efforts and achieve better results.

8. 69% of successful B2B marketers have a documented content strategy.

(Source: CMI)

To succeed in B2B marketing, you need a documented content strategy.

A documented content strategy ensures you create content that aligns with your business objectives and target audience.

It also provides a clear roadmap for your content creation process, enabling you to measure the effectiveness of your content marketing efforts and make data-driven decisions.

You must set clear goals and objectives to create a successful content strategy.

This could include increasing website traffic, generating leads, or building brand awareness.

Once you have your goals, you can develop a plan for creating and distributing your content.

Your content strategy should include details about your target audience, the types of content you plan to create, and the channels you will use to distribute your content.

It would be best if you also defined the metrics you will use to measure the success of your content marketing efforts.

9. 35% of content marketers consider online communities the best promotion tool.

(Source: Databox)

Online communities provide a platform for businesses to connect with their target audience and build relationships with potential customers.

By actively participating in these communities, businesses can establish themselves as thought leaders and gain credibility in their industry.

In addition to promoting content, online communities provide valuable insights into the target audience’s needs and preferences.

This can help businesses tailor their content and marketing strategies to meet their customers’ needs better.

10. LinkedIn is used by 94% of B2B marketers for content distribution, and millennials account for over 50% of B2B professionals.

(Source: LinkedIn Business)

LinkedIn is not just for older professionals. As of January 2023, 60% of global users were 25-34, representing younger millennials.

This means that many B2B professionals are millennials who prefer social media in their professional lives.

Therefore, if you’re targeting B2B professionals, you must have a LinkedIn presence.

11. Content marketing skills are highly valued because consumers are better at evading traditional advertising.

(Source: ClearVoice)

Consumers have become more adept at avoiding traditional advertising in today’s digital age.

They no longer want to be bombarded with ads that interrupt their online experience.

Instead, they prefer informative, entertaining, and relevant content to their interests. This is where content marketing comes in.

Content marketing is a strategic approach to creating and distributing valuable, relevant, consistent content to attract and retain a clearly defined audience.

It involves creating content that is not explicitly promotional but intended to educate, inform, or entertain the target audience.

As consumers become more savvy, content marketing skills have become highly valued in the B2B marketing world.

According to a survey by the Content Marketing Institute, 91% of B2B marketers use content marketing to reach customers. Also, 86% consider it a key strategy in their overall marketing plan.

The reason is simple: content marketing works. Content marketing can help build trust and establish relationships with potential customers by providing value to the target audience.

It can also help position a company as a thought leader in its industry, leading to increased brand awareness and customer loyalty.

To be successful in content marketing, one must have a variety of skills, including:

  • Writing and editing: Creating high-quality, engaging, and easy-to-read content is crucial in content marketing.
  • SEO: Understanding how to optimize content for search engines is essential to ensuring that it is discoverable by the target audience.
  • Data analytics: Analyzing data and measuring the effectiveness of content marketing efforts is critical in determining what works and what doesn’t.
  • Integration of new technologies: Staying up-to-date with the latest technologies and trends is important in ensuring that content marketing efforts remain relevant and effective.

12. The average person spends only 37 seconds reading an article.

(Source: Social Media Today)

In today’s fast-paced world, people have a limited attention span, especially when reading online content.

To make the most of these 37 seconds, ensure your content is easy to read and understand.

Use short paragraphs, bullet points, and subheadings to break up the text and make it more digestible.

Bold and italicize important points to draw the reader’s attention to key information.

In the world of B2B marketing, where you’re often dealing with busy professionals, it’s even more critical to create concise content that gets straight to the point.

Doing so will increase the chances of your message being heard and remembered.

So, when creating content for your B2B marketing campaigns, remember to keep it concise, engaging, and easy to read.

By doing so, you’ll be able to capture your audience’s attention and deliver your message effectively.

13. Email marketing has a conversion rate of 2.4% for B2Bs and 2.8% for B2Cs, making it an effective channel for driving conversions.

(Source: HubSpot)

Email marketing has been a staple in B2B marketing for years, and for good reason.

It remains one of the most effective channels for driving conversions.

One of the reasons email marketing is so effective is that it allows you to target your audience with personalized messaging.

By segmenting your email list and tailoring your messages to each group, you can deliver relevant and engaging content to your audience.

This increases the likelihood of conversions and helps build customer trust and loyalty.

Another benefit of email marketing is its cost-effectiveness.

Email marketing is relatively low-cost, unlike other channels, such as paid advertising or direct mail. This makes it accessible to businesses of all sizes, from startups to large corporations.

14. Younger users prefer mobile search over desktop, with Gen Z and millennials primarily using mobile search.

(Source: HubSpot)

If you are a B2B marketer, it is important to understand how your target audience prefers to search for information.

80% of Gen Z and 62% of millennials primarily use mobile search.

If your website is not optimized for mobile, you may miss out on potential leads.

In addition, most marketers report that mobile devices were responsible for more than half of their annual traffic.

This highlights the importance of having a mobile-friendly website and ensuring your content is easily accessible on mobile devices.

To optimize your website for mobile search, consider the following tips:

  • Use a responsive design that adjusts to different screen sizes
  • Optimize your website for speed to ensure fast load times on mobile devices
  • Use clear and concise headlines and subheadings to make it easy for users to find the information they need
  • Ensure that your website is easy to navigate on a mobile device, with clear calls-to-action and easy-to-use forms

By understanding how younger users prefer to search for information, you can optimize your B2B marketing strategy to reach your target audience on the channels they prefer.

15. Google accounts for over 95% of the global mobile search market share.

(Source: Statista)

Regarding mobile search engine market share, Google is the undisputed king.

The search giant’s dominance in the mobile search market is not surprising, considering the popularity of its Android operating system and the fact that Google is the default search engine on many mobile devices.

In addition, Google has invested heavily in optimizing its search algorithms for mobile devices, making it easier for users to find what they’re looking for on their smartphones and tablets.

Other search engines, such as Bing, Baidu, and Yandex, hold a small share of the mobile search market, but they are nowhere near as popular as Google.

Bing has only 0.51% of the market share, while Baidu and Yandex hold 0.89% and 1.57%, respectively.

If you’re looking to reach a mobile audience through search advertising, Google is the platform you should focus on.

You can use Google Ads to create campaigns that target specific keywords and demographics.

You can also take advantage of Google’s mobile-specific ad formats, such as mobile app installs and click-to-call ads.

16. Half of B2B marketing teams outsource at least one content marketing activity, with 84% outsourcing content creation as the most common activity.

(Source: CMI)

Content marketing is an essential component of your B2B marketing strategy.

However, creating high-quality content can be time-consuming and resource-intensive.

That is why many B2B marketing teams outsource at least one content marketing activity to external agencies or freelancers.

Outsourcing content creation can have several benefits for B2B marketing teams. It allows them to leverage the expertise of professionals who create high-quality content.

This can help ensure that the content is consistently high-quality, which can help build trust and credibility with your target audience.

However, outsourcing content creation also has its challenges.

Finding the right partner with adequate topic expertise can be challenging for B2B marketers who outsource.

Working with a partner who understands your industry and can create content that resonates with your target audience is important.

17. A 32% of B2B organizations allocate only 5% of their total budget to marketing.

(Source: Statista)

Marketing is an essential component of any successful business strategy.

It is the key driver of sales and revenue and helps businesses reach new customers and expand their reach.

However, many B2B organizations are still not investing enough in marketing despite its importance.

Many businesses are unaware of the benefits of marketing or may not be allocating their resources effectively.

The low level of marketing investment is particularly concerning, given the changing landscape of marketing channels and the rise of digital platforms.

As more customers move online, businesses need to be able to reach them through various digital channels, such as social media, email marketing, and search engine optimization.

B2B organizations must invest more in marketing to succeed in today’s competitive business environment.

They need to develop comprehensive marketing strategies that consider their customers’ changing needs and the evolving landscape of marketing channels.

By doing so, they can improve their brand awareness, generate more leads, and ultimately drive more sales and revenue.

18. 74% of B2B marketers set goals, but only 3% always achieve them.

(Source: CoSchedule)

Setting goals is essential to your success as a B2B marketer. However, achieving those goals can be daunting.

One of the biggest challenges facing B2B marketers is generating leads. Generating high-quality leads is critical to the success of any marketing campaign.

However, it is not easy. According to a recent report, only 22% of businesses are satisfied with their lead-generation efforts.

Another challenge facing B2B marketers is the ability to measure their success.

While setting goals is important, tracking your progress and measuring your success is equally important.

Unfortunately, only 30% of B2B marketers believe they are effective at measuring the ROI of their marketing campaigns.

To overcome these challenges, B2B marketers must create a comprehensive marketing strategy that includes SEO, content marketing, social media, and email marketing.

They must also invest in the right tools and technologies to help them measure their success and generate high-quality leads.

19. 97% of marketing industry respondents globally choose content as a technique and claim it is a component of their marketing strategy.

(Source: SemRush)

B2B buyers are increasingly relying on content to make purchasing decisions.

A Demand Gen Report found that 61% of US B2B buyers will read three to seven pieces of content before speaking with a salesperson.

This means that if you want to reach potential customers, you need a strong content marketing strategy.

But simply creating content is not enough. You must ensure your content is high-quality, valuable, and relevant to your target audience.

This is why 44% of marketers said that improving the quality and value of their content has led to success, according to a report by Semrush.

20. Social media, email, and the company’s blog or website are the top three organic content delivery platforms employed by B2B marketers.

(Source: CMI)

When delivering organic content, B2B marketers rely on three main platforms: social media, email, and the company’s blog or website.

These platforms are preferred because they effectively reach and engage target audiences.

Social media platforms like LinkedIn, Twitter, and Facebook are popular among B2B marketers because they allow for quick and easy dissemination of content to a large audience.

With the right messaging and targeting, social media can drive traffic to a company’s website and generate leads.

Email marketing is another effective way for B2B marketers to deliver content directly to their audience.

By segmenting their email lists and personalizing their messages, B2B marketers can increase engagement and drive conversions.

Finally, the company’s blog or website is a hub for its organic content.

By regularly publishing high-quality content that addresses their target audience’s pain points and needs, B2B marketers can establish thought leadership and build trust with their audience.

21. Most marketers use up to 15 different data sources for reporting.

(Source: Marketing Charts)

In today’s data-driven world, marketers rely on data to measure performance and plan future strategies.

Pooling data from different sources is more accurate than relying solely on Google Analytics.

By using multiple data sources, you can extract valuable insights from your CRM, Facebook Ads dashboard, and revenue figures to create comprehensive marketing reports.

The most valuable marketing data sources include social media engagement, organic web search, above-the-line, below-the-line, and through-the-line campaigns.

By measuring your performance across these channels, you can gain a holistic view of your marketing efforts and identify areas for improvement.

However, managing and analyzing all the data can be challenging with the increasing number of available data sources. That’s why it’s essential to use data analysis methods such as descriptive analytics, inferential analysis, regression analysis, content analysis, and predictive analysis to make sense of the data and extract meaningful insights.

22. B2B decision makers spend over 70% of the purchase cycle engaging with content before contacting vendors.

(Source: Worldwide Business Research)

One way to create engaging content is to focus on your target audience’s pain points and challenges.

Addressing these issues in your content can position your business as a thought leader and trusted advisor.

This can help build trust with potential customers and increase their likelihood of contacting you when they are ready to purchase.

Another important aspect of content marketing is ensuring your content is easily accessible and shareable.

This means creating content in various formats, such as blog posts, videos, infographics, and social media posts.

By making it easy for your audience to consume and share your content, you can increase your reach and attract new potential customers.

23. 38% of US B2B marketers conduct marketing activities in-house, while almost 60% get external help for tasks like keyword research and content writing.

(Source: Gitnux)

Companies take different approaches to execute their B2B marketing strategies.

Whether to conduct marketing activities in-house or outsource them depends on various factors such as budget, expertise, and resources.

In-house marketing teams may better understand the company’s products and services, target audience, and overall marketing strategy.

However, outsourcing marketing tasks may provide access to specialized skills, tools, and technologies to improve marketing campaigns’ effectiveness.

One of the most outsourced marketing tasks is keyword research.

Keyword research is essential for optimizing website content and improving search engine rankings.

External help from SEO experts can provide insights into a business’s most relevant and profitable keywords.

Another commonly outsourced task is content writing.

Content marketing is a crucial aspect of B2B marketing, and consistently producing high-quality content requires much time and effort.

Outsourcing content writing can provide access to professional writers who can create engaging and informative content that resonates with the target audience.

24. B2B emails have an average open rate of 15.1%.

(Source: Influencer Marketing Hub)

Email marketing is a powerful tool for B2B businesses to connect with potential customers and drive conversions.

One of email marketing’s main advantages is its ability to target specific audiences with personalized content.

By segmenting your email list and tailoring your message to each group, you can increase the likelihood of your emails being opened and read.

This can lead to higher engagement rates and, ultimately, more conversions.

To maximize the effectiveness of your B2B email marketing campaigns, it’s important to track and analyze your results.

This can help you identify what’s working and what’s not, allowing you to adjust and improve your campaigns over time.

Some key metrics to track include open, click-through, and conversion rates.

25. 90% of B2B buyers research 2-7 websites before purchasing.

(Source: VML)

It’s no surprise that B2B buyers are conducting thorough research before making a purchase decision.

Optimizing your website for search engines is crucial to ensuring that it is one of the few B2B buyers visit during their research process.

This means creating high-quality content relevant to your target audience and incorporating relevant keywords throughout your website.

A user-friendly website design and ensuring that your website loads quickly can significantly impact its search engine ranking.

Furthermore, it’s important to note that B2B buyers are not just looking for product information during their research process.

They also seek thought leadership content and educational resources to help them make informed decisions.

By creating and sharing valuable content, you can position your company as a trusted authority in your industry, which can lead to increased sales and customer loyalty.

26. 40% of respondents say that B2B buying cycles last only two to three weeks.

(Source: Marketing Charts)

The sales cycle can be long and complex. However, recent statistics show that the B2B buying cycle is getting shorter.

This trend towards shorter buying cycles is likely due to the increasing availability of information and the ease of online research.

With more information at their fingertips, B2B buyers can make more informed decisions in a shorter amount of time.

As a B2B marketer, it’s important to remember this trend when developing your marketing strategy.

You need to be able to provide buyers with the information they are looking for quickly and efficiently.

This could include creating targeted content that addresses specific pain points or questions buyers may have.

In addition, you may want to consider implementing marketing automation tools to streamline your sales process and improve customer experience.

By leveraging the latest technology and strategies, you can stay ahead of the curve and ensure the effectiveness of your B2B marketing efforts.

27. Referrals remain the most effective source of new qualified leads for B2B organizations.

(Source: Referral Rock)

Referrals are the most effective source of new qualified leads for B2B organizations.

According to a study by Social Media Today, 78% of B2B marketers believe that referral programs generate good or excellent leads.

Additionally, 54% of marketers believe that B2B referral programs foster lead generation at a lower cost than other marketing channels.

There are several reasons why referrals are so effective.

First, when a potential customer is referred to your business by someone they know and trust, they are more likely to convert into a paying customer.

This is because they already trust your business based on the recommendation of a friend or colleague.

Second, referrals tend to be higher-quality leads.

This is because the person referring your business has already done some work for you by pre-qualifying the lead.

They have likely spoken to potential customers about your business and determined they fit your products or services well.

Finally, referral programs can be a cost-effective way to generate new leads.

You can tap into a new source of leads without expensive advertising or marketing campaigns by incentivizing your current customers or partners to refer new business to you.

28. 92% of B2B buyers said they were persuaded to buy software after seeing a video about it.

(Source: SpiceWorks)

Video marketing has become increasingly popular in recent years, and for good reason.

Furthermore, incorporating video into your marketing strategies can improve your lead-generation efforts.

90% of video marketers say that video helps them with lead generation.

This is because video content is often more engaging and memorable than other forms, allowing potential customers to understand and remember your product better.

To incorporate video into your B2B marketing strategy, ensure your videos are high-quality and professional-looking.

This will help establish your brand as credible and trustworthy.

Additionally, ensure your videos are short and to the point, as attention spans are often short in today’s fast-paced digital world.

29. 56% of B2B companies outsource their marketing and maintain an in-house team.

(Source: HubSpot)

If you run a B2B company, you may wonder whether to outsource or keep your marketing in-house.

Why do so many B2B companies choose this approach?

There are several reasons.

First, outsourcing can be cost-effective.

You can hire a marketing agency to handle certain tasks, such as social media management or content creation, without paying full-time salaries and benefits.

Second, outsourcing can provide access to specialized expertise.

Marketing agencies have teams of professionals with a wide range of skills, from graphic design to SEO to analytics.

Outsourcing allows you to tap into this expertise without hiring multiple full-time employees.

At the same time, maintaining an in-house marketing team has its benefits.

Your in-house team knows your company and industry inside and out.

They can provide valuable insights and develop marketing strategies tailored to your needs.

30. B2B items comprise 12.1% of all online sales made by American businesses, while B2B services account for 11.5%.

(Source: The B2B House)

When it comes to B2B marketing, online sales play a crucial role.

One reason for the high percentage of B2B sales online is the convenience and efficiency of online transactions.

With the rise of e-commerce platforms and online marketplaces, B2B buyers can easily browse and purchase products and services from the comfort of their offices or homes.

This saves time and resources compared to traditional purchasing methods, such as visiting physical stores or trade shows.

Another factor contributing to the high percentage of B2B online sales is the growing number of millennial buyers.

31. 95% of B2B companies use social media.

(Source: CMI)

This makes social media the most widely used content type by B2B marketers.

Platforms like LinkedIn and Twitter are especially important for B2B companies as they allow them to connect with potential clients and industry leaders.

B2B marketing statistics reveal that 91% of B2B marketers use social media to distribute their content, while 86% of people use social media at least once a day.

This highlights the importance of social media in reaching a wider audience and engaging with potential customers.

Regarding social media platforms, Facebook is the most popular among B2B companies, with 95% of Fortune 500 companies using it.

LinkedIn follows closely behind, with 83% of B2B marketers using it for marketing purposes.

Not all social media platforms are created equal.

Each has its strengths and weaknesses, and B2B companies should choose the platforms that align with their marketing goals and target audience.

LinkedIn is a professional networking platform ideal for B2B companies looking to connect with other professionals in their industry.

32. 68% of B2B businesses plan to increase their investment in video marketing.

(Source: LinkedIn)

Video marketing has become increasingly popular in recent years, and it’s no surprise that B2B businesses are looking to invest more in it.

One main reason for this increase is the effectiveness of video marketing.

Studies have shown that video content is more engaging and memorable than other forms.

Hence, it is a powerful tool for businesses looking to connect with their audience.

Additionally, video marketing has been shown to increase conversion rates, boost website traffic, and improve brand awareness.

Businesses can use many different video marketing strategies. Some popular options include product demos, explainer videos, and customer testimonials.

Using various video content, businesses can create a comprehensive marketing strategy that appeals to many customers.

33. Insightful content is the top selling point for B2B customers. 51% relying on content for pre-purchase research.

(Source: Zippia)

Buyers are five times more likely to engage with a sales rep who imparts new insights about their business.

Educating customers is more likely to provide sales than aggressive marketing tactics.

By focusing on providing valuable content, you can attract potential customers and build relationships that lead to long-term success.

34. 16% of B2B companies spend most of their budget on email marketing.

(Source: SmartInsights)

Email marketing is one of the most popular B2B marketing strategies, and it’s not hard to see why.

According to the search results, email marketing produces a $36 return on investment for every $1 spent.

Additionally, an individual email address is worth around $47.

35. Social media is the primary method used by 25% of marketing companies to raise brand awareness.

(Source: ResearchGate)

To make the most out of social media marketing, it is essential to understand your target audience and tailor your content accordingly.

For example, if your target audience is primarily on LinkedIn, you want to create professional and informative content that resonates with them.

Conversely, if your target audience is on TikTok, you want to create short, engaging videos that capture their attention.

36. 84% of B2B companies use influencer marketing to raise brand awareness.

(Source: TopRank Marketing)

Influencer marketing is a popular marketing strategy that involves partnering with influential people on social media to promote your brand.

Influencer marketing is effective because it allows you to tap into the trust and credibility that influencers have built with their followers.

When an influencer recommends your product or service, their followers are more likely to trust their opinion and consider your brand.

This can lead to increased brand awareness, engagement, and sales.

Another benefit of influencer marketing is that it can help you reach a wider audience.

Influencers often have large followings across multiple social media platforms, meaning your brand can potentially reach thousands or even millions of people with a single post.

When choosing influencers to work with, selecting those who align with your brand values and target audience is important.

Consider factors such as engagement rates, follower demographics, and the influencer’s overall reputation.

37. Only 3% of B2B marketers who set targets always succeed in meeting them, while 74% achieve only a portion of their objectives.

(Source: CoSchedule)

Setting targets is crucial for any business to grow, but it’s not always easy to achieve them.

To improve your chances of success, it’s important to understand your target audience and their needs.

This will help you create a more effective marketing strategy tailored to your audience’s needs and preferences.

Another key factor in achieving your marketing targets is to have a well-defined marketing funnel.

This includes identifying your target audience, creating content that resonates with them, and using targeted marketing campaigns to drive traffic to your website or landing pages.

In addition to these strategies, it’s also important to track and measure your marketing efforts to identify areas for improvement.

This can be done using analytics tools and other metrics that help you track your progress over time.

38. The first goal to achieve B2B success is to create brand awareness (80%).

(Source: CMI)

To achieve this goal, you must improve four main areas: reach, engagement, brand perception, and sales impact.

By setting helpful and feasible targets that work towards these long-term goals, you can create a comprehensive understanding of your current brand perception.

To accomplish these goals, you must systematically build B2B brand awareness as a core goal of your marketing strategy.

This means focusing on attention-grabbing tactics, such as creating compelling content, leveraging social media, and email marketing campaigns.

39. The B2B eCommerce industry in North America will reach $4,600 billion by 2025.

(Source: DueTrade)

The B2B eCommerce industry in North America is experiencing rapid growth.

One key growth driver in the B2B eCommerce industry is the increasing use of mobile devices.

More businesses use smartphones and tablets to access eCommerce platforms, driving demand for mobile-friendly websites and apps.

Another factor contributing to the growth of the B2B eCommerce industry is the increasing use of social media and other online marketing channels.

Businesses leverage social media platforms like LinkedIn, Twitter, and Facebook to connect with potential customers and build their brands.

In addition to these trends, the B2B eCommerce industry also benefits from the increasing use of data analytics and other advanced technologies.

Businesses use these technologies to gain insights into customer behavior, optimize their eCommerce platforms, and improve their overall sales and marketing strategies.

40. B2B 25% of the businesses surveyed use marketing automation heavily.

(Source: LLCBuddy)

Marketing automation is a powerful tool for B2B companies to streamline their marketing efforts and improve their ROI.

Marketing automation has become increasingly popular in recent years, and for good reason.

It can help businesses save time and money by automating repetitive tasks like sending emails, tracking website visitors, and nurturing leads.

It can also help businesses improve their lead generation and conversion rates by providing valuable insights into customer behavior and preferences.

You may be missing out on some key benefits if you don’t currently use marketing automation in your B2B marketing strategy.

For example, marketing automation can help you:

  • Improve lead generation and conversion rates
  • Increase customer engagement and loyalty
  • Streamline your marketing efforts and save time and money
  • Gain valuable insights into customer behavior and preferences

Overall, marketing automation is a powerful tool for helping B2B companies improve their marketing efforts and achieve greater success.

Consider it part of your marketing strategy if you’re not currently using it.

41. 52% of B2B Customers Prefer Buying Products from Businesses That Produce Their Content.

(Source: The B2B House)

Content marketing is the most common tactic used by B2B companies.

According to 66% of B2B purchasers, product specs are the top content.

Therefore, creating informative and engaging product descriptions that highlight your product’s unique features and benefits is essential.

Email newsletters are the most popular form of content marketing, with 81% of B2B marketers using them.

Newsletters effectively inform customers about your products, services, and industry news.

They also allow you to showcase your expertise and build trust with your audience.

Frequently Asked Questions

How Big is the B2B Marketing Market?

The global B2B e-commerce market is expected to reach $7.7 trillion by 2024. In the US alone, B2B ad spending is expected to reach $37.7 billion by the end of 2024. These numbers show that the B2B marketing market is a growing industry.

What is the Largest B2B Market?

The largest B2B market is the technology industry. It is projected to be $1.2 trillion by 2024. Other large B2B markets include healthcare, finance, and manufacturing

What percentage of B2B marketing budgets are typically allocated to digital strategies?

The average B2B marketing budget allocates around 45% of its budget to digital marketing strategies. This includes tactics such as social media, email, and content marketing. However, it’s important to note that this percentage can vary depending on the company’s size and industry.

How does the size of a B2B company affect its marketing budget and tactics?

Larger companies typically have larger marketing budgets and can afford to invest in more expensive marketing tactics, such as trade shows and events. On the other hand, smaller companies may have more limited budgets and may need to focus on more cost-effective marketing tactics, such as email and content marketing.

Final Thoughts on B2B Marketing Statistics

After analyzing the latest B2B marketing statistics, it’s clear that having a strong digital marketing strategy is crucial for success in the modern business world.

Content marketing is still king. It allows businesses to establish themselves as thought leaders while providing value to potential customers.

Also, video marketing is on the rise.

While content marketing is still the most effective channel, video marketing is quickly gaining ground.

This is because video is a highly engaging medium that can convey complex ideas quickly.

Social media is a powerful tool, and SEO is essential.

Finally, don’t forget the power of personalization.

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