13 Best Sales Funnel Builder Software for Small Businesses

It’s fascinating to to know that companies that master the art of effective sales funnels can potentially see an impressive increase in conversion rates.

At the same time, it is sad that 96% of your website visitors are not ready to buy and would need nurturing through a sales funnel. This is where funnel software comes in.

A sales funnel is not just a modern marketing strategy; it serves as the backbone that carries potential customers through a journey from first awareness to the final sale—and beyond.

You’ll agree that the right software can make this journey smooth and highly successful, significantly impacting a business’s bottom line.

I’ve sifted through various options and user experiences to compile a list of the 13 best sales funnel builder software available.

What is Sales Funnel Software & Why Does It Matter?

I’ve been using sales funnel software to guide potential customers through purchasing my digital products and courses. This solution helps me build a series of processes to convert someone just looking into a paying customer.

Funnel software often features web page builders, web hosting, webinar platforms, membership platforms, email marketing tools, online course hosting, analytics, and more.

For an online business owner like me, this software is invaluable. It helps to automate and streamline the sales process, which can save a massive amount of time and effort. Most online businesses often have limited resources, so tools like these can make a big difference. Knowing that the sales process is handled allows me to focus on other parts of my business.

Why does it matter so much?

Every small business wants to grow and keep its customers returning. Sales funnel software helps make the buying process simple and smooth for customers.

Let’s say you plan to sell online courses; you’d need a funnel software that helps:

• Build out and edit your sales page for the course
• A cart/checkout software to process payments
• A membership site platform to host your content
• email automation to build and follow up with your customers
• A CRM solution to automate your entire business
• An analytics platform to track your customers’ behavior and optimize your marketing strategies
• And possibly a webinar platform to engage with your audience in real-time.

All these tools integrated into one software streamline the entire process from attracting leads to nurturing them and finally converting them into paying customers.

My 13 Top Favorite Sales Funnel Builders Overview

Here’s a table outlining the free trial period and starting price of my top 13 favorite sales funnel builders:

Sales Funnel Builder	Free Trial	Starting Price
GoHighLevel	14 days	$97/month
Kartra	30 days	$119/month
ClickFunnels	14 days	$97/month
Systeme.io	Free account	27/month
Thrive Suite	None	$199/quarter
GetResponse	Free account	$19/month
Samcart	7 days	$79/month
ActiveCampaign	14 days	$15/month
Thrivecart	No	$495/lifetime
Kajabi	14 days	$69/month
Thinkific	14 days	$49/month
HubSpot	14 days	$20/month/seat
Podia	Free account	$9/month

1. GoHighLevel (my overall best funnel builder)

I’ve used many funnel builders, but GoHighLevel stands out as the all-in-one solution for various types of users, including beginners, experts, and agencies.

HighLevel streamlines the process of creating sales funnels with powerful features that cater to all stages of a digital marketing campaign. It’s incredibly versatile, allowing users to sell information products, physical goods, and coaching services.

I consider GoHighLevel the best because of its comprehensive set of tools that cover everything from email marketing and CRM to SMS and appointment scheduling, all integrated into one platform. This makes it exceptionally good for entrepreneurs and agencies aiming to offer their clients a full spectrum of services.

My Favorite Features of GoHighLevel

• White Labeling: Brand the platform for your client’s use and resell for profits
• CRM Integration: Seamless management of customer relationships.
• Marketing Automation: Automated campaigns across email, SMS, and more.
• Sales Funnels: Easy to build and optimize.
• Appointment Scheduling: Integrates booking into the sales process.
• Website Builder: Create professional websites without coding.
• Membership Sites: Host courses and gated content.
• Analytics: In-depth tracking of funnel performance.
• Support: Access to responsive customer service.

GoHighLevel Pricing

• Starter Plan at $97/mo: Aimed at small businesses and solopreneurs. Includes essential funnel-building and marketing tools.
• Agency Unlimited Plan at $297/month: This plan provides unlimited sub-accounts for agencies managing multiple client accounts and offers advanced features.
• White Label/SaaS Pro Plan at $497/mo: This plan is for those who want to rebrand the service and offer it as their platform to clients.

GoHighLevel Pros and Cons

Pros:

• White-labeling, which enables you to resell for profits
• Comprehensive all-in-one tool.
• Robust automation capabilities
• Customizable to fit various business models.
• Supports agency client management.
• Comprehensive pipeline management features
• Integration with many popular tools and services

Cons:

• It can be overwhelming for complete beginners.
• Higher price point compared to some alternatives.
• The platform might feel cluttered and unnecessarily complex for businesses that do not require all the features.

2. Kartra

Kartra is a top pick for businesses seeking a powerful and versatile sales funnel builder. It combines various features to streamline entrepreneurs’ and companies’ online marketing and sales processes.

One of my favorite features of Kartra funnel builder is its all-in-one platform, which integrates seamlessly with its other inbuilt marketing tools. Kartra’s drag-and-drop builder makes creating customized landing pages, sales pages, and lead capture forms easy without technical expertise – which all synchronizes with your entire marketing campaign.

My Favorite Features of Kartra

• Drag-and-Drop Sequence Builder: Easily create marketing sequences without coding knowledge.
• Funnel Simulator and Mapper: Visualize and test your sales funnels before they go live.
• Email Marketing Tools: Integrated email capabilities for follow-up and engagement.
• Membership Site Functionality: Offer exclusive content with varying levels of access.
• Video Hosting: Host and stream videos directly on Kartra without external services.
• Helpdesks: Built-in customer service management system for user inquiries.
• Calendar Scheduling: Allow clients to book appointments directly in Kartra.
• Affiliate Management: Tools to run affiliate programs for your products or services.

Kartra Pricing

• Starter Plan at $119/month: This plan lets you access the core features, including Kartra AI, to launch your online business quickly and sell your expertise.
• Growth Plan at 229/month: It lets you unlock additional features, including Webinars, designed to connect with your audience and accelerate your growth.
• Professional Plan at $549/month: This provides powerful tools for advanced marketing, including Funnel Analytics.

Kartra Pros and Cons

Pros:

• All-in-one platform, reducing the need for multiple tools.
• An intuitive user interface makes it easy to create complex funnels.
• Robust funnel-building capabilities
• Advanced automation features
• Membership site and Affiliate management features
• Comprehensive training resources aid in the effective use of features.
• Comprehensive analytics and reporting tools

Cons:

• It may be overwhelming for beginners due to its breadth of features.
• Specific plans can be expensive for smaller businesses.
• There are some limitations to customization options.

3. ClickFunnels 2.0

ClickFunnels 2.0 is the latest version and a significant upgrade from the original ClickFunnels Classic 1.0. This new iteration brings many improvements and additional features, making it a powerful tool for building and optimizing sales funnels.

Known for its ease of use and comprehensive feature set, ClickFunnels 2.0 is tailored to meet the diverse needs of businesses selling various products online.

One of the most notable enhancements in ClickFunnels 2.0 is its revamped user interface. The updated design is more intuitive and user-friendly, making it easier for users to navigate and create effective sales funnels quickly.

The drag-and-drop editor has been refined, allowing even more flexibility and customization options when designing landing pages, sales pages, and checkout processes.

My Favorite Features of ClickFunnels 2.0

• Drag-and-Drop Editor: Intuitive design for creating custom funnels.
• Templates: A wide selection of pre-built funnel templates.
• A/B Testing: Tools for testing different pages and elements.
• Email Integrations: Seamlessly connects with popular email services.
• Affiliate Management: Built-in system to manage affiliates.
• Analytics: Detailed reports to understand funnel performance.
• Membership Sites: Ability to create and manage member-only areas.
• Customer Support: Access to knowledgeable support teams.

ClickFunnels 2.0 Pricing

• Startup Plan at $97/month: It is ideal for smaller teams and includes essential funnel-building and sales tools.
• Pro Plan at $297/month: This plan provides more advanced features for larger teams and agencies.

ClickFunnels 2.0 Pros and Cons

Pros:

• User-friendly interface
• Wide range of features
• A wide range of pre-built templates
• Advanced automation capabilities
• Membership sites and affiliate management features
• Detailed analytics and reporting features
• Strong community and support

Cons:

• It can be expensive, especially for small businesses or startups
• It may have a learning curve for complete beginners
• Limited customization

4. Systeme.io (best free sales funnel software)

As someone who’s witnessed many entrepreneurs struggle with the affordability and complexity of funnel software, I find Systeme.io’s simplicity, free plan, and all-in-one nature a breath of fresh air. It’s tailor-made for online businesses looking to sell products, courses, or services without emptying their bank accounts.

Systeme.io stands out for its comprehensive suite of tools designed for entrepreneurs and online marketers in the crowded market of expensive sales funnel builders.

My Favorite Features of Systeme.io

• Free forever plan: Best for beginners and small businesses who are cash-strapped.
• Drag-and-Drop Editor: Allows you to create pages quickly without any technical know-how.
• Email Marketing Automation: Streamlines the process of engaging with your audience.
• Unlimited Sales Funnels: You can create as many funnels as necessary for your campaigns.
• Membership Site Functionality: It enables you to offer exclusive content and courses.
• Affiliate Program Management: Helps set up and manage affiliate marketing efforts.
• Full Customer Support: Available to answer queries and resolve issues.
• Integrations: Connects with other tools to extend functionality.

Systeme.io Pricing

• Free Plan at $0/month: This is forever free to use with up to 2,000 contacts and basic features included.
• Startup Plan at $27 per month: This is best for startups looking to increase their sales.
• Webinar Plan at $47/month: This plan provides higher capabilities and it is designed for those looking to host webinars as part of their sales funnel.
• Unlimited Plan at $97/month: This gives you access to unlimited Systeme.io features.

Systeme.io Pros and Cons

Pros:

• No cost to get started with the comprehensive free plan.
• Easy to use with an intuitive interface.
• Systeme.io has affordable pricing plans.
• Comprehensive sales funnel builder.
• Advanced automation capabilities
• Membership site functionality
• Versatile for a variety of business uses.

Cons:

• Limited customization options for advanced users.
• It may require third-party integrations for specific needs.
• Some advanced features might not be as robust as those in other tools.

5. Thrive Suite (best for WordPress funnels)

Thrive Suite is a robust tool tailored for WordPress users who want to craft conversion-focused funnels. It offers a comprehensive set of tools for different aspects of your WordPress-powered funnels, making it a versatile choice for entrepreneurs and businesses.

For example, Thrive Ovation is a testimonial management plugin that automates the collection and display of customer testimonials, helping to build trust with potential customers.

Thrive Architect is a drag-and-drop page builder that lets you easily create visually appealing and high-converting pages thanks to its intuitive interface and pre-designed templates.

Thrive Leads is a lead generation plugin that offers customizable opt-in forms like pop-ups and slide-ins. It also offers A/B testing and detailed analytics to optimize email list growth.

Thrive Quiz Builder creates engaging quizzes to capture leads, segment your audience, and drive traffic, offering valuable insights and personalized user experiences.

Thrive Apprentice is an online course and membership site builder that allows you to create, manage, and sell courses. It provides a seamless learning experience directly from your WordPress site.

Thrive Ultimatum is a scarcity marketing tool that uses countdown timers, and limited-time offers to create urgency and encourage immediate action from visitors.

Thrive Comments enhances the default WordPress commenting system with features like upvotes, downvotes, and social sharing, fostering more significant visitor interaction and engagement.

Thrive Optimize is an A/B testing add-on for Thrive Architect, enabling split tests on landing pages to identify the best-performing variations and optimize conversions.

Thrive Headline Optimizer tests multiple headlines for your blog posts and pages to determine which ones get the most engagement, leading to higher click-through rates.

Thrive Theme Builder is a WordPress theme builder that lets you design and customize your entire site, from headers to individual post templates, without coding.

Thrive Suite Pricing

• All Access Bundle at $199/quarter or $399/year: This plan gives you access to all Thrive Suite Pro tools.

Thrive Suite Pros and Cons

Pros:

• Comprehensive Toolkit
• Extensive template library
• Intuitive drag-and-drop interfaces
• Integral A/B testing tools
• All tools are designed with conversion optimization in mind.
• Comprehensive training resources
• WordPress-centric design

Cons:

• Primarily suitable only for WordPress users
• It can be overwhelming for beginners due to the number of features.
• It can be expensive, especially for small businesses or individuals.

6. GetResponse

In my experience, GetResponse stands out for its robust email marketing capabilities, central to an effective sales funnel strategy.

It’s more than just an email platform; its functionality spans multiple needs, from email marketing to webinar software to landing page creation. All support the entire customer journey.

The automation features, in particular, make it stand out. They help you save time while nurturing leads effectively.

My Favorite Features of GetResponse

• Email Marketing: Create personalized email campaigns with impressive deliverability.
• Automation Tools: Set up autoresponders and automated emails based on user behavior.
• Landing Pages: Design and deploy landing pages without any coding skills required.
• Webinars: Host webinars directly through the platform, integrating marketing efforts.
• Conversion Funnel: A visual tool to create and manage your entire sales funnel.
• E-commerce Integration: Connect to online stores for seamless product promotions.
• Analytics and Reporting: Get detailed reports to help with decision-making.

GetResponse Pricing

• GetResponse Free: This offers a suite of free marketing software designed to get your business online and generate a stream of new leads—at absolutely no cost!
• Email Marketing at $19/month: This lets you grow with AI-powered email marketing & list-building tools featuring unlimited sends.
• Marketing Automation at $59/month: This plan lets you automatically engage and convert your contacts through email marketing automation.
• E-commerce Marketing at 119/month: This plan offers enhanced ecommerce integrations and tools to drive sales and customer satisfaction.
• GetResponse Max: This enterprise-grade offer provides advanced email and marketing automation to maximize revenue. It is a custom plan.

GetResponse Pros and Cons

Pros:

• A comprehensive feature set reaches across various marketing needs.
• User-friendly interface allows easy navigation even for beginners.
• Versatile pricing plans cater to different business sizes and needs.
• Advanced automation features
• Robust email marketing capabilities
• Comprehensive analytics and reporting tools
• Responsive customer support

Cons:

• It might be overwhelming for users new to email marketing and automation.
• Certain advanced features are behind higher pricing plans.
• Setting up advanced automation workflows can be complex and time-consuming.

7. Samcart

Samcart’s standout feature is its focus on sales page optimization. This isn’t just about creating a sales “funnel” but crafting an innovative, seamless cart experience that can seriously boost your bottom line.

Samcart is a streamlined solution for entrepreneurs who want to optimize their sales checkout experience. It simplifies creating effective checkout pages and provides robust features to increase conversion rates.

Key Features of Samcart

• Drag-and-drop editor: Easy to create custom checkout pages.
• One-click upsells: Increases average order value.
• A/B testing: Optimize pages for higher conversions.
• Subscription saver: Minimizes lost revenue from declined payments.
• Advanced analytics: Track sales and identify trends.
• Integration options: Works with multiple email and payment platforms.
• Mobile optimization: Ensures checkout pages look great on any device.

Samcart Pricing

• Launch Plan at $79/month: This is best for beginners. It lets you customize your checkout experience and sales pages to optimize for revenue.
• Grow Plan at $159/month: This provides advanced features for growing businesses. It lets you maximize revenue potential by unlocking additional powerful checkout automation.
• Scale Plan at $319/month: This gives you access to more advanced features for scaling and customizing your business to meet your growing needs.

Samcart Pros and Cons

Pros:

• Intuitive interface for ease of use.
• A comprehensive set of conversion-boosting tools.
• A variety of high-converting, customizable templates
• It supports subscription-based products
• Offers versatility with a variety of payment options.
• SamCart integrates with a wide range of third-party tools and services.
• Strong support and training resources are available.

Cons:

• It can be cost-prohibitive for those just starting.
• Some features are locked behind higher plans.
• SamCart lacks blogging capabilities and advanced SEO tools.

8. ActiveCampaign

ActiveCampaign stands out by combining ease of use with a powerful suite of email marketing and automation features. It’s built for businesses eager to automate their marketing, streamline sales processes, and foster better customer relationships.

My Favorite Features of ActiveCampaign

• Email Marketing: Sophisticated email segmentation and personalized campaigns.
• Automation: Set rules to trigger emails, score leads, and manage contacts.
• CRM: Inbuilt customer relationship management that syncs with email and automation.
• Messaging: SMS and site messages to engage with customers directly.
• Machine Learning: Predictive sending and content features to optimize campaigns.
• Reporting: Detailed insights into campaign performance and customer interactions.
• Integrations: Connects with many third-party apps and services.

ActiveCampaign Pricing

• Starter at $15/month: This gets you started with personalized marketing campaigns. It is ideal for small businesses or start-ups.
• Plus, at $49/month: This is suitable for growing businesses and lets you go further with automation and powerful customer insights.
• Pro at $79/month: This plan provides advanced features ideal for larger teams. It lets you unlock full omnichannel marketing automation.
• Enterprise at $145/month: Customized solution for large-scale operations with dedicated support. It lets you run campaigns at scale with enterprise-level support.

ActiveCampaign Pros and Cons

Pros:

• Comprehensive automation and tracking features.
• Robust email marketing tools
• Integrated CRM consolidates data and actions.
• User-friendly with a drag-and-drop interface.
• Scalable for businesses of any size.
• Advanced segmentation and personalization options
• ActiveCampaign integrates with a wide range of third-party tools

Cons:

• It can become expensive as contacts increase.
• The steep learning curve for advanced features.
• Limited design templates for landing pages.

9. Thrivecart

Thrivecart is similar to Samcart: a robust platform tailor-made for creating high-converting checkout pages and managing sales funnels effectively.

This software increases cart value through upsells, bumps, and special offers while maintaining a user-friendly experience. Like Samcart, it is particularly suited for business owners and marketers looking to streamline their sales process with a reliable shopping cart solution.

Key Features of Thrivecart

• One-click Upsells: Boost sales by offering additional related products post-purchase.
• Bump Offers: Add an extra incentive for customers to purchase by including on-page offers.
• High Conversion Checkout Pages: Customize pages to match brand style, leading to higher conversion rates.
• Subscription Management: Set up and manage recurring payments with ease.
• Affiliate Management: Recruit and manage affiliates directly through the platform.
• Analytics and Reporting: Track sales, refunds, and customer behavior to make informed decisions.

ThriveCart Pricing

ThriveCart’s pricing structure is straightforward. Instead of a subscription model, it offers a one-time lifetime deal of $495 for the Standard and $690 for the Pro plans.

This means that for a single payment, you gain lifetime access to all the current features and any future updates. This model can save you significant money over time compared to other platforms that charge monthly or yearly fees.

Thrivecart Pros and Cons

Pros:

• There are no recurring fees; pay once for lifetime access.
• The intuitive interface makes it easy for non-technical users.
• Versatile functionality that caters to most business needs.
• Comprehensive analytics and reporting
• Automatic sales tax calculation
• Customizable checkout pages
• Built-in affiliate management tools

Cons:

• Limited design options for checkout pages compared to some competitors.
• There is a learning curve associated with understanding all the features effectively.
• It lacks some advanced product management features.

10. Kajabi

In my experience, Kajabi excels as a good platform due to its focus on user engagement and retention tools. This makes it one of the best sales funnel builders, especially for those in the educational sector. It’s highly effective for course creators, coaches, and consultants who aim to offer a knowledge-based product.

If your priority is hosting courses and selling memberships, this is your best bet.

Key Features of Kajabi

• Pre-Built Templates: Start quickly with a variety of ready-to-use templates.
• Email Marketing: Engage your audience with built-in email marketing tools.
• Product Launches: Release new courses and products with ease.
• Automation: Set triggers for emails and content delivery, streamlining the user experience.
• Membership Sites: Create gated communities with recurring revenue streams.
• Analytics: Track your sales funnel performance with detailed insights.
• Integrated Payments: Payments are processed smoothly within the platform.

Kajabi Pricing

• Kickstarter Plan at $69/month: This plan is ideal for beginners and includes essential funnels-building tools.
• Basic Plan at $149/month: This gives you everything you need to start running your business.
• Growth Plan at $199/month: Scales up features and marketing capabilities for growing businesses.
• Pro Plan at $399/month: Offers advanced options for established businesses with larger needs.

Kajabi Pros and Cons

Pros:

• Comprehensive all-in-one platform.
• Robust tools for creating and managing online courses
• Streamlined user experience.
• Built-in email marketing and automation features
• Strong community and support.
• A variety of professionally designed templates
• Comprehensive analytics and reporting features

Cons:

• Basic CRM features
• Higher cost compared to some alternatives.
• It may have more features than a small business needs.

11. Thinkific

Like Kajabi, Thinkific stands out due to its user-friendly design and comprehensive features, which make online course delivery simple and effective. It’s geared towards educators and businesses wanting to sell courses online.

Thinkific’s strength lies in its focus on delivering a product that strikes the right balance between comprehensive features and simplicity, catering perfectly to course creators of all levels.

With Thinkific, whether you’re just beginning or have a vast catalog of courses, you will find the platform intuitively designed to manage your courses effectively, engage your students, and scale your businesses easily.

Key Features of Thinkific

• User-Friendly Interface: Thinkific offers a clean dashboard that’s easy for beginners to navigate.
• Customizable Course Design: You can personalize courses using a range of themes and elements, keeping your brand in mind.
• Multimedia Course Content: This platform supports various content types, including video, text, PDF, quizzes, and surveys, for engaging learning experiences.
• Marketing and Sales Tools: Integrated tools help promote courses, handle payments, and track sales performance efficiently.
• Student Management: Robust options for interacting with students, tracking their progress, and offering support enhance the learning journey.
• Community Building: Enables the creation of a community around your courses for improved engagement and retention.

Thinkific Pricing

• Basic Plan at $49/month: This lets you gain access to core features and essential tools you need to launch your online learning business successfully.
• Start Plan at $99/month: This helps you unlock additional features designed to help drive student engagement and create a fantastic student experience
• Grow Plan at $199/month: This lets you grow your online business with more advanced tools that will help you sell more and expand into multiple learning products
• Expand Plan at $499/month: This gives you access to the tools needed to expand your business.
• Plus Plan: This custom plan gives you access to unlimited features.

Thinkific Pros and Cons

Pros:

• Thinkific offers an intuitive interface that makes it easy to use
• Robust tools for creating and managing courses
• Built-in marketing and sales tools
• Thinkific integrates with numerous third-party tools
• It supports multiple payment options
• Comprehensive analytics and reporting tools
• Responsive customer support

Cons:

• Limited customization
• Limited advanced features
• The learning curve for advanced features

12. HubSpot

HubSpot is the Swiss army knife for inbound marketing and sales; a skillful user can dramatically improve their sales process.

I find HubSpot a fantastic platform for businesses intent on streamlining their sales process through effective funnel management. The platform offers transparency and valuable insights throughout the customer journey, making it one of the best sales funnel software on the market. It’s particularly good for small to medium businesses looking to grow.

You can craft personalized interactions, automate tasks, and build strong customer relationships using HubSpot’s comprehensive CRM and marketing tools.

My Favorite Features of HubSpot

• CRM Integration: Seamlessly connects with the CRM, maintaining all customer data in one place.
• Email Marketing: High-quality email marketing tools to nurture leads.
• Marketing Automation: Automates repetitive tasks to focus on strategic work.
• Lead Scoring: Prioritizes leads based on their engagement and likelihood to convert.
• Analytics: Detailed reports on funnel performance to make data-driven decisions.
• Landing Pages: Easy-to-build, customizable landing pages to capture leads.
• Social Media Tools: Manage social campaigns and interactions within the same platform.

HubSpot Pricing

1. Marketing Plans
   • Free Tools: This tool lets you generate new leads, email them, and measure your success for free.
   • Marketing Hub Starter at $20/month/seat: This plan gives you essential marketing tools to engage and convert leads.
   • Starter Customer Platform at $20/month/seat: This plan gives you access to essential marketing, sales, service, content, and operations software.
   • Marketing Hub Professional at $890/month: This plan allows you to use comprehensive marketing software for automation, reporting, and campaigns.
   • Marketing Hub Enterprise at $3600/month: This is HubSpot’s most powerful marketing automation software for advanced control and flexibility
2. Sales Plans
   • Free Tools: This tool lets you start closing deals faster with time-saving sales tools you can use for free.
   • Sales Hub Starter at $20/month/seat: This plan gives you essential tools to shorten sales cycles and improve close rates.
   • Starter Customer Platform at $20/month/seat: This plan gives you access to essential marketing, sales, service, content, and operations software.
   • Sales Hub Professional at $100/month/seat: This plan allows you to use comprehensive sales software to automate and scale your sales processes
   • Sales Hub Enterprise at $150/month/seat: HubSpot’s most potent sales software for advanced control and flexibility.
3. Service Plans
   • Free Tools: This tool lets you start crafting better customer experiences for free.
   • Service Hub Starter at $20/month/seat: This plan gives you essential tools to put your customers first and deliver authentic service.
   • Starter Customer Platform at $20/month/seat: This plan gives you access to essential marketing, sales, service, content, and operations software.
   • Service Hub Professional at $100/month/seat: This plan allows you to use comprehensive help desk software to scale self-service and automation.
   • Service Hub Enterprise at $150/month/seat: It is HubSpot’s most potent help desk software for advanced control and flexibility.
4. Content Plans
   • Free Tools: This tool lets you get started with content marketing and launch a website for free.
   • Content Hub Starter at $20/month/seat: This plan gives you essential content marketing tools to kickstart your content creation strategy.
   • Starter Customer Platform at $20/month/seat: This plan gives you access to essential marketing, sales, service, content, and operations software.
   • Content Hub Professional at $500/month: This plan allows you to use comprehensive content marketing software to leverage and scale results from content.
   • Content Hub Enterprise at $1500/month: It is HubSpot’s most potent content marketing software for advanced control and flexibility.

HubSpot Pros and Cons

Pros:

• Comprehensive toolset
• HubSpot offers a robust CRM
• Robust marketing and sales automation tools
• Scales with business growth
• User-friendly interface
• HubSpot integrates seamlessly with numerous third-party apps.
• Advanced analytics and reporting tools

Cons:

• Higher tiers can be costly
• The learning curve for beginners
• Small teams may find HubSpot’s full suite of features overwhelming or unnecessary

13. Podia

Podia shines as one of the best funnel software and digital download platforms because it can cater to creators and entrepreneurs looking to sell digital products and online courses and run membership sites effectively.

I appreciate its comprehensive suite of tools, including email marketing, webinars, and a variety of sales page templates, which make it simpler for you to engage with your audience and sell your products. It’s perfect for those who want a straightforward platform without the hassle of integrating multiple systems.

My Favorite Features of Podia

• Membership Sites: Create a community and offer exclusive content.
• Digital Downloads: Sell e-books, PDFs, cheat sheets, and more.
• Email Marketing: Integrated tools to run campaigns and track engagement.
• Unlimited Courses: Offer as many online courses as you want.
• Zero Transaction Fees: Keep all the sales revenue.
• Webinars: Host live events and workshops directly.
• Affiliate Marketing: Run your own affiliate programs to boost sales.

Podia Pricing

• Free Plan at $0/month: This lets you build your website, blog, and products for free. There is a 10% fee on all transactions.
• Starter Plan at $9/month: This lets you personalize your website with a custom domain. There is an 8% fee on all transactions.
• Mover Plan at $39/month: This lets you sell online courses and other digital products. There is a 5% fee on all transactions.
• Shaker Plan at $89/month: This lets you scale your business with advanced marketing features. It does not charge transaction fees.

Podia Pros and Cons

Pros

• User-friendly interface
• One-stop-shop for all things e-commerce
• Offers a free plan with essential features
• Robust tools for creating and managing online courses
• Podia supports selling digital downloads.
• Built-in email marketing tools
• Excellent customer support

Cons

• Limited customization compared to specialized platforms
• Limited third-party integrations
• Learning curve for advanced features.

Criteria For Choosing a Sales Funnel Builder Software

When selecting the right sales funnel builder software, I focus on several critical factors that ensure the tool will meet my marketing needs and enhance my sales process.

Ease of Use

First, I tend to look for software that makes creating and managing funnels simple without a steep learning curve. An intuitive interface is KEY, allowing me to build campaigns quickly without technical difficulties. For instance, simplicity is crucial when setting up a launch campaign on a tight schedule. ClickFunnels is one example known for its user-friendly platform, allowing fast funnel creation due to the availability of hundreds of templates in the new ClickFunnels 2.0 version.

Pricing and Value for Money

The cost of the software should reflect the features and potential return on investment.

I always assess the pricing tiers against my budget and ensure I get the most functionality. If I run a small business with limited funds, affordable options with robust features, such as Systeme.io, offer great value. GoHighLevel also offers bang for one’s buck if you’re into high-ticket sales and agency.

Prebuilt Funnel Templates for Free (very important!)

A selection of free, prebuilt funnel templates saves time and inspires your marketing strategies. These templates should be well-designed and easily customizable. For a quick campaign setup, prebuilt templates can be extremely useful. Kartra and ClickFunnels offer numerous attractive templates that can be quickly adapted to my needs.

Email Marketing and Automation

Email marketing features and automation capabilities should be seamlessly integrated into the software, facilitating customer communication and streamlining the workflow. Personalized email sequences are essential for engaging leads. All of the funnel builders on this list has an inbuilt email solution, which is awesome!

Customization and Non-Clunky Editor

A non-clunky editor allows for precise customization of pages and funnels. I prefer software with drag-and-drop functionality that doesn’t compromise on creative control. This is necessary for branding consistency.

CRM Capabilities

Good software should offer CRM functions to help manage customer relationships effectively. Every online business owner needs insights into customer interactions to tailor their sales approach. CRM-equipped software like GoHighLevel and HubSpot integrates sales, marketing, and customer service seamlessly.

Integration Capabilities

Integrating with other tools and services expands the software’s utility. I often require payment processors, webinar platforms, or social media integrations. Most of the platforms here integrate quite well with multiple third-party applications.

Analytics and Reporting

Solid analytics and reporting features would help you measure the success of your funnels and make data-driven decisions. Real-time data on funnel performance is invaluable for optimization.

Scalability

As your business grows, the funnel software must accommodate increasing traffic and more complex funnels. It should handle scale without sacrificing performance and cost. A tool that grows with your business (at any given level) is crucial. From my experience, HighLevel is renowned for its scalability, catering to individual entrepreneurs and marketing agencies.

Customer Support and Community

Reliable customer support and a helpful community are important for resolving issues and learning from peers. I rely on prompt and knowledgeable support when facing technical hurdles with any tool. A robust user community (Facebook group, Discord channel, etc) can also be a treasure trove of tips and best practices.

Security

Lastly, security is non-negotiable.

Your customer data must be protected from unauthorized access and breaches. This is why you should prioritize software with strong security measures. Look for software that complies with GDPR and has secure servers, as safeguarding data is a top priority.

My Final Words on The Best Sales Funnel Builder

After extensive research, testing, and personally using each of these sales funnel builders for the past seven years – I’ll tell you one thing:

Each funnel platform offers distinct features for different categories and levels of businesses.

For example, GoHighLevel stands out as a top-tier choice in terms of sheer power and versatility. It’s an all-encompassing platform that serves marketing agencies particularly well with advanced automation, CRM integration, robust marketing tools, and exceptional scalability.

For those just starting out or on a limited budget, Systeme.io is the go-to free funnel software. It’s incredibly user-friendly and offers a broad set of features without cost—including a sales funnel builder, email autoresponder, and dropshipping services tailored for entrepreneurs and small business owners.

While ClickFunnels and Kartra are solid options, each with strong funnel-building capabilities, they aren’t without drawbacks. ClickFunnels has a learning curve and is priced more premium. Kartra, meanwhile, comes as a comprehensive package but may overwhelm beginners with its depth.

Thrive Suite is a comprehensive toolkit that is especially valuable for WordPress users.

I also appreciate GetResponse’s combined email marketing and funnel creation capabilities. Samcart is known for its checkout and e-commerce features. ActiveCampaign excels with its advanced email marketing automation. While Thrivecart doesn’t have a free trial, its lifetime deal is worth considering for long-term savings.

For those creating courses or offering online coaching, Thinkific, and Kajabi offer robust marketing tools, and Podia is a simple yet powerful option. Lastly, HubSpot stands out for the sheer comprehensiveness of its tools and CRM integration, which is suited for businesses of any size.

In the end, it ultimately depends on what’s important to you.

I sincerely hope you find this sales funnel purchase guide helpful.

Frequently Asked Questions

What are the top features to look for in sales funnel builder software?

When examining sales funnel builder software, it’s important to consider features such as ease of use, cost, intuitive drag-and-drop interfaces, pre-designed templates, automation tools, integration options, A/B testing capabilities, and detailed analytics.

Which sales funnel builder software is particularly suited for small businesses?

For small businesses, HighLevel, GetResponse, and Systeme.io offer tailored solutions. HighLevel excels with its agency-focused features, GetResponse serves well with its email marketing tools, and Systeme.io offers a great balance of affordability and functionality.

How does a free sales funnel builder compare to paid versions?

Free sales funnel builders tend to be limited in features and templates compared to paid versions. They may suffice for basic funnel creation but often lack advanced functionality, such as premium integrations, extensive customization, and comprehensive support, which are crucial for scaling businesses.

What are the most recommended sales funnel builders for affiliate marketing?

Affiliate marketers often recommend Systeme.io and ClickFunnels for their robust tracking capabilities, ease of creating attractive landing pages, and strong affiliate management tools. These platforms are designed to optimize the affiliate marketing process and increase conversion rates.

Is a sales funnel a CRM?

A sales funnel is not a CRM but a complementary tool. It outlines the journey a customer takes from prospect to buyer. At the same time, a CRM system manages customer relationships by organizing and storing customer data, tracking interactions, and facilitating follow-ups.

Is GoHighLevel better than ClickFunnels and Kartra?

Whether GoHighLevel is better than ClickFunnels or Kartra depends on specific needs. GoHighLevel is preferred for its comprehensive agency tools and CRM features, while ClickFunnels is esteemed for its funnel-building capabilities. Kartra is recognized for its all-in-one platform with marketing and management tools.

What is the best sales funnel for ecommerce?

For ecommerce, the best sales funnel that integrates seamlessly with online stores, supports multiple payment gateways, and provides upsell and cross-sell opportunities is GoHighLevel.

What is the best sales funnel plugin for WordPress?

Thrive Themes, now known as Thrive Suite, is highly regarded as a sales funnel plugin for WordPress. Its strength lies in its comprehensive collection of themes and tools designed to optimize conversion rates and enhance user experience on WordPress websites.