The Best Time to Post on TikTok in 2023 [SECRETS REVEALED]

Last Updated on

March 16, 2023

Are you looking for the best time to post on TikTok in 2023? With the ever-changing landscape of social media platforms, it can be hard to stay on top of when and how often to post. That’s why we’ve taken a deep dive into the data to uncover what times will be most effective for marketers in 2023.

In this article, we’ll explore the results of our research and provide helpful tips on how to maximize your reach by knowing the best time to post on TikTok. So if you’re ready to get the most out of your posts, keep reading!

How Important Is TikTok Posting Time?

It’s no secret that timing is everything in the world of social media. Posting at the wrong time can limit your reach and cause you to miss out on valuable engagement. On the other hand, getting it right can give you a much-needed boost in followers, likes, and more.

When it comes to TikTok, timing is especially important. With its algorithm taking into account factors such as post frequency, content type, and user engagement when deciding which posts get seen by more users, posting at the right time can give you a much-needed edge when it comes to visibility.

The TikTok algorithm uses a variety of factors to determine which posts should be shown to which users. A major component of this algorithm is timing, as the platform tries to ensure that users are seeing fresh content on their For You Page (FYP). We'll explain more about the FYP further along in this article.

This algorithm is designed to promote content that is likely to be popular among users and ranks posts based on factors such as user engagement, freshness, and relevance to the platform. 

By understanding how the algorithm works, you can make sure that your content is seen by the right people at the right time.

Now that you understand the importance of timing, let’s take a look at some of the best times to post on TikTok in the next section.

What is the Best Time to Post on TikTok?

The best time to post on TikTok is a highly debated topic, and there isn't a definitive answer in my opinion. After all, different people have different preferences when it comes to the types of content they prefer.

Although there is no single, "best" time to post on TikTok, research has shown that there are certain days and times when users are more likely to be online.

For example, a few studies have found that the best time to post on TikTok in 2023 is between 10 a.m. and 3 p.m., with peak engagement occurring around 1 p.m. This makes sense since many people take breaks from work or school to check their social media accounts during these hours.

Late afternoons and evenings also appear to be a sweet spot for getting views and likes as user activity increases toward the end of the day.

Here's a handy infographic we created, showing the best times to post on TikTok.

Best Time to Post on Tiktok Infographic by Persuasion Nation

 In order to increase engagement, consider scheduling content to go live at the time shown on the above infographic.

If you're a stickler for detail, here's the best time to post on TikTok in a table with reasoning as to why these times my be advantageous for you:

Best Time to Post: 6 a.m., 10 a.m., 10 p.m. (EST)
Reason: People check before school/work, lunch, and bedtime

Best Time to Post: 2 a.m., 4 a.m., 9 p.m. (EST)
Reason: Early morning, middle of the night, and bedtime

Best Time to Post: 7 a.m., 8 a.m., 11 p.m. (EST)
Reason: Before work/school and bedtime

Best Time to Post: 9 a.m., 12 p.m., 7 p.m. (EST)
Reason: Around lunch hour, great for promoting specials

Best Time to Post: 5 a.m., 1 p.m., 3 p.m. (EST)
Reason: Before work/school, after lunch and mid-afternoon

Best Time to Post: 11 a.m., 7 p.m., 8 p.m. (EST)
Reason: Fewer early risers, late morning and evening

Best Time to Post: 7 a.m., 8 a.m., 4 p.m. (EST)
Reason: Early morning, before breakfast and bedtime


Best Times to Post (in EST)

Reason for Best Time


6 a.m., 10 a.m., 10 p.m.

People check before school/work, lunch, and bedtime


2 a.m., 4 a.m., 9 p.m.

Early morning, middle of the night, and bedtime


7 a.m., 8 a.m., 11 p.m.

Before work/school and bedtime


9 a.m., 12 p.m., 7 p.m.

Around lunch hour, great for promoting specials


5 a.m., 1 p.m., 3 p.m.

Before work/school, after lunch and mid-afternoon


11 a.m., 7 p.m., 8 p.m.

Fewer early risers, late morning and evening


7 a.m., 8 a.m., 4 p.m.

Early morning, before breakfast and bedtime

Influencer Marketing Hub analyzed over 100k TikTok posts to determine the best times to post on the platform. This means that if you post during these hours, your content is more likely to be seen by a larger audience.

It's super important to keep in mind that while there may be some standard guidelines for the best time to post on TikTok in 2023, it's ultimately up to you as an individual or brand how often and when you should share content; everybody is different!

Timing is Everything: How to Find Your Best Time to Post on TikTok

While there are many studies and statistics that suggest the best times to post on TikTok, the truth is that the best posting times can vary depending on your niche, audience, and location. Luckily, there are several tips that can help you determine when is the optimal time to share your content. Let’s take a look at some of them:

Analyze Your Target Audience

Take the time to research and analyze who your followers are and when they’re likely to be online. Use insights from analytics tools or look at the performance of previous posts to determine which days and times have resulted in the highest viewership.

Consider Time Zones

Make sure you take into account different time zones when scheduling posts as you don’t want to post too early for some viewers or too late for others. This is especially important if you have an international audience.

Analyze Your Engagement Levels

Take note of how much engagement each post receives and use this data to refine your posting schedule. If you see a pattern emerging, adjust your future posts accordingly so that you can maximize engagement on each post.

Try A/B Testing

Experiment with different posting times to see which one works best for your account's goals. A/B testing lets you compare multiple versions of a post across different periods of time, allowing you to make adjustments based on what has been successful in the past.

Adjusting Timings According to Platform Changes

Pay attention to trends within the app that may affect when users check their feeds, such as new features being released or algorithm changes. These can cause fluctuations in user engagement and should be taken into consideration when planning posts.

Monitor Trends

It also helps to keep up-to-date with current trends on TikTok as this could give you an edge over competitors who may not be taking advantage of them yet. This could include leveraging popular sounds or engaging with new challenges that are circulating around the platform – both of these tactics should be used sparingly but could help boost visibility during peak activity hours if used correctly.

Aligning Your Posting Strategy with Your Goals

If you're looking to increase followers, posting at peak times gives you the best chance of reaching more people and gaining new fans. On the other hand, if you want to maximize engagement with existing followers, consider posting when they are most likely to be online — which may not necessarily coincide with peak hours.

Stick to a Consistent Schedule

Once you’ve identified the best time to post, try to stick to that schedule as much as possible. Posting at the same time each day will help build consistency and familiarity with your followers, which can increase engagement levels over time.

With this advice in mind, you should be able to find the optimal times for sharing content that resonates with your followers and helps you meet your objectives.

While exact times and trends will change over time, staying on top of the game and optimizing your posting schedule accordingly should help you make the most out of TikTok in 2023.

Evaluate Your TikTok Analytics

TikTok analytics are available from within the TikTok app on your phone and also on desktop. Take note of things like your tops posts, reach, views, and engagement rates.

TikTok Analytics

 You can also check on stats like "follower activity by the hour" which will help you really drill down what your audience does on TikTok.

What is the For You Page? (FYP)

If you're a TikTok user, you'll be well aware that videos start playing as soon as you open the app. This feed is called the For You Page (FYP). This may also answer your query around why TikTok creators use the #fyp hashtags on their videos. They're trying to show up on the For You Page, but there's no evidence to suggest using the hashtag works. 

TikTok For You Page

Creators aspire to show up on the FYP, but there's a lot more to the algorithm than just using the hashtag.

The content that you see in the For You Page is also not necessarily content from those that you follow, although you can change your feed with the toggle at the top of the screen so it just shows content from those that you follow. You can see the toggle in the screenshots above.

How Can You Effectively Make Use of Multiple Best Posting Times on Tiktok?

In this section, we will explore how to utilize multiple best times to post on TikTok effectively, helping you to reach and engage with your target audience and achieve your TikTok goals. Let’s dive in!

  • Once you have found some successful posting times specific to your account, you can start utilizing multiple best times to your advantage. To do this, consider creating a content calendar that outlines which days and times you plan to post throughout the week or month. This way, you can easily keep track of when your content is scheduled to go live and can adjust as needed if there’s a surge in engagement during certain hours.
  • To help make sure that you don't miss any important moments during peak or non-peak hours alike, setting reminders in advance of each post can come in handy. You can use a scheduling tool like Hootsuite or Buffer which allows users to schedule their posts ahead of time so they don't miss any opportunities for greater engagement or optimization of their profile's reach across TikTok's platform.
  • It’s also important to determine how often you should post during these peak hours. Scheduling too many posts in a short amount of time can lead to user fatigue – meaning users may get tired of seeing the same content and no longer engage with your posts.
  • On the other hand, if you don’t post enough during peak hours, then you could be missing out on valuable engagement. Consider scheduling posts throughout the day and across different peak times so that users will always have something new and interesting to explore when they log on.
  • Additionally, try to mix up the types of content you post each day. For example, Monday could be devoted to humorous videos while Wednesday could focus on educational tutorials. This will help keep followers interested and engaged while also providing variety in your feed.
  • Last but not least, don’t forget to use relevant hashtags when posting! Hashtags can help boost visibility and engagement as more users searching for specific topics may come across your content through these tags. The same goes for mentioning other accounts in your posts – this will help draw attention from their followers and potentially increase engagement levels on your own account.

By making use of multiple best times to post on TikTok and optimizing the way you schedule your content throughout each day, you can help ensure that your posts reach and engage with the right users at the right moments. In turn, this should help you meet your objectives and grow your account or brand’s presence on the platform.

TikTok Posting FAQs

What types of content should I be posting on TikTok?

The type of content you post depends on your goals and target audience. Some popular types of content include humorous videos, educational tutorials, behind-the-scenes snippets, and time-lapse videos. Experiment with different types of content over time in order to determine what resonates most with your followers.

How often should I post on TikTok?

It's important to maintain a consistent posting schedule in order to keep followers engaged and ensure that you're reaching as many people as possible. Generally speaking, it's recommended to post at least once or twice a day in order to maximize visibility and engagement. However, feel free to experiment with different posting schedules until you find something that works for you!

What are the peak hours to post on TikTok?

Peak hours typically vary by region, but generally speaking they fall in the mornings (7-10 am) and evenings (7-11 pm). Additionally, weekdays tend to be busier than weekends. Experiment with different times and days in order to determine what works best for your content and followers.

Is there a specific hashtag strategy for TikTok?

Yes. Hashtags are an important part of the TikTok algorithm and can help you reach new audiences when used correctly. Try to choose popular, relevant hashtags that will be seen by users who are interested in your content. Make sure to vary your hashtag use over time so that you don't appear spammy or repetitive.

Is there a preferred length for TikTok videos?

Videos between 15-60 seconds tend to perform the best on TikTok. However, you can experiment and adjust your video length depending on what kind of content you're sharing and what resonates with your followers. Recently, longer videos of 3 minutes or more have also been performing well. The key here is to test and measure your results with your TikTok analytics.

What is the typical time frame for a TikTok post to go viral?

Unfortunately, there is no definitive answer to this question as it varies greatly depending on the type of content and the engagement it receives. Some posts may go viral in a matter of hours while others can take days or even weeks to gain traction. The best way to increase your chances of going viral is to create high-quality content that resonates with your target audience and post consistently throughout the day.


Overall, the best time to post on TikTok in 2023 will depend on your audience, their engagement habits, and other factors.

However, there are certain hours and days of the week that are generally more effective for posting content. Posting at peak times can help maximize views and engagement while posting during off-peak times can mean fewer distractions from competing content. Experiment with different times to find what works best for you and your followers. 

Let us know if you have any successful TikTok strategies in the comments below!