The Best Time to Post on TikTok in 2025 [SECRETS REVEALED]

With over 1.5 billion monthly active users, TikTok has rapidly evolved into a dominant social media platform. Optimizing your posting strategy becomes essential for maximizing engagement and reach as the platform grows.

Finding the best time to post on TikTok will significantly influence your visibility and success.

With recent updates to the TikTok algorithm, timing your posts takes on new importance. The algorithm has become more attuned to user interaction patterns, making it crucial to post when your audience is most active.

In this article, I discuss the results of our research and provide helpful tips on maximizing your reach by knowing the best time to post on TikTok. So, if you’re ready to get the most out of your posts, keep reading!

Understanding TikTok’s Algorithm

The TikTok algorithm in 2025 focuses on personalizing user experience, mainly through the For You Page (FYP). It aims to connect users with content they are most likely to engage with, directly affecting what you see and when your posts gain visibility.

How the TikTok Algorithm Works

TikTok’s algorithm curates the FYP using a combination of machine learning and user interaction.

When you upload content, the algorithm assesses various factors to determine its potential reach. Initial visibility often depends on how quickly your post engages viewers, with likes, shares, and comments being key indicators.

The algorithm considers user behavior, such as the videos watched and engaged with. It continuously learns from these interactions to enhance content recommendations.

If your videos align with trending topics or formats, they will likely be pushed to a broader audience.

Factors That Impact Engagement

Several metrics influence your engagement on TikTok. Key among these are watch time, interactions, and shares. High watch time indicates viewer interest, signaling the algorithm to promote your content.

Posting strategy also matters. Optimal posting times can enhance visibility, as the content published when users are most active tends to perform better. Community interactions like respondent comments and collaborative videos can also drive exposure.

Incorporating trending sounds or participating in challenges can further boost visibility. TikTok’s emphasis on dynamism rewards creators who adapt and engage with current trends.

This responsiveness fosters growth and enhances overall engagement with your content.

Why Posting Time Matters on TikTok

Choosing the right time to post on TikTok can significantly influence the overall success of your content.

It increases your brand visibility online.

Posting at optimal times ensures your content appears in front of your target audience when they are most active. TikTok’s algorithm favors recent content, meaning posting during peak hours can lead to higher feed visibility.

For example, if you post when most of your followers are online, your video will likely gain impressions. This can lead to larger audiences discovering your brand, as the TikTok algorithm promotes videos that receive engagement quickly after posting.

Incorporating analysis tools can help identify these peak times, allowing you to plan your content calendar effectively.

It improves your TikTok engagement rate

Engagement rate is a critical metric on TikTok, driving the platform’s recommendations. Timing your posts to coincide with when your audience is active can lead to more likes, comments, and shares.

When you align your posts with peak usage, you’re more likely to attract immediate attention. This boosts your video’s visibility and can create a snowball effect, where initial engagement leads to further interactions.

It increases the ROI on your social media management efforts

Maximizing return on investment (ROI) in social media management is essential for any brand. Posting at optimal times can lead to reduced costs and increased effectiveness in campaign performance.

When you have precise data on when your audience is most engaged, you can focus your efforts more effectively. This means less time spent without results and a more strategic approach to your content creation.

You can also better allocate your advertising budget by creating content at peak times, enhancing visibility and engagement.

When is the Best Time to Post on TikTok?

Timing can significantly influence engagement on TikTok. Based on recent studies and trends, consider these recommended posting times for 2025:

The graph above divides the week into hourly segments. The deep purple blocks highlight the time slots with peak reach, while the lighter purple to white blocks indicate periods with the lowest reach.

The best times to post on TikTok are Tuesday from 4 p.m. to 5 p.m., Friday from 8 a.m. to 9 a.m., and Sunday from 2 p.m. to 3 p.m. These times account for when users are most active and likely to engage with content.

You would think the time with the highest engagement on TikTok would be outside working hours, but that is untrue. This is likely because TikTok has a younger demographic: over 78% of Gen Zers in the U.S. use it monthly.

Experimentation is key. Monitor your posts’ performance and make adjustments based on what works best for your specific audience. Regular analysis can improve your overall engagement strategy.

Optimal Posting Times by Day of the Week

Understanding the optimal times to post on TikTok can significantly enhance your engagement. Each day of the week presents unique opportunities, with specific time slots yielding better results.

Here’s a detailed guide on when to post throughout the week.

Monday Posting Guide

On Mondays, the best windows for engagement are 10 a.m. and 9 p.m. Posting at 10 a.m. captures early attention as users start their week, while evening postings at 9 p.m. allow you to reach users winding down after their day.

• 10:00 a.m.: Ideal for morning engagement as users check TikTok during breaks.
• 9:00 p.m.: A strong option for evening viewers looking for entertainment.

Consider varying your content type on these days to keep your audience engaged.

Tuesday Posting Guide

For Tuesdays, 4 p.m. stands out as the prime time to post. This slot aligns with users taking afternoon breaks or finishing their workday. Additional spikes at 5 p.m. and 7 p.m. provide further opportunities.

• 4:00 p.m.: Capture viewers just before they’re done with work.
• 5:00 p.m. & 7:00 p.m.: Great for users unwinding after a busy day.

Engaging content around this time can draw more viewers looking for a quick distraction.

Wednesday Posting Guide

Wednesdays are best for posting at 4 p.m., with 2 p.m. and 7 p.m. as notable alternatives. Mid-afternoon engagement can tap into users taking breaks, while 7 p.m. captures post-work viewers.

• 4:00 p.m.: High engagement from those ready to relax.
• 2:00 p.m.: Ideal for afternoon users exploring content during downtime.
• 7:00 p.m.: A good follow-up option for evening entertainment seekers.

Consider thematic mid-week content to boost engagement.

Thursday Posting Guide

Aim for 10 a.m., 11 a.m., and 4 p.m. on Thursdays. These times effectively capture both early and midday audiences.

• 10:00 a.m. & 11:00 a.m.: Perfect for morning users looking to start their day.
• 4:00 p.m.: Continue the trend of compelling afternoon posts.

Mixing content styles can cater to varied audience preferences as the week progresses.

Friday Posting Guide

Fridays see 8 a.m. as the optimal posting time, catering to morning routines. Additional opportunities arise at 4 p.m. and 5 p.m. when users begin to think about weekend plans.

• 8:00 a.m.: Engage a broader audience as they kick off the day.
• 4:00 p.m. & 5:00 p.m.: Position your content as a fun pre-weekend distraction.

Focus on light-hearted or entertaining content to match the Friday vibe.

Saturday Posting Strategies

Saturdays tend to have lower overall activity, but posting at 11 a.m. offers the best chance for higher engagement. Users may check TikTok during midday breaks or leisure time.

• 11:00 a.m.: Align your post with brunch or leisure activities to catch viewers in a relaxed mood.

Offer engaging storytelling or relatable content to resonate throughout the weekend.

Sunday Posting Strategies

Sundays are favorable for posting at 2 p.m., a critical engagement time, complemented by additional good slots at 4 p.m. and 8 p.m. Afternoon posts are compelling as users prepare for the week ahead.

• 2:00 p.m.: Excellent for capturing mid-day attention.
• 4:00 p.m. & 8:00 p.m.: Great times for users looking for leisure before the week starts.

Consider reflective or aspirational content to engage viewers preparing for the new week.

Best Time to Post by Industry

Understanding the optimal times to post on TikTok can significantly enhance your engagement, as it varies by industry.

Here’s a detailed look at the best posting times for various sectors, focusing on periods that maximize viewer interaction.

Restaurants

For the restaurant industry, timing is crucial, especially when targeting diners. The best times to post are Tuesdays from 3 to 4 p.m., Wednesdays from 3 to 5 p.m., and Thursdays from 3 p.m. to 5 p.m.

Those in the food and beverage restaurant industry see most of their engagement concentrated on the lunch hour during weekdays.

Generally, the best times to post for restaurants on TikTok are Tuesdays through Thursdays between 3 and 5 p.m., and Mondays are the worst days to post.

Healthcare and Hospitals

In the healthcare sector, engagement peaks primarily during weekday afternoons. You should aim to post on Mondays between 5 PM and 7 PM and Tuesdays at 4 PM. Wednesdays from 2 to 4 PM and 5 PM are also effective, giving you exposure when users seek health tips or services.

On Thursdays at 2 PM, you can reach audiences looking for reliable health information ahead of the weekend.

Hospitals, healthcare, and clinics see average to above-average engagement Mondays through Thursdays, starting at 10 a.m. and extending as late as 6 p.m. Sundays are the worst days to post.

Schools & Education

The most engaging times for schools and educational institutions fall during the week on Thursdays from 10 a.m. to 12 p.m.

School engagement opportunities align closely with a standard school day and extend into the evening. From Tuesday through Friday, engagement remains steady between 10 a.m. and 5 p.m.

However, the peak engagement—and therefore the ideal time for schools to post on TikTok—occurs on Thursdays from 10 a.m. to 12 p.m. The worst time to post is on Saturday and Sunday.

Travel & Hospitality

For travel and hospitality businesses, optimal times to post on TikTok are somewhat scattered throughout the week but tend to be above average, starting around midday on most days.

However, the highest engagement occurs on Fridays, with peak times at 2 p.m. and 4 p.m., making this the best time to post. The worst days to post are Sundays and Tuesdays.

Fashion & Beauty

Fashion and beauty brands experience the highest engagement on Fridays at 8 PM and Sundays at 5 PM. Weekend postings align well with consumers looking for inspiration before outings.

Also, Thursdays between 4 and 6 PM can capture audiences preparing for weekend plans. Using vibrant visuals and trendy hashtags is crucial during these peak times to attract attention.

Music and Entertainment

The best times in the music and entertainment industry are often in the late afternoon and early evening. Consider posting on Tuesdays at 4 PM and Fridays at 6 PM, targeting fans tuning in after work or school.

Saturdays at 7 PM are also advantageous as users engage with content related to upcoming events or concerts. Leveraging trending topics can enhance engagement significantly during these times.

Best Times to Post on TikTok by Country

Understanding the best times to post on TikTok can increase your content’s visibility and engagement. This section highlights specific times for various countries, considering local user habits and peak activity periods.

United States

In the United States, optimal posting times vary throughout the week. Key times include:

• Monday: 6 a.m., 10 a.m., and 10 p.m. EST for commuting users.
• Tuesday: 4 p.m. EST tends to capture user attention effectively.
• Wednesday: 11 a.m. is particularly strong.
• Thursday: 12 p.m. and 4 p.m. are highlights for engagement.
• Friday: 8 a.m. is optimal as users wind down for the weekend.

Mornings and late evenings show the highest activity as users tend to scroll through TikTok during breaks or before bed.

United Kingdom

In the United Kingdom, you should aim to post during weekday afternoons and evenings. The suggested times are:

• Tuesday: Between 4 p.m. and 6 p.m. for after-work engagement.
• Wednesday: 11 a.m. is a notable time to capture attention.
• Thursday: Both 2 p.m. and 5 p.m. are effective for reaching audiences.
• Friday: Focus on 4 p.m. as users anticipate the weekend.

Users are generally more active during weekdays, with weekends seeing a slight decline in engagement.

Canada

Canadians tend to be most active later in the day. The following times are recommended:

• Monday: 10 a.m. and 10 p.m. EST capture attention during commuting hours.
• Tuesday: 4 p.m. yields good interaction as people wrap up work.
• Wednesday: Optimal at 2 p.m. to 5 p.m., aligning with after-lunch activity.
• Thursday: Post at 1 p.m. for consistent engagement.
• Friday: Between 8 a.m. and 9 a.m. is excellent as users start their weekends.

Evenings are particularly effective for Canadian audiences.

Australia

In Australia, TikTok users are most active during afternoon and evening hours. Focus on these times:

• Monday: 5 p.m. to 7 p.m. is effective for post-work browsing.
• Tuesday: Aim for 6 p.m. as many users scroll through to unwind.
• Wednesday: 2 p.m. to 4 p.m. captures mid-day breaks.
• Thursday: Between 1 p.m. and 6 p.m. shows high activity.
• Friday: 4 p.m. to 7 p.m. is vital as users prepare for the weekend.

Adjust your posting schedule based on time zones within Australia to maximize reach.

Philippines

In the Philippines, users gravitate towards social media during downtime. Optimal posting times are:

• Monday: 6 p.m. is a strong choice as people relax after work.
• Tuesday: 5 p.m. yields good interaction post-work.
• Wednesday: 3 p.m. is optimal during afternoon breaks.
• Thursday: Aim for 2 p.m. as users seek distractions.
• Friday: 6 p.m. to 8 p.m. sees high engagement as the weekend approaches.

Consider the active online times influenced by lifestyle and work schedules in this region.

Germany

The most effective times to post in Germany are late hours and afternoons. Recommended times include:

• Monday: 11 a.m. and 6 p.m. capture users during lunch and after work.
• Tuesday: 4 p.m. tends to see good engagement.
• Wednesday: Post at 10 a.m. for early engagement.
• Thursday: Focus on 2 p.m. for afternoon spikes.
• Friday: The optimal time is 5 p.m. as users begin their weekend.

Adjusting your posting times to align with local habits will enhance your TikTok strategy.

How Many Times to Post on TikTok

Posting frequency on TikTok plays a crucial role in maximizing engagement. Here are some essential guidelines to consider.

• Post at least once daily: Consistency helps your audience know when to expect new content.
• Aim for 1-4 times daily: This range allows you to experiment with different types of content while keeping your audience engaged.
• Peak posting times: Based on your audience’s behavior, focus on busy times. Late afternoons and evenings typically show higher engagement.

Recommended Posting Schedule:

Day	Recommended Posts
Monday	1-2 posts
Tuesday	2-3 posts
Wednesday	1-2 posts
Thursday	2-3 posts
Friday	2-4 posts
Saturday	1 post
Sunday	1-2 posts

Engaging your audience frequently allows you to learn what they enjoy most. Monitor the performance of your posts to refine your strategy over time.

Remember to balance quality with quantity. Each post should offer value to your audience, whether entertainment or information. Use analytics tools to evaluate engagement patterns and adjust your posting frequency accordingly.

Timing is Everything: How to Find Your Best Time to Post on TikTok

While many studies and statistics suggest the best times to post on TikTok, the truth is that the best posting times can vary depending on your niche, audience, and location.

Several tips can help you determine the optimal time to share your content. Let’s take a look at some of them:

Evaluate Your TikTok Analytics

TikTok analytics are available from within the app on your phone and desktop. Note your top posts, reach, views, and engagement rates.

 You can also check stats like “follower activity by the hour,” which will help you understand what your audience does on TikTok.

Metrics to review include:

• Video views
• Likes
• Shares
• Comments

Look for patterns in engagement relative to posting times. You may notice particular days or hours when your audience interacts most.

Utilizing this data allows you to time your posts strategically, leading to increased visibility and engagement.

Leverage data of your high-performing content

Analyze the performance of your top content. Identify trends regarding the posting times of these successful videos. Create a list that notes posting time and engagement levels (likes, shares, comments).

This analysis gives insight into which times yield the highest interaction rates. To replicate success, adjust your future posting schedule based on these findings.

Use follower analytics to help users find you

TikTok provides analytics detailing your followers, including new followers gained over time. This feature helps spotlight shifts in user interest.

When your follower count changes significantly, revisit your posting strategy:

• Are new followers from a specific demographic or location?
• Are they active at different times than your existing audience?

Analyzing this data helps tailor your content and posting schedule, ensuring it resonates with current and prospective followers.

Keep an eye on your competitors

Observing your competitors can provide valuable insights into effective posting times. Identify relevant accounts within your niche and note their posting schedules.

Examine how they engage their audiences and when they post their most successful content.

You might find specific days that lead to higher engagement and optimal posting hours that match audience habits. Learning from the successes and mistakes of others can directly inform your strategy.

Experiment with different times

Trial and error is an effective strategy for optimizing your posting schedule. Consider varying your posting times over several weeks to gather data. Experiment with morning vs. evening posts and weekdays vs. weekends.

Document the performance of each posting period. After gathering sufficient data, analyze which times yield the best engagement rates and adjust your schedule accordingly.

Think about your schedule

Your availability plays a significant role in your posting success. Choose times after publication when you can actively engage with your audience.

If you can interact with comments and respond to feedback shortly after posting, it can boost engagement.

Consider your daily routine; when do you have the most time to be online? When can you monitor interactions with your followers? Aligning your posting schedule within your workflow can enhance your effectiveness on the platform.

Consider Time Zones

When scheduling posts, consider different time zones. You don’t want to post too early for some viewers or too late for others. This is especially important if you have an international audience.

Monitor Trends

It also helps to keep up-to-date with current trends on TikTok, as this could give you an edge over competitors who may not be taking advantage of them yet.

This could include leveraging popular sounds or engaging with the platform’s new challenges. These tactics should be used sparingly but, if used correctly, could help boost visibility during peak activity hours.

Aligning Your Posting Strategy with Your Goals

If you want to increase followers, posting at peak times gives you the best chance of reaching more people and gaining new fans.

On the other hand, if you want to maximize engagement with existing followers, consider posting when they are most likely to be online — which may not necessarily coincide with peak hours.

Stick to a Consistent Schedule

Once you’ve identified the best time to post, stick to that schedule as much as possible. Posting simultaneously each day will help build consistency and familiarity with your followers, which can increase engagement levels over time.

With this advice, you should be able to find the optimal times to share content that resonates with your followers and helps you meet your objectives.

The Impact of Trending Topics on Timing

Trending topics can significantly influence your posts on TikTok. Understanding the current trends helps optimize your posting times to achieve maximum engagement. By aligning your content with popular content, you increase the chances of reaching a wider audience.

Identifying Current Trends

To capitalize on trending topics, you must stay informed about what’s popular on TikTok.

Utilize tools like TikTok’s Discover page, trending hashtags, and viral challenges to spot these trends. This information is crucial for determining the best times to post.

Standard methods to track trends include:

• Hashtag Research: Monitor trending hashtags that align with your content.
• Competitor Analysis: Observe when successful accounts post related content.
• Audience Insights: Pay attention to your audience’s interests and interactions.

This proactive approach enables you to post content that resonates at the peak of its popularity.

Trend Lifecycles and Posting Strategy

Understanding the lifecycle of trends—emerging, peak, and decline—can guide your posting strategy. Timing your posts to coincide with the peak phase of a trend maximizes engagement potential.

Consider these phases:

• Emerging: Post early if you notice a trend gaining traction. Content can appear innovative and fresh.
• Peak: This is the prime time for posting. Engage with the trend while it’s at its highest visibility.
• Decline: As interest wanes, consider pivoting your content to stay relevant.

Develop a posting calendar to monitor these phases for various trends. This strategy allows you to optimize engagement by delivering timely and relevant content.

What is the For You Page? (FYP)

If you’re a TikTok user, you’ll know that videos start playing as soon as you open the app. This feed is called the For You Page (FYP). This may also answer your query about why TikTok creators use the #fyp hashtags on their videos.

They’re trying to appear on the For You Page, but there is no evidence using the hashtag works. 

Creators aspire to appear on the FYP, but there’s much more to the algorithm than using the hashtag.

The content on the For You Page is also not necessarily from those you follow, although you can change your feed with the toggle at the top of the screen so it only shows content from those you follow. You can see the toggle in the screenshots above.

How Can You Effectively Make Use of Multiple Best Posting Times on TikTok?

TikTok’s algorithm rewards creators who post consistently and strategically. By leveraging multiple peak posting times, creators can broaden their reach, maximize engagement, and maintain a steady presence on users’ For You Pages (FYP).

Here’s how to effectively make use of multiple best posting times:

Plan Content Around Different Peak Times

Schedule each type for different peak hours if you have diverse content, like tutorials, skits, and behind-the-scenes clips. For instance, informative content might do best in the morning, while entertaining or casual content could be ideal for evenings.

Use TikTok analytics to pinpoint when your followers are active and match your posting times to these patterns. Posting during peak times on different days can help keep engagement steady throughout the week.

Use a Content Calendar for Consistency

By planning your posts according to the optimal times throughout the week, you can ensure regular engagement without scrambling to create content at the last minute. A content calendar helps visualize your posting schedule, providing quality content for each peak time.

Filming multiple videos in one session can help you stay consistent with high-quality posts. This also allows you to have content ready for each peak posting window without daily preparation.

Schedule Reposts to Reinforce Popular Content

If a particular video performs well, reposting it at a different peak time can help it reach a new audience segment. TikTok’s algorithm often promotes content showing previous engagement, increasing the chances of repeat success.

For videos that gain traction, consider posting a follow-up or related content at a later peak time. Sequels can build on the interest from the original post, keeping your audience engaged across multiple posting windows.

Incorporate Trending Sounds and Hashtags Across Peak Times

Trends on TikTok can have different lifespans depending on the time of day or day of the week. Scheduling trend-based content across multiple peak times increases the chances of appearing on the FYP when that trend is still relevant.

Add popular and relevant hashtags to your posts to increase discoverability, mainly when targeting high-engagement times. This helps ensure that your content appears on users’ feeds when they’re most likely scrolling.

Final Thoughts on the Best Time to Post on TikTok

Timing plays a crucial role in maximizing engagement on TikTok. While general trends point to optimal weekly posting windows, the best times to post can vary widely depending on audience habits, industry, and content type.

Leveraging TikTok analytics to track when followers are most active, experimenting with different times, and staying up-to-date with TikTok trends are vital strategies for finding a resonant posting schedule.

Ultimately, consistency and quality are just as important as timing—by crafting engaging content and aligning with ideal posting times, creators and brands can boost their visibility, reach a wider audience, and cultivate a more substantial TikTok presence.

Frequently Asked Questions on Best TikTok Posting Time

What is the best time to post on Wednesday?

Wednesdays are best for posting at 4 p.m., with 2 p.m. and 7 p.m. as notable alternatives.

What is the best time to post on Thursday?

Aim for 10 a.m., 11 a.m., and 4 p.m. on Thursdays. These times effectively capture both early and midday audiences.

What is the best time to post on Friday?

Fridays see 8 a.m. as the optimal posting time, catering to morning routines. Additional opportunities arise at 4 p.m. and 5 p.m. when users begin to think about weekend plans.

How do you increase your views on TikTok?

To increase your views on TikTok, post when your audience is most active, use trending hashtags and sounds, engage with others by liking and commenting, collaborate with fellow creators, and regularly review your TikTok analytics to understand which types of content are performing best.

How many times do you need to post on TikTok?

Aiming to post 1 to 3 times per day is generally adequate. This frequency keeps your content fresh without overwhelming your audience, allowing for continuous engagement and visibility on the platform.