Are you looking for the best time to post on TikTok in 2024? With the ever-changing landscape of social media platforms, staying on top of when and how often to post can be hard. That’s why we’ve taken a deep dive into the data to uncover what times will be most effective for marketers in 2024.
In this article, we’ll explore the results of our research and provide helpful tips on maximizing your reach by knowing the best time to post on TikTok. So if you’re ready to get the most out of your posts, keep reading!
How Important Is TikTok Posting Time?
It’s no secret that timing is everything in social media. Posting at the wrong time can limit your reach and cause you to miss out on valuable engagement. On the other hand, getting it right can give you a much-needed boost in followers, likes, and more.
When it comes to TikTok, timing is especially important. With its algorithm taking into account factors such as post frequency, content type, and user engagement when deciding which posts get seen by more users, posting at the right time can give you a much-needed edge when it comes to visibility.
The TikTok algorithm uses a variety of factors to determine which posts should be shown to which users. A major component of this algorithm is timing, as the platform tries to ensure that users are seeing fresh content on their For You Page (FYP). We’ll explain more about the FYP further along in this article.
This algorithm is designed to promote content that is likely to be popular among users and ranks posts based on factors such as user engagement, freshness, and relevance to the platform.
By understanding how the algorithm works, you can make sure that your content is seen by the right people at the right time.
Now that you understand the importance of timing, let’s take a look at some of the best times to post on TikTok in the next section.
What is the Best Time to Post on TikTok?
The best time to post on TikTok is a highly debated topic, and there isn’t a definitive answer in my opinion. After all, different people have different preferences when it comes to the types of content they prefer.
Although there is no single, “best” time to post on TikTok, research has shown that there are certain days and times when users are more likely to be online.
For example, a few studies have found that the best time to post on TikTok in 2024 is between 10 a.m. and 3 p.m., with peak engagement occurring around 1 p.m. This makes sense since many people take breaks from work or school to check their social media accounts during these hours.
Late afternoons and evenings also appear to be a sweet spot for getting views and likes as user activity increases toward the end of the day.
Here’s a handy infographic we created, showing the best times to post on TikTok.
In order to increase engagement, consider scheduling content to go live at the time shown on the above infographic.
If you’re a stickler for detail, here’s the best time to post on TikTok in a table with reasoning as to why these times my be advantageous for you:
MondayBest Time to Post: 6 a.m., 10 a.m., 10 p.m. (EST)Reason: People check before school/work, lunch, and bedtime
TuesdayBest Time to Post: 2 a.m., 4 a.m., 9 p.m. (EST)Reason: Early morning, middle of the night, and bedtime
WednesdayBest Time to Post: 7 a.m., 8 a.m., 11 p.m. (EST)Reason: Before work/school and bedtime
ThursdayBest Time to Post: 9 a.m., 12 p.m., 7 p.m. (EST)Reason: Around lunch hour, great for promoting specials
FridayBest Time to Post: 5 a.m., 1 p.m., 3 p.m. (EST)Reason: Before work/school, after lunch and mid-afternoon
SaturdayBest Time to Post: 11 a.m., 7 p.m., 8 p.m. (EST)Reason: Fewer early risers, late morning and evening
SundayBest Time to Post: 7 a.m., 8 a.m., 4 p.m. (EST)Reason: Early morning, before breakfast and bedtime
Best Times to Post (in EST)
Reason for Best Time
6 a.m., 10 a.m., 10 p.m.
People check before school/work, lunch, and bedtime
2 a.m., 4 a.m., 9 p.m.
Early morning, middle of the night, and bedtime
7 a.m., 8 a.m., 11 p.m.
Before work/school and bedtime
9 a.m., 12 p.m., 7 p.m.
Around lunch hour, great for promoting specials
5 a.m., 1 p.m., 3 p.m.
Before work/school, after lunch and mid-afternoon
11 a.m., 7 p.m., 8 p.m
Fewer early risers, late morning and evening
7 a.m., 8 a.m., 4 p.m.
Early morning, before breakfast and bedtime
Influencer Marketing Hub analyzed over 100k TikTok posts to determine the best times to post on the platform. This means that if you post during these hours, your content will likely be seen by a larger audience.
It’s super important to keep in mind that while there may be some standard guidelines for the best time to post on TikTok in 2024, it’s ultimately up to you as an individual or brand how often and when you should share content; everybody is different!
Timing is Everything: How to Find Your Best Time to Post on TikTok
While some many studies and statistics suggest the best times to post on TikTok, the truth is that the best posting times can vary depending on your niche, audience, and location. Luckily, several tips can help you determine when is the optimal time to share your content. Let’s take a look at some of them:
Analyze Your Target Audience
Take the time to research and analyze who your followers are and when they’re likely to be online. Use insights from analytics tools or look at the performance of previous posts to determine which days and times have resulted in the highest viewership.
Consider Time Zones
Make sure you take into account different time zones when scheduling posts as you don’t want to post too early for some viewers or too late for others. This is especially important if you have an international audience.
Analyze Your Engagement Levels
Take note of each post’s engagement and use this data to refine your posting schedule. If you see a pattern emerging, adjust your future posts accordingly so that you can maximize engagement on each post.
Try A/B Testing
Experiment with different posting times to see which one works best for your account’s goals. A/B testing lets you compare multiple versions of a post across different periods of time, allowing you to make adjustments based on what has been successful in the past.
Adjusting Timings According to Platform Changes
Pay attention to trends within the app that may affect when users check their feeds, such as new features being released or algorithm changes. These can cause fluctuations in user engagement and should be taken into consideration when planning posts.
It also helps to keep up-to-date with current trends on TikTok as this could give you an edge over competitors who may not be taking advantage of them yet. This could include leveraging popular sounds or engaging with new challenges that are circulating around the platform – both of these tactics should be used sparingly but could help boost visibility during peak activity hours if used correctly.
Aligning Your Posting Strategy with Your Goals
If you’re looking to increase followers, posting at peak times gives you the best chance of reaching more people and gaining new fans. On the other hand, if you want to maximize engagement with existing followers, consider posting when they are most likely to be online — which may not necessarily coincide with peak hours.
Stick to a Consistent Schedule
Once you’ve identified the best time to post, try to stick to that schedule as much as possible. Posting at the same time each day will help build consistency and familiarity with your followers, which can increase engagement levels over time.
With this advice in mind, you should be able to find the optimal times for sharing content that resonates with your followers and helps you meet your objectives.
While exact times and trends will change over time, staying on top of the game and optimizing your posting schedule accordingly should help you make the most out of TikTok in 2024.
Evaluate Your TikTok Analytics
TikTok analytics are available from within the TikTok app on your phone and also on desktop. Take note of things like your tops posts, reach, views, and engagement rates.
You can also check on stats like “follower activity by the hour” which will help you really drill down what your audience does on TikTok.
What is the For You Page? (FYP)
If you’re a TikTok user, you’ll be well aware that videos start playing as soon as you open the app. This feed is called the For You Page (FYP). This may also answer your query around why TikTok creators use the #fyp hashtags on their videos. They’re trying to show up on the For You Page, but there’s no evidence to suggest using the hashtag works.
Creators aspire to show up on the FYP, but there’s a lot more to the algorithm than just using the hashtag.
The content that you see in the For You Page is also not necessarily content from those that you follow, although you can change your feed with the toggle at the top of the screen so it just shows content from those that you follow. You can see the toggle in the screenshots above.
How Can You Effectively Make Use of Multiple Best Posting Times on Tiktok?
In this section, we will explore how to utilize multiple best times to post on TikTok effectively, helping you to reach and engage with your target audience and achieve your TikTok goals. Let’s dive in!
- Once you have found some successful posting times specific to your account, you can start utilizing multiple best times to your advantage. To do this, consider creating a content calendar that outlines which days and times you plan to post throughout the week or month. This way, you can easily keep track of when your content is scheduled to go live and can adjust as needed if there’s a surge in engagement during certain hours.
- To help make sure that you don’t miss any important moments during peak or non-peak hours alike, setting reminders in advance of each post can come in handy. You can use a scheduling tool like Hootsuite or Buffer which allows users to schedule their posts ahead of time so they don’t miss any opportunities for greater engagement or optimization of their profile’s reach across TikTok’s platform.
- It’s also important to determine how often you should post during these peak hours. Scheduling too many posts in a short amount of time can lead to user fatigue – meaning users may get tired of seeing the same content and no longer engage with your posts.
- On the other hand, if you don’t post enough during peak hours, then you could be missing out on valuable engagement. Consider scheduling posts throughout the day and across different peak times so that users will always have something new and interesting to explore when they log on.
- Additionally, try to mix up the types of content you post each day. For example, Monday could be devoted to humorous videos while Wednesday could focus on educational tutorials. This will help keep followers interested and engaged while also providing variety in your feed.
- Last but not least, don’t forget to use relevant hashtags when posting! Hashtags can help boost visibility and engagement as more users searching for specific topics may come across your content through these tags. The same goes for mentioning other accounts in your posts – this will help draw attention from their followers and potentially increase engagement levels on your own account.
By making use of multiple best times to post on TikTok and optimizing the way you schedule your content throughout each day, you can help ensure that your posts reach and engage with the right users at the right moments. In turn, this should help you meet your objectives and grow your account or brand’s presence on the platform.
TikTok Posting Time FAQs
What time should you post on TikTok?
You should consider posting on TikTok early in the morning or late at night, around 6 a.m., 10 a.m., and 10 p.m. ET. Remember to adjust these times based on where your audience is located and when they are most active.
How do you increase your views on TikTok?
To increase your views on TikTok, you should post when your audience is most active, use trending hashtags and sounds, engage with others by liking and commenting, collaborate with fellow creators, and regularly review your TikTok analytics to understand which types of content are performing best.
What time is best to post on TikTok in Nigeria?
The best time for you to post on TikTok in Nigeria isn’t specified in the available data. You should check your TikTok analytics to see when your Nigerian audience is most active and post accordingly.
What’s the best time to post on TikTok Monday?
On Mondays, you might find it effective to post at 6 a.m., 10 a.m., or 10 p.m. ET. These times can help you maximize your visibility on the platform.
What’s the best time to post on TikTok Sunday?
For Sundays, the best times to post on TikTok are not specified in the data provided. You’ll want to look at your TikTok analytics to identify when your followers are most engaged.
What’s the best time to post on TikTok Tuesday?
On Tuesdays, try posting at 2 a.m., 4 a.m., and 9 a.m. ET to potentially increase your reach on TikTok.
What’s the best time to post on TikTok on Wednesday?
For Wednesdays, the optimal times for you to post on TikTok could be 7 a.m., 8 a.m., and 11 p.m. ET.
What’s the best time to post on TikTok Thursday?
On Thursdays, consider posting at 9 a.m., 12 p.m., or 7 p.m. ET for potentially better engagement on your TikTok posts.
What’s the best time to post on TikTok Friday?
The best times to post on TikTok on Fridays would be evenings and late at night You should also use your TikTok analytics to determine when your audience will most likely be online.
What’s the best time to post on TikTok Saturday?
For Saturdays, the best posting times on TikTok would be early in the morning and late at night. You should also check your analytics to see when your viewers are most active.
What’s the best time to post on TikTok in The UK?
The best time for you to post on TikTok in the UK would be 2 p.m. ET. You should utilize your TikTok analytics to determine the peak times for your specific UK audience.
Overall, the best time to post on TikTok in 2024 will depend on your audience, engagement habits, and other factors.
However, there are certain hours and days of the week that are generally more effective for posting content. Posting at peak times can help maximize views and engagement while posting during off-peak times can mean fewer distractions from competing content. Experiment with different times to find what works best for you and your followers.
Let us know if you have any successful TikTok strategies in the comments below!
Disclosure: I am an independent ClickFunnels Affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.