15 Best WordPress Themes for Affiliate Marketing

Our affiliate marketing statistics report that the global affiliate marketing industry is worth over $17 billion and is expected to grow to a market size of $27.78 billion by 2027.

And guess the exciting part?

28% of affiliate marketers use blogs to promote their affiliate products. Over 90% of these blogs are built on WordPress.

As someone who’s navigated the tides of affiliate marketing for nearly a decade, I know the importance of the right tools, particularly WordPress themes, is crystal clear. WordPress plugins cannot exist without themes. That’s a fact!

These themes are not just about aesthetics; they amplify your marketing efforts by providing a structured, user-friendly environment conducive to conversions.

Choosing the right WordPress theme can be the cornerstone of your success in affiliate marketing.

This guide is about choosing the best theme for your affiliate marketing website or blog.


My overall best WordPress theme for my affiliate sites is Kadence WP. I’ve been using Kadence for three years, and it’s been my top pick. It’s super easy to use and has everything I need. With Kadence Blocks and AI starter templates, I can quickly build and customize my site without hassle in minutes. It’s fast and reliable, so I know my site is always running smoothly. Try for free here.

15 Top WordPress Themes for Affiliate Marketers

Speed, flexibility, and functionality are key when looking for the best WordPress themes for your affiliate marketing site.

Below is a curated list of themes that excel in these areas:

1. Kadence WP theme (overall best for speed, customization, and affiliate blocks)

Kadence WP theme

Kadence WP is a formidable choice for building an affiliate marketing website. It balances speed and flexibility, offering diverse customization options and a toolkit with affiliate-focused blocks.

My Favorite Kadence WP Features

  • Speed Optimization: Enjoy lightning-fast load times that are crucial for retaining visitors.
  • Starter Templates: Access a range of pre-designed templates to kickstart your site build.
  • Customization Flexibility: Tailor your site’s look with an intuitive options panel.
  • Affiliate Blocks: Enhance product showcases with blocks designed for affiliate marketing.
  • Header/Footer Builder: Design these crucial areas with drag-and-drop ease.
  • SEO-Friendly: Structured to help improve search engine rankings.
  • WooCommerce Integration: Easily manage affiliate products for your website.
  • Extensive Addons: Expand functionality with a host of available premium add-ons.

What Makes Kadence WP Theme Stand Out For Affiliate Marketers?

Kadence WP theme distinguishes itself with features that resonate with the needs of affiliate marketers.

Your affiliate site benefits from high-speed performance, ensuring that usability and Core Web Vitals are on point — factors that Google appreciates and rewards.


The availability of affiliate-specific blocks within Kadence streamlines the way you display products, leading to an engaging user experience and potentially better conversion rates.

The customization options do not compromise the site’s performance, allowing you to create personal and unique layouts that resonate with your visitors.

2. Astra Theme for Versatility

Astra Theme

Astra theme is a highly popular multipurpose WordPress theme that supports many websites, including those built for affiliate marketing.

Because of its speed, ease of use, and customization options, Astra is particularly well-suited for creating engaging websites that promote products and services effectively.

My Favorite Astra Theme Features

  • Pre-Built Websites: Easy-to-import starter sites to quickly launch your affiliate marketing site.
  • Lightweight Design: Ensures your site loads quickly, enhancing user experience and SEO rankings.
  • Customization Options: Extensive design options allow you to personalize your site without coding.
  • WooCommerce Integration: Simple setup for e-commerce features, critical for affiliate product sales.
  • SEO Friendly: Built with best SEO practices in mind to help your site rank higher.
  • Plugin Compatibility: Works seamlessly with most WordPress plugins, broadening its functionality.
  • Responsive Design: Looks great on all devices, providing a consistent experience for your audience.

What Makes Astra Theme Stand Out For Affiliate Marketers?

Astra theme excels for affiliate marketing because it delivers on performance without compromising on style or functionality.

As an affiliate marketer, your site must load quickly to engage potential customers.

The lightweight nature of the Astra theme contributes to faster loading times. This, combined with its SEO friendliness, helps search engines discover and rank your content well.

Your ability to customize layouts, colors, and typography without touching code allows you to brand your site precisely the way you want, aligning with your marketing strategies.

With WooCommerce compatibility, you can easily set up an online store for products you’re affiliating. Astra’s responsiveness ensures that your site is accessible on any device, which is vital for reaching a broader audience.

3. OceanWP Theme

OceanWP Theme

OceanWP is a versatile WordPress theme that provides a solid foundation for your affiliate marketing website. Its lightweight design and extendable functionality make it a popular choice.

My Favorite OceanWP Theme Features

  • Customizable Design: Almost every element can be tailored to your preferences.
  • E-commerce Ready: Fully compatible with WooCommerce for adding an online store.
  • SEO-Friendly: Well-structured and optimized for search engines.
  • Responsive Layout: It looks great on all devices, from mobile to desktop.
  • Translation & RTL Ready: This can be used in various languages and supports RTL.
  • Plugin Compatibility: Works well with many popular WordPress plugins.

What Makes OceanWP Theme Stand Out For Affiliate Marketers?

OceanWP’s standout feature for affiliate marketers is its flexibility in creating conversion-focused websites. You can easily integrate product reviews, offers, and calls to action.

The theme offers custom widgets to display top products or hot deals, and its Page Builder compatibility means you can create visually appealing layouts without touching code.

With OceanWP, your site can attract visitors and encourage them to engage with your affiliate links, helping to drive sales and increase commission potential.

4. Genesis Framework

Genesis Framework

The Genesis Framework is renowned for its robust and secure foundation, providing a streamlined and SEO-optimized platform for your affiliate marketing website.

My Favorite Genesis Framework Features

  • Search Engine Optimization (SEO): Built with good SEO practices for higher search rankings.
  • Fast Loading Times: Efficient code for superior performance and speed.
  • Responsive Design: Mobile-optimized and looks great on any device.
  • Customizable Settings: Versatile theme options for personalization.
  • Regular Updates: Keeps your site secure with frequent updates.
  • Community Support: Access to a supportive community and forums.
  • Developer-Friendly Code: Clean code with hooks and filters for developers.

What Makes Genesis Framework Stand Out For Affiliate Marketers?

The Genesis Framework offers various features that are particularly beneficial for affiliate marketers. Its SEO foundation maximizes your visibility, ensuring affiliate products receive more traffic.

Genesis’s speed and performance can lead to lower bounce rates. At the same time, the themes’ responsive nature ensures that your content is accessible across all devices, which is crucial for capturing mobile traffic.

Customizable settings facilitate brand consistency without having to delve into code, allowing you to tailor your site to the needs of your affiliate campaigns.

Security is paramount in maintaining your visitors’ trust, and Genesis’ regular updates provide peace of mind that your site is protected against vulnerabilities.

5. GeneratePress


GeneratePress is a versatile WordPress theme well-suited for affiliate marketers, offering performance-oriented functionalities essential for running a successful affiliate website.

My Favorite GeneratePress Theme Features

  • Lightweight Design: Ensures your website loads quickly, which can improve user experience and search engine rankings.
  • Customization Options: Tailor your site’s appearance easily without extensive coding knowledge.
  • Plugin Compatibility: Works seamlessly with a wide range of WordPress plugins, including those for affiliate marketing.
  • Page Builder Friendly: Compatible with leading page builders for a drag-and-drop designing experience.
  • SEO-Friendly Structure: Optimized for search engines to help your content rank better.
  • Regular Updates: The theme is updated, ensuring security and cutting-edge features for your website.

What Makes GeneratePress Theme Stand Out For Affiliates?

For affiliate marketers, GeneratePress stands out due to its focus on site speed and usability.

These features are critical since faster load times can lead to better conversion rates and improved search engine positioning.

The theme’s customization options allow you to create engaging layouts that showcase affiliate products effectively. That’s not all!

The compatibility with Gutenberg and other plugins makes adding affiliate links and calls to action to your content easier. GeneratePress provides a solid foundation for building a user-friendly affiliate marketing website that helps drive traffic and maximize earnings.

6. Authority Pro

Authority Pro

Authority Pro is a WordPress theme that offers a solid foundation for any affiliate marketing website, providing you with a suite of powerful features to build a trustworthy online presence.

My Favorite Authority Pro Theme Features

  • SEO Optimization: Your content gets a head start in search engine rankings.
  • Responsive Design: Ensures your site looks great across all devices.
  • WooCommerce Ready: Easily sell products and manage your affiliates.
  • Customization Options: Tailor headers, footers, and layouts to your brand.
  • Genesis Framework: Built on a reliable foundation that’s secure and fast.

What Makes Authority Pro Theme Stand Out For Affiliates?

Authority Pro’s design is tailored for affiliate marketers who emphasize building trust and authority in their niche. You can personalize your site to your brand, and the theme helps highlight the content that earns affiliate revenue.

Its clean interface and prominent call-to-action areas maximize click-through rates for offers or products you promote.

Moreover, Authority Pro is built on the Genesis Framework, which means you benefit from strong coding standards, regular updates, and a supportive community. This complete package helps affiliate marketers engage visitors and easily convert them.

7. Divi by ElegantThemes

Divi by ElegantThemes

Divi is a highly customizable WordPress theme crafted by ElegantThemes that caters especially to the needs of affiliate marketers. Its versatility and powerful built-in Divi Builder make it a dominant choice for crafting attractive affiliate websites.

My Favorite Divi Features

  • Drag-and-Drop Builder: Easily structure your layout with the intuitive Divi Builder.
  • Real-Time Design: Witness edits in real-time without having to preview changes.
  • Responsive Editing: Customize your site’s looks on different devices directly from the editor.
  • Custom CSS Control: For those who like finer control, Divi allows you to add your custom CSS.
  • Pre-made Layouts: Access a library of layouts to kick-start your site’s design process.

What Makes Divi Stand Out For Affiliates?

Divi excels for affiliates due to its seamless modular approach to site building, which allows you to quickly create and customize landing pages tailored to your marketing campaigns.

You can emphasize product features, benefits, and affiliate offerings precisely and easily.

The theme includes a rich array of content modules and design options that enable you to display products in an appealing and user-friendly manner.

Furthermore, Divi’s efficiency in website building without the need for coding knowledge ensures that you can get your affiliate site up and running quickly, an essential factor in the fast-paced world of affiliate marketing.

8. Thrive Theme Builder (Thrive Themes)

Thrive Theme Builder

Thrive Theme Builder, part of the Thrive Themes suite, is tailored for your success in affiliate marketing.

This robust WordPress theme builder is designed to be conversion-focused, helping you create a visually appealing website optimized for generating leads and sales.

My Favorite Thrive Themes Features

  • Customizability: Easily create a unique website with a visual drag-and-drop editing experience.
  • Conversion Elements: Incorporate built-in lead generation and conversion elements to increase affiliate sales.
  • Speed Optimization: Themes are lightweight, ensuring fast loading times for a better user experience.
  • Prebuilt Templates: Access a range of pre-designed templates for quick setup and launch.
  • Seamless Integration: Integrate with other Thrive products and popular tools for enhanced functionality.
  • Educational Content: Thrive University provides valuable resources for maximizing your site’s potential.

What Makes Thrive Themes Stand Out For Affiliates?

Thrive Themes stands out for its meticulous focus on conversions.

The tools and features within Thrive Theme Builder are designed to drive sales and grow your affiliate marketing business. The conversion elements are strategically crafted to catch users’ attention and guide them through your affiliate funnel.

Seamless integrations with email marketing tools and other resources support efficient lead capture and follow-up strategies.

With a strong community and support system, Thrive Themes enables you to tailor your website for affiliate success confidently.

9. Hestia WordPress Theme

Hestia WordPress Theme

Hestia is a versatile and modern WordPress theme ideal for professionals and businesses, including affiliate marketers. It’s praised for its multipurpose design and ease of use.

My Favorite Hestia Theme Features

  • One-Page Design: This design is quick and easy to set up, making your content easily accessible on a single scrolling page.
  • WooCommerce Compatibility: You can create an online store smoothly, integrating affiliate products for monetization.
  • Widgetized Footer: Offers flexible options to add widgets and links, which can be used strategically for affiliate marketing.
  • Responsive and SEO-friendly: Ensures your affiliate site ranks well on search engines and looks great on all devices.

What Makes Hestia WordPress Theme Stand Out For Affiliates?

Hestia stands out for affiliate marketers due to its clean and professional look, which enhances user experience and trust – which is crucial for affiliate conversions.

It’s lightweight and offers fast load times, which improves SEO and keeps visitors engaged. Plus, the theme is highly customizable, allowing you to tailor your website to match your niche and branding with minimal effort.

10. Blocksy


Blocksy is a versatile and fast WordPress theme gaining popularity among affiliate marketers for its adaptability and modern design.

It seamlessly integrates with various page builders and offers a high degree of customization to match your branding.

My Favorite Blocksy Features

  • Live Preview Options: Customize and see changes in real time without guessing how they’ll look.
  • Header and Footer Builder: Tailor your site’s header and footer with easy drag-and-drop tools.
  • Advanced Typography Settings: Enhance the readability of your content with fine-tuned typography control.
  • WooCommerce Integration: Create an attractive store with deep WooCommerce support.
  • Responsive Design: Your site will look great and function well on any device, which is essential for keeping visitors engaged.

What Makes Blocksy Stand Out For Affiliate Marketing?

Blocksy excels in affiliate marketing due to its remarkable ability to blend speed and elegance. It ensures your site performs quickly while still appealing visually.

The theme is SEO optimized, which helps your content rank higher in search engines—a critical aspect when you rely on organic traffic to drive affiliate sales.

Its WooCommerce readiness means you can effortlessly set up an online store, and the extensive customization allows for strategic placement of affiliate links and advertisements.

11. Soledad


Soledad WordPress theme is a versatile and high-performance WordPress theme tailored for affiliate marketers seeking a sophisticated and feature-rich platform.

Soledad is designed to optimize your site’s user experience and monetization capabilities and provides the flexibility and tools needed to create a successful affiliate marketing website.

My Favorite Soledad Features

  • Fully Responsive Design: Your website will look perfect on all devices, ensuring a seamless user experience for your visitors.
  • 1-Click Demo Import: Quickly launch your site with pre-made designs that can be imported with a single click.
  • Live Customizer: You can view real-time changes as you edit your website, allowing fast and intuitive design adjustments.
  • Multiple Layout Options: You can choose from hundreds of blog and layout combinations to tailor your site to your unique style.

What Makes Soledad Stand Out For Affiliate Marketing?

Soledad stands out for affiliate marketing primarily because of its flexibility and customization options.

This theme allows you to arrange your content to highlight affiliate products effectively. Its clean code and fast loading times benefit SEO, helping your website rank higher on search engines—a crucial advantage in affiliate marketing.

The theme’s compatibility with popular plugins like WooCommerce and Elementor enables you to extend its functionality and create custom layouts without coding.

12. Elementor (Hello Theme)


Elementor’s Hello Theme is a lightweight, highly customizable WordPress theme that works seamlessly with the Elementor page builder. Its speed and flexibility make it ideal for affiliate marketing websites.

My Favorite Elementor Features

  • Drag & Drop Editor: Build your pages with intuitive drag-and-drop functionality.
  • Responsive Design: Ensure your site looks great on all devices.
  • 50+ Widgets: Easily add features like sliders, icons, and buttons.
  • Popup Builder: Create and integrate popups for effective promotions.
  • Theme Builder: Customize every part of your website without code.
  • WooCommerce Builder: Build your online store to complement affiliate products.
  • Global Widgets: Save and reuse widgets across pages for a consistent design.

What Makes Elementor Stand Out For Affiliate Marketing?

Elementor excels in affiliate marketing due to its robust customization options that let you tailor your site to highlight affiliate products effectively.

With its extensive widget selection, you can easily add product showcases or reviews.

The Theme Builder allows you to create unique landing pages that drive conversions. The Popup Builder allows you to grab users’ attention for special offers or email sign-ups, which is essential for building a successful affiliate marketing funnel.

Elementor’s Hello Theme provides a high-speed foundation that ensures your website loads quickly, improving user experience and SEO—an important factor for maintaining visibility in search engine results.

13. Ultra WordPress Theme

Ultra WordPress Theme

The Ultra WordPress Theme is a versatile and robust choice for affiliate marketers looking to create an engaging website. With its wide range of customization options, you can tailor your site to fit your niche and branding needs.

My Favorite Ultra WordPress Theme Features

  • Pre-designed Layouts: Choose from an extensive library of pre-made designs to get your site up and running quickly.
  • Customizable Headers: Tailor the look of your site’s header with multiple options and settings.
  • WooCommerce Integration: Seamlessly sell products and manage your affiliate storefront.
  • Smart Layout Options: Control the structure of your pages with adjustable columns, sections, and spacing.

What Makes Ultra Theme Stand Out For Affiliate Marketing?

Ultra Theme offers a complete solution for affiliate marketers due to its flexible design elements that make it easy to showcase products.

The theme includes widgets specifically designed for affiliate marketing, such as product feature lists, pricing tables, and call-to-action buttons, which you can strategically place throughout your site.

It’s responsive and mobile-ready, ensuring your site performs well across all devices—a crucial factor for capturing traffic and maximizing conversions.

The ability to quickly adapt layouts and integrate with popular plugins allows you to deliver content efficiently and without coding knowledge, making Ultra a strategic choice for your affiliate endeavors.

14. Newspaper WordPress Theme

Newspaper WordPress Theme

Newspaper is a WordPress theme that allows publishers to easily write articles and blog posts.

It’s specifically engineered to handle content-rich websites, serving as an ideal solution for online magazines, news portals, and affiliate marketing websites.

The theme is known for its seamless integration with the WooCommerce plugin, making it a natural choice for affiliate marketers to showcase products and drive sales.

My Favorite Newspaper Theme Features

  • TagDiv Composer is a bespoke page builder with a drag-and-drop interface that gives you unparalleled control over layout designs.
  • Pre-built Templates: A wide variety of professionally designed demos ready to import with a single click.
  • Monetization-Friendly: Numerous ad spots and support for Google AdSense and other affiliate links for straightforward monetization.
  • SEO Optimization: Offers an SEO-friendly structure that helps your content rank well on search engine results pages.

What Makes Newspaper Theme Stand Out For Affiliate Marketing?

Newspaper’s integration with WooCommerce is unparalleled. It lets you create shop pages directly within your articles or blog posts.

This integration is key for affiliate marketers because it facilitates promoting and selling products directly on the site.

The modern, magazine-style layout comes with sections perfect for featuring affiliate links, and its compatibility with the WPBakery Page Builder means customization is straightforward without any need for coding skills.

15. Blurb Theme

Blurb Theme

Blurb WordPress Theme offers an innovative solution for affiliate marketers looking to enhance their online presence.

This WordPress theme optimizes product comparisons and facilitates an efficient, automated affiliate marketing experience.

My Favorite Blurb Theme Features

  • Automated Comparison Tool: Provides market and product-based comparison charts.
  • Custom Search Filters: Allows for tailored searches based on specific criteria.
  • Quality Rating System: Ranks products based on reviews and user feedback.
  • One-click Business Operations: Streamlines the process of managing affiliate marketing tasks.

What Makes Blurb Theme Stand Out For Affiliate Marketing?

Blurb Theme stands out for its automated market and product-based comparison feature.

This tool displays products with their best prices, considering ratings, reviews, quality, and features, directly influencing the buyer’s choice in your favor.

Custom search filters enhance user experience by enabling visitors to efficiently sort offerings according to their preferences. The one-click operation simplifies business processes, making it easier for you to manage your affiliate marketing website effectively.

My Criteria For Choosing the Right WordPress Theme For Affiliate Marketing

Your theme should seamlessly integrate with essential marketing tools, be flexible enough to accommodate various content types and optimize loading speed and responsiveness.

These elements ensure that your site looks professional, performs efficiently, engages users, and ranks well on search engines.

Speed and Performance

Your theme’s speed is paramount. A fast-loading theme contributes to better user experience and search engine rankings. Choose themes optimized for performance, often lighter in design and with efficient coding.

Free vs. Paid

While free themes are appealing due to no upfront costs, they might lack advanced features. Paid themes, on the other hand, often provide more functionality and dedicated support, making them worth the investment for a serious affiliate marketer.


A theme with flexible customization options is essential. It should allow you to tailor various elements like colors, typography, and layouts to fit your brand and content strategy without needing to code.

Support and Updates

Opt for themes with reliable support and frequent updates. This ensures compatibility with the latest WordPress versions and helps protect your site against security vulnerabilities.


Responsive design adjusts to different screen sizes, providing an optimal viewing experience across devices. Given the diversity of devices your audience uses, this is non-negotiable.

Aesthetic Appeal

The theme’s visual appeal should align with your niche and cater to your target audience. It should strike the right balance between attractiveness and functionality.

Plugin Compatibility

Lastly, ensure the theme is compatible with essential marketing and SEO plugins. This will enhance your site’s marketing capabilities and allow seamless integration with tools that aid your affiliate efforts.

Why Kadence Ticks All of The Above Boxes for Me

First, I’ve been a Kadence user for over three years after canceling my OceanWP annual subscription. OceanWP wasn’t bad, but it lacked some of the features I needed for my WordPress sites. Hence, the switch.

It was a Black Friday season, so I didn’t hesitate to get on the lifetime Kadence deal.

Kadence WP registration

I’ve never looked back ever since.

When selecting a WordPress theme for affiliate marketing, you’d expect a gem that’s swift and customizable, with an arsenal of tools to lessen the need for additional plugins.

Kadence is that rare find.

Your site’s speed is pivotal in user experience and SEO; Kadence strides ahead with remarkable loading times. I’m not claiming it to be the fastest, but it consistently ranks highly among speed-optimized themes.

Customization is where Kadence truly shines.

With Kadence Gutenberg blocks, you can access various design elements to create a unique site without the bloat of extra plugins.

This is particularly crucial because a lean WordPress installation often means faster performance and a more secure site.

The free version of Kadence generously equips you with almost everything you need to construct your affiliate site. Meanwhile, the paid version proves its worth with advanced features.

Here’s a succinct table with Kadence’s offerings:

Starter TemplatesJumpstart your design process with pre-built options.
ConversionsLightweight popups and banners to engage visitors.
Hooked ElementsCustomize and place content with precision.
Share ButtonsIntegrate social sharing effortlessly.
Custom Fonts & HeaderA plethora of typographic and header variations.
Custom LayoutsTailor layouts to fit your content strategy.

That’s not all.

You benefit from 24/7 support, imperative for continuous uptime and promptly addressing any issue. Crucially, Kadence is optimized for affiliate marketing; it’s simple to integrate ads and affiliate links into your content without detracting from user experience.

Wrap Up

Again, here’s the list summary of my favorite WordPress themes for affiliate marketing:

  • Kadence WP theme: Known for its speed and easy customization, it includes affiliate blocks for better content presentation.
  • Astra: Offers versatility and fast performance and is suitable for any affiliate marketing niche.
  • OceanWP: Provides extensive features and customizable options for affiliate marketers who demand a robust online presence.
  • Genesis Framework: A solid foundation for developers to build upon, recognized for SEO benefits and secure code.
  • GeneratePress: A lightweight theme that promises speed and usability for maximizing performance.
  • Authority Pro: Built to showcase expertise and establish trust, intended for influencers.
  • Divi: Offers visual building with real-time design and an array of templates.
  • Thrive Theme Builder: Tailored for conversion-focused websites, accessible even for non-coders.
  • Hestia: A sleek one-page theme that caters to startups and businesses alike.
  • Blocksy: A modern and innovative theme that complements the Gutenberg editor.
  • Soledad: A multi-concept blog for publishers, heavy on features and design options.
  • Elementor: More than a theme, it’s a website builder that allows extensive visual customization.
  • Ultra: A versatile and powerful theme with a drag-and-drop builder from Themify.
  • Newspaper: Ideal for content-heavy sites that also utilize affiliate marketing.
  • Blurb: Designed for affiliate marketers, focusing on product listing and reviews.

I’d consider the balance between aesthetics, performance, and functionality to choose the theme that best represents your content and converts visitors into customers.


Which WordPress theme is good for affiliate marketing?

Kadence offers excellent flexibility and customization, making it a strong choice for affiliate marketing. Its efficient loading times and SEO-friendly structure can significantly aid your affiliate efforts.

Which free WordPress themes are recommended for starting an affiliate marketing blog?

Astra and Kadence offer stellar free versions that are great for kickstarting your affiliate marketing blog. You can benefit from their clean designs and compatibility with essential plugins.

How do I choose an effective WordPress theme for an Amazon affiliate site?

When selecting a WordPress theme for an Amazon affiliate site, prioritize themes like Divi, GeneratePress, Astra, Thrive Themes, and Kadence for their robust features and easy integration with Amazon’s affiliate program. Their adaptability to various niches and customization options are conducive to creating a professional affiliate site.

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