57 Shocking Black Friday Statistics 2024 (sales by year)

Black Friday has evolved into a significant retail event, drawing millions of shoppers each year.

In 2023, U.S. online sales reached a staggering $9.8 billion, marking a 7.5% increase from the previous year.

This surge in spending highlights not only the consumer appetite for deals but also the growing importance of e-commerce in the retail landscape.

In this article, I discuss 57 interesting Black Friday statistics to uncover the trends shaping Black Friday and how they influence both shopping behavior and the retail industry.

Black Friday Spending by Year

Year	Online Spendings
2013	$1.9 Billion
2014	$1.5 Billion
2015	$2.9 Billion
2016	$3.3 Billion
2017	$5 Billion
2018	$6.2 Billion
2019	$7.5 Billion
2020	$9 Billion
2021	$8.9 Billion
2022	$9.1 Billion
2023	$9.8 Billion

1. Amazon accounts for over 17.7% of all Black Friday sales.

(Source: Globe News Wire)

Amazon has established itself as a dominant player during Black Friday, capturing significant market share.

This dominance indicates Amazon’s effective strategies in capturing consumers’ attention and driving sales. The combination of promotions, wide product availability, and a user-friendly interface contributes to its success.

Considering the powerful statistics, Amazon’s influence on Black Friday will unlikely diminish. Its consistent performance suggests continued growth potential in the online retail space.

With millions of shoppers converging on the platform, understanding these dynamics can inform your future shopping decisions.

2. According to predictions, Black Friday sales online are expected to reach $9.8 billion in 2024.

(Source: Demandsage)

Predictions for Black Friday 2024 indicate significant growth in online sales.

In 2023, Black Friday sales already surged by 7.5% compared to 2022. This trend suggests a continuing appetite for online shopping among consumers.

Retailers are preparing by optimizing their websites for better user experiences and streamlining online checkout processes. With a goal of robust online sales, shoppers need to remain informed about potential deals before the event.

This preparation allows you to maximize your savings and take advantage of exclusive offers.

As the date approaches, look for sales alerts and special promotions. The collective momentum from previous years positions Black Friday 2024 as another record-breaking event in online retail.

3. In 2024, 75% of Americans plan to shop on Black Friday or the weekend.

(Source: Demandsage)

This figure translates to approximately 206 million shoppers ready to take advantage of discounts and deals.

When examining demographics, it’s notable that various age groups show high engagement.

• 75% of Gen Z plan to shop.
• 69% of Millennials expressed similar intentions.

These statistics indicate a strong inclination among younger shoppers to seek out bargains.

Online shopping remains popular, with 64% of consumers preferring to shop digitally in 2024.

Shoppers are increasingly turning to mobile devices, reflecting a shift in how purchases are made. In 2023, 79% of Cyber Week ecommerce traffic came from mobile.

Retailers are preparing for increased foot traffic and online activity during the holiday weekend, anticipating both in-store and online demands.

Knowing these trends can help you plan effectively for the best deals as you consider your shopping strategy.

4. Up to 33% of shoppers do Black Friday shopping as early as morning.

(Source: Statista)

Many consumers anticipate Black Friday with excitement, often planning to shop as early as the morning hours. Evidence shows that many shoppers prefer to capitalize on deals when stores open.

Reasons for Early Shopping:

• Limited Stock: Early arrivals often secure popular items before they sell out.
• Better Deals: Retailers frequently offer exclusive early-bird promotions.
• Less Crowding: Shopping in the early hours can mean fewer crowds and shorter wait times.

Statistics from previous years indicate an increasing tendency to shop early. In 2023, 76.2 million consumers visited brick-and-mortar stores, with many arriving early to grab the best deals.

By understanding these trends, you can better prepare your shopping strategy for Black Friday and maximize your savings potential.

5. Cosmetics hold almost 23% of Black Friday purchases, followed by haircare appliances and products, which comprise around 5% of total sales.

(Source: Wiser Notify)

This popularity reflects a growing consumer interest in beauty products. Shoppers often take advantage of discounts to stock up on their favorite brands.

The distinct differences in sales percentages highlight consumer priorities during this shopping event. Beauty brands are often strategic in their promotions, leading to increased interest and sales numbers.

6. In-store shops adapted to changing trends during the mid-and late 2020s, comprising about 50% of Black Friday sales, while online sales increased to more than 50%.

(Source: Capital One Shopping)

Shoppers began to value unique in-store experiences, prompting retailers to enhance their physical locations.

By embracing technology, physical stores improved inventory management and customer service. This shift helped cater to consumers who increasingly preferred hybrid shopping methods.

The combination of in-store adaptations and the surge in online purchasing reflects shifting consumer behavior. Both channels now play a crucial role in the retail landscape.

7. Mobile devices account for about 54% of online sales on Black Friday.

(Source: Sender)

Mobile devices have transformed the way you shop on Black Friday. This shift shows a significant trend towards mobile shopping. Customers increasingly favor the convenience of buying from their smartphones and tablets.

In addition, during the 2020 pandemic, there was a notable shift as in-store shopping declined. This change further accelerated the adoption of mobile shopping, altering consumer behavior.

Retailers must adapt to this trend by optimizing their websites and apps for mobile users. This ensures that users can easily navigate and complete their purchases.

As mobile technology continues to evolve, that percentage will likely increase in the coming years, making it an essential area for retailers to focus on.

8. The average customer plan to spend $400 on a Black Friday weekend.

(Source: Nasdaq)

This figure reflects the increasing trend of consumer investment during this key shopping period.

You may notice variations in spending habits across different demographics. For instance, younger shoppers, especially from Gen Z and millennials, are often more engaged in Black Friday sales.

9. In 2023, the number of projected Black Friday shoppers in the U.S was 130.7 million.

(Source: Reuters)

This figure marks an increase from previous years, reflecting a growing interest in this shopping event.

The increased number of shoppers presents opportunities and challenges for consumers and retailers.

10. Black Friday online sales grew 8% year-over-year (YoY) to $70.9 billion globally in 2023.

(Source: Salesforce)

This increase demonstrates a continued shift toward online shopping during the holiday season.

The U.S. market played a significant role, with online sales hitting $16.4 billion, a 9% increase year over year. As in-store visits began declining, many consumers turned to digital platforms for convenience and better deals.

Insights into consumer behavior show that over half of shoppers reported relying on sales due to financial constraints influenced by the rising cost of living.

11. In 2023, Black Friday drove $9.8 billion in U.S. online sales, up 7.5% annually.

(Source: Adobe)

According to Adobe Analytics, electronics were among the top-selling categories. Specific items like smartwatches, TVs, and audio equipment recorded particularly strong sales.

With a stronger-than-expected performance, many consumers responded positively to the discounts available. Over half of the purchases were attributed to online shopping, highlighting the shift towards e-commerce.

These trends indicate a robust holiday shopping season, setting the tone for subsequent sales events leading to the year’s end.

12. In 2023, total U.S. retail sales on Black Friday increased by 5% YoY.

(Source: MasterCard)

This growth reflects a continued trend of consumer enthusiasm during the holiday shopping season.

In 2023, total online revenue for Black Friday reached an impressive $9.8 billion, marking an increase from previous years. This underscores the growing importance of e-commerce in the retail landscape.

This sustained increase in sales demonstrates the retail sector’s resilience and the effectiveness of marketing strategies employed to attract shoppers during this critical shopping event.

13. Black Friday was 2023’s most popular day for in-store shopping in the U.S., with 76.2 million shoppers visiting brick-and-mortar locations.

(Source: National Retail Federation)

These figures demonstrate the enduring appeal of physical retail experiences despite the increasing trend of online shopping. While many opted to shop online during the holiday sales, many still preferred the in-person experience.

Brick-and-mortar stores used effective strategies, such as enhanced in-store experiences and exclusive deals, to entice consumers.

The rise in in-store traffic during Black Friday highlights the competitive retail landscape and the importance of a multi-channel approach in retailing.

14. Black Friday was also the most popular day for online shopping, with 90.6 million U.S. consumers shopping.

(Source: National Retail Federation)

This shift to online shopping reflects broader trends in consumer behavior. The COVID-19 pandemic accelerated this transition, leading many to prefer online over in-store shopping.

The increase in online shopping highlights its convenience and showcases a change in retail strategy. Major retailers have expanded their online offerings to meet consumer demand.

Consumers are now more likely to seek deals from the comfort of their homes. This trend is expected to continue as technology evolves and shopping habits adapt.

With online shopping accessible, it’s crucial to stay informed about the best deals. Utilizing websites and apps that aggregate promotions can enhance your shopping experience.

15. 31% of people in the U.S. plan to do their holiday shopping on both Black Friday and Cyber Monday.

(Source: Statista)

This trend reflects the growing importance of these days in your holiday shopping strategy. With the emphasis on securing the best deals, you may find it beneficial to participate in both events.

The rise in online shopping has also made it easier to engage in both events. In 2023, many shoppers used mobile devices to browse and make purchases during these sales.

As a shopper, consider planning your purchases. This strategy may help you track desired items and enhance your shopping experience across Black Friday and Cyber Monday.

16. Black Friday is Cyber Five’s biggest day for mobile traffic, with 55.3% of sessions occurring on mobile devices.

(Source: Cloudflare)

Black Friday has become a significant event not just for shopping but also for mobile traffic.

This trend highlights the growing importance of mobile commerce. Many shoppers prefer to browse and purchase through their smartphones, and the convenience of mobile shopping drives higher engagement and completion rates.

Retailers must optimize their online platforms for mobile users. This includes ensuring fast load times and user-friendly navigation. By doing this, businesses can capitalize on the mobile shopping trend during Black Friday and beyond.

17. Black Friday conversion rates are 6.5% on desktop and 3.2% on mobile.

(Source: Adobe)

This difference highlights the continued effectiveness of desktop shopping. During busy shopping periods, many consumers prefer the larger screen and ease of navigation that desktops offer.

Mobile shopping is becoming more popular but still lags behind desktop when converting visits into purchases.

Many retailers optimize their sites for mobile to capture sales, yet the challenge remains.

It’s essential for you as a retailer to focus on improving the mobile shopping experience. Ensuring your mobile site is user-friendly can help boost conversion rates on this platform.

Understanding these conversion rates can inform your marketing strategies. By recognizing each platform’s strengths, you can better allocate resources and tailor your approach to Black Friday promotions.

18. On Black Friday, the average number of items per order on desktops is 3.6, 2.9 on smartphones, and 2.9 on tablets.

(Source: Adobe)

On Black Friday, shopping patterns reveal a distinct difference in the average number of items purchased based on the device used.

These figures highlight consumer habits during sales events. Desktop users appear to engage more thoroughly compared to those on mobile devices.

Factors influencing these averages may include screen size, ease of navigation, and the complexity of the purchasing process.

When preparing for Black Friday, consider how device choice impacts sales strategies. You might optimize your website for desktops while ensuring that mobile experiences are streamlined for quick purchases.

Understanding these averages can guide marketing efforts and inventory management during this critical shopping period.

19. Approximately 166.8 million Americans shopped on Black Friday in 2023

(Source: Demandsage)

This figure reflects a significant increase in shopper engagement compared to previous years. The number of shoppers rose from 160.1 million in 2022.

About half of the shoppers bought items online. This trend underscores the shift toward digital shopping platforms.

Tracking these statistics helps you comprehend the retail landscape and anticipate trends for upcoming events, such as future Black Fridays and holiday shopping seasons.

Understanding these numbers can enhance your shopping strategy and marketing efforts.

20. People from France had the largest budget in Europe, with an average budget of almost 309 euros for Black Friday in 2023.

(Source: Statista)

This figure reflects the strong consumer culture and spending power prevalent in the country.

In comparison, other European countries typically reported lower average budgets. For example, shoppers in Germany and the UK had budgets of about 250 euros and 240 euros, respectively.

This spending pattern highlights France’s distinctive position in the European retail landscape. With the largest budget, French consumers are not just participating but are leading the Black Friday charge on the continent.

Shoppers are expected to continue spending on technology, clothing, and home goods, as these categories traditionally attract significant interest during this shopping event.

21. In 2023, 26% of Black Friday customers reported being shoved or pushed by other Black Friday shoppers, 7% reported verbally arguing with someone, and 3% have gotten into a physical altercation.

(Source: Drive Research)

These statistics reflect the reality of in-person shopping during Black Friday. Shoppers should remain vigilant and considerate to foster a safer experience for everyone.

Many consumers may opt for online shopping to avoid these confrontations. This trend indicates a shift in shopping preferences as people seek to minimize stress while securing deals.

22. 48% of customers think brands release lower-quality products on Black Friday.

(Source: Fit Small Business)

Brands typically aim to attract customers with enticing deals, but the question of product quality looms large.

Many shoppers focus on discounts without fully accounting for the potential decrease in quality. It’s crucial for retailers to balance appealing prices with maintaining customer trust.

To address these concerns, some companies provide:

• Detailed Product Descriptions: Transparency can help consumers feel more secure in their purchasing choices.
• Quality Guarantees: Offering returns or satisfaction guarantees can alleviate customer fears.

As a shopper, being informed about these dynamics can enhance your buying experience and help you make better choices this Black Friday. Keep quality in mind as you navigate the multitude of deals presented during this shopping tradition.

23. 39% of Gen X, 58% of Gen Z, 54% of millennials, and 37% of baby boomers highly depend on Black Friday.

(Source: CNBC)

These statistics underscore the varying approaches different generations take towards sales events. Understanding these trends is crucial for retailers looking to target their marketing strategies effectively.

The reliance on Black Friday illustrates the event’s role in contemporary shopping habits, reflecting broader economic factors and consumer priorities across age groups.

24. In-store Black Friday sales rose 10% between 2021 and 2022

(Source: Demandsage)

This growth indicates a resurgence in physical retail visits after the shifts brought on by the pandemic.

The increase in in-store sales suggests that many shoppers prefer the experience of browsing physical stores during Black Friday.

Retailers are adapting their strategies to attract more in-person shoppers. These adaptations often include enhanced customer service, special events, and a focus on creating an enjoyable and festive shopping atmosphere.

25. On Black Friday, 18% of consumers are willing to wait more than an hour in a checkout line.

(Source: Drive Research)

This statistic reveals the commitment of certain shoppers to snagging deals, despite the inconvenience.

In contrast, this means a significant 82% of shoppers prefer shorter wait times. This group may choose to shop online where checkout lines don’t exist or opt for less crowded shopping times.

Retailers are aware of these trends and may adjust staffing and resources accordingly. They aim to minimize wait times and enhance customer satisfaction during the peak of shopping season.

Understanding these dynamics can help you make informed decisions as a consumer. Whether you choose to wait or utilize online shopping options, each choice has its pros and cons.

26. A recent survey found that Spanish consumers spent an average of 273 euros on Black Friday in 2023.

(Source: Statista)

France’s consumers had the highest average budget in Europe, at approximately 309 euros. Spain ranked second with an average of 273 euros.

This spending pattern highlights the increasing popularity of Black Friday in Spain, aligning it with shopping trends observed across Europe.

The data indicates a growing trend of budget allocation for Black Friday among Spanish shoppers. This trend suggests that retailers can expect robust spending in the upcoming years as consumer confidence in Black Friday continues to rise.

27. In 2023, 23% of consumers intended to spend 1,000 dollars or more on holidays, a 15% increase from Black Friday 2022.

(Source: Drive Research)

This rise reflects growing consumer confidence and willingness to invest more in holiday purchases.

Several factors drive this increase:

• Inflation: Rising prices have led consumers to allocate larger budgets.
• Consumer Trends: A shift towards experiences and quality gifts has emerged.
• Increased Availability: More retailers offer promotions to entice shoppers.

You may notice that these financial choices are influenced by economic conditions and changing shopping behaviors. Understanding these dynamics is key to anticipating market trends.

28. With 1.22 million searches made during the examined period, the Nintendo Switch was the most popular product worldwide for Black Friday in November 2021.

(Source: Statista)

The search surge during Black Friday reflects the trend of seeking discounts on popular items. The timing coincides perfectly with the shopping season, making the Switch a buyer’s primary target.

Retailers often run specific promotions around Black Friday, amplifying interest. This combination of factors contributed to the Nintendo Switch’s status as the most searched product for the holiday shopping period.

29. In 2023, On Black Friday, US e-commerce sales increased 14% over the previous year

(Source: Queue.it)

In 2023, U.S. e-commerce sales on Black Friday reached a remarkable $9.8 billion, reflecting a 14% increase from 2022. This surge highlights a continuous trend of online shopping becoming an integral part of holiday spending.

The 14% increase is significant, showcasing resilience in e-commerce amidst economic challenges.

It also indicates that online marketplaces remain key drivers in retail sales, even during busy shopping periods.

As shopping habits evolve, the impact of social media and influencer marketing became apparent as well. More consumers engaged with brands online compared to previous years.

In 2023, Black Friday reaffirmed its position in the retail calendar, underscoring the importance of adapting to changing consumer preferences and leveraging online platforms for sustained growth.

30. On Black Friday, 54% of consumers said they are more inclined to shop at stores that provide in-store online pick-up (BOPUS).

(Source: Drive Research)

Many consumers prefer shopping at stores that offer Buy Online, Pick Up In Store (BOPUS) options during Black Friday sales. This preference reflects a desire for convenience and efficiency in shopping.

As Black Friday continues to evolve, BOPUS remains a vital aspect of the shopping landscape. You may find that utilizing this service not only enhances your shopping experience but also helps you navigate the busy shopping season more efficiently.

31. The discount offered to customers on Black Friday in 2023 was up to 31%.

(Source: Demandsage)

This figure represents an increase from previous years, reflecting more competitive pricing across various categories.

Discount Breakdown by Category

• Electronics: Average discounts of 31%, up from 25% in 2022.
• Furniture: Increased from 8% in 2022 to 21% in 2023.
• Apparel and Accessories: Offered significant deals, with clothing having robust markdowns.

Many retailers aimed to attract customers with these discounts, competing for attention amidst a busy shopping season. The average consumer likely noticed the percentage off and the significant dollar savings on higher-priced items.

With shoppers anticipating deep discounts, this trend sets a precedent for future sales events, emphasizing the importance of strategic discounting for retailers.

32. The average Black Friday discount was 28% in 2023, 27% in 2022, 26% in 2021, and 34% in 2020.

(Source: Fit Small Business)

The average Black Friday discount has varied over the years, reflecting changes in consumer trends and retail strategies.

In 2020, discounts were notably higher, likely influenced by the pandemic’s impact on shopping habits. As consumers sought deals during uncertain economic conditions, retailers responded with aggressive pricing.

Average discounts steadily declined from 2021 to 2023. This trend suggests that retailers may focus more on maintaining profit margins amid rising costs.

Key Insights:

• Electronics saw significant discounts, averaging around 31% in 2023.
• Other categories, like furniture, increased discounts from 8% in 2022 to 21% in 2023.

Understanding these average discounts helps you plan your shopping strategy for future Black Fridays. By keeping track of these trends, you can maximize your savings while navigating sales during this high-demand shopping season.

33. According to the 2023 survey, 24% of customers said businesses overpriced Black Friday products and discounted them on the day.

(Source: Statista)

Many shoppers express skepticism about Black Friday pricing.

Consumers often believe they are getting a deal when they see marked-down prices. However, these discounts may not reflect true savings. This perception is critical for retailers aiming to maintain customer loyalty.

Encouraging transparency in pricing could improve business performance. Consumers appreciate clear, honest communication about discounts and product value.

Building trust can foster long-term relationships between businesses and customers.

Understanding consumer sentiment is vital in this changing retail landscape. As more shoppers turn to online platforms, how you present discounts can significantly affect your success.

34. When consumers choose where to shop on Black Friday weekend, their top purchasing factors are discounts and promotions (81%), followed by free delivery (80%).

(Source: Drive Research)

Shoppers are drawn to stores that offer substantial markdowns on products. This motivates them to visit certain retailers over others.

The importance of free shipping cannot be overlooked; consumers consider this a critical factor when purchasing.

Retailers that effectively communicate their deals and offer free delivery options have a competitive advantage.

Additionally, strategically timed promotions during the Black Friday weekend can attract more shoppers. The ability to save money significantly influences where consumers choose to spend.

35. According to PYMNTS, 3.7% of Black Friday online shoppers pay for their purchases with flexible buy now, pay later (BNPL) credit offers.

(Source: PYMNTS)

This growth indicates more consumers are turning to flexible financing to manage holiday spending. BNPL offers are especially appealing during high-stakes shopping events like Black Friday, where sales are abundant.

As more retailers adopt BNPL options, it may become a standard part of the shopping experience.

Understanding these trends can help you navigate future shopping events and make informed financial decisions.

36. 60% of Gen Z have bought something on Black Friday at a discount they later regretted.

(Source: Finder)

Many members of Gen Z experience buyer’s remorse after Black Friday shopping.

Several factors contribute to this phenomenon:

• Impulse Buying: The urgency created by sales can lead to rushed decisions.
• Marketing Pressure: Flashy promotions and advertisements may overshadow rational thinking.
• Unmet Expectations: Purchases may not fulfill the expected value or quality.

These insights show that while Black Friday offers attractive discounts, many shoppers, especially Gen Z, may regret their purchases. Retailers should consider these trends to create a more positive shopping experience.

37. In the UK, 32% of shoppers used search engines to find the best Black Friday discounts, while 19% said they visit retailer websites.

(Source: Statista)

This statistic highlights the critical role that search engines play in navigating Black Friday deals. Many people prefer the convenience and breadth of search engines’ options when searching for bargains.

Understanding these preferences can guide your Black Friday strategy, whether you’re looking to shop or optimize your deals.

Adapting to these trends may enhance your shopping experience and maximize savings during this competitive shopping season.

38. Because of the increasing inflation rates on everyday products, 67% of consumers are more interested in Black Friday discounts.

(Source: Fit Small Business)

Inflation significantly impacts consumer behavior, particularly during shopping events like Black Friday. With everyday costs rising, many people are actively seeking ways to save.

Retailers may need to adjust their strategies to cater to this heightened interest. Discounts and promotions will likely attract more shoppers looking for savings.

39. 56% of German consumers claim that their financial situation had worsened, and they relied on Black Friday discounts to buy for Christmas.

(Source: Statista)

This shift in financial stability has led many to explore Black Friday discounts as a viable option for their Christmas shopping. For many, these sales represent an opportunity to save money while still purchasing gifts for loved ones.

You also see a growing trend where consumers are strategic about holiday purchases.

This reliance on discounts suggests a shift in shopping habits. With financial concerns at the forefront, many are adapting their strategies to navigate the challenges of modern consumerism.

40. A recent survey found that 70% of Italian respondents only made online purchases on Black Friday 2023, while slightly more than 50% of respondents in Spain and France only made online purchases.

(Source: Statista)

In 2023, online shopping dominated Black Friday sales across Europe.

The shift toward online shopping reflects changing consumer habits. Increased internet access and convenience contribute to this trend.

Italian consumers showed a strong preference for digital platforms. This behavior aligns with global trends, where online shopping is becoming the norm during major sales events.

In Spain and France, over half of shoppers also chose online purchasing. This indicates a significant movement away from traditional in-store shopping.

41. In 2023, 13% of Black Friday shoppers used Apple Pay, an increase of 8% compared to 2022.

(Source: Demandsage)

The rise in Apple Pay usage reflects a shift in consumer behavior. Shoppers are increasingly opting for contactless payment methods.

Retailers are adapting by integrating digital payment options. Offering various payment methods can enhance customer experience.

This trend is expected to continue as more consumers gravitate toward mobile payments. Understanding these shifts helps retailers tailor their strategies for future events.

42. In 2023, 57% of women and 44% of men were likely to participate in Black Friday sales.

(Source: Finder)

Black Friday has become a significant shopping event, and participation rates vary between genders. Social norms, marketing strategies, and the types of products promoted during the sale may influence these rates.

Many women view Black Friday as an opportunity for holiday shopping, whereas men may focus on larger technological items or personal gadgets.

Additional insights show that 73% of men believe Black Friday is a great chance to secure a deal. In comparison, only 67% of women feel the same about the event.

Understanding these participation dynamics can benefit retailers aiming to optimize their strategies for both demographics. Knowing preferences can effectively shape marketing messages and promotional tactics.

43. 45% of consumers who shop on Black Friday will leave the store in less than 30 minutes.

(Source: Drive Research)

This trend may reflect a shift in consumer behavior as shoppers increasingly prioritize efficiency. It contrasts sharply with earlier Black Fridays, where in-store exploration was common.

This data highlights how shopping strategies have evolved, emphasizing the balance between snagging the best deals and time management.

As consumer habits shift towards online shopping, efficiency in brick-and-mortar experiences will continue to be crucial.

44. People spend about 70% of their Black Friday purchases on gifts.

(Source: National Retail Federation)

During Black Friday, much of your spending is directed toward gifts. This highlights the day’s importance as a key opportunity for holiday shopping.

Many people use the sale to buy gifts for family and friends. The appeal of discounts encourages you to start your holiday shopping early.

Understanding these statistics can help you strategize your shopping for better savings. By focusing on gift purchases, you can take full advantage of the available Black Friday deals.

45. Credit cards are the most popular payment method for Black Friday shopping. 49.4% of online shoppers use them.

(Source: Demandsage)

During Black Friday sales, credit cards emerge as the dominant payment method. This trend highlights the convenience and security that credit cards offer.

Other payment methods, such as debit cards, are closely followed. 47.7% of online shoppers chose debit cards during Black Friday.

It’s also important to note the growing acceptance of alternative payment methods. Apple Pay usage among Black Friday online shoppers reached 13%, indicating a shift toward mobile payment systems.

46. 45% of shoppers begin their in-person Black Friday shopping before 10 AM.

(Source: Drive Research)

This trend highlights consumers’ eagerness to take advantage of early deals and promotions.

Many retailers offer exclusive discounts to attract early shoppers. This strategy can increase foot traffic and sales in the early hours of Black Friday.

Additionally, the competition among stores encourages shoppers to arrive as soon as the doors open.

Shoppers also know that many of their peers will be hunting for the best deals, making the early morning a strategic time to shop. If you plan to participate in Black Friday, consider preparing a list of desired items and store locations beforehand.

47. According to a survey, 68% of Generation Z plan to shop for Black Friday sales. However, Generation Z spends the least, averaging 357 dollars.

(Source: Finder)

Despite their high participation rate, Generation Z tends to spend less than other generations during Black Friday. Their average spending is approximately $357 per person. This places them behind Baby Boomers, who plan to spend around $364.

Understanding these trends can help retailers tailor their marketing strategies to engage this vital consumer group.

Adjusting offers and promotions to meet Gen Z’s expectations can enhance sales opportunities during the Black Friday season.

48. Compared to men (44%), women (53%) are more inclined to consider a store’s return/exchange policies when deciding where to purchase over Black Friday weekend.

(Source: Drive Research)

Return and exchange policies significantly influence purchase decisions during Black Friday.

Women often value flexibility, which can lead to enhanced customer satisfaction. This preference indicates that clear and customer-friendly return policies could drive more sales from female shoppers.

49. According to 59% of British consumers, they search mainly on Amazon for the best Black Friday offers.

(Source: Statista)

A significant trend has emerged among British consumers regarding their Black Friday shopping.

This shift towards online shopping in the UK is changing the retail landscape. Consumer habits indicate a growing reliance on dominant platforms like Amazon to find the best Black Friday offers.

Understanding these patterns lets you make informed decisions and optimize your shopping experience this Black Friday.

50. Compared to men, with 23%, women are more likely to report they will spend less money on Black Friday shopping this year with 34%.

(Source: Drive Research)

Recent consumer surveys indicate a clear distinction in spending habits between genders during Black Friday sales.

This trend reflects changing priorities and economic considerations among shoppers. For women, a tighter budget may stem from various factors, including inflation and financial planning.

Understanding these dynamics can help retailers tailor their marketing strategies. For instance, emphasizing value and savings may resonate more with female shoppers.

As Black Friday approaches, the spending habits of these two groups could influence sales trends.

51. 11% of customers wait more than 2 hours to enter a store and shop on Black Friday.

(Source: Drive Research)

This highlights the dedication many have for securing deals during this significant shopping event.

Long wait times can result in frustration, but for a subset of consumers, the thrill of waiting for deep discounts is part of the attraction.

This dynamic showcases the unique nature of Black Friday shopping, where patience is often rewarded with significant savings.

52. On average, men in Great Britain intended to spend slightly less than women do on Black Friday, at barely under 130 GBP.

(Source: Statista)

Black Friday shopping trends reveal interesting spending behaviors between genders.

You might notice differences in the types of products bought as well. Typical purchases include electronics, clothing, and household items.

Additionally, men and women often approach sales with different strategies. Men may look for deals on high-ticket items, while women might seek bargains on multiple smaller purchases.

Such patterns can influence marketing strategies and retail promotions. Understanding these differences can enhance your shopping experience and help retailers target their audiences effectively.

53. In the US, the shopping rate on Black Friday is as high as 663% compared to regular days. This is the highest rate compared to rates in other countries.

(Source: Moosend)

On Black Friday, shopping activity in the US surges dramatically.

This figure illustrates the intensity of consumer engagement during this shopping event. In comparison, other countries experience lower increases. For instance, Thailand has a shopping rate increase of 74% on Black Friday.

Understanding these statistics can help you navigate your shopping strategies effectively.

Whether you’re a consumer seeking the best deals or a retailer aiming to boost sales, recognizing these trends is essential.

54. Thailand has the lowest Black Friday shopping rate compared to regular days, at 74%.

(Source: Moosend)

The relatively low rate in Thailand raises interesting questions about consumer behavior. Cultural factors, economic conditions, and shopping habits might play roles in this trend.

Despite the lower percentage, many Thai consumers still engage in Black Friday sales. It’s essential to recognize that promotional strategies might evolve to capture more interest over time.

Understanding these dynamics can help businesses tailor their marketing efforts to better connect with Thai consumers during this shopping season.

55. Online toy sales rise by 285% on Black Friday over a typical day. Sales of electrical and audio equipment increase by 200% when compared to a typical day.

(Source: Demandsage)

This dramatic increase reflects consumer behavior focusing on online shopping during this major shopping event. Deep discounts and targeted marketing strategies play vital roles in driving these sales figures.

In addition, convenience factors, such as the ability to shop from home, contribute to the strong performance of e-commerce on Black Friday.

As consumers look for the best deals, categories like toys and electronics stand out, making this day significant for online retailers.

56. Consumers were expected to spend 8.74 billion pounds over the Black Friday weekend in 2023, including 3.9 billion in stores.

(Source: Statista)

In 2023, it was projected that UK consumers would spend 8.74 billion pounds during the Black Friday weekend. This amount reflects a 0.4 percent increase compared to the previous year.

A significant portion of this spending is expected to occur in physical retail locations. Specifically, 3.9 billion pounds is anticipated to be spent in stores.

This indicates a continued interest in in-person shopping experiences, despite the growth of online retail.

57. In 2022, more than 52 million customers purchased from Shopify stores during the Cyber Monday and Black Friday weekend.

(Source: Influencer Marketing Hub)

During the Black Friday and Cyber Monday (BFCM) weekend in 2022, you witnessed a significant surge in online shopping.

This figure represents a 12% increase in shoppers compared to the previous year.

Here are some key statistics from that weekend:

• Total Sales: Shopify merchants collectively hit $7.5 billion in sales.
• Peak Shopping Moment: Sales peaked at $3.5 million per minute at 12:01 PM EST on Black Friday.
• Mobile Commerce: A substantial 73% of online sales originated from mobile devices.

This growth reflects a broader trend toward online shopping during major retail events. You can see how e-commerce continues to evolve and adapt to customer preferences.

It’s essential to recognize that you had a diverse range of products and brands available during this period. This variety likely contributed to the high volume of purchases.

Final Thoughts on Black Friday Statistics

Black Friday continues to be a significant event in the retail calendar, drawing millions of shoppers eager for deals. In 2023, e-commerce spending reached an impressive $9.8 billion in the U.S., marking a 7.5% increase from the previous year.

Understanding consumer behavior during this time can be beneficial. For many consumers, 75% in Australia planned to purchase items during Black Friday sales, with over 57% opting for online shopping.

Challenges exist, especially for small businesses. Navigating intense competition while aiming for profitability can be daunting. It’s essential to prepare strategically for this period.

Factors such as discounts, advertising, and product availability are crucial in shaping sales outcomes. Successful businesses often find ways to stand out in a crowded market.

As you prepare for Black Friday, focus on delivering value to your customers. Use data-driven strategies to maximize your results. Staying informed about trends can give you an edge over competitors.

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