Meet Nataly Llanes: wife, mother of two, registered nurse, and founder of Love and Paper Flowers: a blog that covers topics ranging from blogging, to parenting, to food for the soul.
Since launching her blog on March 17th of 2017 (just 3 months ago, as of this writing), Nataly has seen massive growth to her blog traffic, largely due to her Pinterest strategy.
In fact, she grew her monthly Pinterest views to over 60K in just 2 months, with over half of that growth occurring over just 2 short weeks!
Ready to find out how she did it? Let’s dive in to the case study…
Mary: When did you first start using Pinterest to promote your blog posts?
Nataly: Ever since I launched “Love and Paper Flowers” on March 17 of this year, one of the things I knew was going to be imperative in helping my blog grow was Pinterest….and boy was I right!
However, I was so busy with all other aspects of setting up my blog that I let Pinterest sit in the back burner for the first 5 weeks after the launch.
It wasn’t until May 1st that I decided to start the month off by really focusing on my Pinterest strategy.
Once I decided to focus my attention on Pinterest, it took a little over 5 weeks for my views to skyrocket to 50,000+ views a month. I started to notice an immediate change after implementing key strategies and investing in powerful tools that helped set everything in motion.
Mary: What was your biggest shift/tactic/“aha moment” that helped you get popular on Pinterest?
Nataly: The first thing I decided to do was to invest on Tailwind (a Pinterest and Instagram scheduler). Having my pins circulate Pinterest at optimal times a day without having to do much on my end was a game changer. I signed up for their FREE 1 month trial and that was it, I couldn’t live without it… haha. I chose the annual package with unlimited pinning and saved $6 a month.
Tailwind allows for automatic pin scheduling throughout the day (or weeks), depending on how far ahead you want to schedule them. Tailwind’s detailed analytics allow for smarter pinning, and using their recommended “pinning time slots”, based on your daily peak traffic, is simply genius.
You can also create or join Tailwind “Tribes”. With this tool you are able to add your pins into a specific “Tribe” where others share and re-pin related content to their own audience. It’s a win-win for everyone.
With the use of Tailwind, along with optimizing my content, boards, pins, and profile, I started to see steady and fast growth in my daily views and engagement.
Mary: How many pins did you put into circulation per day?
Nataly: I started circulating 20-30 pins initially. Soon after, I started increasing the number of daily scheduled pins as I joined new Pinterest groups. Currently, I circulate up to 60-80 pins per day, something that without the use of Tailwind would take forever to do.
Mary: How many of those pins were of your own content vs. other people’s content?
Nataly: The unspoken rule says you should pin anywhere from 80% other peoples content and 20% your own while others follow the 50%-50% rule.
I like to pin somewhere in between. It really depends on what new content I am working on promoting or what old post I want to resurface. I didn’t have much content of my own in the beginning so it was mostly other people’s pins.
Mary: Did you pin to your own boards, group boards, or both?
Nataly: I like to pin to both, my own boards and my group boards. I choose about 60% of other’s content and pin it to my own boards mostly, but sometimes to my group boards as well. Then I pin an average of 35-40% of my content to my group boards.
Mary: I’m looking at your analytics, and something pretty crazy happened about one month after you started getting serious about Pinterest… your views spiked up by 40K in just 2 weeks! What happened there?
Nataly: I wrote an article that resonated with a lot of the bloggers and entrepreneurs which I network with on a daily basis in my Facebook Groups. 10 Facebook Groups for Bloggers and Entrepreneurs (plus tips and strategies) started to receive a lot of positive attention, and began to reflect on my analytics. Around that time, I also joined a few more Pinterest groups.
I realized that if I used that momentum to push my views even further by adding other tools and strategies to the mix, the current results would double or even triple… and it worked!
Mary: You recently launched your first freebie to turn those Pinterest views into email subscribers. What was it?
Nataly: I wanted my freebie to be something that solved a common problem for the audience of that one post in particular.
While interacting within my Facebook groups I noticed one thing in common. Many people struggled to maintain multiple Facebook groups at the same time.
As a planner addict, to-do list enthusiast, and color coding freak of nature, this was going to be the perfect freebie for me to work on. This is what came out of that:
A FREE 11 page step-by step tutorial on the strategy I use to manage my Facebook Groups in less than 20 minutes a day, PLUS a FREE Facebook Group weekly planner printable with full instructions to make it all work together.
I introduced it for the first time on my Facebook Groups at about 10:45pm, and before midnight I already had 4 subscribers. The following day 29 more people subscribed! And only a week later my email list had more than quadrupled the original number of subscribers, which had previously taken about 2 months to gather.
Not so shabby for my barely 3 month old blog.
Mary: Not too shabby at all! I’m curious, with all the different email providers and list building tools out there, what made you decide to go with ConvertKit + OptinMonster?
Nataly: Well, now it was all about putting all of the pieces together.
It was about implementing tools that integrated well together, thus enhancing their potential.
I knew at that point if I wanted even bigger results then I had to step up my email marketing game. That’s when I opted for ConvertKit which is a well-known email marketing company designed specifically for bloggers. It was sooo user friendly, something I lacked from my previous free email marketing provider.
After creating an attractive landing page for my freebie with Convertkit, I also wanted customizable opt-in signup boxes that fit my brand and my style. I also wanted to make sure they were mobile friendly since mobile users account for the majority of today’s web users.
At that point OptinMonster was a no-brainer, AND it integrated wonderfully with ConvertKit. As per Google, “Optinmonster is the best lead-generation plug-in for WordPress that allows you to create and integrate highly effective email signup forms for your website”.
The strategic integration of those tools and other factors continue to help skyrocket my Pinterest views, blog traffic, and subscribers.
In the last 13 days alone my Pinterest views have doubled from 30,000 to almost 60,000 views a month. That is a remarkable 1,428.59% increase in monthly views and 1,088.28% in engagement.
Mary: Wow. At this point you are now at over 60,000+ views–so really popular on Pinterest–and you’ve only been using Pinterest for 2 months. What’s your secret?
Implement systems that work well together and that enhance each other’s potential.
Pay close attention to your analytics. Repeat what works and reinvent what doesn’t.
Pay close attention to what people in your niche are interested in learning. Answer their questions. Solve their problems.
Here’s a quick overview…
- Produce great content that resonates with your audience.
- Create a helpful freebie to go along with your top articles.
- Make high quality pins (I use Canva).
- Schedule it with Tailwind to circulate through various Group boards.
- Attach a link to your ConvertKit landing page.
- Have multiple good quality opt-ins through your site.
As for me, this is only the beginning of what started as an unexpected journey.
As a mom of 2 little kiddos, while on maternity leave with my daughter, I realized how much staying home to take care of them full time would mean to them, and to my husband and I.
After 10 years as a nurse, 8 of those years in open heart surgery, never ever did I think that I would have chosen this route.
And never in a million years did I think I would fall in love with this crazy new journey of profitable blogging, and helping others reach the same success!
Recap & Conclusion
But– she didn’t stop there. In order to grow her online business, Nataly knew that email marketing would be key. So she got serious about growing her email list by investing in ConvertKit + OptinMonster to convert those Pinterest views into email subscribers.
Now, Nataly’s Pinterest works for her like a well-oiled machine to grow her blog traffic and email list!
If you enjoyed this case study on how to get popular on Pinterest, you may also enjoy How I Got 532 Subscribers in 43 Days Using Cheap Facebook Ads.