12 Flyer Marketing Statistics: Key Metrics 2024


Flyer marketing is a popular and effective way to promote your business, especially for small businesses on a budget.

It is cost-effective and can reach a wide audience, and the response rates can be quite impressive.

One of the main advantages of flyer marketing is that it is a highly targeted form of advertising. You can distribute your flyers to specific neighborhoods or demographics, ensuring you reach your ideal customer.

Additionally, flyers are a tangible item that people can hold onto, making them more memorable than other forms of advertising.

89% of people remember receiving a flyer, making it the most memorable form of advertising.

Keep reading to find out more interesting statistics about flyer marketing.

1. According to the Pfeiffer Report, flyers get a 3.5% response rate. This means that for every 1,000 flyers distributed, 35 people will reply to your offer.

(Source: Pfeiffer Report)

Flyer marketing has been a popular method for businesses to promote their products and services. For every 1,000 flyers distributed, 35 people will reply to your offer.

This response rate may seem low, but it is actually considered good for direct mail marketing.

When designing your flyer, it is important to make it stand out.

A well-designed flyer will catch the recipient’s eye and make them interested in your offer.

You can use bold colors, attractive images, and clear and concise text to make your flyer stand out.

In addition to the design of your flyer, it is also essential to target the right audience. You should distribute your flyers to people who are most likely to be interested in your offer.

For example, if you are promoting a new gym, you should distribute your flyers to people interested in fitness and health.

2. 62% of respondents would be more likely to do business with a company if they received a flyer.

(Source: LDT)

Flyer marketing is a tried-and-true advertising method that has been used for decades.

One reason why flyers are so effective is that they are tangible.

Unlike digital ads, which can be easily ignored or forgotten, flyers are physical items people can hold. This makes them more memorable and can help your message stick in the minds of your target audience.

Another advantage of flyers is that they are highly customizable.

You can choose the design, colors, and messaging that best represents your brand and appeals to your target audience.

This allows you to create a unique and eye-catching flyer that will grab people’s attention and make them want to learn more about your business.

Flyers are also very versatile in terms of distribution. You can hand them out on the street, leave them in public places, or include them in direct mail campaigns.

This makes them a flexible and cost-effective marketing tool that can be used in various ways to reach your target audience.

3. A flyer is the most memorable advertisement, with 89% of people remembering it.

(Source: DMA)

Flyer marketing is an effective way to promote your business or event. Flyers are the most memorable type of advertisement, beating out TV, radio, and online ads.

They target people in the real world rather than a specific medium, making them the most prevalent form of advertising.

Flyers can be distributed in various ways, including door-to-door, in-store, and at events.

4. 45% of people typically save fliers for future reference.

(Source: DMA)

This means that almost half of the people who receive flyers are likely to hold onto them, which is a significant number.

There are several reasons why people keep flyers. Some may be interested in the advertised product or service and want to keep the information handy for future use.

Others may want to share the information with friends or family members who may be interested.

Additionally, some may simply find the flyer’s design or layout appealing and want to keep it for aesthetic purposes.

It is important to note that recipients will not save all flyers. The effectiveness of a flyer marketing campaign can vary depending on factors such as the design, content, and target audience.

5. 71% of consumers believe that free samples, special offers, and coupons help them identify businesses that meet their needs.

(Source: DMA)

Flyers that offer these incentives can be very effective in attracting new customers.

When designing your flyer, it is important to ensure your message is clear and concise. Use bold and colorful graphics to grab the attention of your target audience.

Also, ensure your contact information is prominently displayed so customers can easily contact you.

One effective way to use flyers is to distribute them in high-traffic areas such as shopping malls, busy streets, and public transportation.

You can also include your flyers in local newspapers or mail them directly to your target audience.

Another effective way to use flyers is to offer a discount or special offer to customers who bring them in. This can be a great way to encourage customers to try your products or services and help you build a loyal customer base.

6. 42% of businesses say door-to-door campaigns are essential to their marketing strategy.

Door-to-door campaigns are flyer marketing that involves distributing flyers directly to homes or businesses in a specific area.

This type of marketing can be particularly effective for small businesses targeting a specific geographic area.

Businesses can generate brand awareness and drive foot traffic to their locations by distributing flyers directly to potential customers.

However, it’s important to note that door-to-door campaigns can be time-consuming and costly.

Businesses must carefully consider the cost-benefit of this type of marketing and ensure they are targeting the right audience.

In addition to door-to-door campaigns, businesses can consider other types of flyer marketing, such as handing out flyers at events or leaving them in high-traffic areas.

Choosing a marketing strategy that aligns with your business goals and budget is essential.

7. After getting a leaflet through their door, 48% of consumers visit the advertised shop, seek additional information, or purchase the goods.

(Source: DMA)

Leaflet distribution is one of the most affordable and effective advertising methods. It can ensure that your product or service gets right under the noses of your desired audience, which can be half the battle.

When targeted correctly, leafleting can be the difference between a successful marketing campaign and one that falls flat.

However, leaflet distribution is not a one-size-fits-all solution.

To make the most of your leafleting campaign, you must ensure that your flyers are targeted to the right audience, contain a clear message, and are distributed at the right time.

8. 88% of the companies asked stated flyer distribution improved their services and goods.

(Source: DMA)

Door drop campaigns are an essential part of the overall marketing strategy for 42% of companies polled.

Flyers increase business, and delivering them directly to people’s doors is vital to almost half of companies.

A well-planned flyer distribution campaign is an efficient marketing strategy, especially when combined with other marketing methods.

Therefore, ensuring your flyers are well-designed and contain relevant information is important to attract potential customers.

Door hanger marketing is another effective flyer distribution strategy that sees companies hang marketing material on the door knobs or handles of residences or establishments within a particular region.

On average, the success rate of door hangers is about 2-5%.

9. Flyers with a discount coupon are 50% more likely to be kept for over a week.

Offering a discount coupon can increase the likelihood of your flyer being kept longer.

This means that incorporating a discount coupon into your flyer design can increase the chances of your message being seen by potential customers for a longer time.

It also incentivizes customers to take action and visit your business to redeem the coupon.

A clear call-to-action and expiration date on the coupon can create a sense of urgency and encourage customers to act quickly.

10. 38% of fliers are retained for a few days, whereas 13% are maintained for over a week.

(Source: DMA)

The longer a flyer is kept, the greater the chance other people will see it. This is why creating a visually appealing flyer containing valuable information that people will want to keep is crucial.

A well-designed flyer can grab people’s attention and make them want to learn more about your business.

You should also ensure that your flyer contains all the necessary information, including your business name, address, phone number, and website.

11. Flyer deliveries can provide a higher ROI (return on investment) than television, press, radio, and web advertising.

(Source: DMA)

One advantage of flyer marketing is that it is inexpensive compared to other forms of advertising. This means that you can reach a large audience without breaking the bank.

Additionally, flyer marketing has a better ROI than other forms of advertising, meaning that you can get more bang for your buck.

However, flyer marketing does not yield instant results, unlike pay-per-click (PPC) campaigns, which give you direct feedback immediately after an ad is clicked.

But with the right strategy and execution, flyer marketing can be a powerful tool for promoting your business.

12. 78% of respondents claim they glance at the pamphlets they receive, and 23% read them closely.

By designing your flyers with a clear and concise message, using bold and italic fonts to highlight important information, and tailoring your message to your target audience, you can increase the chances of your flyers being read and acted upon.

Frequently Asked Questions

How effective are flyers for marketing?

Flyers are very effective as 33% of customers keep flyers with money-off coupons or in-store deals, and flyers offering a discount code are 50% more likely to be kept for at least a week.

What is the success rate of flyers?

The success rate of flyers can range from 1% to 5%, meaning that for every 100 marketing flyers you send, you can expect 1 to 5 responses. However, the success rate can be influenced by various factors, including the target audience, the quality of the design and message, and the distribution strategy.

How many people look at flyers?

The percentage of people who look at flyers can vary depending on the distribution strategy and the target audience. However, according to a study, 38% of flyers are kept for at least a few days, and 13% are kept for over a week.

Conclusion on Flyer Marketing Statistics

The effectiveness of flyers can be improved by incorporating discount codes or money-off coupons.

When printing flyers, consider the cost and the number of units required. Ordering a batch of 10,000 flyers can be more cost-effective than a short print run of 500 flyers.

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