Is Life Coaching a High-Income Skill?

is life coaching a high income skill

Are you considering becoming a life coach? One of the most important questions you may ask yourself is whether life coaching is a high-income skill.

The answer isn’t a straightforward yes or no. However, a life coaching career can be lucrative with the right skills, mindset, and business acumen.

According to the International Coaching Federation, the global total revenue from coaching in 2019 was USD 2.849 billion, representing a 21% increase over the 2015 estimate. This indicates a growing need for personal and professional coaches, and if you learn how to turn your coaching skills into a money-making business with low overhead.

In the next section, I will explore life coaching, the criteria for high-income skills, and how much you could earn as a coach or consultant in the industry.

What is Life Coaching Really About?

Life coaching is a profession that focuses on helping individuals achieve their personal and professional goals. A life coach can help you identify your strengths and weaknesses, set achievable goals, and develop the skills you need to achieve them.

Life Coach

To become a certified life coach, you can obtain a certification from the International Coaching Federation (ICF).

The ICF is a professional organization that sets standards for life coach certification and provides training and resources for professional development.

While many life coaches do not have the same skills, it’s important to look for a coach with the necessary training and experience to help you achieve your goals.

One of the benefits of working with a certified life coach is that you can be confident that they have the necessary skills and knowledge to help you achieve your goals.

A certified life coach has undergone rigorous training and demonstrated their coaching skills through a series of assessments.

Is Life Coaching a High-Income Skill?

Life coaching can be considered a high-income skill ONLY when you’ve developed other underlying skills that empower you to communicate, empathize, and strategize effectively with clients.

For some, life coaching can indeed lead to a high income, especially if they specialize in lucrative niches like executive coaching or help clients achieve significant transformations.

However, success in life coaching often requires proficiency in coaching techniques, strong business acumen, and marketing skills to attract and retain clients willing to pay premium rates for your services.

While it’s true that some life coaches make a lot of money, it’s not a guarantee.

Let’s look at some factors that can impact your potential income as a life coach.

Business and Marketing Skills

One of the most critical factors in determining your income as a life coach is your ability to market your services effectively.

If you lack strong business and marketing skills, it will be difficult to attract clients and grow your coaching business. You must be comfortable with sales, revenue generation, online courses, website design, social media, and content creation.

Coaching Experience and Expertise

Another important factor in determining your income as a life coach is your level of coaching experience and expertise. If you’re just starting, you may need to charge lower rates to attract clients and build your reputation.

However, as you gain more experience and expertise, you can increase your rates and attract higher-paying clients. You must invest in ongoing training and education to stay up-to-date with the latest coaching techniques and best practices.

Niche and Target Market

Finally, your niche and target market can also impact your potential income as a life coach.

If you specialize in a specific area, such as business coaching or executive coaching, you may be able to charge higher rates and attract more high-paying clients.

However, if you’re a general life coach, you may need to charge lower rates to attract clients just starting their personal development journey.


Life coaching can be a high-income skill if you have strong business and marketing skills, coaching experience and expertise, and a niche or target market that allows you to charge higher rates.

Can Life Coach Make You Rich? (How Much?)

From my research, the average income for a life coach in the United States is around $47,100 per year. However, this number can vary widely depending on several factors, including your location, niche, and experience level.

Here’s the table of the average Life Coach Salary by State in the United States:

StateAnnual SalaryMonthly PayWeekly PayHourly Wage
New Mexico$40,496$3,374$778$19.47
North Dakota$40,496$3,374$778$19.47
South Dakota$38,273$3,189$736$18.40
New York$38,029$3,169$731$18.28
Rhode Island$37,623$3,135$723$18.09
New Jersey$34,971$2,914$672$16.81
South Carolina$34,004$2,833$653$16.35
New Hampshire$33,850$2,820$650$16.27
North Carolina$33,302$2,775$640$16.01
West Virginia$26,907$2,242$517$12.94
Source: ZipRecruiter

For instance, a life coach in New York earns an average of $38,029 per year, while one in Wisconsin earns an average of $42,107 annually.

To make a high income as a life coach, you’ll need to be strategic about the type of coaching you offer. For example, some niches, such as executive or business coaching, tend to pay higher rates than others.


Offering group or online coaching can help you reach more clients and increase your income potential.

Another factor to consider is your marketing skills. If you can effectively market your services and build a strong brand, you’ll attract more clients and charge higher rates. This may involve creating a website, building a social media presence, and networking with other professionals in your industry.

How Do Life Coaches Make Money?

Here are some of the most common ways life coaches make money:

1. One-on-One Coaching

One-on-one coaching is the most common way that life coaches earn money.

You can charge clients by the hour or by the session. The amount you can charge depends on various factors, such as your experience, location, and niche.

2. Group Coaching

Group coaching is another way life coaches can earn money. You can coach a group of people simultaneously, which can be more efficient and cost-effective for your clients. You can charge a lower rate per person, but you can work with more people simultaneously, increasing your overall revenue.

3. Online Courses

Online courses are becoming increasingly popular among life coaches. You can create an online course that teaches your clients a specific skill or topic. You can charge a one-time fee or a subscription fee for access to your course.

4. Workshops and Seminars

Workshops and seminars are another way life coaches can earn money. You can organize an event where you teach a specific topic to a group of people. You can charge a fee to attend your event.

5. Books and Products

Some life coaches earn money by selling books and products related to their niche. For example, if you are a fitness coach, you can write a book on fitness and sell it to your clients.

Where Can I Find High-paying Life Coaching Jobs?

Life coaching is growing in popularity, and with that growth comes an increasing demand for qualified and experienced life coaches. While many opportunities are available to life coaches, not everyone is equal.

Some jobs pay more than others, and some require more experience or education.

If you are looking for high-paying life coaching jobs, there are several places you can look.

One option is to search for job openings on job boards such as Indeed or Glassdoor. These sites often have listings for life coaching positions with competitive salaries.

Another option is to network with other life coaches and professionals in related fields.

Attend conferences, join professional organizations, and connect with other coaches on social media. By building relationships with other professionals in your field, you may learn about job opportunities not advertised on job boards.

You can also consider starting your own life coaching business. While this can be challenging, it can also be very rewarding. By setting your rates and building your client base, you can earn a higher income than working for someone else.

Ultimately, being proactive and persistent is the key to finding high-paying life coaching jobs.

Keep your skills and knowledge up to date, build relationships with other professionals in your field, and be open to new opportunities as they arise. With dedication and hard work, you can build a successful career as a life coach.

Wrapping Up

In conclusion, life coaching can be a high-income skill with the right mindset, training, and dedication.

As a life coach, you can earn a good income by helping clients achieve their goals and improve their lives.

However, it’s important to note that success as a life coach depends on various factors, such as your niche, marketing strategies, and target audience.

To maximize your income as a life coach, you must proactively find new clients and diversify your income streams. One way to do this is by offering group coaching, online courses, and workshops. These can help you reach more clients and generate passive income.

Here are some tips to help you your earning potential as a life coach:

  • Specialize in a niche: By specializing in a particular area, like career coaching, relationship coaching, or wellness coaching, you can position yourself as an expert and charge higher rates.
  • Build your reputation: Word of mouth is a powerful marketing tool for life coaches. By providing excellent service and getting positive client reviews, you can attract more clients and charge higher rates.
  • Continuously improve your skills: As a life coach, you must stay updated with the latest coaching techniques and trends. By investing in your professional development, you can offer more value to your clients and charge higher rates.
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