55 Compelling Live Streaming Statistics & Trends

Live streaming statistics

Live streaming has become an increasingly popular way to connect with audiences and share real-time content.

Did you know that live streaming will reach $3.95 billion in 2028?

This mind-blowing statistic demonstrates the immense growth potential of live streaming and its impact on various industries.

Live streaming has revolutionized how we consume content, from live sports events to virtual concerts and online classes. With the rise of social media platforms and technological advancements, live streaming has become more accessible and affordable.

In this article, I discuss 55 compelling live-streaming statistics. As I delve into the latest live streaming statistics, it becomes evident that live streaming is not just a fleeting trend but a powerful medium reshaping our digital landscape.

Key Statistics
  • The global live-streaming market is worth about $1.49 billion and is expected to reach $3.95 billion in 2028.
  • The games’ live-streaming market is predicted to have 1.7 billion users by 2028.
  • Access to exclusive coverage is why 26% of viewers tune into live streams.
  • 232 million people watch streaming or downloaded video across all devices in the U.S.
  • China is one of the world’s biggest hubs for live streaming, with a user base of 750 million.
  • 46% of marketers use live video as a social media tactic.
  • Live streams are among the most engaging types of content on social media, with 37% of consumers finding them the most engaging.
  • 20% of U.S. adults between 18-34 watch live-stream videos several times daily.
  • 24% of U.S. adults aged 35-54 and 47% of adults aged 55+ never watch live stream videos.
  • 53% of enterprises stream or broadcast live video in their organization at least once a week, with 29% using it daily.

1. The global live-streaming market is worth about $1.49 billion and is expected to reach $3.95 billion in 2028.

(Source: Research and Markets)

This industry has snowballed as more people turn to live streaming to connect with others and share their experiences.

Live streaming is a form of online video that allows viewers to watch events as they happen in real-time. This can include everything from sports games and concerts to political rallies and breaking news events.

Live streaming has become increasingly popular in recent years, thanks partly to the rise of social media platforms like Facebook, Twitter, and Instagram.

The global live-streaming market is expected to grow in the coming years. Many factors, including the increasing availability of high-speed internet and the growing popularity of mobile devices, drive this growth.

2. The games’ live-streaming market is predicted to have 1.7 billion users by 2028.

(Source: Statista)

Live streaming has become incredibly popular in recent years, and it’s not hard to see why. It lets gamers connect with their fans in real-time and lets viewers watch their favorite games played by skilled players.

According to recent statistics, the live-streaming market for video games is expected to grow significantly in the coming years. This is a massive increase from the 728 million users in 2020.

The popularity of video games continues to rise, which means more people are interested in watching others play. Technological advances have also made it easier for gamers to stream their gameplay and for viewers to watch it on various devices.

As the live-streaming market for video games continues to grow, we’ll likely see even more innovations in the industry. From new platforms to new ways of monetizing streams, entrepreneurs and investors have plenty of opportunities to get involved.

3. Access to exclusive coverage is why 26% of viewers tune into live streams.

(Source: GWI Consumer Trends Report)

Exclusive coverage can take many forms, from live events and concerts to behind-the-scenes access and interviews with celebrities or industry experts. Live streams can capture and hold their attention by providing viewers with something they can’t get anywhere else.

This is particularly true for younger audiences, who are often more interested in unique experiences than traditional forms of entertainment.

By offering exclusive coverage, live streams can tap into this desire and compel viewers to tune in.

4. 232 million people watch streaming or downloaded video across all devices in the U.S.

(Source: Statista)

The rise of streaming services like Netflix, Hulu, Amazon Prime Video, and Disney+ has made it easier than ever for people to access their favorite TV shows, movies, and documentaries.

These services offer a vast library of content that can be accessed on-demand, making it convenient for viewers to watch what they want when they want.

Streaming video has become so popular that it surpassed traditional cable TV viewership. According to a recent study, 54% of U.S. households now subscribe to at least one streaming service, while only 25% still have cable TV.

5. China is one of the world’s biggest hubs for live streaming, with a user base of 750 million.

(Source: Statista)

If you want to understand the global live-streaming market, you can’t ignore China. With over 1.4 billion people, China is home to one of the world’s largest and fastest-growing live-streaming markets.

The Chinese live-streaming market is dominated by a few big players, including Douyin (also known as TikTok outside of China), Kuaishou, and Bilibili.

These platforms offer a wide range of content, including gaming, music, dance, and beauty. Many of the top live streamers in China have become celebrities in their own right, with millions of followers and lucrative brand deals.

One reason for live streaming’s popularity in China is the country’s fast-growing middle class, which is increasingly looking for new forms of entertainment.

Additionally, with the rise of e-commerce in China, live streaming has become an essential tool for brands and retailers to reach customers and drive sales. In fact, according to a recent survey, 80% of Chinese consumers have purchased after watching a live stream.

However, it’s worth noting that the Chinese government has been cracking down on live-streaming platforms in recent years to regulate content and prevent the spread of misinformation.

As a result, some live-streaming platforms have been forced to shut down or change their business models. Nonetheless, the Chinese live-streaming market is still growing and is expected to reach $15.9 billion by 2025.

6. 46% of marketers use live video as a social media tactic.

(Source: Hubspot)

This trend is unsurprising, given that live video can help businesses connect with their audience more personally and authentically.

By broadcasting live, you can showcase your products or services, answer real-time questions, and provide a behind-the-scenes look at your operations.

Moreover, live video can help businesses increase engagement and reach on social media. According to a survey by Livestream, 80% of respondents said they would rather watch a brand’s live video than read a blog post, and 82% said they prefer live video to social media posts.

7. Live streams are among the most engaging types of content on social media, with 37% of consumers finding them the most engaging.

(Source: Sprout Social)

Live streams offer an unparalleled level of interactivity and immediacy that other types of content cannot match. They allow viewers to interact with the content in real time, ask questions, and engage with the host and other viewers.

Furthermore, live streams are an excellent way for brands and businesses to connect with their audience and build relationships.

By offering a behind-the-scenes look at their operations, showcasing new products, or hosting Q&A sessions, brands can engage with their audience in a way that feels authentic and personal.

8. The live stream with the most concurrent views on YouTube is the Indian Space Research Organisation’s Chandrayaan-3 Mission Soft-landing telecast, streamed live on August 23, 2023. The stream reached 8,090,676 concurrent viewers to break the record.

(Source: YouTube)

This impressive feat is a testament to the power and popularity of live streaming. It also highlights the potential for live streaming to reach large audiences and break records.

While the Chandrayaan-3 Mission Soft-landing telecast may hold the current record for the most concurrent views on YouTube, it’s worth noting that this record is always subject to change.

We may see even bigger records broken as live streaming grows and evolves.

9. 20% of U.S. adults between 18-34 watch live stream videos several times daily.

(Source: Statista)

Live streaming allows individuals and organizations to connect with their audience in real-time, providing an opportunity for immediate feedback and engagement.

This particularly appeals to younger generations, who value authenticity and transparency in their interactions with brands and content creators.

According to a survey conducted by the Pew Research Center, the most common types of livestream videos watched by U.S. adults between 18 and 34 are gaming, events, and news. This suggests that live streaming is used to entertain and stay informed about current events.

10. 24% of U.S. adults aged 35-54 and 47% of adults aged 55+ never watch live stream videos.

(Source: Statista)

This may be due to various factors, including a lack of interest in the content being streamed, a preference for more traditional forms of media, or simply not having the necessary technology or internet connection to access live streams.

It’s important to remember that while live streaming is growing in popularity, it is not the only way to consume video content. Many people still prefer to watch pre-recorded videos or traditional TV programming.

As live streaming continues to evolve and become more accessible, it will be interesting to see if these numbers change and if more people embrace this form of media.

11. Twitch averages 2.64 million concurrent viewers watching content quarterly.

(Source: Statista)

This means that millions of people are actively watching content on the platform at any given time.

Twitch is a platform primarily focused on gaming content, but it has also expanded to include other types of content. This means that if you’re a gamer or create gaming-related content, Twitch is a great platform to consider.

However, even if your content isn’t related to gaming, a large audience on Twitch could be interested in what you offer.

12. 53% of enterprises stream or broadcast live video in their organization at least once a week, with 29% using it daily.

(Source: Forbes)

The popularity of live streaming in enterprises can be attributed to its many benefits. For instance, it’s an effective way to communicate with employees, customers, and partners.

It’s also an excellent tool for training and development, as it allows for real-time interaction and feedback.

Moreover, live streaming can enhance marketing efforts. By broadcasting events, product launches, and other promotional activities, enterprises can reach a wider audience and increase engagement.

13. Twitch and YouTube Gaming – the two biggest streaming platforms dedicated to video game streams) had a combined total of 5.488 billion watched hours for gaming content in Q3 2023 alone.

(Source: Streams Chart)

This is a significant increase from the previous quarter, with 4.987 billion watched hours.

Twitch, owned by Amazon, remains the dominant player in the market, with a 63% share of the total watched hours. YouTube Gaming, owned by Google, has a 37% market share.

The top games streamed on these platforms during Q3 2023 were League of Legends, Fortnite, and Valorant. These three games accounted for over 25% of the hours watched on Twitch and YouTube Gaming.

It’s worth noting that Twitch and YouTube Gaming are not the only platforms where gamers can stream their gameplay. Facebook Gaming and Microsoft’s Mixer are popular platforms but have a much smaller market share than Twitch and YouTube Gaming.

14. In the U.S., 37% of live stream viewers aged 18-34 used YouTube Live for streaming content.

(Source: Statista)

YouTube Live is a popular platform for live streaming due to its ease of use and accessibility. With over 2 billion monthly active users, the platform provides a large audience for content creators to reach.

Additionally, YouTube Live offers a range of features such as chat, monetization options, and analytics to help creators grow and engage with their audience.

Incorporating YouTube Live into your live-streaming strategy may be worth considering if you want to expand your reach and target younger audiences.

With a significant percentage of 18-34-year-olds using the platform, it could provide a valuable opportunity to connect with new viewers and grow your audience.

15. People spend 3x more time watching a Facebook live video than one that’s no longer live.

(Source: Facebook)

This means that if you’re looking to engage with your audience and keep them interested in your content, live streaming is the way to go.

Facebook Live allows you to interact with your audience in real time, answering questions and responding to comments as they come in. This level of engagement is what keeps people watching for more extended periods.

In addition to the increased engagement, Facebook Live videos have a longer lifespan than non-live videos. This is because they are likelier to be shared and viewed after the live stream.

This means that your content has the potential to continue reaching new audiences long after the initial broadcast.

16. Live video also gets more engagement than pre-recorded videos on LinkedIn: 7x more reactions and 24x more comments than other videos.

(Source: LinkedIn)

Live video is a great way to connect with your audience in real time. It allows you to interact with them, answer their questions, and get immediate feedback. This level of engagement is challenging to achieve with pre-recorded videos.

Additionally, live video on LinkedIn is a relatively new feature, so it’s still an untapped opportunity for many businesses.

By incorporating live video into your LinkedIn strategy, you can stand out and reach a larger audience.

To make the most of your live videos on LinkedIn, promote them in advance and provide valuable content during the broadcast. This will help ensure your audience is engaged and interested in your words.

17. Instagram is the most popular platform for watching live-stream video content among 18-34-year-olds, with 43% of viewers saying it was their preferred platform.

(Source: Statista)

This shouldn’t be surprising, given that Instagram has been actively promoting its live-streaming feature in recent years.

The platform has made it easier for users to discover live streams and has even added features like the ability to save live streams to your story for 24 hours after the broadcast ends.

If you’re a content creator looking to reach a younger audience, Instagram’s live-streaming feature is worth considering. With a large and engaged audience, it’s a great way to connect with your followers in real time and build your brand.

18. Only 24% of Gen Z users use social media for live-streamed videos.

(Source: Hubspot)

According to recent statistics, most Gen Z prefer social media for other purposes, such as connecting with friends and family, sharing photos and videos, and staying up-to-date with news and trends.

However, this doesn’t mean that live streaming isn’t popular among Gen Z. Many members of this generation are avid consumers of live-streamed content, but they tend to seek it out on other platforms, such as Twitch, YouTube, and TikTok.

One reason for this trend could be that social media platforms like Facebook and Instagram are more geared towards sharing pre-recorded videos and photos rather than live content.

Additionally, Gen Z is known for valuing authenticity and transparency, which can be harder to achieve in a live-streamed video on a social media platform.

19. 25% of millennials said they use social media for live-streamed videos.

(Source: Hubspot)

Live streaming has become increasingly popular in recent years, and it’s not surprising that millennials are at the forefront of this trend. They are the first generation to grow up with social media and are comfortable sharing their lives online.

The rise of live streaming has also changed the way that businesses and influencers reach their audience.

Many companies and influencers now use live streaming to connect with their followers and customers in real time. This allows them to engage with their audience and build stronger relationships personally.

20. 27% of Gen Zers and 34% of millennials watch linear TV daily.

(Source: MorningConsult)

While younger generations are more likely to consume content through streaming services, these numbers suggest that linear TV still exists in many people’s daily routines.

It’s worth noting, however, that these figures may be influenced by factors such as access to streaming services and the availability of live sports and news programming on linear TV.

If you’re a business or content creator looking to reach a younger audience, it’s essential to keep these statistics in mind. While streaming is undoubtedly a growing force in the media landscape, linear TV still has a significant audience that shouldn’t be overlooked.

Creating content that appeals to both streaming and linear TV audiences allows you to maximize your reach and connect with diverse viewers.

21. 38% of Gen Xers and 54% of baby boomers watch linear TV daily.

(Source: MorningConsult)

While younger generations are more likely to consume TV content through streaming services, older generations still prefer the traditional TV experience. This could be due to many factors, such as familiarity with the technology and a preference for a set programming schedule.

It’s worth noting, however, that the trend of older generations moving towards streaming services is on the rise.

As more and more streaming options become available and traditional TV providers offer their streaming services, we’ll likely see a shift in how all generations consume TV content.

22. Pay-TV companies lost 1.73 Million net video subscribers during the second quarter of 2023.

(Source: Hollywood Reporter)

The decline in pay-TV subscribers is not a new trend. It has been happening for several years now. Many consumers turn to live streaming services as a more affordable and flexible alternative to traditional pay TV.

Live streaming has also increased competition between pay-TV companies and live-streaming services. Pay-TV companies are now offering live-streaming services to keep up with the trend.

23. 92% of internet users watch digital videos each week.

(Source: Statista)

There are many reasons why digital video has become so ubiquitous. For one thing, it’s incredibly accessible. You can find videos on almost any imaginable topic with just a few clicks.

Whether you’re looking for a tutorial on how to fix your car or a funny cat video to brighten your day, the internet has you covered.

Digital video is easy to find and consume. You can watch videos on your phone, tablet, laptop, or TV from anywhere with an internet connection, making video a great way to stay entertained and informed.

24. 27% of internet video watchers consume live video.

(Source: Statista)

Live streaming has become increasingly popular in recent years, thanks partly to the rise of social media platforms like Facebook, Instagram, and YouTube. They allow you to broadcast live videos to your followers, giving them a behind-the-scenes look at your lives or businesses.

Live streaming is also popular in sports and entertainment. Many major sports leagues now offer live streaming of their games, allowing fans to watch their favorite teams from anywhere in the world.

Similarly, many music festivals and concerts now offer live-streaming options, giving fans who can’t attend the event in person a chance to experience it from home.

One of the most significant advantages of live streaming is its ability to create community. When you watch a live stream, you’re not just watching a video—you’re part of a larger audience experiencing the same thing in real-time.

This can be especially powerful for concerts or sports games, where fans can feel part of the action even if they’re not physically present.

25. Kick, the new video streaming platform, launched in early 2023 and made a splash, racking up one million users in its first few months.

(Source: Twitter)

Kick offers various features, including live streaming, on-demand videos, and the ability to follow and interact with other users. The platform also has a unique feature called “Kickbacks,” which allows you to earn rewards for watching certain content or referring friends to the platform.

While Kick is a relatively new platform, it has already made a name in live streaming. If you’re interested in trying out a new platform, Kick is one to consider.

26. Kick has an average of 100 million monthly watched hours.

(Source: Streams Chart)

This high number of watched hours can be attributed to several factors, including the platform’s user-friendly interface, its wide range of content, and its ability to connect viewers worldwide.

Whether you’re interested in gaming, music, sports, or any other type of content, you’re sure to find something that interests you on Kick.

In addition to its impressive monthly watched hours, Kick offers a range of features designed to enhance the live streaming experience. For example, the platform allows viewers to interact with content creators in real-time through chat and other features.

27. Just Chatting is the dominant category on Twitch, with 232.79 million hours watched in one month.

(Source: Streams Chart)

That’s more than double the hours watched in the second most popular category, League of Legends.

If you’re a Twitch user, you’re probably familiar with the Just Chatting category. It’s a catch-all category where streamers can talk about anything and everything to their audience. And according to recent statistics, it’s the most popular category on the platform.

So why is Just Chatting so popular? One reason could be that viewers enjoy the personal connection they feel with the streamer. In Just Chatting streams, the focus is less on gameplay and more on the streamer.

This allows viewers to get to know the streamer more personally, which can lead to a more loyal fanbase.

Another reason for Just Chatting’s popularity could be its versatility. Streamers can talk about anything they want in this category, from current events to personal stories to favorite TV shows. There’s always something new and exciting to watch in the Just Chatting category.

28. People who watch live streams are 21% more likely to be gamers.

(Source: Hubspot)

If you’re an avid gamer, chances are you’ve watched a livestream or two in your time.

One reason is that live streaming allows gamers to watch their favorite games played in real-time by skilled players. This can be a great way to learn new strategies and techniques and stay up-to-date on the latest trends in the gaming world.

Another reason live streaming is popular among gamers is the sense of community it provides. Viewers can chat with other fans and even interact with the streamer, creating a social experience that can be just as enjoyable as playing the game.

29. The global esports audience size is 532 million.

(Source: Statista)

Esports, or competitive video gaming, has grown in popularity in recent years, with more and more people tuning in to watch their favorite players and teams compete.

Esports tournaments can attract huge crowds, both online and in person. The League of Legends World Championship, one of the most significant esports events in the world, drew in over 100 million unique viewers in 2019.

This kind of viewership is not uncommon in the esports world, and it’s only expected to keep growing.

Esports is also a popular industry for live streaming platforms like Twitch and YouTube. These platforms allow fans to watch live matches and interact with other viewers and the players themselves.

With the growing global esports audience, we’ll likely see more investment in this industry in the coming years.

30. People who watch live streams are 62% more likely to be interested in esports than the average consumer.

(Source: Hubspot)

Esports, or competitive video gaming, has become popular in recent years. It’s now a billion-dollar industry, with millions of fans tuning in to watch their favorite players and teams compete.

And it’s not just limited to traditional sports games like FIFA or NBA 2K but also includes games like League of Legends, Dota 2, and Overwatch.

So why are livestream viewers more likely to be interested in esports? One reason may be that live streaming platforms like Twitch and YouTube Gaming have become popular destinations for esports content.

You can watch live matches, highlights, and analysis from some of the most significant esports events in the world.

Another reason may be that live streaming has made it easier for people to discover and engage with esports. With just a few clicks, you can tune into a live stream and watch some of the best players in the world compete. And you can even watch esports on the go.

31. The Global Esports audience is projected to reach 640 million by 2025.

(Source: NewZoo)

Newzoo’s report reveals that the number of esports enthusiasts and occasional viewers proliferates, with Asia-Pacific leading the way. The region accounts for more than half of the global esports audience.

The report also shows that the esports industry is becoming more mainstream, with more people tuning in to watch professional gamers compete in major tournaments.

This is reflected in the increasing number of media rights deals and sponsorships signed by esports teams and leagues.

32. Live streams about gaming became more popular on YouTube Live in 2023.

(Source: Streams Chart)

According to the latest statistics, the number of viewers watching live gaming streams on YouTube Live increased by 25% in 2023.

This growth was driven by the popularity of games like Fortnite, Minecraft, and League of Legends, which attracted millions of viewers from around the world.

In addition to the increase in viewers, there was a significant increase in streamers broadcasting their gameplay on YouTube Live. This was due to the platform’s ease of use and the ability to monetize its streams through ads and sponsorships.

33. Ibai is the Twitch channel with the most peak concurrent viewers (3.44 million) of all time—he reached a new record in September 2023.

(Source: Statista)

In September 2023, Ibai set a new record, surpassing the previous record held by Ninja.

Ibai is a popular Spanish streamer who primarily streams games like League of Legends and Fortnite. He has a large and dedicated following, with over 10 million followers on Twitch and over 6 million subscribers on YouTube.

Ibai’s success on Twitch is a testament to the power of live streaming as a medium for content creators. With the rise of platforms like Twitch and YouTube, more and more people are turning to live streaming to connect with audiences and build a following.

34. Singapore has the fastest fixed broadband speed, at 242 Mbps.

(Source: Statista)

This means Singaporeans can enjoy seamless live streaming without buffering or lagging issues. With such fast internet speeds, they can stream high-quality videos and even live events without interruptions.

It’s worth noting that Singapore’s fast internet speed is not only limited to fixed broadband but also extends to mobile networks. Singapore has one of the fastest mobile internet speeds in the world, with an average download speed of 60 Mbps.

35. Live shopping has become a $50 billion industry in the U.S.

(Source: CNBC)

Live shopping is a growing trend in the U.S. that allows customers to watch live streams of products being demonstrated and sold in real time.

The popularity of live shopping can be attributed to its ability to provide customers with a unique and interactive shopping experience. Customers can ask questions, get product demonstrations, and receive real-time feedback from the seller.

Live shopping also benefits sellers by allowing them to showcase their products more engagingly and reach a wider audience. With the rise of social media platforms, live shopping has become more accessible and easier to implement.

36. Live stream watchers are also 43% more likely than average to say they’ll buy the premium version of a product.

(Source: Hubspot)

Live streaming can effectively showcase your premium products or services to potential customers. By offering a live demonstration or Q&A session, you can give viewers a closer look at what they can expect from the premium version of your product.

But it’s important to remember that live streaming is not a magic solution. You still need a strong product or service and a high-quality live stream experience.

In addition, you should ensure that you’re targeting the right audience and promoting your live stream effectively.

37. The global average download speed over mobile broadband is 42 Mbps.

(Source: Statista)

This means that users can download data on their mobile devices at n averagean average rate of 42 megabits per second.

Of course, this average speed can vary greatly depending on your location. Some countries have much faster mobile broadband speeds than others. For example, South Korea has an average mobile broadband speed of 110 Mbps, while India’s average speed is just 12.81 Mbps.

It’s important to remember that your actual download speed may be lower than the average due to factors like network congestion and signal strength.

However, having a fast mobile broadband speed can significantly improve your live streaming experience, allowing you to watch high-quality videos without buffering or interruptions.

38. E-commerce streaming has been the top live streaming category among China’s 700 million live stream viewers since 2021.

(Source: Statista)

E-commerce streaming allows viewers to watch live product demonstrations, ask questions, and purchase directly within the live stream.

This provides a unique opportunity for businesses to showcase their products and interact with customers in real time. It’s no wonder e-commerce streaming has become popular among Chinese livestream viewers.

In addition to e-commerce, other popular live-streaming categories in China include gaming, entertainment, and education. However, e-commerce streaming has been the top category since 2021, and it will continue to be a significant player in the live streaming industry in China.

39. E-commerce streaming in China accounts for 10.6% of the total gross merchandise value for online shopping.

(Source: Statista)

If you’re looking for the next big thing in e-commerce, you might want to watch China. In recent years, live streaming has become a popular way for e-commerce companies to sell their products.

One reason e-commerce streaming has taken off in China is the country’s growing middle class.

These consumers are looking for high-quality products and are willing to pay for them. They also value convenience and are comfortable using technology to make their lives easier.

Another factor is the prevalence of social media in China. Platforms like WeChat and Douyin (the Chinese version of TikTok) have millions of users, making it easy for sellers to reach a large audience. These platforms also have built-in features that allow sellers to sell products directly from the app.

40. Live e-commerce sales are expected to triple in the U.S. between 2022 and 2026.

(Source: Statista)

This means the number of people shopping online through live streaming will significantly increase. According to a report by Coresight Research, the live e-commerce market in the U.S. is expected to grow from $6 billion in 2020 to $19 billion in 2024.

This growth is driven by the increasing number of consumers who are shopping online and the growing popularity of live streaming.

41. Social commerce has a global market size of $913.90 billion and is expected to reach $6.2 trillion in 2030.

(Source: Grandview Research )

One of the main reasons for the growth of social commerce is the convenience it offers consumers. Consumers can easily make purchases without navigating to a separate website by browsing and purchasing products directly on social media platforms.

Additionally, social media platforms allow for personalized recommendations and targeted advertising, making it easier for consumers to find products they are interested in.

Another factor contributing to the growth of social commerce is the rise of social media influencers. These individuals have large followings on social media platforms and can influence their followers’ purchasing decisions.

Many influencers have partnerships with brands and promote their products directly on their social media channels, further driving sales for social commerce.

42. 91% of businesses use video as a marketing tool.

(Source: Wyzowl)

One reason why video is so compelling is that it can convey a lot of information in a short amount of time.

For example, a 30-second video can communicate a message that would take several paragraphs to explain. This makes video a great way to grab your audience’s attention and get your message across quickly.

Another reason businesses use video is that it can be shared easily on social media and other platforms. Video is also more likely to be shared and liked than other types of content, which can help increase your brand’s visibility.

Finally, video is a versatile marketing tool that can be used in various ways. You can use video to showcase your products or services, provide tutorials or how-to guides, share customer testimonials, or introduce your brand to a new audience.

43. 57% of B2B marketers worldwide said they would prefer to attend the in-person version of a hybrid event.

(Source: Statista)

While attending events virtually has become more popular due to the COVID-19 pandemic, many B2B marketers still value the benefits of attending in-person events.

In-person events allow face-to-face interactions with other attendees, leading to more meaningful connections and business opportunities.

However, it’s important to note that hybrid events offer the best of both worlds. By attending a hybrid event, you can still benefit from the convenience of attending virtually while also having the opportunity to network and connect with others in person.

44. 96% of marketers who use video said that it has also increased user understanding of their product or service.

(Source: Wyzowl)

If you’re a marketer looking to improve your customer’s understanding of your product or service, video might be the solution you’re looking for.

Video lets you showcase your product or service in action, giving customers a better idea of what it does and how it works. With video, you can demonstrate features, highlight benefits, and showcase your product’s unique selling points engagingly and memorably.

In addition to improving understanding, video can also help you build trust with your customers. By showing your product or service in action, you’re giving customers a glimpse behind the scenes and demonstrating that you have nothing to hide.

So, consider incorporating video into your marketing strategy to improve your customer’s understanding of your product or service.

With its ability to engage, inform, and build trust, video is a powerful tool to help you achieve your marketing goals.

45. Marketers also consider live videos the third most engaging type of video content.

(Source: Hubspot)

This is because live videos offer a unique and authentic experience that pre-recorded videos cannot replicate. They allow viewers to interact with the content in real time, creating a sense of community and engagement that is impossible with pre-recorded videos.

This is why live videos are often used for product launches, Q&A sessions, and behind-the-scenes looks at events.

According to a Livestream and New York Magazine survey, 80% of respondents said they would rather watch a brand’s live video than read a blog post, and 82% preferred live video to social media posts.

Marketers note these statistics and increasingly incorporate live videos into their marketing strategies. By doing so, they can create a more engaging and authentic experience for their audience, leading to increased brand loyalty and sales.

46. 91% of consumers want to see more online video content from brands.

(Source: Wyzowl)

If you’re not already incorporating video into your marketing strategy, you’re missing out on a huge opportunity to engage with your audience.

One of the reasons video content is so popular is that it’s easy to consume. Unlike written content, which requires your audience to read and process information actively, video content can be passively consumed while doing other things.

This makes it ideal for busy consumers who don’t have much time to read articles or blog posts.

Another reason video content is so effective is that it’s highly engaging. Video can capture your audience’s attention and hold it longer than other types of content.

47. Only 36% of marketers have published live video content, such as live streams on social media.

(Source: Wyzowl)

Live streaming can be a powerful tool for building brand awareness, driving engagement, and increasing conversions.

By broadcasting live events, product launches, or behind-the-scenes glimpses of your business, you can create a sense of excitement and exclusivity that can help you stand out in a crowded marketplace.

Despite these benefits, many marketers have slowly adopted live streaming as a marketing strategy. Some may be hesitant to invest in the necessary equipment and technology, while others may be unsure how to create compelling content that will resonate with their audience.

However, with the right approach and a willingness to experiment, live streaming can be a highly effective way to connect with your customers and grow your business.

48. Of the people who still watch traditional TV daily, 72% consider themselves sports fans.

(Source: MorningConsult)

This means that if you’re a sports fan, you’re more likely to be watching traditional TV than someone who isn’t a sports fan.

It’s also worth noting that this statistic only considers those who watch traditional TV daily, so the actual percentage of sports fans watching it is likely much higher.

Sports are still a significant draw for traditional TV viewers, even in the age of live streaming and on-demand content. Whether it’s football, basketball, baseball, or any other sport, there’s something about watching it live on TV that just can’t be replicated by streaming services.

So, if you’re a sports fan who still watches traditional TV, don’t worry – you’re not alone. And with the rise of live streaming services that offer sports content, you may soon have even more options for watching your favorite teams and athletes.

49. 51% of global internet users aged 16-64 said watching videos, TV shows, or movies is their top reason for going online.

(Source: DataReport)

This trend is not surprising, given the increasing availability of high-quality video content on various streaming platforms.

With the rise of streaming services like Netflix, Hulu, and Amazon Prime Video, it’s easier to access a vast library of movies and TV shows from the comfort of your home.

Moreover, streaming services have become more affordable and accessible. With the convenience and affordability of streaming services, it’s no wonder why watching videos, TV shows, or movies has become such a popular pastime for internet users worldwide.

50. Live video grew by 93%, with an average viewing time of 26.4 minutes per session.

(Source: Streaming Media)

Live video has become so popular because it provides viewers an immersive and engaging experience. Unlike pre-recorded videos, live video lets you interact with the content in real time, making the experience more personal and meaningful.

As more and more people turn to live video to connect and consume content, this trend will likely continue in the coming years.

51. The live music event with the highest live viewership was the 2019 Coachella, at about 82.9 million live views.

(Source: Variety)

Coachella is an annual music and arts festival in California, USA. It usually takes place over two weekends in April and features a diverse lineup of artists from various genres.

Live streaming of music events has become increasingly popular in recent years. With the rise of social media and streaming platforms, music lovers can now enjoy live performances from the comfort of their homes.

Coachella is one of the most famous music festivals in the world, and its live-streaming numbers are a testament to its popularity.

In addition to its high live viewership, Coachella has been praised for its innovative use of technology in live streaming. The festival uses multiple cameras to capture the performances from different angles, giving viewers a unique and immersive experience.

The festival also streams its performances in high definition, making it easier for viewers to see and hear the artists.

52. Live streams fail to start 2.6% of the time.

(Source: Streaming Media)

There are several reasons why a live stream might fail to start. One common reason is a poor internet connection. If your internet connection is not strong enough, it may not be able to support the live stream.

Another reason is an issue with the streaming platform itself. If the platform is experiencing technical difficulties, starting the live stream may not be possible.

To minimize the risk of a live stream failing to start, it is crucial to test your internet connection and the streaming platform before going live. Having a backup plan in case something goes wrong would also help.

This could include recording and uploading the live stream later or having a pre-recorded backup video ready.

53. Online videos with a start-up time exceeding even two seconds have significantly higher streaming video abandonment rates, with each incremental second propelling another 6% of viewers to abandon the video.

(Source: Akamai)

When it comes to live streaming, every second counts.

If your livestream takes too long to start, you risk losing a significant portion of your audience. Optimizing your start-up time and ensuring your live stream begins as quickly as possible is crucial to keeping your viewers engaged.

Several ways to improve your start-up time include reducing the size of your video files, optimizing your video player, and using a content delivery network (CDN).

By taking these steps, you can minimize your start-up time and keep your viewers engaged throughout your live stream.

54. About 66% of video streaming service providers have difficulty determining how much bandwidth they need for high-quality streaming.

(Source: Digital TV Europe)

One of the biggest challenges video streaming service providers face when it comes to live streaming is determining the right bandwidth to deliver high-quality streaming.

Bandwidth is the amount of data transmitted over a network in a given amount of time. The more bandwidth you have, the faster and smoother your streaming will be.

Many factors can affect the bandwidth needed, such as the type of content streamed, the number of viewers, and the stream quality. To determine the proper bandwidth for your live streaming service, consider these factors and conduct thorough testing.

It would help if you also considered using adaptive bitrate streaming, which adjusts the quality of the stream based on the viewer’s internet connection speed. This can help ensure viewers can watch your content without buffering or lagging.

55. Live video campaigns boost video engagement by twice as much for influencer marketing.

(Source: RhythmOne)

One reason for this is the sense of immediacy and authenticity that comes with live video. Viewers feel part of the action and can interact with the influencer in real-time, which creates a stronger connection between the influencer and the audience.

Another factor is the ability to repurpose live video content. After the live stream, the video can be edited and repackaged into shorter clips or highlights that can be shared on social media or other platforms.

This allows for more exposure and engagement opportunities for the influencer and brand.

Final Thoughts on Live Streaming Statistics

With the rise of social media platforms and the ease of access to high-speed internet, more and more people are turning to live streaming to connect with others and share their experiences.

Whether you’re a content creator looking to grow your audience or a business looking to engage with customers in a new way, live streaming can be a powerful tool.

By providing real-time access to events, products, and services, you can build stronger relationships with your audience and create a more immersive experience.

However, it’s important to remember that live streaming also comes with its challenges. From technical issues to privacy concerns, there are many factors to consider before diving into this medium.

It’s essential to research and develop a solid strategy before launching your first live stream.

Frequently Asked Questions on Live Streaming

What are the latest trends in live streaming?

Live streaming continues to grow in popularity, with more and more people turning to this medium to consume content. Some of the latest trends in live streaming include augmented reality (AR) and virtual reality (VR) technology and the integration of live streaming with social media platforms.

Which platforms currently dominate the live-streaming market?

The most popular live-streaming platforms are YouTube Live, Facebook Live, and Twitch. However, other platforms like Instagram Live and TikTok Live are also gaining popularity.

How has the demand for live streaming evolved in recent years?

The demand for live streaming has grown significantly in recent years, primarily due to the increasing availability of high-speed internet and the rise of social media. People can now easily access live-streaming content on their smartphones, tablets, and computers, making it more convenient.

What percentage of the global population engages in live streaming?

Around 30% of the global population is currently estimated to engage in live streaming. This number is expected to rise in the coming years as live streaming becomes more accessible and widespread.

Who are the record holders for most live viewers on a single stream?

Ibai is the Twitch channel with the most peak concurrent viewers (3.44 million) of all time—he reached a new record in September 2023

What impact has live streaming had on the music industry?

Live streaming has significantly impacted the music industry, allowing artists to reach a wider audience and connect with fans in real time. It has also opened up new revenue streams for musicians, who can monetize their live streams through ticket sales and sponsorships.

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