MailChimp vs ConvertKit – Comparison Chart & Review (Updated 11/17)

Trying to decide between MailChimp and ConvertKit? You may be wondering which email provider is best for your needs. In this detailed review, we'll share a comparison chart of MailChimp vs ConvertKit.


MailChimp and ConvertKit are both reputable email service providers with great features for anyone who wants to grow a business with email marketing. But which one is better?

First, we’ll take a look at the MailChimp vs ConvertKit comparison chart so you can see how the features stack up. Then, I’ll share my personal experience with both services, and how to decide which one is best for you.

Ready? Let’s take a look at MailChimp vs ConvertKit…

MailChimp vs ConvertKit Comparison Chart: Which is Better?

As you can see, ConvertKit has a lot of features that MailChimp doesn’t have.

On the other hand, MailChimp offers a free version, which is really appealing if you are just starting out (just be aware that the free plan does not offer automation or customer follow-ups).

MailChimp also offers drag-and-drop email templates, which are ideal for businesses selling physical products. So if you need to show off products visually with pretty newsletters, MailChimp is going to be your better bet.

On the other hand, if you don’t need visually appealing newsletters, ConvertKit has some serious advantages over MailChimp. For anyone who wants to get really serious about email marketing, I believe ConvertKit is the more robust solution in the long term.

ConvertKit has better features for lead magnet delivery, segmentation and automation, and I believe it is much more user-friendly overall.

Already using MailChimp? You may be wondering whether it’s time to make the switch to ConvertKit.

Let me share my own personal experience…

Should You Switch from MailChimp to ConvertKit?

For nearly 5 years, I was a loyal MailChimp customer. I was charmed by their free plan and beautifully designed newsletter templates, and we got along together… for a while.

However, when I got really serious about growing my email list, I started resenting our relationship. I had outgrown MailChimp’s features (even those offered in the paid plans), and was sick of hacking my way around their limitations.

I knew I could do better.

I looked into Aweber, but it had many of the same limitations that were driving me nuts about MailChimp. I also looked into various CRM (customer relationship management) systems, like InfusionSoft, Ontraport and the like, which were certainly more robust, but they also came with a high price tag.

I needed a solution with the features of a CRM that would be kind to my budget.

Then, I stumbled across ConvertKit… it was like love at first sight.

As soon as I saw their homepage with the headline, “Email Marketing for Professional Bloggers”, I promptly said goodbye to MailChimp and ran into the arms of ConvertKit.

And I haven’t looked back since.

Granted, ConvertKit isn’t for everyone. If you need visually beautiful newsletters, then stick with MailChimp. However, I believe ConvertKit currently has the most robust solution in it’s price range, and it is only getting better as they continue to add more features and improvements.

Ready to see if you and ConvertKit are a match made in heaven? Here’s how to determine whether you’re ready to break up with MailChimp…

1. You Have Multiple Lead Magnets

Have you ever tried to deliver more than one opt-in incentive (a.k.a. “lead magnet”) with MailChimp or Aweber? It’s ridiculously complicated, right?

Because these other email services only allow for one opt-in form per email list, you have to create multiple email lists just to deliver multiple incentives!

It’s crazy that something so crucial to email marketing (incentivizing people to get on your email list) is so darn hard with these solutions.

Not so with ConvertKit. ConvertKit allows you to create as many opt-in forms as you want, delivering all kinds of incentives (PDFs, mini courses, video series, eBooks, anything you want), easy peasy.


2. You’re Sick of Paying for Duplicate Subscribers

As a side effect of trying to deliver more than one incentive, you’ll inevitably end up with duplicate subscribers across your various email lists in MailChimp or Aweber. The problem with that?

They’ll charge you for each duplicate.

ConvertKit handles subscribers completely differently. Each subscriber is handled as one subscriber. If they opt-in to multiple different incentives, it only counts them once, so you only pay once.

Plus, you can view all the offers that a subscriber has signed up for, along with all of that subscriber’s activity, on one screen:


3. Creating & Sending Autoresponders is Giving You the Heebie-Jeebies

What if you wanted to send a general welcome series to all your subscribers, but you also want to send a specific autoresponder to each person, depending on where they opted in?

What if you wanted to send subscribers to a new email series after they complete the first one?

If you’re using MailChimp or Aweber, good luck with that. But ConvertKit makes it easy…

Here’s what the autoresponder series creation screen looks like (it’s easy to view the entire series at a glance):


You can also trigger these sequences to be sent according to certain events from the Automations screen:


4. You’d L-O-V-E a Built-In Landing Page Creator

Yes, you can create landing pages with ConvertKit.

Granted, it’s nothing super fancy, and there’s only one simple template. But, if you’re on a tight budget and you want your email software to multitask, this is a completely serviceable solution. You can even host the landing page on your own domain!

Here’s what the landing page creator looks like:

Demo the Power of ConvertKit in 5 Minutes


5. You Want to Check Conversion Rates & Track Ad Campaigns

While MailChimp has analytics on your existing subscriber activity, they don’t track the stats on your optin forms. Want to know how many people saw your optin form and what your conversion rate is? Sorry, you can’t.

Thankfully, ConvertKit excels at this: statistics for every opt-in form!


This information is critical for knowing what changes I need to make to improve my lead generation.

Another cool feature is the ability to track specific campaigns, such as an ad or social media campaign. Here’s what I mean…

Let’s say you are running Facebook ads to a landing page, and you want to know which ads are giving you the best results. To create a campaign, you can append the landing page URL with an extra string, like so:

Then, you can view the stats for each campaign. You can also view your top referrers:


6. You Want to Move Existing Subscribers Further Along Your Funnel

Here’s another cool thing you can do with ConvertKit: you can show custom content in place of your optin form if the visitor has already subscribed.

What could you do with this feature? Well, you could push those people who’ve already opted in further down your sales funnel.

For instance, let’s say someone opted in to my free mini course. Instead of seeing that same opt-in form again, I could show them an offer for a premium course.

Here’s what that feature looks like:


7. Your Paying Customers Deserve Special Treatment

ConvertKit has a large number of integrations that allow you to send autoresponders or one-off broadcasts specifically to people who have purchased your product. This can come in handy for thanking customers for purchasing, or pitching a higher-end product later.

Similarly, you can exclude customers from receiving sales emails after they have purchased.

While you can do some of this in MailChimp too, keep in mind that automation is only available with paid and pro plans.

You can check out the integrations that are currently available in ConvertKit here.

Yet Another Reason to Love ConvertKit…

If you’d rather support a small startup than a large company, it’s another reason to love ConvertKit.

ConvertKit’s creator, Nathan Barry, is very responsive and will often personally reply to your technical support questions and feature requests. I’m not sure how long that will last as the company grows, but for now it’s a nice personal touch, and it’s great to know that you are supporting a fellow entrepreneur.

Want to give ConvertKit a test drive? Click here to get a 30-day free trial!

Mary Fernandez is the founder of Persuasion Nation and the creator of Persuasion Education: a bootcamp to launch an online business from scratch. Learn more about her program here.


  1. Simon Zaku says:

    Cool article, Mary!

    I’ve been a Mailchimp user for a few months now (because of their ‘forever free plan’).

    I like it but I’d prefer convertkit because of the features you listed above. Giving it a try.

    Thanks for the article.

    Simon Zaku

    PS. Mailchimp recently updated their system and started offering automation to free plan users 2 or 3 weeks ago.

    • Hey Simon,

      Glad you are giving ConvertKit a try– let me know what you think! They actually just announced some really cool features coming down the pipe… I can’t wait to share them with you all when they go live. 🙂

      Thanks for the info on MailChimp– I will get that updated in the comparison chart!


  2. Pierre-Boris says:

    Hi Mary,

    Great article. Thank you.

    I’m trying to get clear results out of my research about the best marketing automation for my business.

    Can be quite puzzling at first sight to sort it out, among the many pretenders : leadfox, infusionsoft, hubspot, convertkit, mailchimp, weber…

    I used mailchimp in the past (the free option). Not using any of these right now. I’m paving the path…



    • Hey Pierre-Boris! I’m so glad this article was helpful for you. It can definitely be confusing with all of the different marketing automation options available. What provider did you decide to go with?

  3. Ninelle says:

    Why don’t you include free or open source marketing automation options, like Bitrix24 CRM or Mautic for example? They do a lot more than either ConvertKit or Mailchimp, and free is free.

    • Hi Ninelle,

      I’m not familiar with either of those options personally. But looking at them briefly, they actually appear to be more significantly more expensive than either ConvertKit or MailChimp… more suitable for a bigger business than a small startup or solo entrepreneur.


  4. Josh says:

    Err..ummmmm because she’s promoting CovertKit. And because the title of the post is MailChimp vs ConvertKit – Comparison Chart & Review. Who in their right mind would include Bitrix24 CRM or Maurice in a post comparing MailChimp and ConvertKit.?
    That’s like going to A Christmas party and then complaining that the only reason you came to the party is to see the Easter bunny

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