50 Nonprofit Statistics: Key Insights for 2024

In a world increasingly defined by social challenges, nonprofits play a crucial role in addressing issues from poverty to education. However, the statistics surrounding this sector can be both illuminating and alarming.

For instance, did you know that nearly 30% of nonprofit organizations operate on budgets of less than $100,000 annually, limiting their impact?

Furthermore, a staggering 70% of nonprofit funding comes from individual donors, highlighting the volatility and reliance on personal contributions during economic uncertainty.

As I explore the intricacies of nonprofit statistics, these numbers will help you understand the challenges and opportunities that shape this vital sector.

1. There are more than 10 million nonprofits and non-governmental organizations worldwide.

(Source: Foundation Group)

Nonprofits and nongovernmental organizations (NGOs) are vital in many communities worldwide.

Nonprofits focus on various causes, like education, health, environment, and human rights. They operate in almost every country, adapting to local needs and conditions.

Nonprofits employ millions of people globally. In some regions, they provide significant job opportunities and support local economies.

Many nonprofits rely on volunteers. This involvement is essential, strengthening community ties and amplifying their impact. These organizations create positive changes and offer support to those in need. They represent a significant part of the social fabric worldwide.

2. There are approximately 1.8 million nonprofits in the United States.

(Source: Urban Institute)

This number includes various types of nonprofits, not just tax-exempt charities. Nonprofits can be grouped into several categories:

• Public Charities: These are the most common and often focus on direct community support.
• Private Foundations: These typically have their funding sources and give grants to other nonprofits.
• Other Organizations: This includes chambers of commerce and fraternal organizations.

California, Texas, and New York have the highest number of nonprofit organizations. The nonprofit sector employs many people and contributes to the economy.

These figures indicate the vital role nonprofits play in communities. They work in areas like education, health, and social services. Each organization serves a unique purpose and contributes to society’s overall well-being.

3. 5.7% of the United States GDP comes from nonprofits.

(Source: Zippia)

Nonprofits deliver essential services across various sectors, including health, education, and social services.

Approximately 10% of the American workforce is employed by nonprofit organizations, highlighting their significance in providing services and creating jobs.

Nonprofits receive funding from various sources, including donations, grants, and corporate partnerships. This financial support enables them to sustain their operations and impact communities.

Nonprofits’ economic contributions help support local communities and the national economy. They are integral to addressing issues not always met by the private or public sectors.

Understanding nonprofits’ impact on GDP showcases their value. This information can guide policies and funding decisions, ensuring nonprofits continue to thrive and support diverse needs.

4. The total U.S. nonprofit annual revenue is $2.62 trillion.

(Source: Zippia)

This figure shows the significant role that nonprofits play in the economy. Nonprofits generate income through various channels, including:

• Donations: Contributions from individuals and organizations.
• Grants: Funds from government and foundations.
• Fee for Service: Income from activities or programs.

5. California, Texas, and New York have the most nonprofits.

(Source: Cause IQ)

California has the highest number of nonprofits, with almost 200,000 registered. These organizations cover various sectors, including education, health, and the arts.

Texas follows California in having a significant number of nonprofits. The state provides many resources for nonprofits, helping them thrive.

New York also boasts many nonprofits that support critical causes across the state. Nonprofit organizations in New York play a crucial role in community support.

The high number of nonprofits in these states is linked to several factors:

• Population Size: Larger populations often lead to more needs, and nonprofits aim to fill those gaps.
• Economic Resources: These states generally have more robust economies, facilitating charitable giving and nonprofit funding.
• Community Engagement: Residents often volunteer and support local organizations.

Understanding this trend is essential for anyone interested in nonprofit work or community service. It shows how these states shape the nonprofit landscape in America.

6. Nonprofits employ 12.3 million people in the U.S. – about 10.2% of private sector employment.

(Source: U.S Bureau of Labor Statistics)

Nonprofit organizations play a significant role in the U.S. job market, and different states have varying levels of nonprofit employment.

Washington has the highest percentage, with 26.0% of jobs in nonprofits. Other states with high nonprofit employment include Vermont, Maine, Massachusetts, New York, and Rhode Island.

Nonprofits support communities and are vital to the economy. Their contributions extend beyond jobs to include daily services that many people rely on.

The salaries and benefits nonprofits provide often exceed those in many for-profit sectors, including construction and transportation.

7. Nonprofits spend $2 trillion annually, including nearly $1 trillion on goods and services. These expenses range from significant costs, like medical equipment for nonprofit hospitals, to everyday purchases, such as office supplies, food, utilities, and rent. They also spend $826 billion annually on salaries, benefits, and payroll taxes.

(Source: National Council for Nonprofits) 

The spending habits of nonprofits create a ripple effect, benefiting various businesses and services.

Understanding these statistics highlights nonprofits’ impact on employment and local economies. Your awareness of these figures can support discussions about the importance of maintaining and growing community nonprofit activities.

8. Approximately 63 million Americans volunteer with nonprofits.

(Source: Nonprofit Source)

Many people volunteer formally, while others help informally within their communities. Volunteers contribute significantly by offering their time and skills, which can be essential for nonprofits to succeed.

Volunteering is not just an American phenomenon. There are over 1 billion volunteers worldwide.

Despite the large number of volunteers, 62% of nonprofits report that recruiting volunteers is a significant challenge.

Your involvement can make a difference. Volunteering offers skills development, social connections, and a sense of fulfillment. Whether you have a few hours or several days to spare, helping those in need can be rewarding for you and the community.

9. About 49% of high-net-worth households volunteer with nonprofits, while 91% give to charity.

(Source: Indiana University Lilly Family School of Philanthropy)

Many wealthy individuals believe in giving back through time and monetary donations. Volunteers often help raise awareness and support for nonprofits, boosting their effectiveness.

The financial contributions made by these households significantly impact nonprofits, allowing them to fund programs and services.

Donors typically share personal values and beliefs as significant motivators for their generosity. Research indicates that people with high net worth will likely align their giving with causes that resonate with them.

The combination of time and financial support from high-net-worth households helps sustain numerous nonprofit organizations.

10. The number of nonprofits in the United States increased roughly 20% in 2023, with more than 1.8 million entities present.

(Source: Tech Report)

Several factors contributed to this rise. Many individuals and businesses are becoming more aware of social issues, which drives more people to start or support nonprofits.

Corporate donations are also increasing, which helps sustain nonprofit growth. In recent years, these donations comprised 5% of total support for nonprofits.

The increase in nonprofits is vital for communities. These organizations often provide essential services and support. They play a critical role in health, education, and social services.

With more nonprofits, there can be greater competition for funding, which may lead to new fundraising and outreach strategies.

These trends indicate a strong future for the nonprofit sector. More organizations mean more options for community support and engagement.

11. About 70% of nonprofit supporters prefer communications through email, with 7% citing direct mail and 6% indicating social media as their preferred channel.

(Source: FreeWill)

Knowing your audience’s preferences is vital. Focusing on email can improve engagement and build stronger relationships with supporters. Consider tailoring your messages to suit this channel. Regular newsletters and updates can keep your audience informed and connected.

Incorporate these insights into your strategy for better outreach and support for your nonprofit organization.

12. Nonprofit entities encompass over one in ten companies in the United States and employ roughly 6% of the nation’s workforce.

(Source: Tech Report)

Nonprofit organizations, including charities, hospitals, and educational institutions, play a significant role in the U.S. economy.

Critical Sectors in Nonprofit Employment:

• Hospitals: Approximately 2.16 million workers
• Religious Organizations: Around 1.04 million workers
• Elementary and Secondary Schools: About 800,000 workers

These figures highlight how vital nonprofits are for job creation. They not only support their employees but also contribute to local economies.

Many of these jobs require specialized skills and training. This can lead to career development for those who work in this sector.

Nonprofits also have a unique funding model. They often rely on donations, grants, and volunteer efforts, making their sustainability different from that of for-profit businesses.

Investing in nonprofits contributes to a sector that values community service and social good.

13. The collective revenue of these organizations surged from $1 trillion to nearly $3 trillion.

(Source: Tech Report)

In 2022, charitable organizations’ annual expenses exceeded $2.46 trillion. This shows a significant commitment to serving their missions while managing their resources effectively.

Most nonprofit revenue comes from 501(c)(3) organizations, which account for about 75% of all nonprofit revenues. These organizations received nearly $2.5 trillion in revenues alone.

Understanding revenue trends will help you make informed decisions as the sector grows. This data can guide fundraising strategies and program development.

Anyone involved in nonprofits must stay updated on these trends. Shifts in revenue sources and amounts can significantly impact your organization’s planning and operation.

14. 91% of Gen Z plan to volunteer for nonprofit organizations.

(Source: Yahoo)

This shows a solid commitment to community and social causes among younger generations.

Volunteering can take many forms, such as:

• Hands-on service, like helping at local shelters.
• Virtual support, including online mentoring or tutoring.
• Advocacy work, promoting critical social issues.

You might wonder why Gen Z is drawn to volunteering. One reason is their desire to make a meaningful impact in their communities. They often prefer organizations that align with their values.

Statistics reveal that:

• 93% of millennials and Gen Z plan to donate financially in 2024.
• Volunteering not only helps others but also provides personal satisfaction and skills development.

While the intention to volunteer is high, it’s essential to consider the current landscape. Gen Z currently represents only 2% of all global volunteers.

This gap highlights a potential opportunity for nonprofits. You can tap into a dedicated group of future leaders and advocates by effectively engaging Gen Z.

Consider reaching out through their platforms. This could increase your chances of attracting young volunteers ready to contribute.

Fostering an inclusive environment will also encourage more participation. When you provide opportunities that resonate with their interests, they are more likely to get involved.

15. 31% of donors worldwide give to NGOs, NPOs & charities outside their country of residence.

(Source: Nonprofit Source)

Donors often give for various reasons, including:

• Humanitarian Aid: Many contribute to help those affected by natural disasters.
• Global Health: Issues like disease prevention motivate donations.
• Education and Development: Supporting education in underdeveloped regions is a common focus.

This trend shows a growing awareness of international needs and the desire to contribute to global solutions.

16. Almost ½ of the revenue of nonprofit entities comes from goods selling and rendering services. This negates the fact that donations sustain them.

(Source: Tech Report)

Many nonprofits charge for services, such as healthcare, education, or community programs. Some organizations sell items, like merchandise or crafts, to raise funds.

This reliance on sales does not mean donations are unimportant. Donations still play a crucial role in supporting initiatives and operational costs.

Nonprofits must balance between earned income and donations. Relying too heavily on sales could impact their ability to serve their mission.

Understanding this balance helps analyze a nonprofit’s effectiveness. When you support a nonprofit, know that your contributions help cover areas sales might not fully address.

17. For the record, nonprofits affiliated with schools make up to $1.5 billion every year through sales.

(Source: Tech Report)

Many school groups sell snacks, gifts, and merchandise. Events such as bake sales or auctions bring in additional funds. Many parents participate in these fundraising efforts. About 71% of parents help by selling products to friends and family.

The funds were raised to support various school programs and activities. This can include:

• Extracurricular activities
• Classroom supplies
• Scholarships for students

Nonprofits also use email to boost fundraising efforts. For every 1,000 emails sent, an average of $17 is raised.

This data shows the critical role that school-affiliated nonprofits play in funding educational initiatives. Their efforts greatly enhance students’ school experiences.

18. In 2022, 21% of total nonprofit giving came from foundations, for an estimated total of $105.21 billion.

(Source: NXUnite)

This contribution is crucial for many nonprofit organizations. Foundations support various causes, providing essential resources for growth and sustainability.

Foundations often focus their giving on specific areas, such as education, health, the arts, and human services.

Understanding where the funding comes from can help you better strategize for your organization. Fostering relationships with foundations can also increase support for your projects.

Not only do foundations provide financial assistance, but they can also offer expertise and connections. Engaging with them can enhance your nonprofit’s impact on the community.

Foundation support is vital for nonprofits. Recognizing this can help you navigate your fundraising efforts more effectively.

19. The average nonprofit emailing list contains over 4,000 contacts.

(Source: Neon one)

Your email list is essential for engaging with supporters. It allows you to share updates, promote events, and request donations.

Some larger organizations may have much more than 4,000 contacts, while smaller nonprofits can have fewer. Regularly engaging your audience can help grow your list. The average unsubscribe rate for nonprofits is 0.19%. This low rate suggests that many subscribers find value in your emails.

Many organizations do not regularly clean their lists. Only 38% of nonprofits remove unengaged subscribers.

Nonprofits send around 59 emails per subscriber yearly. Typically, about 27 of those emails are related to fundraising.

Understanding these statistics can help you improve your email marketing strategy. For better results, focus on increasing your contacts while maintaining engagement.

20. On average, nonprofits raised $76 for every 1,000 emails sent in 2023, a 15.56% decrease from $90 in 2022.

(Source: 360 MatchPro)

Nonprofits have increased their email outreach. They sent an average of 59 emails per supporter, 12% more than in 2022. Despite more emails, fewer than half were focused on fundraising appeals.

The decreased funds raised indicate that nonprofits need to reassess their email strategies. Engaging content may be critical to improving response rates.

While email revenue declined, monthly giving has increased. In 2023, it accounted for 31% of all online revenue, showing a shift in donor behavior.

This data emphasizes the importance of effective email marketing. Nonprofits must adapt their strategies to maintain donor interest and increase donations. Adjusting the message and frequency of emails could lead to better fundraising outcomes.

21. Email open rates for nonprofits are unreliable as Apple’s 2021 privacy policy update can lead to false open reports for Apple device users.

(Source: Constant Contact )

Apple’s 2021 privacy update significantly impacts how email open rates are reported. Many users access email through Apple devices. This can create misleading data for nonprofits.

When an email is sent to an Apple Mail user, all images, including tracking pixels, are loaded from Apple’s server before the user opens the email. This action records an email open, even if the user hasn’t viewed the content.

Understanding how privacy updates affect email metrics can help you adjust your strategies. This will help you better serve your nonprofit’s goals while effectively reaching your audience.

22. Only 68% of nonprofits use email marketing. Of those nonprofits, 41% send newsletters monthly, 27% quarterly, 17% twice monthly, 10% weekly, 3% twice weekly, and 2% daily.

(Source: Nonprofit Tech For Good)

Email marketing is an essential tool for nonprofits. Among the nonprofits that engage in email marketing:

• 41% send newsletters monthly
• 27% send newsletters quarterly
• 17% send newsletters twice monthly
• 10% send newsletters weekly
• 3% send newsletters twice weekly
• 2% send newsletters daily

These statistics show a clear preference for monthly and quarterly newsletters. Most organizations focus on consistent communication without overwhelming their audience.

Regularly sending newsletters helps keep supporters informed and engaged. It allows you to share updates, news, and upcoming events.

Using email marketing effectively can help you build stronger relationships. You can inspire donations and encourage participation in activities.

Choose a frequency that works best for your audience. Understanding their preferences can lead to better engagement rates and more support for your cause.

23. Regular email communications are most likely to encourage repeat donations from donors, with 48% of donors reporting that they are most likely to keep them engaged.

(Source: Double The Donation)

Providing updates on your organization’s work is essential. Donors want to know how their contributions are making a difference, and when they receive regular emails, they feel more connected to your mission.

Here are some effective email practices:

• Send updates regularly: Consistent communication helps keep donors involved.
• Highlight success stories: Share how donations are used to create impact.
• Include calls to action: Encourage donors to take the next step, whether donating again or volunteering.

It’s also helpful to segment your email lists. Tailor messages based on donor preferences and past giving. This personal touch can increase engagement and inspire more supporters to contribute.

Remember, email can also serve as a tool for storytelling. Each message is an opportunity to share your organization’s journey and achievements. Engaging with your donors through email fosters loyalty and encourages them to advocate for your cause.

24. Approximately 6.8% of all nonprofit emails bounce.

(Source: 360 MatchPro)

The bounce rate is the percentage of emails that could not be delivered. In the nonprofit sector, approximately 6.8% of all emails sent bounce. Nearly 1 in 15 emails fail to reach the intended inbox.

There are two main types of email bounces:

• Soft Bounces: These occur due to temporary issues, such as a full inbox or a problem with the server.
• Hard Bounces happen when the email address is invalid or no longer exists.

High bounce rates can affect your nonprofit’s reputation. They may signal to email service providers that you are not managing your email list properly.

To lower your bounce rates, consider these tips:

• Regularly Clean Your Email List: Remove inactive or invalid addresses.
• Use Double Opt-In: This ensures that subscribers confirm their email addresses.
• Monitor Bounce Reports: Track which emails bounce and investigate why.

Improving your email deliverability is critical. You can enhance your communication efforts and better connect with your supporters.

25. 32% of online donors report that social media is the channel most inspires them to give.

(Source: Double The Donation)

Almost all nonprofits use platforms like Facebook and Instagram. Many donors influenced by social media often return for second donations through the same channel.

Leveraging social media effectively can enhance your fundraising campaigns. This channel reaches a larger audience and fosters more profound connections with potential donors. Use the features of different platforms to stimulate interest and drive donations.

26. Nonprofits have widely adopted social media.

(Source: 360 MatchPro)

Nonprofits are using social media to reach more people than ever. About 99% of them use Facebook, which is crucial for sharing updates and connecting with supporters.

Instagram is also popular, with 96% of nonprofits active on it. Many organizations find it effective for visual storytelling and engagement.

Twitter, now known as X, is used by 88% of nonprofits. This platform helps in quick updates and direct interaction with followers.

LinkedIn is ideal for professional networks and partnerships, with an 84% usage rate. Meanwhile, 77% of nonprofits use YouTube for video content.

Newer platforms like TikTok and Threads are gaining traction, with 39% and 32% of nonprofits, respectively. Even Snapchat and Reddit see some engagement at lower percentages.

Using social media helps nonprofits to promote their missions and gather support.

27. On average, nonprofits post on Facebook 5.95 times per week, 4.9 times on Instagram, 6.97 times on Twitter/X, and 1.59 times on TikTok.

(Source: Getting Attention)

Nonprofits use social media to connect with their audience. Posting frequency can impact engagement and outreach.

Facebook remains a top platform for nonprofits. Posting nearly six times a week helps keep followers informed and engaged.

On Instagram, nonprofits post around 4.9 times weekly. Photos and stories are effective ways to share impact and updates.

Twitter/X sees the highest activity, with about 6.97 posts per week. This platform is helpful for real-time updates and engaging conversations. TikTok is newer for nonprofits, with just 1.59 posts weekly. Creative videos can attract younger audiences.

Nonprofits can better reach their goals and strengthen community ties by maintaining consistent posting schedules across these platforms.

28. 62% of donors who give to crowdfunding campaigns are new to crowdfunding.

(Source: Nonprofit Source)

Crowdfunding has become a popular way for individuals to support causes they care about.

This offers an excellent opportunity for nonprofits. Engaging these new donors can lead to a broader support base.

When creating your crowdfunding strategy, focus on welcoming these new donors. Show appreciation and keep them informed about the impact of their contributions.

Marketing tactics may include personalized messages and updates about the campaign’s progress. Highlighting success stories can also resonate well with these new supporters.

With 62% of your donors being newcomers, adapting your approach might yield significant benefits. Embrace this trend and watch your nonprofit grow.

29. 10% of U.S. and Canadian-based donors participate in peer-to-peer campaigns.

(Source: Double The Donation)

Peer-to-peer fundraising is gaining traction. This method allows supporters to raise funds on behalf of a nonprofit.

This approach encourages donors to involve friends and family, creating a sense of community. People are more likely to donate when asked by someone they know.

Social media boosts peer-to-peer campaigns. Donors often share their fundraising efforts online, reaching a wider audience. This can enhance engagement and support for the nonprofit.

By tapping into this growing trend, you can expand your donor reach and increase contributions.

30. According to nonprofit marketers, social media is the second most effective digital fundraising tool nonprofits have, just after their organization’s websites.

(Source: Nonprofit Tech For Good)

Social media plays a crucial role in nonprofit fundraising. According to recent data, it ranks as the second most effective digital tool after your organization’s website.

82% of marketers say social media marketing is effective for reaching their goals. Spending on search engine and social media ads makes up 80% of nonprofit marketing budgets.

53% of nonprofits invest in paid social media advertising. You can engage with your audience directly when you use social media. This interaction can lead to donations and increased support for your cause.

Focusing your efforts on social media can create meaningful connections and boost your fundraising outcomes. Develop a clear strategy to maximize these potential benefits.

31. Spending on search engine and social media ads comprised 80% of nonprofit marketing budgets.

(Source: 2024 M+R Benchmarks Report)

Many nonprofits find that search ads provide the highest return on investment. They allow for precise targeting and can drive traffic to your website. Social media is critical for engagement.

Platforms like Facebook and Instagram are popular for reaching potential donors and supporters.

Investing heavily in these advertising methods is crucial. It enables nonprofits to connect with both new and existing audiences.

Using data-driven strategies helps ensure your marketing efforts align with your fundraising goals. By prioritizing search engine and social media ads, you can maximize your marketing impact and support your nonprofit’s mission.

32. 53% of nonprofits purchase ad space on social media platforms.

(Source: Nonprofit Tech For Good)

Social media platforms have billions of active users, which allows nonprofits to connect with a larger audience. Many platforms offer flexible pricing options so nonprofits can set budgets that work for them.

Social media ads can be tailored to specific audiences. This can lead to better engagement and donations.

33. Nonprofits have an average of 12,708 website visitors per month.

(Source: NextAfter’s Key Nonprofit Metrics)

Nonprofits attract a significant number of visitors to their websites. The average is 12,708 visitors per month.

This traffic level suggests that many people are interested in your work and that your website has the potential to reach a broader audience.

About 52% of website traffic comes from mobile devices. This shows the need for a mobile-friendly design. Understanding these metrics can help you improve your website and reach more supporters effectively.

34. 52% of nonprofit website traffic comes from mobile devices, while 48% comes from desktop devices.

(Source: 2024 M+R Benchmarks Report)

Understanding where your website traffic comes from is crucial in today’s digital world. Both mobile phones and tablets contribute to this mobile traffic. This shift reflects changes in how people access information and make donations.

Being aware of these statistics can guide your marketing strategy. Focus on creating content that works well on mobile, likely increasing engagement and donations.

The balance of traffic sources shows that while many visitors come from mobile, a significant portion still uses desktops, especially for transactions.

35. Eligible nonprofits receive up to $120,000 each year in Google Ad credits for free.

(Source: Getting Attention)

As a nonprofit, you can access Google Ad Grants, which provides up to $10,000 per month in ad credits. This means you could receive $120,000 in credits each year.

These funds can be used for Google search advertising, which allows you to connect with more people who might support your cause.

To qualify for Google Ad Grants, your organization must meet specific requirements:

• Be a registered nonprofit organization.
• Hold a valid charity status (varies by country).
• Agree to Google’s terms of use.

Once approved, you can start using the credits. This program has helped nonprofits significantly boost their online presence. Effectively using these free ads can lead to more donations, volunteers, or support for your initiatives.

36. Since 2003, Google has awarded over $10 billion in free advertising to over 115,000 nonprofits in 51 countries.

(Source: Google Ad Grants Website)

Google’s commitment to nonprofits began in 2003.

These grants help small organizations compete effectively in the digital marketplace. Nonprofits that utilize Google Ad Grants can grow their campaigns and increase engagement.

To qualify for Google Ad Grants, nonprofits must:

• Be a registered charity in their country.
• Agree to Google’s non-discrimination policies.
• Not be a governmental entity or a hospital.

You can take advantage of this program by applying and meeting the requirements. Google’s investment enhances nonprofits’ ability to advance their missions and connect with people who share their goals.

37. LinkedIn has 1 million nonprofits and 26 million nonprofit professionals.

(Source: LinkedIn For Nonprofits)

This creates a unique opportunity for networking and collaboration. You can connect with other professionals in the nonprofit sector. This helps build partnerships and share resources.

Having a presence on LinkedIn increases the visibility of your nonprofit. Potential donors and volunteers may discover your work through this network.

LinkedIn is a powerful tool for finding new talent. Many nonprofit organizations look for skilled professionals through this platform.

You can share updates, stories, and campaigns. Engaging content can attract supporters and keep your audience informed.

Many nonprofits also encourage staff to maintain active profiles during work hours. This means that the focus on professional networking is recognized as valuable.

Being part of such an extensive network can enhance your nonprofit’s impact. You can utilize LinkedIn to build relationships, strengthen your reputation, and engage with others who share your mission.

38. 91% of nonprofits accept credit card payments on their website. 53% accept PayPal, 45% accept ACH payments, 7% accept Google Pay, 6% accept Apple Pay, 4% accept cryptocurrency, and 3% accept Amazon Pay.

(Source: Nonprofit Tech For Good)

Many nonprofits have embraced online payment methods to make donating easier for supporters.

These statistics show a clear trend toward digital payment acceptance among nonprofits. Streamlined payment options can lead to higher donation rates. By catering to different preferences, organizations increase their chances of receiving support.

As technology continues to grow, expect these numbers to evolve. Nonprofits will likely explore more payment methods that suit their donors’ needs.

39. 67% of nonprofits use Customer Relationship Management (CRM) software to track donations and manage communications.

(Source: Nonprofit Tech For Good)

This software assists you in tracking donations and managing communications with donors and supporters.

As your organization grows, so does the need for effective data management. Relying solely on spreadsheets can lead to confusion and data loss. A CRM solution helps you stay organized.

Many platforms offer features tailored specifically for nonprofits.

Investing in a CRM can lead to better donor relationships. It helps you understand your donors and keep them engaged with your mission. Now is the time to evaluate your organization’s needs and consider a CRM solution.

40. 16% of nonprofits have a pop-up on their one-time donation page to inspire one-time donors to become monthly donors.

(Source: Nonprofit Tech For Good)

Using this strategy can significantly increase funding. For example, a simple “Donate Monthly” pop-up may boost donations by up to 24%.

You might wonder why more nonprofits do not use this tool. It could be due to a lack of awareness or resources.

For those who do create these pop-ups, clarity is essential. Make sure the messaging is straightforward. For instance, clearly state the impact of monthly giving.

This small change can lead to a big difference in funding. You can maximize your nonprofit’s potential by implementing a pop-up for monthly donations. Consider how you can include this feature on your donation page.

41. 39% of nonprofits implement a year-round retention strategy for online donors.

(Source: Nonprofit Tech For Good)

These strategies help build a strong relationship with your donors. Retaining donors is essential because keeping an existing donor is often cheaper than acquiring new ones.

The statistics show that successful nonprofits recognize the need for ongoing engagement.

Investing in donor retention can lead to a sustainable funding base, allowing nonprofits to focus more on their mission rather than constantly seeking new donors.

In addition to retention strategies, some nonprofits also provide options for donors to cover processing fees. This can enhance donor satisfaction and increase the total amount received.

Understanding the importance of donor retention can elevate your nonprofit’s fundraising efforts. Ensure your organization is among the 39% actively working to keep online donors engaged and valued.

42. Online revenue for the average nonprofit decreased by 1% in 2023.

(Source: 2024 M+R Benchmarks Report)

In 2023, the average nonprofit saw a 1% decrease in online revenue. This trend follows a challenging period post-pandemic.

Key Points:

• One-time giving dropped by 5%.
• Monthly giving increased by 6%, representing 31% of online revenue.

Some sectors performed better than others:

• Public Media nonprofits: 3% increase in online revenue.
• Health sector: 4% increase in online donations.
• Disaster/International Aid: Experienced significant declines.

Millennials play a crucial role in online giving.

• 40% of Millennials participate in monthly giving.
• 60% plan to donate more in 2024 compared to 2023.

This generation tends to favor disaster relief efforts and crowdfunding campaigns.

The decrease in online revenue indicates a shift in donor behavior. Nonprofits may need to adjust their strategies to focus more on monthly giving and effectively engage younger donors. The landscape of online donations is evolving, and it is vital to stay informed.

43. Revenue from one-time giving fell by 5%, while monthly giving rose by 6%.

(Source: 2024 M+R Benchmarks Report)

A clear example of the difference in support is in average donation amounts. The average monthly gift is about $24, leading to an annual total of $288. By comparison, the average one-time gift stands at roughly $115.

This trend emphasizes the importance of prioritizing strategies that foster consistent giving.

44. Monthly giving accounted for 31% of all nonprofits’ online revenue in 2023, up from 27% the previous year.

(Source: 2024 M+R Benchmarks Report)

Monthly donations provide a steady income stream, which helps nonprofits plan their budgets more effectively. Donors who set up monthly contributions tend to give more overall, contributing an average of 42% more than one-time donations.

The growth in monthly giving signals a shift in how people support charities. More donors are choosing this method for convenience and flexibility.

To take advantage of this trend, nonprofits should consider emphasizing monthly giving in their fundraising efforts.

45. Corporate donations are also rising, making up 5% of nonprofits’ total support. From 2021 to 2022, their business donations went up 23%.

(Source: Tech Report)

Corporate donations play a significant role in nonprofit funding. Recently, these donations have seen a notable increase.

In 2022, corporate donations comprised 5% of total support for nonprofits. This percentage indicates a growing recognition among businesses about their impact and responsibility in society.

From 2021 to 2022, business donations surged by 23%. This rise highlights a shift in corporate giving trends, suggesting that more companies actively contribute to nonprofit efforts.

46. Only 14% of nonprofits prompt donors to donate a recurring gift during the donation process.

(Source: Nonprofit Tech For Good)

Many nonprofits miss the chance to secure ongoing support. This lack of prompting can limit long-term funding for your organization.

Focusing on these areas can enhance your fundraising strategy. Engaging donors for recurring gifts can significantly benefit your organization’s financial stability.

47. 91% of nonprofit organizations stop acknowledging recurring gifts by the third month.

(Source: Nonprofit Tech For Good)

Many nonprofits struggle with donor engagement. 91% of these organizations stop acknowledging recurring gifts within the first three months.

This lack of recognition can lead to several issues:

• Donor Disconnection: Donors may feel unvalued when they don’t acknowledge gifts. This can decrease their loyalty.
• Loss of Revenue: Donors might stop donating if they don’t feel appreciated. Maintaining engagement is critical to sustaining support.

Understanding the impact of recurring gifts is essential. Regular communication can enhance donor relationships. Try implementing these strategies:

• Send Acknowledgments: Make sure to thank donors each month. This simple step can reinforce their commitment.
• Personalized Messages: Craft notes that resonate with their support and impact.

Reminders or pop-ups on your donation page can also encourage donors to consider recurring gifts. Research shows these approaches can markedly increase ongoing support.

Staying connected and valuing your donors’ contributions is vital for your organization. Making those efforts ensures donors continue their support over time.

48. One in four nonprofit organizations doesn’t try to re-secure a recurring donation after a credit card number changes.

(Source: Nonprofit Tech For Good)

You can strengthen your fundraising efforts by actively securing recurring donations. This approach not only retains financial support but also engages your donors.

When donors see that you value their contributions, they are more likely to stay committed to your cause.

49. 94% of recurring donors to nonprofits prefer to give monthly, 3% weekly, 2% annually, and 1% quarterly.

(Source: Double The Donation)

Monthly donations provide a reliable income stream. This consistency helps organizations plan their budgets and allocate resources effectively.

About 63% of donors prefer to give online, and many choose to use a credit or debit card for their transactions.

To encourage more monthly giving, consider these strategies:

• Make it easy: Simplify the sign-up process on your website.
• Offer options: Allow donors to choose their giving frequency.
• Communicate regularly: Keep in touch with donors through updates and thank-you messages.

Share the impact of donations to drive engagement. Donors who see how their contributions help are more likely to commit to regular giving.

In conclusion, understanding how and when people like to give can strengthen your fundraising efforts. By focusing on the preferences of recurring donors, you can create strategies that support your nonprofit’s mission.

50. Nonprofit volunteers are twice as likely to donate than non-volunteers.

(Source: AmeriCorps)

Volunteering and donating go hand in hand. Research shows that people who volunteer their time to nonprofit organizations are twice as likely to make financial contributions as those who do not.

This relationship between volunteering and donating demonstrates that engaging with a nonprofit can foster a stronger desire to support its mission financially. Your involvement can make a significant difference, both in time and resources.

Final Thoughts

Understanding nonprofit statistics is essential for planning and fundraising. By analyzing these statistics, you can make informed decisions that impact your organization’s success.

Pay attention to how demographics influence giving. Different groups may have distinct motivations.

Financial pressures, such as inflation, affect giving. You should be aware of these trends to manage your expectations. A significant portion of donations happens in December. Use this time to focus your efforts on year-end campaigns.

Group your donors by their capacity to give. Tailoring your approach can lead to better outcomes. Use statistics to shape your messaging. Knowing what resonates with your audience can improve engagement.

Review updated reports regularly. This will keep you knowledgeable about current trends and help you position your nonprofit effectively.

Considering these points, you can enhance your strategies and improve your chances of success in the ever-changing nonprofit landscape.

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