25 Awesome Quora Statistics (Insights and Trends)

Quora has emerged as a powerhouse in online knowledge sharing, attracting a diverse and engaged user base.

As a dynamic question-and-answer platform, Quora allows users to seek and share knowledge and offers fascinating insights into user behavior and content trends.

Did you know Quora boasts over 400 million monthly active users, showcasing its vast reach and influence? Even more impressive, Quora has over 300,000 topics in 24 languages, demonstrating the platform’s potential for virality and impact.

In this article, I discuss the latest Quora statistics, uncovering key metrics highlighting its growth, user demographics, popular topics, and significant role in the digital landscape.

1. Quora has 400 million monthly active users.

(Source: Quora for Business)

Quora is a popular question-and-answer platform with more than 400 million monthly active users worldwide.

According to the statistics, the United States has the most users, with 140 million, followed by India with 100 million, South East Asia with 29 million, and the UK with 28 million. Europe also has over 20 million Quora users.

2. Quora’s user base has a 43/57 female-to-male ratio.

(Source: Foundation Marketing)

Although it’s unclear why males prefer the platform, gender usage varies depending on the social media tool.

This is an important statistic to consider when targeting your audience on the platform.

3. Mobile traffic makes up 3/4 of Quora visits.

(Source: Quora for Business)

Quora has developed into a platform for mobile users. As a result, 75% of users access Quora via their phones, making mobile traffic a significant part of Quora’s traffic.

The platform’s mobile app can be downloaded for iOS and Android. It is user-friendly and allows users to ask and answer questions, browse topics, and read articles.

The mobile app’s popularity is due to its convenience. You can access Quora from anywhere at any time. The app is optimized for mobile devices and has push notifications, making it easy to stay up-to-date with your favorite topics and questions.

4. 35% of Americans use Quora.

(Source: Alexa)

This means that more than one-third of the American population uses Quora to find answers to their questions.

Quora’s user base is not limited to the United States alone. The platform has a global reach, with users from around the world. The number of users on Quora continues to grow, making it a valuable resource for people seeking information on various topics.

5. 54% of adult users on Quora report a household income >$100k.

(Source: Quora for Business)

This means that Quora users bring significant purchasing power to the website. This statistic is vital for marketers looking to reach a high-income audience.

If your target market includes high earners, advertising on Quora could be an effective strategy. Quora Ads allow you to target specific audiences based on their interests, demographics, and behaviors.

6. 60% of B2B and 40% of B2C companies leverage Quora Ads.

(Source: JD Prater)

This means that Quora Ads is not just for B2B companies but also for B2C companies. It is an effective way to reach potential customers who are actively seeking answers to their questions.

By using Quora Ads, businesses can target their ads to specific topics and interests, ensuring that the right people see them.

One advantage of Quora Ads is that it allows businesses to target people interested in specific topics and industries. This means companies can reach potential customers who are already interested in their products or services.

Another advantage of Quora Ads is that it is cost-effective. Unlike other advertising platforms, Quora Ads has a lower cost per click. This means businesses can get more clicks for their budget, leading to more conversions and sales.

7. 65% of Quora users have a college degree.

(Source: Quora for Business)

Quora users are known for being highly educated, with a significant number of them having at least a college degree. This means the platform is an excellent place to reach an educated audience.

This information is crucial if you are a marketer, as it enables you to tailor your content to reach this audience. You can create content that resonates with educated individuals, which can help you build trust and credibility with your target audience.

Moreover, the fact that Quora users are highly educated means that they are likely to be knowledgeable about various subjects.

Therefore, if you are looking for answers to complex questions, Quora is an excellent place to start.

8. Quora users are 37% more likely to be in a management position.

(Source: Nielsen)

This means that your content is more likely to be seen by those with the power to make decisions.

Quora is the place to be if you are looking for a platform to get in front of those with decision-making power.

9. Adults spend 2x as much time on Quora than on LinkedIn.

(Source: Statwax)

If you’re looking for a platform where your audience spends most of their time, Quora is the place to be.

Adults spend more time on Quora than LinkedIn because of the platform’s unique Q&A format. Quora allows users to ask and answer various topics, making it a valuable resource for learning and sharing knowledge.

10. Businesses using Quora Ads have seen up to 4x more conversions.

(Source: Quora for Business)

Quora Ads are worth trying if you struggle to convert on other platforms.

Quora Ads might be more effective than other platforms because it allows you to target your ads to a specific audience. Quora has a unique question-and-answer format, meaning users are already seeking information on particular topics.

Another reason why Quora Ads might be more compelling is because it allows you to use different ad formats. For example, you can use text, images, or even video ads. This means you can choose the best format for your business and audience.

11. Quora has more adult users than other popular publishers.

(Source: Foundation Marketing)

Those 18 years and older with a household income of $100,000 or higher prefer Quora over other information sources such as LinkedIn and the Wall Street Journal.

This means that if your target audience falls into this category, Quora is a valuable platform for your marketing strategy. You can use it to provide expertise on relevant topics and reach a highly educated and affluent audience.

12. 74.02% of Quora’s visits come from online searches/organic visits.

This means that most visitors to the Quora platform come from search engines like Google, Bing, and Yahoo.

Direct traffic, which represents visitors who type Quora’s URL directly into their browser, accounts for 24.37% of the total traffic. Email, referral traffic, paid search traffic, and display traffic make up the remaining 2.48%.

The high percentage of organic search traffic indicates that Quora’s content is well-optimized for search engines. This means that Quora’s content is easily discoverable by people searching for answers to their questions on search engines.

It also highlights the importance of search engine optimization (SEO) for businesses and individuals who want to drive traffic to their websites or platforms.

13. Users spend, on average, 4:11 minutes on Quora.

This is a significant amount of time, considering the vast amount of information available on the internet.

One possible reason for this is that Quora is a platform that provides high-quality answers to questions.

You can find answers to your questions quickly and easily, saving time and effort. Additionally, the platform has a user-friendly interface that makes navigating and finding the information you need easy.

Another reason for the high average time spent on Quora is the quality of the content. Quora has a strict policy on the type of content that can be posted, which ensures that you receive accurate and reliable information.

This high-quality content significantly influences the platform’s popularity and user engagement.

14. 30.80% of Quora users are 25 to 34 years old.

(Source: DemandSage)

Interestingly, the second-largest age group on Quora is 18 to 24, accounting for 28.42% of the total user base. This shows that Quora is popular among young adults looking for answers to their questions.

Quora’s user base is not limited to just these two age groups. Users between the ages of 35 and 44 account for 17% of the total user base, while those between the ages of 45 and 54 account for 12%.

The remaining 8% of Quora’s user base consists of users who are 55 years old or older.

15. Over 300 million people visit Quora every single month.

(Source: Towards Data Science)

This makes it one of the world’s most popular social media sites.

Quora is so popular because it allows you to ask and answer questions on various topics. There are over 300,000 topics on Quora, covering everything from technology to health to entertainment.

This means that no matter your interests, you will likely find something that interests you on Quora.

16. Quora has an estimated annual revenue between $25 to $50 million.

(Source: Similar Web)

It is important to note that Quora does not often share its revenue stats and user growth, so these revenue numbers are taken from previous years’ growth and other reliable sources.

It is also worth noting that Quora’s revenue has been increasing steadily over the years. In 2018, the company reported a revenue of about $20 million, a significant increase from the previous year.

This growth can be attributed to the website’s expanding user base and ability to attract advertisers.

17. The United States (42.6%) is the top country sending desktop traffic to Quora.com, followed by India (12.61%).

(Source: Similar Web)

Interestingly, the United States and India are responsible for over half of the desktop traffic to Quora.com. This suggests that these two countries are the most engaged with the platform and that Quora’s popularity is concentrated in these regions.

Here is a table showing the number of Quora users across countries and regions:

Country/Region	Users
The United States	148 million
India	100 million
Europe	70 million
Sea (pacific countries)	24 million
United Kingdom	22.5 million
Middle East & North Africa	20 million
Canada	15 million
Australia & New Zealand	11 million
Japan	6.8 million
Mexico	3.5 million
Brazil	2.6 million

18. There are over 400,000 topics available on Quora.

(Source: Foundation Marketing)

With over 400,000 topics on Quora, finding niche subject areas to share your expertise is easy. No matter your industry, there are likely many related topics on Quora.

Using the search function, you can find questions relevant to your expertise and provide valuable answers to users. This can help establish you as an authority in your field and attract more followers to your profile.

Additionally, Quora’s topics are organized hierarchically, making it easy to navigate and find the most relevant questions. You can also follow topics that interest you, and Quora will recommend related topics based on your interests.

19. In 2018, entertainment, travel, business, marketing, learning, and technology were the most popular topics on Quora.

(Source: Foundation Marketing)

Entertainment was the most popular topic on Quora, which is not surprising given how much people love movies, TV shows, music, and other forms of entertainment.

Travel was also popular, as many people were interested in exploring new places and cultures. Business and marketing were popular among entrepreneurs and marketers who wanted to learn from other’s experiences and share their insights.

Learning and technology were also popular topics, reflecting people’s interest in acquiring new knowledge and staying up-to-date with the latest technological developments.

20. Quora ranks 80th for global traffic, according to Alexa.com.

(Source: Alexa.com)

This rank is calculated using daily visitors and pageviews over the last three months. Though Quora has a way to reach the top, it’s still among the most popular sites in the U.S. and worldwide.

21. Quora is now reported to be worth $2 Billion.

(Source: Wikipedia)

According to an article, Silicon Valley now considers Quora a $2 billion company.

Despite being slow to monetize its user base, Quora has attracted significant attention from investors. This is likely due to its user base, which is estimated to be around 400 million people a month.

It is worth noting that Quora has faced some challenges in the past. For example, the platform has been criticized for its moderation policies and for spreading misinformation on the site.

However, Quora has taken steps to address these issues, such as implementing new moderation policies and partnering with fact-checking organizations.

22. Mobile generates the most impressions and click-throughs on Quora Ads.

(Source: Bannersnack)

To run ads on Quora, you must optimize them for mobile devices.

Over 80% of impressions and click-throughs from ads are from mobile devices. Therefore, ensuring that your ads are mobile-friendly is crucial to get the most out of your Quora advertising campaign.

One way to optimize your ads for mobile is to use shorter headlines and descriptions that are easy to read on smaller screens. Another strategy is eye-catching visuals to grab the user’s attention quickly.

23. 99% of questions posted on Quora are answered.

(Source: Siteefy)

This means that if you have a question, you will likely get an answer on Quora.

This high rate of answers is due to the platform’s large and active community of users who are passionate about sharing their knowledge and expertise.

When you post a question on Quora, it is visible to all users who follow the topic related to your question. This means that your question has the potential to reach a large audience of knowledgeable people who can provide you with helpful answers.

In addition to the high rate of answers, Quora has a system of upvoting and downvoting answers. This means that the best answers rise to the top, making it easy to find high-quality information.

24. Twitter Sends The Majority Of Social Media Traffic To Quora.

According to recent statistics, Twitter is responsible for 59.96% of all social media traffic from Quora. This means that if you’re looking to increase your presence on Quora, it’s crucial to have a strong Twitter strategy in place.

YouTube comes second, accounting for 18.25% of Quora’s social media traffic. While not as significant as Twitter, it’s still an essential source of traffic to consider.

Other social media platforms contributing to Quora’s traffic include Reddit, Facebook, and WhatsApp. However, these platforms only account for 7.79%, 6.76%, and 2.77% of Quora’s social media traffic.

25. Quora supports 24 different languages.

(Source: DemandSage)

As of 2024, Quora supports 17 languages, making it easier for people from different countries to access and use the platform.

The languages supported include English, Spanish, French, German, Italian, Japanese, Indonesian, Portuguese, Hindi, Dutch, Danish, Finnish, Norwegian, Swedish, Marathi, Bengali, Tamil, Arabic, Hebrew, and Gujarati.

Final Thoughts on Quora Statistics

Quora’s impressive statistics highlight its significant role in the digital knowledge-sharing ecosystem.

With over 400 million monthly active users and the ability for top answers to garner thousands of views within hours, Quora stands out as a unique platform for engaging with a global audience.

Its diverse user base, high engagement rates, and wide range of topics make it a valuable resource for individuals seeking information and businesses aiming to connect with potential customers.

As Quora continues to grow and evolve, it remains a testament to the power of community-driven content and the enduring human desire for knowledge.

Whether you’re leveraging Quora for marketing, research, or personal growth, understanding these statistics can help you maximize your impact and reach on this dynamic platform.

Frequently Asked Questions on Quora Statistics