61 Eye-opening SaaS Statistics to Know Right Now

SaaS Statistics

As more businesses turn to cloud-based solutions, Software as a Service (SaaS) has become increasingly popular.

In fact, according to a recent report, the global SaaS market is expected to reach $1.2 trillion by 2032.

But what exactly is SaaS? It’s a software delivery model in which users access applications over the Internet rather than installing them on their own devices. This approach offers many benefits, including lower costs, effortless scalability, and improved collaboration.

In this comprehensive article, I discuss 61 eye-opening SaaS statistics that will help you better understand this rapidly growing market.

Key Statistics
  • SaaS is the most essential tech for business success.
  • The global SaaS industry is worth over $317.55 billion.
  • The global Software as a Service (SaaS) market is projected to grow from $317.55 billion in 2024 to $1.2 trillion by 2032, at a CAGR of 18.4%.
  • The combined market value of the top 10 SaaS companies is above $1.3 trillion.
  • Salesforce is the largest SaaS company in the U.S., with a market capitalization of $249.1 billion. It is followed by Adobe, at $246.3 billion, and Intuit, at $183.9 billion.
  • It’s estimated that by 2025, 85% of business apps will be SaaS-based.
  • End-users have spent over $438k on SaaS subscriptions since 2020.
  • There are approximately 30,000 SaaS companies worldwide. Almost 15,000 of those are in the marketing sector.
  • The US has nearly 17,000 SaaS companies and 59 million customers worldwide.
  • The UK follows the US with 2,100 SaaS companies and 3 billion customers worldwide.

1. SaaS is the most essential tech in business success.

(Source: Harvey Nash)

To stay competitive in today’s business world, you must use Software as a service (SaaS).

SaaS is a cloud-based software delivery model that allows businesses to access software applications online. With SaaS, you don’t need to install or maintain Software on your servers, which can save you time and money.

SaaS is the most critical technology for business success because it offers several advantages over traditional software delivery models. First, SaaS is highly scalable, so you can easily add or remove users as needed.

Second, SaaS is cost-effective. You don’t need to purchase expensive hardware or software licenses or hire an IT staff member to maintain your software.

Instead, you pay a monthly or annual subscription fee, which includes all software updates and maintenance.

Third, SaaS is highly secure. SaaS providers use advanced security measures to protect your data, including encryption, firewalls, and multi-factor authentication. This means you can trust that your data is safe and secure.

2. The global SaaS industry is worth over $317.55 Billion.

(Source: Fortune Business Insights)

SaaS, or Software as a Service, is a software licensing and delivery model that has become increasingly popular over the past few years.

This growth can be attributed to many factors, including the increasing demand for cloud-based solutions, the rise of remote work, and the need for more flexible and scalable software solutions.

3. The global Software as a Service (SaaS) market is projected to grow from $317.55 billion in 2024 to $1.2 trillion by 2032, at a CAGR of 18.4%.

(Source: Fortune Business Insights)

This growth is driven by the increasing adoption of cloud-based software solutions across various industries.

SaaS significantly benefits businesses, including lower costs, increased flexibility, and scalability. As a result, more and more organizations are shifting towards SaaS solutions to improve their operations and gain a competitive edge.

The growth of the SaaS market is also fueled by advancements in technology, such as Artificial Intelligence (AI) and Machine Learning (ML), which are being integrated into SaaS applications to enhance their capabilities and provide better insights to users.

4. The combined market value of the top 10 SaaS companies is above US$1.3 trillion.

(Source: Mike Sonders)

The market value of the top SaaS companies is nothing to scoff at. This staggering number shows just how valuable the SaaS industry has become.

The top 10 SaaS companies are dominated by well-known names such as Microsoft, Salesforce, Adobe, and Oracle. These companies have been in the SaaS game for a long time and have established themselves as leaders in the industry.

Their market value is a testament to their success and the demand for their products and services.

It’s worth noting that the market value of these companies can fluctuate over time due to various factors, such as changes in the market, mergers and acquisitions, and new competitors entering the space.

5. Salesforce is the largest SaaS company in the U.S., with a market capitalization of $249.1 billion. It is followed by Adobe, at $246.3 billion, and Intuit, at $183.9 billion.

(Source: Mike Sonders)

This is an impressive feat, considering that the company was founded in 1999 and has only been in business for a little over two decades.

Following Salesforce is Adobe. Adobe is known for its creative Software, such as Photoshop and Illustrator, and its marketing software, such as Adobe Experience Cloud. In third place is Intuit. Intuit is best known for its financial Software, such as QuickBooks and TurboTax.

These three companies are the top players in the SaaS industry in the U.S. They have all achieved significant success and have become household names in the software world.

6. It’s estimated that by 2025, 85% of business apps will be SaaS-based.

(Source: Bettercloud)

This means that most businesses will be using cloud-based Software to manage their operations.

The trend towards SaaS solutions will likely continue as businesses look for ways to streamline their operations and stay competitive in a rapidly changing marketplace.

By embracing cloud-based software solutions, companies can benefit from increased flexibility, scalability, and cost savings while staying ahead of the technology trends curve.

7. End-users have spent over $438k on SaaS subscriptions since 2020.

(Source: Gartner)

This figure represents the total amount of money end-users have spent on SaaS applications, including productivity, collaboration, and project management software.

These applications offer various benefits, including increased efficiency, scalability, and flexibility. The demand for SaaS solutions has only grown with the rise of remote work and digital transformation.

As more businesses adopt SaaS applications, the market for these solutions is expected to expand.

8. There are approximately 30,000 SaaS companies worldwide. Almost 15,000 of those are in the marketing sector.

(Source: Ascendix)

This makes sense, as marketing is critical to any successful business. With so many SaaS companies, there’s apparent competition in the marketing sector.

It’s worth noting that these numbers are constantly changing. New SaaS companies are constantly being created; some existing ones may go out of business.

9. The US has nearly 17,000 SaaS companies and 59 million customers worldwide.

(Source: Statista)

If you’re looking for a place with a thriving SaaS industry, the US is a great place to start. The US is home to some of the biggest names in the industry, including Salesforce, Dropbox, and Slack.

But it’s not just about the number of companies. The US is also a significant player when it comes to SaaS customers.

This is partly because the US has a highly developed technology sector, with many companies and individuals eager to adopt new software solutions. Additionally, the US is home to many large corporations that rely on SaaS to manage their operations.

10. The UK follows the US with 2,100 SaaS companies and 3 billion customers worldwide.

(Source: Aaron Wallis)

The UK is the second-largest SaaS market in the world, following the US. The UK’s SaaS industry is increasing, with a compound annual growth rate (CAGR) of 18.3% from 2018 to 2023.

The UK SaaS market is highly competitive, with a mix of large and small companies offering a wide range of services.

Sage, Salesforce, and Microsoft are the major players in the UK SaaS market. These companies have a significant market share and constantly innovate to stay ahead of the competition.

The UK SaaS companies are catering to a global market. They are known for their quality of service, reliability, and innovation. The UK SaaS companies are also expanding their offerings to cater to the changing needs of their customers.

11. The SaaS industries in China, India, and Brazil are expected to grow by over 2x between 2020 and 2025.

(Source: Reply)

China, India, and Brazil are all emerging markets with a large population and a growing economy.

As a result, they are becoming increasingly attractive to SaaS companies looking to expand their customer base. These countries offer a vast market opportunity for SaaS companies with enormous growth potential.

In China, the SaaS industry is expected to grow at a compound annual growth rate (CAGR) of 36.5% between 2020 and 2025. India’s SaaS industry is expected to grow at a CAGR of 30.4% during the same period. Brazil’s SaaS industry is expected to grow at a CAGR of 22.8%.

12. Germany is expected to experience the most significant increase in SaaS market growth from significant markets by 2025, from €6.85 billion to €16.3 billion.

(Source: Statista)

Germany is expected to experience the most significant increase in SaaS market growth from significant markets with an impressive compound annual growth rate of 18.9%.

This growth is driven by several factors, including the increasing adoption of cloud-based solutions, the rise of digital transformation initiatives, and the growing demand for Software that supports remote work and collaboration.

In addition, Germany’s strong economy, highly skilled workforce, and supportive government policies are contributing to its growing reputation as a leading hub for SaaS innovation and entrepreneurship.

13. By 2026, public cloud spending is predicted to exceed 45% of all enterprise IT spending.

(Source: Gartner)

The growth of public cloud spending clearly indicates the importance of cloud computing in modern business operations. As more businesses adopt cloud technologies, we expect to see continued growth in this area in the coming years.

This trend is driven by the many benefits of cloud computing, including cost savings, scalability, and flexibility.

14. Marketing and sales remain the highest expenses of SaaS companies, amounting to 50% or more of their revenues.

(Source: McKinsey)

SaaS companies must continually attract new customers to maintain their growth and revenue. As a result, they spend a substantial portion of their budget on marketing and sales efforts.

If a SaaS company generates $1 million in revenue, it will likely spend at least $500,000 on marketing and sales efforts.

SaaS companies must demonstrate a clear return on investment to justify these expenses.

SaaS companies must track the effectiveness of their marketing and sales efforts and adjust their strategies accordingly. In addition to attracting new customers, they must focus on retaining them.

This requires ongoing engagement, support, and regular updates and improvements to the product or service.

15. Private SaaS funding in Europe is seeing 3.2x year-over-year growth.

(Source: Paddle)

If you’re looking to invest in private SaaS companies in Europe, now might be the time. According to recent statistics, private SaaS funding in Europe is seeing impressive year-over-year growth.

This growth indicates a substantial market for SaaS companies in Europe and suggests that investors are noticing. With more funding available to these companies, they may be able to expand their offerings and reach new customers.

Of course, investing in private SaaS companies carries some risk. Before making any investment decisions, it’s essential to research and carefully consider the potential returns.

However, with such strong market growth, the opportunities are worth considering.

16. In 2021, there were more than 337 SaaS unicorns and 15 decacorns (valued at more than $10 billion) in the US.

(Source: SaaStr)

If you’re looking for evidence of the growth and success of the SaaS industry, look no further than the number of unicorns and decacorns in the United States.

A unicorn is a privately held startup company valued at over $1 billion, while a decacorn is a company valued at over $10 billion. These high valuations are a testament to the growing importance of SaaS in the technology industry.

The success of these SaaS companies is partly due to the many advantages of the SaaS model, such as lower upfront costs, more effortless scalability, and greater flexibility.

17. The AI SaaS market is expected to grow from US$73.8 billion in 2020 to US$1.5 trillion by 2030.

(Source: Verified Market Research)

One reason for the growth of the AI SaaS market is the increasing demand for AI-powered solutions.

AI can help businesses automate processes, improve decision-making, and enhance customer experiences. As a result, more companies are looking for AI solutions to help them stay competitive.

Another reason for the growth of the AI SaaS market is the increasing availability of AI tools and platforms. As AI technology advances, it’s becoming easier for businesses to implement AI solutions.

This means more companies can use AI without investing in expensive AI infrastructure.

18. 35% of SaaS companies use AI today, while 42% intend to.

(Source: Dorik)

AI is becoming increasingly popular in the SaaS industry. This technology is being utilized in various ways, including customer service chatbots, predictive analytics, and automation of routine tasks.

SaaS companies can improve efficiency, reduce costs, and enhance customer experience by implementing AI.

However, a significant portion of SaaS companies have not yet adopted AI. According to recent statistics, 42% of companies intend to implement AI soon. This suggests that the use of AI in SaaS will continue to grow in the coming years.

It’s important to note that implementing AI requires significant investment in both time and resources.

19. AI-native tech companies are predicted to reach US$1 billion ARR 50% faster than other cloud services.

(Source: Bessemer Venture Partners)

This is because AI-native tech companies leverage artificial intelligence and machine learning to provide their customers with more efficient and effective services.

These companies can scale quickly and generate revenue faster by automating processes and improving accuracy.

Some examples of AI-native tech companies that have already reached the US$1 billion ARR milestone include UiPath, Databricks, and Snowflake. As the demand for AI-powered solutions grows, more companies will likely follow.

20. 38% of SaaS companies have incorporated generative AI features into their services.

(Source: Panintelligence)

Generative AI is artificial intelligence that allows Software to create new content based on existing data. This can be useful for various tasks, such as generating personalized recommendations or creating unique marketing content.

SaaS companies can offer their customers more personalized and efficient services using generative AI.

For example, a customer relationship management (CRM) platform could use generative AI to create customized email templates based on a customer’s past interactions with the company.

21. 15% of SaaS services have launched deep learning to products.

(Source: Panintelligence)

This means these companies use deep learning algorithms to improve their Software’s performance, accuracy, and speed.

If you’re unfamiliar with the term, deep learning is a subset of machine learning that uses artificial neural networks to model and solve complex problems. It’s a rapidly growing field, and many SaaS companies are starting to incorporate deep learning into their products.

One of deep learning’s main benefits is that it can help SaaS companies automate tasks previously done manually.

Another benefit is that it can help SaaS companies personalize their products to individual users. By analyzing user data, deep learning algorithms can make personalized recommendations, suggest relevant content, and predict user behavior.

22. Amid the COVID-19 crisis, the global web/video conferencing SaaS market was estimated at $3.5 billion in 2020. This is projected to reach $7 billion by 2026.

(Source: Report Linker)

The sudden shift to remote work and virtual communication due to the pandemic has significantly increased demand for web/video conferencing SaaS solutions.

Many businesses have had to adapt quickly to this new way of working, leading to a surge in the adoption of these technologies.

As the world continues to navigate the pandemic and businesses embrace the benefits of remote work, the web/video conferencing SaaS market is expected to continue its growth trajectory.

With the rise of hybrid work models and the need for flexible communication solutions, the market is poised for further expansion in the coming years.

23. Zoom reported US$540 million in 2019. This shot up to US$1.96 billion in 2020 and US$4.49 billion in 2023.

(Source: CompaniesMarketcap.com)

If you’re looking for evidence that SaaS is booming, look no further than Zoom’s revenue growth.

Zoom’s meteoric rise is mainly due to the COVID-19 pandemic, which forced many people to work and socialize remotely. As a result, Zoom became the go-to platform for virtual meetings, webinars, and conferences. The company’s user base skyrocketed, and so did its revenue.

But the pandemic is not the only factor driving Zoom’s success. The company has also invested heavily in product development, adding new features and improving the user experience.

This has helped Zoom stay ahead of the competition and retain its position as the market leader in video conferencing.

24. Among enterprises, 30% reported significantly higher than planned spending on cloud usage due to COVID-19.

(Source: Finances Online)

If you’re an enterprise that uses cloud services, you may have experienced unexpected expenses due to the COVID-19 pandemic.

This increase in spending can be attributed to several factors. With remote work becoming the norm, enterprises had to adapt to new working methods quickly. This meant relying more heavily on cloud services to support remote collaboration and communication.

Additionally, enterprises had to scale up their cloud infrastructure to accommodate the increased demand for online services.

Despite the unexpected expenses, many enterprises recognize the value of cloud services in enabling remote work and ensuring business continuity during the pandemic. As a result, they plan to continue investing in cloud services.

25. In May 2020 alone, there was a 176% Increase in Collaboration Apps Installed on Enterprise Devices After the COVID-19 Crisis.

(Source: Impact My Biz)

As more and more people started working from home due to the pandemic, the need for collaboration tools increased. Companies had to find ways to ensure that their employees could still work together effectively, even when they were not physically together.

Collaboration apps such as Zoom, Microsoft Teams, and Slack have become essential tools for remote work. These apps allow teams to communicate, collaborate, and share information in real-time, no matter where they are.

The increase in collaboration app installations indicates how important these tools have become in today’s business environment.

As remote work continues to be a popular option for many companies, collaboration apps will likely remain an essential tool for the foreseeable future.

26. Medium-growth (10-50% annual revenue growth) SaaS companies saw around 11% quits over the year, while companies with less than 10% growth saw an average of nearly 15% of their workforce voluntarily leave during 2021.

(Source: SaaS Capital)

This trend may be due to several factors, including a more stable and predictable revenue stream for medium-growth companies, which can lead to greater job security for employees.

Additionally, medium-growth companies may be better positioned to offer competitive compensation packages and benefits, which can help retain top talent.

However, it’s important to note that voluntary turnover can still be a challenge for any company, regardless of growth rate.

To reduce turnover, companies may need to focus on creating a positive work environment, providing opportunities for professional development, and offering competitive compensation and benefits packages.

27. The fastest-growing SaaS companies (annual growth rates over 50%) saw only half as much voluntary turnover as the slowest, around 7.5%.

(Source: SaaS Capital)

There are several reasons why this might be the case. First, fast-growing companies often offer more opportunities for career advancement and development, which makes employees more likely to stay.

Additionally, these companies may be more likely to offer competitive salaries and benefits packages, which can also help retain employees.

If you run a SaaS company, you must pay attention to your turnover rates and take steps to reduce them.

This might include offering competitive salaries and benefits, providing opportunities for career advancement, and creating a positive company culture. Doing so can help ensure that your company continues to grow and thrive.

28. 94% of IT executives believe manual SaaS management methods lead to poor decision-making about SaaS spending.

(Source: Bettercloud)

Manual SaaS management methods use spreadsheets, emails, and other manual processes to track usage and spending. These methods are time-consuming and error-prone and do not provide real-time visibility into SaaS usage and expenditure.

As a result, IT executives may not have accurate information to make informed decisions about SaaS spending.

Automated SaaS management solutions, on the other hand, provide real-time visibility into SaaS usage and spending. They automate tracking SaaS usage, identifying unused licenses, and optimizing SaaS spending.

With automated SaaS management solutions, IT executives can make informed decisions about SaaS spending and ensure that the organization gets the most value from their SaaS investments.

29. 48% of businesses want to improve their management of SaaS products in the next year, and 54% want to optimize and find savings in their software spending.

(Source: Flexera)

Businesses can take several steps to achieve these goals. For example, they can regularly audit their SaaS usage to identify unnecessary or underutilized products. They can also negotiate better pricing and terms with their SaaS vendors to reduce costs.

Moreover, businesses can implement SaaS management tools to automate and simplify their SaaS management process. These tools can help companies to track their SaaS usage, manage licenses, and optimize their software spend.

Businesses can achieve significant cost savings and increase their operational efficiency by improving their SaaS management and optimizing their software spending.

30. Companies with SaaSOps platforms use twice as many SaaS tools as non-SaaSOps businesses.

(Source: Bettercloud)

This is because SaaSOps platforms are designed to manage and optimize SaaS applications.

As a result, businesses that use SaaSOps platforms can easily integrate and manage more SaaS tools, which helps them to streamline their operations and increase productivity.

In addition, SaaSOps platforms provide businesses with better visibility and control over their SaaS applications. This means that companies can easily monitor and manage their SaaS tools, which helps them to identify and resolve issues quickly.

31. 25% of IT teams say they spend most of their time managing third-party vendors and business solutions. And 31% involves maintaining compliance and security.

(Source: Productiv)

To alleviate the burden on your IT team, consider outsourcing some tasks to a managed service provider (MSP) or investing in SaaS solutions with built-in compliance and security features.

This can help free up your IT team’s time and expertise to focus on more strategic initiatives that drive business growth.

32. 56% of enterprise apps aren’t managed, meaning no one pays close attention to renewal dates, licenses, app usage, security, and compliance.

(Source: Productiv)

This lack of oversight can lead to various issues, including security breaches, compliance violations, and wasted resources. Without proper management, applications can easily become outdated, insecure, and underutilized.

To avoid these problems, it’s crucial to implement an application management strategy that includes regular monitoring, updates, and audits. This can help ensure your applications remain secure, compliant, and optimized for your business needs.

Additionally, it’s essential to clearly understand your software licensing agreements to avoid any unexpected fees or penalties.

By managing your applications effectively, you can reduce the risk of security breaches, compliance violations, and wasted resources while improving your overall business efficiency.

33. On average, it takes 7.12 hours to off-board a user across a company’s SaaS apps–without a SaaSOps platform.

(Source: Bettercloud)

When an employee leaves a company, it’s crucial to ensure that their access to company data and applications is revoked.

However, manually off-boarding a user across multiple SaaS apps can be time-consuming and take up valuable resources.

Without a SaaSOps platform, off-boarding can also be error-prone. It’s easy to miss an app or forget to revoke access to specific data, which can lead to security risks and potential data breaches.

By implementing a SaaS ops platform, companies can streamline the off-boarding process and reduce the time it takes to revoke access to SaaS apps. This can save valuable time and resources while reducing the risk of security breaches.

34. The Biggest Challenges in Using Public Cloud for Business are security (66%), compliance (60%), lack of staff training/experience (58%), privacy (57%), vendor lock-in (47%), and cost (40%).

(Source: Finances Online)

Security is the top concern for businesses using the public cloud. This is understandable, as the public cloud is a shared environment, and there is always a risk of data breaches or unauthorized access.

To mitigate this risk, robust security measures, such as encryption, access controls, and monitoring, must be implemented.

Compliance is another significant challenge. When using public cloud services, businesses must comply with GDPR, HIPAA, and PCI-DSS regulations. This can be challenging, as different cloud providers have different compliance requirements.

Lack of staff training/experience is also a common challenge. Public cloud is a relatively new technology, and many businesses may not have the necessary skills and expertise to manage it effectively.

Companies should invest in staff training and development programs to address this challenge.

Privacy is a concern for public cloud services, which store data on servers owned and managed by third-party providers. To address this challenge, businesses should ensure appropriate data protection policies and procedures are in place.

Vendor lock-in is challenging, as switching to a different cloud provider can be difficult once a business has invested in a particular platform. To mitigate this risk, companies should choose cloud providers that offer open standards and interoperability.

Finally, cost is a challenge as public cloud services can be expensive, especially for businesses with large data volumes.

Companies should carefully evaluate the costs and benefits of different cloud providers and services to address this challenge before deciding.

35. Insider threats, which include former employees who retain access to an organization’s SaaS apps, are responsible for 22% of security incidents.

(Source: Security Boulevard)

Insider threats are a significant concern in SaaS security. These individuals have access to an organization’s SaaS apps and use that access for malicious purposes.

Insider threats can include current employees, contractors, and even former employees who still have access to the organization’s systems.

One of the biggest challenges with insider threats is that they are often difficult to detect. These individuals may have legitimate access to SaaS apps, making distinguishing between authorized and unauthorized activity hard.

As a result, organizations must implement strict access controls and monitoring processes to detect and prevent insider threats.

By taking these steps, organizations can minimize the risk of insider threats and protect their SaaS systems from unauthorized access and data breaches.

36. Around 45% of small and medium-sized businesses have most or all business applications in the cloud.

(Source: AppDirect)

Moving your business applications to the cloud has many benefits. One of the most significant is that it allows you to access your data and applications from anywhere, as long as you have an internet connection.

This means that you can work from home, on the road, or anywhere else you need to be. Another benefit of cloud-based applications is that they are often more affordable than traditional Software.

Instead of paying for expensive licenses and hardware, you can pay a monthly or yearly subscription fee. This can save you a lot of money in the long run.

Finally, using cloud-based applications can also help you to improve your business’s security. Cloud providers often have more robust security measures than small companies can implement.

This means hackers or malicious actors are less likely to compromise your data.

37. A Predicted 99% of companies will use at least one SaaS system by the end of 2024.

As we move further into the digital age, more and more companies are turning to Software as a Service (SaaS) systems to streamline their operations.

The benefits of SaaS systems include cost savings, increased efficiency, and improved scalability.

SaaS systems allow companies to access software applications from any location with an internet connection, eliminating the need for expensive on-premise hardware and software installations.

38. On average, young companies (1-2 years old) start with 29 SaaS apps. By the time they’re 3-6 years old, that number spikes to 103 apps.

(Source: Bettercloud)

If you’re a young company, you probably use many SaaS apps to get your business up and running. However, that number can quickly increase as your company grows and matures.

While using multiple SaaS apps can help streamline your business operations, keeping track of which apps you’re using and how much they’re costing is essential. It’s also necessary to ensure your apps work seamlessly to avoid potential issues.

39. The average number of SaaS apps a business uses is 371. That’s 253 for SMBs, while mid-market companies use 335, and enterprise firms average 473.

(Source: Productiv)

As businesses continue to adopt cloud-based solutions, the number of Software as a Service (SaaS) applications they use is increasing.

This trend is unsurprising, given SaaS’s benefits, including cost savings, scalability, and ease of use. With so many SaaS apps available, businesses can choose the ones that best suit their needs.

However, managing multiple SaaS apps can be challenging. Businesses must ensure they have the resources and expertise to manage and integrate their apps effectively. They must also consider security and data privacy when using multiple SaaS apps.

40. The average SaaS company has around 36,000 customers. This number goes up to 85,000 for public SaaS companies that mainly sell to SMBs.

(Source: SaaStr)

Public SaaS companies that mainly sell to small and medium-sized businesses (SMBs) tend to have more customers. This is likely because SMBs often require more affordable and accessible software solutions, making SaaS a popular choice.

It’s worth noting that these numbers are just averages, and many SaaS companies have significantly more or less customers.

Additionally, a company’s number of customers doesn’t necessarily correlate with its success or profitability. Other factors, such as customer retention, revenue per customer, and acquisition cost, are also important.

41. The average company department uses 87 SaaS products.

(Source: Productiv)

This number may seem high, but it’s important to remember that SaaS products are used for various tasks, from project management to email marketing to accounting.

Different departments within a company may use different SaaS products for the same task, depending on their specific needs and preferences.

One reason for the growing number of SaaS products being used is the ease with which they can be implemented and integrated into existing workflows.

Many SaaS products offer free trials or low-cost subscriptions, allowing businesses to test them before committing to a long-term contract.

Another factor is the increasing number of SaaS products available on the market. As competition grows, companies are constantly developing new and improved SaaS products to meet the needs of businesses of all sizes and industries.

42. 66% of enterprises already have a central cloud team or a cloud center of excellence.

(Source: Web Tribunal)

As enterprises adopt cloud-based solutions, a central cloud team or center of excellence becomes increasingly important. These teams oversee the organization’s implementation, management, and optimization of cloud services.

With a centralized team, enterprises can ensure their cloud operations are standardized, secure, and efficient. This can lead to cost savings, improved performance, and better management of cloud resources.

If your enterprise has not yet established a central cloud team or center of excellence, it may be time to consider doing so.

By doing this, you can ensure that your organization is well-positioned to take advantage of all the benefits cloud computing offers.

43. Total end-user spending on SaaS apps is poised to exceed $172 billion, a nearly 450% increase since 2015.

(Source: Finances Online)

The growth of SaaS has been driven by the increasing adoption of cloud technology and the need for businesses to streamline their operations.

As more companies embrace digital transformation, SaaS becomes essential for managing everything from customer relationships to financial operations.

The SaaS market is expected to continue growing rapidly in the coming years. If you’re looking to improve your business operations or stay ahead of the tech industry, SaaS is worth considering.

44. One study found that companies spend roughly US$7,900 per employee on SaaS software, more than healthcare.

(Source: Vertice)

Companies are spending a significant amount of money per employee on SaaS software, more than what they spend on healthcare per employee.

The study shows that companies invest heavily in SaaS software to improve their business operations and increase productivity. SaaS software provides many benefits, including flexibility, scalability, and cost-effectiveness.

By investing in SaaS software, companies can streamline their business processes, automate tasks, and reduce the need for manual intervention.

45. Another study states that the average spend per employee was US$9,600, while SMEs specifically spend US$11,200 per employee.

(Source: Redline)

This study highlights the importance of budgeting for SaaS expenses, especially for SMEs. You should consider the number of employees in your company and the specific SaaS tools you need to ensure you are allocating enough funds to cover the costs.

Additionally, it’s important to note that while the average spend per employee may be US$9,600, this number can vary greatly depending on the industry and your business’s specific needs.

It’s always a good idea to research and compare SaaS providers to find the best fit for your company’s budget and requirements.

46. Over 50% of SaaS licenses are unused for over 90 days.

(Source: Redline)

This statistic is alarming, but it’s not uncommon. Many businesses purchase SaaS licenses with the best intentions but end up not using them as much as they thought.

This can happen for various reasons, such as a lack of training or understanding of the Software or simply because the business has changed its priorities.

So, what can you do to prevent this from happening to your business? One solution is to offer training and support to your customers to ensure they understand how to use the Software effectively.

You can also offer free trials or demos to allow them to try the Software before committing to a full license.

Another solution is regularly checking in with your customers to see how they use the Software and if they have any questions or concerns. This can help you identify any issues early on and address them before they become more significant problems.

47. The average growth rate of spending on SaaS products is 58%.

(Source: Vendr)

One reason for this growth is that more businesses are recognizing the benefits of SaaS products.

These products offer several advantages over traditional Software, including lower costs, more straightforward implementation, and greater flexibility. As a result, businesses of all sizes are turning to SaaS products to meet their needs.

Another factor driving growth in this industry is the increasing availability of SaaS products. There are now more options than ever before, and new products are constantly being introduced.

This means that businesses have a wide range of choices when it comes to selecting the right SaaS products for their needs.

48. Freemium SaaS tools convert 25% more customers without the need for sales than free trials.

One reason for this higher conversion rate is that freemium plans allow users to try out the Software at their own pace without feeling pressured to make a purchase. This can lead to a more positive user experience and greater trust in the Software.

However, it’s important to note that freemium plans may not be the best fit for every SaaS company.

Factors such as the cost of providing a freemium plan, the potential impact on revenue, and the target audience should be considered before deciding whether to offer a freemium plan.

49. Companies are using an average of 130 SaaS apps.

(Source: Vendr)

Several factors are driving this trend. For one, SaaS applications are often more cost-effective than traditional on-premises Software. They also offer greater flexibility and scalability, allowing businesses to scale up or down as needed.

Another key driver of the trend is the rise of remote work. With more employees working from home or on the go, SaaS applications are becoming essential for collaboration and productivity.

A wide variety of SaaS applications, from project management tools to video conferencing software, can help remote teams stay connected and productive.

50. Only 36% of traditional companies allocate a budget to SaaS solutions and operations, while 44% of transitioning organizations set aside a budget for SaaS.

(Source: Finances Online)

If you’re a traditional company, it’s essential to consider the benefits of SaaS solutions. By setting aside a budget for SaaS, you can take advantage of its cost savings and efficiency gains.

Transitioning organizations are already recognizing the value of SaaS, and it’s time for traditional companies to catch up.

51. Revenue from the public cloud market is $592 billion.

(Source: Statista)

This figure represents a significant increase from the previous year and is expected to continue growing in the coming years.

One of the main drivers of this growth is the increasing adoption of Software as a Service (SaaS) solutions. SaaS applications are hosted in the cloud; customers can access them through a web browser or mobile app.

This model allows businesses to save hardware and Software costs while providing users with a more flexible and scalable solution.

Another factor contributing to the growth of the public cloud market is the rise of cloud infrastructure services, such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform.

These platforms provide businesses with various tools and services for building and deploying applications in the cloud.

52. The Cloud application market has grown year-over-year since 2013.

(Source: Statista)

Statista said the global cloud application market was valued at $36.5 billion in 2013. By 2020, this value had increased to $126 billion, representing a compound annual growth rate (CAGR) of 17.6%.

This growth is expected to continue in the coming years, with the market projected to reach $354 billion by 2027.

53. 1 in 5 companies’ SaaS spending was unaffected by the pandemic.

(Source: Flexera)

This means that despite the economic uncertainty caused by the pandemic, many businesses have continued to invest in SaaS solutions.

It also found that most companies (61%) increased their SaaS spending in response to the pandemic. This suggests that businesses recognize the value of SaaS solutions in enabling remote work and maintaining business continuity.

It’s worth noting that the pandemic has had varying impacts on different industries. The Flexera survey found that the healthcare industry was the most likely to report increased SaaS spending, with 77% of healthcare companies reporting an increase.

In contrast, the manufacturing industry was the least likely to report an increase, with only 47% of manufacturing companies reporting an increase.

54. Encryption worries are the biggest SaaS-related security concern.

(Source: Thales Group)

Encryption is a top concern for many businesses when it comes to SaaS security. 54% of companies surveyed cited encryption as their biggest security concern related to SaaS.

Encryption converts data into code to prevent unauthorized access. With SaaS, encryption is essential because it helps protect sensitive data stored in the cloud. Without encryption, this data could be vulnerable to hackers and other cyber threats.

Many SaaS providers offer encryption as part of their security features to address these concerns.

This can include encryption of data at rest (when it is stored in the cloud) and in transit (when it is being transmitted over the Internet).

However, it’s important to note that not all encryption methods are created equal. Some encryption methods may be more secure than others, and choosing a SaaS provider that uses robust encryption methods to protect your data is essential.

55. The US has over 6x more SaaS companies than any other country.

(Source: Get Latka)

The US has approximately 17,000 SaaS companies, followed by the UK, which has just over 2,100 SaaS companies.

This dominance in the SaaS industry can be attributed to several factors, including the US’s strong economy, access to capital, and a thriving startup culture.

Additionally, the US has a large pool of talented individuals with expertise in technology and business, making it an ideal location for SaaS companies to grow and thrive.

While other countries are beginning to catch up in terms of SaaS growth, the US remains the clear leader in the industry. With a vast network of resources and a supportive business environment, it’s no surprise that many SaaS companies call the US home.

56. SaaS is the leading startup model in Brazil.

(Source: Associação Brasileira de Startups)

One reason for SaaS’s popularity in Brazil is the country’s growing technology sector. Brazil has a large and rapidly expanding tech industry, with many startups and established companies working in e-commerce, fintech, and artificial intelligence.

SaaS is a natural fit for this sector, as it allows companies to offer software solutions to customers without the need for expensive hardware or infrastructure.

Another factor driving the growth of SaaS in Brazil is the country’s large and diverse market. Brazil has over 200 million people, with a wide range of industries and sectors.

This presents a massive opportunity for SaaS companies to offer specialized software solutions to businesses across various markets.

In addition, Brazil has a relatively low cost of living compared to other countries, which makes it an attractive location for startups looking to keep costs down. This, combined with the country’s growing tech sector and large market, has made Brazil a hub for SaaS startups in recent years.

57. Japan’s SaaS market value is an estimated ¥1.5 billion.

(Source: Yano Research)

One reason for this growth is the increasing number of Japanese businesses embracing cloud technology. With the rise of remote work and the need for flexible solutions, SaaS is an ideal choice for many companies.

Another factor driving the growth of the SaaS market in Japan is the increasing availability of high-speed Internet.

As more businesses in Japan gain access to reliable and fast internet connections, they can take advantage of cloud-based software solutions.

58. Visma generates approximately 3x more revenue than any other B2B SaaS CRM company.

(Source: Get Latka)

Visma’s revenue growth can be attributed to several factors. First, the company offers diverse products and services that cater to different industries and business needs.

This has allowed Visma to attract a broad customer base, contributing to its revenue growth.

Second, Visma has invested heavily in research and development, enabling the company to create innovative solutions that meet the evolving needs of its customers.

This has helped Visma stay ahead of the competition and maintain its position as a B2B SaaS CRM industry market leader.

Finally, Visma strongly focuses on customer satisfaction, which has helped the company build a loyal customer base. By providing excellent customer service and support, Visma has retained its customers and attracted new ones, contributing to its growth.

59. Salesforce is the largest publicly listed SaaS provider, employing over 79,000 employees.

(Source: Macrotrends.net)

Salesforce offers a range of services to its clients, including customer relationship management (CRM), marketing automation, and analytics.

The company is known for its innovative approach to software development, and businesses of all sizes use its products.

One of Salesforce’s success factors is its commitment to customer satisfaction. The company has a reputation for providing excellent customer service and has won numerous awards for its efforts in this area.

In addition to its focus on customer satisfaction, Salesforce is known for its commitment to social responsibility. The company has several programs in place to support charitable causes and encourages its employees to get involved in their local communities.

60. Azure has a leading SaaS usage of over 35% in three major African nations.

(Source: F5 Networks)

The three African nations where Azure has a leading SaaS usage are South Africa, Nigeria, and Kenya. In South Africa, Azure’s SaaS usage is over 40%, while in Nigeria and Kenya, it’s over 35%.

These numbers indicate that Azure is a popular choice for businesses in these countries, likely due to the platform’s reliability, scalability, and security features.

Azure’s popularity in these African nations reflects the company’s efforts to expand its regional presence. Microsoft has invested heavily in Africa, with plans to build data centers in several countries, including South Africa, Kenya, and Egypt.

These data centers will provide businesses in the region with faster and more reliable access to Azure’s services.

61. Over two-thirds of Oracle’s revenue is derived from cloud services.

(Source: Oracle)

Oracle has been investing heavily in cloud services for several years, which seems to be paying off.

The company’s cloud offerings include software-as-a-service (SaaS), platform-as-a-service (PaaS), and infrastructure-as-a-service (IaaS) solutions.

One reason Oracle’s success in the cloud market is its focus on enterprise customers. The company’s cloud services are designed to meet the needs of large organizations, with features like high availability, scalability, and security.

Final Thoughts SaaS Stats

As the statistics presented above show, SaaS is a rapidly growing industry with a bright future ahead. The demand for cloud-based solutions is increasing daily, and SaaS companies are well-positioned to capitalize on this trend.

Remember that while SaaS adoption is increasing, competition in the market is also growing. SaaS companies must stay on top of their game and constantly innovate to stay ahead of the competition.

Another critical factor to consider is the importance of customer satisfaction. SaaS companies must prioritize customer satisfaction and ensure that their products meet customers’ needs.

This not only helps to retain existing customers but also attracts new ones through positive word-of-mouth.

SaaS is an exciting and dynamic industry with significant growth and innovation potential.

FAQs on SaaS Statistics

What is the current market size of the SaaS industry?

The SaaS industry is currently valued at around $317.55 billion and is expected to continue growing in the coming years.

What are the latest trends in SaaS pricing models?

The latest trend in SaaS pricing models is the shift towards usage-based pricing, where customers only pay for what they use. This model is becoming increasingly popular as it offers customers more flexibility and cost savings.

How has SaaS adoption changed in recent years?

SaaS adoption has increased significantly in recent years, with more and more businesses transitioning to cloud-based solutions. This is due to SaaS’s many benefits, such as scalability, cost savings, and ease of use.

What is the growth rate of the SaaS sector?

The SaaS sector has been growing at an average rate of around 18% per year, and this growth is expected to continue in the coming years.

What is the average number of SaaS applications used by enterprises?

The average number of SaaS applications enterprises use varies depending on the company’s size. However, studies have shown that the average enterprise uses around 129 SaaS applications.

What percentage of businesses have transitioned to SaaS solutions?

According to recent surveys, around 73% of businesses have already transitioned to SaaS solutions, and this number is expected to continue growing as more companies realize the benefits of cloud-based Software.

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