25+ Creative Ways to Make Money from TikTok in 2025

With over a billion active users worldwide, TikTok has become a hub for creativity and expression, offering more than just entertainment.

You can monetize your presence on TikTok through various strategies that allow you to turn your passion for creating videos into a solid income stream.

Interestingly, a significant 70% of TikTok users find shopping on the platform easy, indicating a lucrative opportunity for creators to engage with e-commerce.

Whether you’re an aspiring influencer or a seasoned creator, understanding these ways to make money from TikTok could transform your hobby into a profitable venture.

26 Ways to Make Money From TikTok

1. Join the Creator Rewards Program

This Creator Rewards program was designed to replace the previous Creator Fund and allows you to earn more from your videos, especially those that are original and at least one minute long.

With payouts ranging from $0.40 to $1 per 1,000 views, it’s a viable option for dedicated creators.

To get started, you must be at least 18 years old and have a minimum of 10,000 followers. Also, your account should have at least 100,000 views in the past 30 days.

Once eligible, join the program through the TikTok app and connect a payment method. By doing so, you’ll gain access to your earnings dashboard, which provides insights into your video performance and estimated payouts.

2. TikTok Rewards Referral Program

By sharing your unique referral code or link, you and the new user can earn points that can be redeemed for various rewards, such as cash, coupons, or mobile top-ups.

To get started with the TikTok Rewards Referral program, open the TikTok app and navigate to your Profile or the Discover page. Look for the TikTok Rewards banner, where you can easily find your referral code.

Send this code to friends and family, encouraging them to sign up. Both of you will benefit when they download the app and complete tasks.

3. TikTok Work with Artists feature

TikTok’s Work With Artists feature is a unique program designed to bridge the gap between content creators and musicians, fostering collaborative opportunities that benefit both parties.

Through this feature, you can partner with artists to promote songs, often earning a fee or incentive for using these tracks in their videos. This provides a revenue stream while enabling you to showcase your creativity using fresh, trending music.

Getting started with Work With Artists involves keeping an eye out for campaigns promoted directly within TikTok’s Creator Marketplace or other official avenues.

Artists or their teams typically outline campaign goals, compensation, and expectations, making it easy for you to participate. Creators with engaged audiences are particularly attractive to artists looking to maximize song exposure.

4. TikTok For Business Partner Program

The TikTok For Business Partner Program gives you the opportunity to earn commissions by driving new users to adopt TikTok For Business. To get started, you’ll need to apply and join through the platform Impact.

After submitting your application, it will undergo TikTok’s standard approval process. Once accepted, you can begin promoting TikTok For Business and earn a flat-fee for every successful conversion generated through your efforts on your website or social channels.

Through your Impact account, you’ll have access to tools to create unique affiliate links that are automatically tracked.

5. Sponsored content

Brands look for influencers to promote their products or services, and this creates opportunities for you. As you create engaging videos, companies may approach you to feature their offerings in your content.

To get started, focus on building a strong personal brand and engaging audience. High-quality, authentic content will attract sponsors.

You can also proactively reach out to brands that align with your niche, or join influencer marketing platforms like AspireIQ or Influenster. Remember to disclose sponsored posts to maintain transparency with your audience.

6. Affiliate Marketing

Affiliate marketing on TikTok allows you to earn money by promoting products or services. You earn a commission for every sale made through your unique affiliate link, which can range from 5% to 50% depending on the brand.

This model leverages TikTok’s vast user base and high engagement rates to create profitable opportunities for you.

To get started, join an affiliate program that matches your content and audience. Choose products that align with your niche to enhance authenticity. Then, create engaging videos showcasing these products.

7. Sell digital products

If you have expertise in a specific area, consider creating items such as e-books, online courses, or downloadable resources.

To get started, you can create a TikTok Shop to link your digital products directly. Promote your offerings in your videos and use engaging content to showcase the benefits. Make sure to include a link to your shop in your profile bio for easy access.

Engagement with your audience plays a crucial role. Focus on building a loyal following that appreciates your products.

8. Sell your products and merchandise

Unique products that align with your content can enhance your engagement and drive sales. To get started, create a TikTok Shop or utilize an e-commerce platform like Shopify.

Utilize features like TikTok ads or influencer collaborations to broaden your reach. Regularly update your audience on new items and special promotions.

9. Set up a TikTok shop

This feature allows you to sell products directly within the app, making it convenient for your followers to shop without leaving TikTok. By showcasing your products in engaging videos, you can attract potential buyers and encourage impulse purchases.

To get started, you need to meet certain eligibility criteria. First, ensure you have a TikTok account in good standing. Then, ensure you provide accurate information and documents as required.

Use shoppable videos—a popular format that lets you link products directly within your feed. Also, engage your audience in real time while showcasing your products.

10. Offer exclusive content on TikTok

By creating unique videos, behind-the-scenes access, or specialized content, you can draw in dedicated followers willing to pay for premium experiences.

To get started, consider using TikTok’s Series feature, which allows you to present exclusive content behind a paywall. Ensure you meet the eligibility criteria, such as being 18 or older.

Promote your exclusive offerings through your regular posts and direct followers to subscribe to access special perks, such as additional insights or interactions. You can also utilize platforms like Patreon to enhance your offerings.

11. Collect gifts from posts

As a creator, you can receive virtual gifts from your followers during live streams and in response to your videos. These gifts can be converted into real cash, allowing you to monetize your engaging content.

To get started, make sure you meet TikTok’s eligibility requirements for receiving gifts, which typically include having a certain number of followers.

Once you’re set up, create engaging live content to encourage viewers to purchase and send you gifts. Gifts can include various options, with each corresponding to a specific value in TikTok coins.

12. Go live for virtual gifts

Going live on TikTok is an effective way to monetize your content through virtual gifts. When you stream live, your audience can send you gifts that convert into diamonds, which are then redeemable for real money.

To get started, ensure you meet the requirements to go live, which typically include having at least 1,000 followers. During your live sessions, encourage your viewers to send gifts as a form of support.

13. Create promotional videos

Brands often seek influencers to generate engaging content that features their products. By crafting videos that showcase these products creatively, you can earn money through brand partnerships and sponsored content.

To get started, identify brands that align with your niche and audience. Reach out with a proposal highlighting how you can promote their products.

Once you establish a partnership, focus on creating authentic content that resonates with your followers. Incorporate elements like humor, storytelling, or tutorials to keep viewers engaged.

14. Run Ads to Promote Your Products

Running ads on TikTok can be an effective strategy to promote your products and generate revenue. The platform’s user base, primarily made up of Gen Z and Millennials, provides a unique opportunity to reach a young audience.

By creating engaging ads, you can showcase your products in a way that resonates with potential customers.

To get started, set up a TikTok Ads account and choose the appropriate ad format for your marketing goals. Make sure to analyze your ad performance through TikTok’s analytics tools. This will help you adjust your strategy for better results over time.

15. Offer Personalized Shoutouts

As your following grows, so does the demand for unique content. You can provide personalized video messages for birthdays, celebrations, or special occasions, which adds a special touch that many fans appreciate.

To get started, promote your shoutout service in your videos and bio. Set clear price points depending on the type of shoutout—such as a quick message or a more elaborate video.

16. Crowdfund projects

Crowdfunding allows you to raise money for creative projects by tapping into your TikTok audience. By promoting your campaign on TikTok, you can attract supporters who believe in your vision.

To get started, choose a crowdfunding platform like Kickstarter or GoFundMe. Create a compelling pitch that outlines your project, funding goals, and rewards for backers.

Share engaging content on TikTok to showcase your project and encourage your followers to contribute, making sure to highlight the benefits of supporting it. You can also offer exclusive updates or behind-the-scenes content to keep your backers engaged and motivated.

17. Collect tips or donations

This method relies on building a loyal and engaged community who appreciates your content and wants to support your efforts. As you create and share videos, you can encourage your followers to contribute financially, either through tips or direct donations.

To get started, you’ll want to enable features within TikTok that allow your audience to send gifts or tips during live streams.

You can also promote dedicated donation platforms where your fans can contribute directly. Engaging with your audience and expressing gratitude for their support can help foster a stronger connection and increase the likelihood of receiving tips.

18. Create a TikTok Series

This feature allows you to compile a collection of related videos, providing viewers with more in-depth knowledge on a particular topic.

Whether you’re sharing cooking recipes, fitness routines, or DIY projects, a Series encourages viewers to engage with your content over time.

To get started, think about a niche that resonates with your audience. Organize your ideas into a series of videos, ensuring each one adds value and builds on the previous installment.

Set a price for access and promote your Series within your TikTok profile and other social media channels. Utilizing tools or apps for video editing can help enhance the quality of your content, making it more appealing to potential viewers.

19. Grow and sell TikTok accounts

Many creators find that building a niche account with a loyal following allows them to capitalize on trends in the platform. You can focus on a specific interest, such as travel, fashion, or fitness, which makes your account appealing to potential buyers.

To get started, create engaging content that attracts followers and builds a community. Invest time in understanding TikTok algorithms to increase visibility.

Once your account gains traction, consider selling it when the follower count and engagement rates are high. Platforms or marketplaces for social media accounts can facilitate this process.

Research pricing strategies to maximize your profit based on your account’s performance metrics.

20. Collaborate with a creator

By partnering with someone who has a complementary style or a similar follower count, you can introduce your content to their audience and vice versa. This mutual benefit often leads to higher engagement and new followers.

To get started, identify creators within your niche or those who share similar interests. Reach out with a clear proposal on how you can create content together, whether through challenges, duets, or joint series.

Utilize the TikTok Creator Marketplace to find potential collaborators and enhance your visibility. Building genuine relationships in the creator community will support sustained collaboration opportunities.

21. Create a Patreon account

By offering exclusive content, you can turn your followers into paying patrons. This model allows you to earn stable income through monthly subscriptions.

Consider providing perks like behind-the-scenes access, special live streams, and unique merchandise tailored for your members.

To get started, set up a Patreon account and outline different membership tiers. Include various options such as basic access for casual followers and premium packages for your most dedicated fans.

Promote your Patreon on TikTok, encouraging followers to join for exclusive content. Regularly update your offerings to keep patrons engaged and attract new subscribers.

22. Host live events or workshops

By leveraging your expertise in a particular area—such as cooking, fitness, or art—you can offer valuable content that viewers are willing to pay for. Many creators charge a fee for access to these live sessions, making it an appealing option.

To get started, define your niche and outline the topics you want to cover. Promote your event through your TikTok profile to attract an audience. You can set up ticket sales using platforms like Eventbrite or directly through TikTok’s features.

23. Brand partnerships

Many companies are eager to collaborate with creators who can effectively promote their products. When you create engaging content that resonates with your audience, brands are more likely to see the potential for collaboration.

To get started, make your profile attractive to potential partners. Include clear contact information and express your openness to collaborations in your bio. Create consistent content within a niche to showcase your unique style.

Engage with your audience and build your following to demonstrate your influence. Consider joining TikTok’s Creator Marketplace for easier connection with brands, and don’t hesitate to reach out directly.

24. Create a TikTok subscription community

Through this model, your followers can subscribe for exclusive content, behind-the-scenes access, and special perks, enhancing their engagement and loyalty.

To get started, you need to enable the subscription feature on your account, which may require meeting specific criteria. Promote your subscription through your videos and explain the benefits subscribers will receive.

Consider offering content like personalized shoutouts, members-only live streams, or exclusive challenges.

25. Consult for brands

As a consultant, you can leverage your understanding of the platform to help brands craft effective TikTok strategies. This includes advising on content creation, audience engagement, and promotional tactics.

To get started, build a portfolio showcasing your success on TikTok. Highlight relevant metrics such as follower growth and engagement rates. Network with brands that align with your niche and offer your services.

Position yourself as an expert by sharing insights on social media or through content that demonstrates your knowledge of TikTok marketing.

26. Coach other creators

If you have built a successful presence on the platform, you likely have valuable insights to share. Offering coaching services allows you to guide others on content creation, engagement strategies, and growth techniques.

To get started, consider your niche and target audience. You can offer one-on-one sessions, group workshops, or create online courses. Use your TikTok account to promote your coaching services.

Sharing tips and success stories can also attract potential clients. Platforms like Zoom or Google Meet are effective for conducting coaching sessions.

Final Thoughts on Ways to Make Money From TikTok

Exploring ways to make money on TikTok can open various avenues for creators. The platform has evolved significantly, offering multiple monetization strategies that cater to different interests and skills.

Engagement is key. The more views and interactions you drive, the higher your earnings potential. Emphasizing quality content that resonates with your audience can lead to increased visibility.

Stay informed about trends and changes in the platform. TikTok regularly updates its monetization features, providing new opportunities for creators.

Joining communities or forums can give you insights and strategies that others have found effective.

Frequently Asked Questions