45+ Interesting YouTube Statistics for Creators

You probably already know that YouTube is a video-sharing platform millions use worldwide. But did you know that YouTube is the second-most visited website globally?

With over 2 billion monthly active users, it’s no wonder YouTube has become a hub for content creators and businesses.

Here’s a mind-blowing fact: on average, people spend 48.7 minutes on YouTube daily. That’s almost an hour of their day dedicated solely to watching videos on the platform.

From the number of daily views on YouTube Shorts to the revenue generated by the platform, understanding YouTube statistics can be incredibly beneficial for creators and marketers alike.

1. The United Arab Emirates, Israel, and the Netherlands have the highest proportions of YouTube use among their respective adult populations.

(Source: Statista)

98.7% of UAE adults use YouTube, followed by 92.7% in Israel and 91.1% in the Netherlands.

This high level of YouTube usage in these countries could be due to several factors, including high-speed internet availability and video content’s popularity in these regions.

As a content creator or marketer, it’s important to consider your target audience’s demographics and where they’re most likely to spend their time online.

It’s interesting that Influencer Marketing Hub found that YouTube channels with between 100,000 and 1 million subscribers have the highest engagement rate at 3.47%.

This suggests that building a loyal following on YouTube can be more valuable than simply amassing many subscribers.

If you’re a content creator, focusing on building a loyal following can be more valuable than simply trying to accumulate many subscribers.

2. YouTube now has 100 million paying subscribers.

(Source: Tech Crunch)

YouTube Premium is a subscription-based service that provides ad-free access to YouTube, exclusive content, offline playback, and background playback.

On the other hand, YouTube Music is a music streaming service that allows users to listen to music without ads, download songs for offline playback, and create playlists.

With 100 million paying subscribers, YouTube has become a popular music and video content platform.

If you are a content creator, having a large subscriber base can help you increase your reach and monetize your content.

In addition to its paying subscribers, YouTube has over 2.7 billion monthly active users, making it one of the world’s most popular social media platforms.

Whether you are a casual user or a content creator, YouTube is a platform that provides a wide range of content and features to suit your needs.

3. The most viewed YouTube video of all time is “Baby Shark Dance.”

(Source: Guiness World Records)

The video, produced by the South Korean children’s educational channel Pinkfong, was uploaded on June 17, 2016, and has since received over 7.04 billion views as of March 2024.

The video features a catchy tune and colorful animation, making it a hit with young children worldwide.

In fact, “Baby Shark Dance” has become so popular that it has spawned a line of merchandise, including toys and clothing.

Interestingly, “Baby Shark Dance” has surpassed other popular videos, such as “Despacito” by Luis Fonsi ft. Daddy Yankee, which has 7.039 billion views as of March 2024.

This shows that children’s content can be just as successful on YouTube as music videos or other types of content.

4. On average, YouTube Shorts receive over 70 billion daily views.

(Source: Google)

YouTube Shorts is a popular feature on the platform that allows users to create and share short-form videos.

Creators can upload Shorts up to 60 seconds long, with an average length between 20 and 40 seconds.

Shorts that are 50-60 seconds long receive twice as many average views as those that are 40-50 seconds long and 22 times more average views than shorts that are 0-10 seconds long.

The entertainment niche is the most popular category for Shorts, accounting for 17% of all Shorts views. However, creators can explore many other niches, such as music, comedy, and education.

Creators can also earn money from their Shorts through the YouTube Partner Program. The earnings depend on various factors, such as the video’s number of views and engagement.

On average, creators can earn between $0.01 – $0.06 per 1,000 views.

5. People spend 62 minutes on YouTube each day.

(Source: Statista)

There are several reasons why people are spending more time on YouTube.

One main reason is that YouTube offers a wide range of content that caters to different interests and preferences.

Whether looking for educational videos, music videos, or entertainment content, YouTube has something for everyone.

Another reason people spend more time on YouTube is that the platform is easily accessible.

With the rise of smartphones and other mobile devices, people can access YouTube from anywhere at any time. This makes it easy for people to watch their favorite videos on the go or during their free time.

Furthermore, YouTube has become a popular platform for product research.

According to recent statistics, most of the top 100 YouTube searches are related to brands or products. This shows that people turn to YouTube not only for entertainment but also for product research.

With its wide range of content and accessibility, YouTube continues to be one of the most popular video-sharing platforms in the world.

6. YouTube TV has over 8 million paying subscribers.

(Source: Deadline)

As of March 2024, YouTube TV has over 8 million paying subscribers, making it the fourth largest pay TV operator in the United States.

The service offers over 60 channels, including local channels, popular cable channels, and regional sports networks. For an additional fee, you can add premium channels like HBO and Showtime.

One of the benefits of YouTube TV is its unlimited cloud DVR feature.

You can record as many shows and movies as you want, and they will be saved for up to nine months. Additionally, you can stream on up to three devices simultaneously, making it a great option for families or roommates.

It is worth noting that the service is not available in all areas, so you should check to see if it is available in your location before signing up.

The monthly cost is $72.99, which may be higher than other streaming services, but it offers a comprehensive selection of channels and features.

7. YouTube Shorts were watched by more monthly logged-in users than videos on TikTok and Instagram Reels, and their viewership has increased by around 500 million users since 2022.

(Source: Tech Crunch)

YouTube Shorts may be your best bet if you’re looking for a platform to showcase your short-form video content.

This number is up from 1.5 billion monthly logged-in users in 2023, which means that YouTube Shorts has seen an increase of around 500 million users since last year.

This is a significant achievement for a platform launched in India in August 2020 after the TikTok ban.

If you’re wondering about the demographics of YouTube Shorts viewers, it’s worth noting that around three-fourths of YouTube’s global base of upwards of 2 billion are watching Shorts.

This indicates that Shorts is a popular feature among YouTube’s existing user base, which could be an advantage for creators looking to gain more exposure for their content.

YouTube Shorts has quickly become a major player in the short-form video market.

Its growing viewership and popularity among YouTube’s existing user base make it an attractive platform for creators looking to showcase their content to a wider audience.

8. Verticals in Video Action Campaigns can lead to 10 to 20% more conversions than horizontal videos in YouTube Shorts.

(Source: Google)

If you want to maximize your conversions on YouTube Shorts, using vertical videos in Video Action Campaigns can be a great strategy.

Vertical videos are supported in all video-eligible campaigns on YouTube, with possible placements in-feed, in-stream, YouTube Search, and YouTube Shorts.

You can reach a wider audience using vertical videos in your Video Action Campaigns.

One example of a company that has successfully used vertical videos is MercadoLibre, which hosts the largest online commerce and payments marketplace in Latin America.

Adding a vertical creative asset to their Video Action Campaigns delivered 10-20% more conversions per dollar on YouTube Shorts than campaigns that used landscape assets alone.

Doing so can potentially increase your conversions and reach more viewers on YouTube Shorts.

9. 54% of surveyed users said they would rather watch creator commentary on events than the events themselves.

(Source: YouTube)

Creators can provide unique perspectives and insights on events that users may not have considered.

Additionally, creators often have a more personal and relatable approach to discussing events, making the content more engaging and enjoyable for viewers.

This statistic also emphasizes the role of commentary in the YouTube community.

Commentary channels have become increasingly popular, with creators offering their opinions and insights on various topics.

This type of content has become a staple on the platform, with many users turning to commentary channels as entertainment and information.

As the platform continues to evolve, it will be interesting to see how creators and commentary channels continue to shape its content.

10. YouTube is the second-most visited website in the world.

(Source: Semrush)

With over 14 billion monthly visits, it has become a hub for content creators and viewers.

However, its parent company, Google, remains the most visited website globally.

YouTube’s popularity can be attributed to its vast collection of videos covering a wide range of topics and interests.

From music videos to educational content, YouTube has something for everyone. This has made it a go-to platform for entertainment and information for millions of people worldwide.

Furthermore, YouTube’s user-friendly interface and accessibility have contributed to its success.

The platform can be accessed on various devices, including smartphones, tablets, and smart TVs, allowing users to watch their favorite content anytime, anywhere.

11. Over 500 hours of content are uploaded every minute on the platform.

(Source: Statista)

This equates to approximately 30,000 hours of newly uploaded content every hour and over 720,000 hours of new videos uploaded every day.

This staggering amount of content is a testament to the platform’s popularity and the accessibility of video creation tools.

From amateur vloggers to professional content creators, YouTube has become a hub for anyone looking to share their videos with a global audience.

With so much content being uploaded every minute, it can be difficult to keep up with the latest trends and popular videos.

However, YouTube’s algorithm is designed to surface the most relevant and engaging videos for each user based on their viewing history and preferences.

As a content creator, it is important to stay up-to-date with the latest trends and best practices on YouTube. This includes optimizing your videos for search, creating engaging thumbnails, and promoting your content on social media.

12. YouTube generated $31.51 billion in worldwide ad revenue in 2023.

(Source: Statista)

With an audience of 462 million users, India had the largest YouTube ad reach in 2023. This means that advertisers can reach a large audience in India through YouTube ads.

YouTube ads can potentially reach 30.9% of the world’s population, making it a powerful tool for advertisers.

YouTube’s primary revenue streams are advertising and paid subscriptions. YouTube Premium is a paid subscription service that allows users to watch videos without ads and access exclusive content.

This service has been growing in popularity and is expected to generate more revenue for YouTube in the coming years.

With its large audience and reach, YouTube is a valuable tool for businesses looking to promote their products and services.

13. Compared to manually optimized campaigns, advertisers boosted incremental sales by 111% with AI-powered video reach campaigns on YouTube.

(Source: NCS)

If you are an advertiser looking to increase your sales on YouTube, you may want to consider using AI-powered video reach campaigns.

With AI-powered campaigns, you can achieve greater efficiency in your campaigns and a stronger return on advertising spend (ROAS).

Using AI, you can optimize your campaigns for maximum reach and engagement, ensuring that your ads are seen by the right audience at the right time.

In addition to boosting sales, AI-powered campaigns can help you gain unique insights into your performance.

With detailed, AI-driven insights from your campaigns, you can better understand your audience and improve your conversions across multiple channels.

If you want to maximize your sales and improve your campaign performance on YouTube, AI-powered video reach campaigns may be the way to go.

By leveraging the power of AI, you can optimize your campaigns for maximum reach, engagement, and sales.

14. 65% of surveyed Gen Z creators acknowledged using “a filter, feature, or effect” on a video over the past year.

(Source: YouTube)

If you are a Gen Z creator on YouTube, you are likely using filters, features, or effects on your videos.

Using filters, features, or effects can make your videos more visually appealing and engaging to your audience.

However, it is essential to use them in moderation and ensure they enhance your content rather than distract from it. Overusing filters or effects can make your videos look amateurish or gimmicky.

To make the most of filters, features, or effects, it is important to choose ones that align with your brand and style.

Experiment with different options and find ones that enhance your content and make it stand out.

You can also use these enhancements to create a consistent look and feel across your videos and channel.

15. With over 230 million subscribers, MrBeast was the top trending YouTube creator in the U.S. for the fourth year in 2023.

(Source: YouTube)

If you’re familiar with YouTube, you’ve probably heard of MrBeast. He’s a popular content creator who posts videos of himself doing outrageous stunts, giving away large sums of money, and supporting various charitable causes.

MrBeast’s popularity has skyrocketed in recent years. In 2023, he was the top trending YouTube creator in the U.S. for the fourth year in a row.

As of February 2024, MrBeast had over 240 million subscribers, making him the most-subscribed YouTuber in the world.

His content is known for being high-energy and entertaining, and it often features large sums of money given to his friends, fans, and strangers.

One of the reasons for MrBeast’s success is his ability to engage with his audience.

He often asks for their input on what kind of content they want to see and takes their suggestions seriously.

He also interacts with his fans on social media, responding to comments and messages and hosting live streams where he talks directly to his viewers.

Another factor contributing to MrBeast’s popularity is his philanthropic efforts.

e has raised millions of dollars for various charities and causes, including planting trees, cleaning up the ocean, and supporting organizations that help needy people.

If you want to build a following on YouTube, follow MrBeast’s strategy and focus on creating content that resonates with your viewers and positively impacts the world.

16. On average, YouTube receives around 8.8 billion monthly visits through organic searches.

(Source: Semrush)

Regarding search engines, Google is the first one that comes to mind.

However, YouTube is the second most popular search engine in the world after Google.

This means that people are actively searching for content on YouTube, making it a powerful platform for businesses and creators alike.

Organic searches refer to searches made without any paid promotion or advertisement. This means that the content that appears in the search results is based solely on its relevance to the search query.

This is why optimizing your videos for SEO (Search Engine Optimization) is essential to increasing their visibility in organic search results.

YouTube’s algorithm considers various factors when ranking videos in search results, including the title, description, tags, and engagement metrics such as likes, comments, and views.

By optimizing these elements, you can increase the chances of your videos appearing at the top of search results, driving more organic traffic to your channel.

17. YouTube ads can reach 30.9% of the world’s population.

(Source: DataReportal)

YouTube ads are an effective way to reach a large and diverse audience.

YouTube ads are so effective because of the platform’s huge user base.

YouTube has over 2 billion monthly active users, making it the second-largest search engine in the world after Google.

This means that millions of people search for YouTube content daily, creating a massive opportunity for advertisers to reach potential customers.

You can tailor your ads to reach the most likely interested in your product or service.

In addition to targeting options, YouTube ads also offer a variety of ad formats, including skippable and non-skippable video ads, display ads, overlay ads, and sponsored cards.

This means that you can choose the format that works best for your campaign and your audience.

18. YouTube is the second-most effective platform for B2C content marketing.

(Source:

YouTube is the place to be if you want to grow your business.

According to recent statistics, the number of marketers using YouTube for organic content marketing increased from 55% to 67% between 2022 and 2023.

This growing usage is a result of the platform’s effectiveness. YouTube is the second-most effective social platform for content marketing after Facebook.

One reason why YouTube is so effective is that it allows you to precisely target your audience.

You can choose from various targeting options, such as age, gender, interests, and location, to ensure your content reaches the right people. This makes creating content that resonates with your target audience and drives engagement easier.

Another reason YouTube is so effective is that it allows you to create a wide range of content formats.

You can create everything from short-form videos to long-form documentaries and everything in between. This makes it easier to create content that meets the specific needs of your target audience.

19. Creators take home approximately 55% of the revenue generated on their channels.

(Source:

This means that for every dollar earned from ads on your videos, you’ll receive 55 cents.

However, this percentage may vary depending on the type of content you create and the advertisers who run ads on your videos.

Some advertisers may be willing to pay more for certain types of content, which could result in a higher revenue share for creators.

You can use a YouTube money calculator to estimate how much money you could be making from your YouTube channel.

These calculators consider factors such as daily video views and engagement rates to give you an idea of your potential earnings.

20. YouTube is the largest internet-delivered pay-TV provider in the United States.

(Source:

If you’re looking for a pay-TV provider that delivers over the internet, YouTube is the largest in the United States.

YouTube TV competes with traditional cable and DTH operators as one of the largest pay-TV providers in the country.

In Q3 2023, Comcast and Charter had 14 million subscribers, while DirecTV had around 11 million.

YouTube TV’s subscriber count of 8 million is still impressive, especially considering that it is a relatively new player in the market.

One reason for YouTube TV’s success is its integration with other services.

For example, WOW! offers YouTube TV to new customers at a $10-a-month discount for one year, with the virtual pay TV’s billing integrated into their monthly high-speed internet and/or mobile.

This bundling can make it more convenient and cost-effective for customers to sign up for YouTube TV.

21. Surveyed consumers listed YouTube as the best “authentic and beneficial” influencer content platform.

(Source: Matter)

If you’re looking for a platform that offers authentic and beneficial influencer content, then YouTube is the place to be.

YouTube is effective for influencer content because it allows creators to showcase their personality and expertise.

Unlike other platforms that limit the length of videos or require a specific format, YouTube allows creators to create content that reflects their unique style and voice.

This helps to build trust and credibility with their audience, which is essential for successful influencer marketing.

22. YouTube received 598.3 million visits from paid social and paid search traffic in 2023.

(Source: Semrush Traffic Analytics)

This means that many brands and marketers choose YouTube as their advertising platform due to its extensive reach and detailed ad performance data.

With 2.49 billion monthly logged-in users, YouTube is a valuable tool for any brand or marketer looking to reach a large, engaged audience.

Additionally, YouTube’s global ad revenue for Q3 2023 is $7.95 billion, making it a valuable platform for any brand or marketer looking to advertise online.

With its extensive reach, detailed ad performance data, and diverse user base, YouTube offers many opportunities for targeted advertising and growth.

23. India has the most prominent YouTube audience, followed by the United States and Brazil.

(Source:

India tops the list with an estimated 462 million active YouTube users. The United States comes in second with 240 million users, and Brazil follows with 144 million users.

If you’re a content creator or business looking to expand your reach, consider targeting your content towards India, the United States, or Brazil.

Doing so could potentially tap into a vast audience and grow your following significantly.

24. YouTube channels with between 100,000 and 1 million subscribers have the highest engagement rate at 3.47%.

(Source: Influencer Marketing Hub)

For every 100 views, these channels will likely receive around 3-4 comments, likes, or shares.

So why is this subscriber range so effective at engaging viewers?

One possibility is that channels in this range have built up a dedicated audience that is more likely to interact with their content.

At the same time, they may not have reached the point of being so popular that their engagement rate drops due to a flood of comments and interactions.

It’s worth noting, however, that engagement rates can vary widely depending on factors like the type of content you create, your target audience, and your niche.

While the 3.47% figure is a valuable benchmark, it is essential to create high-quality content that resonates with viewers and encourages them to engage with you.

25. 54% of survey respondents said they “follow a creator who creates videos in a language other than their own.”

(Source: YouTube)

If you are a creator who produces videos in a language other than your own, this statistic should encourage you to continue creating content in your preferred language.

You can connect with viewers who may not have access to content in their native language and provide them with valuable information and entertainment.

You can also consider adding subtitles or captions to your videos to reach a wider audience. This feature allows viewers who do not speak your language to understand your content.

Additionally, subtitles and captions can improve the accessibility of your videos for viewers who are deaf or hard of hearing.

26. The largest age group using YouTube is between 25 and 34.

(Source:

Users aged between 25 and 34 account for 21.3% of YouTube’s user base, making them the largest age group to use the platform.

The second largest age group is between ages 35 and 44, accounting for 17.5% of YouTube users.

Additionally, YouTube is popular among adults aged 18 to 24, who account for 15.5% of the total user base.

If you are a business owner or marketer, it’s important to consider the age demographics of your target audience when creating content for YouTube.

For example, if your target audience is between 25 and 34, you may want to create more relevant content to their interests and needs.

Overall, understanding the age demographics of YouTube users can help you create content that resonates with your target audience and increases engagement on the platform.

27. The average user spends over 28 hours on the YouTube app.

(Source: DataReportal)

If you’re like most people, you probably spend a lot of time on YouTube.

YouTube offers a wide range of content, from music videos to vlogs, tutorials, and more. Plus, the platform is available in more than 80 languages, making it accessible to people worldwide.

If you’re wondering how people spend so much time on YouTube, the answer is simple: there’s always something new to discover.

With millions of videos uploaded daily, getting lost in the endless sea of content is easy. Plus, YouTube’s recommendation algorithm is designed to keep you engaged by suggesting videos you will likely enjoy based on your viewing history.

So, if you’re looking for a way to pass the time or just want to learn something new, YouTube is the perfect platform.

28. Global viewers collectively watch an average of 1 billion hours of YouTube content daily on TV.

(Source:

This means there is a need to focus on creating high-resolution videos suitable for viewing TV.

YouTube has become a significant source of entertainment and information for people worldwide.

29. As of February 2024, YouTube videos now appear on search engine results pages (SERPs) for over 791.3 million search queries in the United States alone.

(Source:

But what does this mean for you?

It means that if you’re not already using YouTube as part of your marketing strategy, you’re missing out on a huge opportunity to reach potential customers.

Creating high-quality videos optimized for search can increase your visibility and drive more traffic to your website.

To take advantage of this trend, it’s important to understand how YouTube SEO works.

Like Google, YouTube uses a complex algorithm to determine which videos to show in search results.

By optimizing your videos for keywords, tags, and other factors, you can increase your chances of appearing in the top results for relevant searches.

Some key tactics for optimizing your YouTube videos include:

• Conducting keyword research to identify the most relevant and high-traffic keywords for your niche
• Creating engaging, high-quality videos that provide value to your target audience
• Using descriptive titles, tags, and descriptions that include your target keywords
• Encouraging engagement through likes, comments, and shares
• Promoting your videos through social media, email marketing, and other channels

Following these best practices can improve your chances of ranking higher in YouTube search results and reaching a wider audience.

So, if you’re not already using YouTube as part of your marketing strategy, now is the time to start.

30. T-Series has 261 million subscribers, MrBeast has 244 million subscribers, and CoComelon has 173 million subscribers.

(Source:

If you’re interested in YouTube statistics, you might be curious about which channels have the most subscribers.

It’s worth noting that T-Series is an Indian record label and film production company, while MrBeast is an American YouTuber who is known for his philanthropy and stunts.

CoComelon, on the other hand, is a children’s entertainment company that produces educational videos for young kids.

While T-Series has been the most subscribed YouTube channel for a while, MrBeast has been gaining subscribers rapidly and is projected to overtake T-Series soon.

However, it’s important to remember that subscriber counts are not the only metric that matters on YouTube. Engagement, watch time, and other factors are important for measuring a channel’s success.

Overall, these three channels are some of the most popular on YouTube and are worth checking out if you’re interested in their content.

31. The Grand Theft Auto VI trailer had over 93 million views in the first 24 hours.

(Source:

According to YouTube, it shattered the record for YouTube’s most-viewed trailer launch of all time.

The trailer generated a huge buzz among the series’ gamers and fans, contributing to its massive viewership.

The YouTube Gaming community played a significant role in making the game a cultural phenomenon, and its creators helped bring the game to life for millions of fans.

The popularity of the Grand Theft Auto VI trailer highlights the power of YouTube as a platform for promoting and sharing content.

It also underscores the importance of creating engaging and captivating trailers that can capture viewers’ attention and generate interest in a product or service.

32. From January through April, over 14 million videos were created monthly using YouTube’s built-in clipping tool, which was first launched in 2021.

(Source:

If you’re a YouTube content creator, you’re probably already familiar with the platform’s built-in clipping tool.

This feature allows you to create short clips from your longer videos, which can be shared on social media or used to promote your channel.

According to recent statistics, the clipping tool has become increasingly popular since its launch in 2021.

From January through April of 2024, over 14 million videos were created each month using the tool. This highlights the importance of creating easily shareable content that can be consumed quickly and easily.

Creating short clips is a great way to attract new viewers to your channel and keep your existing audience engaged.

Using the clipping tool, you can create bite-sized pieces of content that are easy to consume and share, which can help increase your overall reach and engagement.

If you haven’t already started using the clipping tool on YouTube, now is the time to start.

With millions of videos being created each month using the feature, it’s clear that it’s a valuable tool for any content creator looking to grow their channel and reach a wider audience.

33. The only age bracket with more women viewers than men is among people 65 and older.

(Source: DataReportal)

In all other age groups, men constitute the larger share of YouTube viewers, with women making up the smaller share.

It is important to note that this trend may change as time passes and more people become comfortable using technology.

However, it is interesting to see this unique trend among older YouTube viewers.

This fact may have implications for content creators targeting this age group.

If you are creating content for older viewers, it may be helpful to remember that your audience may be predominantly female. This could influence the types of content you create and the tone you use in your videos.

34. In 2023, the United States was the top traffic source to YouTube among countries, with 270.8 billion visits.

(Source: Semrush Traffic Analytics)

This is not surprising, considering that YouTube is an American company and the United States has a large population with high internet penetration.

It is worth noting that the United States was not only the top traffic source to YouTube in 2023 but has also consistently been the top traffic source in previous years.

In 2022, the United States generated 259.7 billion visits to YouTube, the highest among countries. This suggests that YouTube is highly popular in the United States and will likely remain so in the future.

If you are a marketer or a content creator, this information might be useful.

Knowing that the United States is the top traffic source for YouTube can help you tailor your content or advertising campaigns to the American audience.

Additionally, you might want to consider partnering with American influencers or brands to reach a broader audience on the platform.

35. Android users opened YouTube on 63.4% of all days between April and June.

(Source: DataReportal)

The average YouTube visit length across devices was nearly 36 minutes in 2023, according to Semrush Traffic Analytics.

This indicates that users spend a significant amount of time on the platform, allowing businesses to engage with their target audience through ads and sponsored content.

The high frequency of YouTube usage among Android users demonstrates the importance of having a strong presence on the platform for businesses and content creators looking to reach a large and engaged audience.

36. YouTube had 1.3 trillion visits in 2023, with direct traffic as the top source (83.6%).

(Source: Semrush Traffic Analytics)

This means most users navigate directly to YouTube’s website or app rather than clicking on a link from another website or search engine.

Mobile traffic also played a significant role in YouTube’s overall traffic, making up around 88% of visits in 2023.

This highlights the importance of mobile optimization for websites and apps as more and more users access the internet through their mobile devices.

Overall, the high number of visits to YouTube in 2023 proves the platform’s popularity and influence and its ability to adapt to changing user behaviors and preferences.

37. Around 54% of global viewers identify as men, with approximately 46% identifying as women.

(Source:

When creating content for YouTube, it’s important to remember your target audience’s demographics.

Understanding the gender breakdown of YouTube users can help you better tailor your content to suit your viewers’ preferences.

While YouTube is a widely popular platform, it’s important to remember that not all users are the same.

Understanding your target audience’s demographics can help you create content that resonates with them and helps you reach your goals.

38. YouTube had 183 billion visits from organic searches in 2023.

(Source: Semrush Traffic Analytics)

This highlights the importance of SEO for YouTube channels to rank higher in search results and attract more organic traffic.

It is also interesting to note that mobile traffic comprised around 88% of the total traffic in 2023, while desktop traffic comprised approximately 12%.

This indicates the importance of optimizing videos for mobile devices, as more people are using their smartphones to access YouTube.

By optimizing your videos for search engines and mobile devices, you can increase your chances of attracting more organic traffic and growing your audience on the platform.

39. 33% of surveyed brands used YouTube for influencer marketing campaigns.

(Source:

Influencer marketing campaigns on YouTube can take many forms, including sponsored videos, product reviews, and brand collaborations.

These campaigns can be an effective way to reach a targeted audience, increase brand awareness, and drive sales and conversions.

However, brands must choose the right influencers for their campaigns and ensure that their content aligns with their brand values and messaging.

Transparency is also key, as influencers are required to disclose any sponsored content to their audience.

Overall, influencer marketing on YouTube can be a powerful tool for brands looking to reach a wider audience and increase engagement rates.

By partnering with the right influencers and creating high-quality content, brands can effectively promote their products and services to potential customers.

40. YouTube is the Second-Most Popular Social Media Channel, with 2.49 Billion Monthly Logged-In Users.

(Source:

YouTube is available in over 100 countries and 80 languages, making it a global platform. It’s no wonder many businesses and individuals use YouTube to reach their audiences.

YouTube’s popularity is not just limited to its number of users. It’s also incredibly engaging.

People watch over a billion hours of video on the platform daily and generate billions of views.

This makes YouTube an excellent platform for businesses and individuals looking to promote their products, services, or content.

Furthermore, YouTube has a diverse user base.

YouTube’s massive user base, global reach, and high engagement make it an excellent platform for businesses and individuals looking to reach their audiences.

41. The three most-viewed YouTube music videos in 2023 were “Favorite Song” by Toosii, “Flowers” by Miley Cyrus, and “Ella Baila Sola” by Eslabon Armado and Peso Pluma.

(Source:

Toosii’s “Favorite Song” was a hit with its catchy melody and relatable lyrics. The music video features the rapper walking through the streets of his hometown, reflecting on his life and the challenges he’s faced.

The video has over 500 million views on YouTube.

Miley Cyrus’ “Flowers” was another popular music video in 2023. The song is a ballad that showcases Cyrus’ powerful vocals.

The music video features the singer in various settings, including a garden and a church. The video has over 400 million views on YouTube.

Finally, “Ella Baila Sola” by Eslabon Armado and Peso Pluma was a hit with its upbeat rhythm and energetic dance moves.

The music video features the two artists dancing in various colorful settings, including a beach and a street party. The video has over 300 million views on YouTube.

Each video had its own unique style and appeal, but all were successful in capturing the attention of viewers worldwide.

42. YouTube Shorts is quickly becoming a top video advertising platform.

(Source:

Advertisers are increasingly turning to video platforms for short-form video advertising, and YouTube Shorts is quickly gaining ground as one of the leading platforms for such ads.

One reason for the popularity of YouTube Shorts is its growing user base. The platform receives over 70 billion daily views, and the number of Shorts uploaded on YouTube has grown by 50 percent yearly.

Additionally, YouTube Shorts creators can earn between $0.01 – $0.06 per 1,000 views, making it an attractive option for content creators.

Another reason YouTube Shorts is becoming a top video advertising platform is its ability to quickly engage viewers.

Shorts can be up to 60 seconds long, but the average length of YouTube Shorts is between 20 and 40 seconds. This short-form content captures viewers’ attention and delivers a quick message.

43. 87% of surveyed users said they watched at least four YouTube formats (e.g., Shorts, live streams) over the past year.

(Source:

Shorts are vertical videos that are less than 60 seconds long, and they are designed to be watched on mobile devices.

They are similar to TikTok videos and are a great way to create engaging content that can be shared quickly and easily.

Live streams are another popular format on YouTube, allowing creators to interact with their audience in real-time.

These live streams can be used for various purposes, such as Q&A sessions, product launches, and gaming events.

Music videos are also viral on YouTube and are a great way for artists to promote their music and connect with their fans.

YouTube is the go-to platform for music videos, and it has helped many artists to become famous.

Vlogs are another popular format on YouTube, and they are a great way for creators to share their daily lives with their audience.

Vlogs can be about anything, from travel to cooking to fashion, and they are a great way to build a loyal following.

Whether you are a creator or a viewer, there is something for everyone on YouTube.

44. YouTube receives an average of 21.6 million monthly visits from paid traffic.

(Source:

This means that YouTube advertisements have the potential to reach a large audience, with the potential to convert viewers into customers.

YouTube is a powerful platform for advertising your brand, with the potential to reach a large and diverse audience.

Utilizing vertical videos in Video Action Campaigns can increase conversions, and targeting specific demographics can help you reach your desired audience.

45. The ability to “watch content whenever they want” is the top reason why YouTube TV subscribers pay for the platform.

(Source: YouGov)

YouTube TV subscribers can watch live TV and on-demand content and pause, rewind, and fast-forward through programming.

This flexibility allows viewers to watch their favorite shows at their convenience without worrying about scheduling conflicts or missing out on episodes.

In addition to the convenience factor, YouTube TV also offers a variety of channels and programming options, including live sports, news, and entertainment.

This makes it a popular choice for cord-cutters who want to access a wide range of programming without paying for a traditional cable or satellite TV subscription.

46. SET India has 169 million subscribers.

(Source:

Sony Pictures Networks India owns this channel and features a variety of content, including TV show clips, movie trailers, and original web series.

SET India’s channel has been active since September 2006 and has gained a significant following.

In the last 30 days, the channel has gained over 673.6K new subscribers, according to HypeAuditor.

The average number of views per video is 14.6K, while the highest number of views is 2.2M.

It’s worth noting that while SET India has a massive subscriber count, it’s not the most viewed channel on YouTube.

However, SET India’s high subscriber count is still impressive and demonstrates the popularity of Indian entertainment content on YouTube.

Frequently Asked Questions

Final Thoughts on YouTube Statistics

One key takeaway from the statistics is that YouTube’s user base is diverse, with users from different ages and locations.

Another notable fact is that YouTube usage has grown significantly during the pandemic, with 81% of US adults using the platform in 2021 compared to 73% in 2019.

YouTube statistics provide valuable insights into the platform’s user base, usage, and marketing and content creation potential.

By leveraging these statistics, businesses and creators can optimize their strategies and achieve their goals on the platform.