17 Best Website Builders for Small Businesses: My Top Picks for 2024

I’ve been using website builders for over seven years, and I can tell you that most of the popular site builders that are being recommended are TRASH.

And here’s why:

• They come with monthly recurring fees and jack-up prices whenever they feel like
• They will not let you transfer your site out of their platform whenever you’re ready to leave.
• You’re locked up to them forever and always in their mercy.
• Hosting your small business website doesn’t have to be a monthly recurring fee.
• SEO optimization and ranking your business on Google is hard for these builders (for real)

You’ll agree that having a website to display information about your business and what you offer and drive online visitors to your products and services on autopilot doesn’t need to be hard.

Nor expensive.

I pay less than $100/year to build and host this website on WordPress + Bluehost hosting.

I’ll show you how soon.

But before then, here’s a summary of my 2 favorite website builders:

There are dozens of other website builders in the market these days. But they cater to different audiences.

Knowing which builder suits your business model, technical skill level, and budget is key.

Whether you need an extensive template library for design flexibility or a platform with in-depth e-commerce tools, there’s a solution out there that fits. This is why I did a ton of research to find 16 other website builders to choose from – in case you’re still hesitant about getting on Bluehost + WordPress to have complete control of your website.

Some of these builders offer user-friendly interfaces, robust features, and scalable options that align with your business’s unique goals; however, the long-term benefits might not be favorable.

Lets explore them.

1. Self-hosted WordPress + Bluehost Hosting + Kadence WP Theme

When setting up a website for your small business, self-hosted WordPress paired with Bluehost Hosting and the Kadence WP Theme gives you unparalleled control and customization. Unlike proprietary site builders, this trio allows you to craft a unique online presence and change hosting services without starting from scratch.

First WordPress:

As a powerful content management system (CMS), WordPress offers extensive flexibility with thousands of plugins and themes. It makes creating any website possible, from blogs to e-commerce stores. Its open-source nature means you have full control over your site’s functionality and design.

Bluehost hosting:

Another sweet part about WordPress is that you can choose any hosting service – from the myriad of hosting companies – of your choice. You can exit or cancel your hosting plan and move your site to another host without breaking your site. This is something you can’t do on most website builders out there. I use Bluehost because of its reliability, excellent customer support, free domain registration, and 1-click WordPress installation.

You’ll also get a free SSL certification installation to ensure your site is secure.

Did I even mention that Bluehost is WordPress’s #1 recommended host?

Lastly, Kadence theme:

Just as your hosting choice is unlimited, the same goes for your choice of plugins and themes.

I use the Kadence theme (paid version) on all my websites and blogs, but the free version can also suffice.

I particularly use Kadence because of its lightweight and highly customizable functionalities, which help me build beautiful, fast-loading websites without coding. It includes a drag-and-drop header and footer builder, extensive layout options, and deep integration with popular plugins like WooCommerce for easy online store creation.

What Type of Business Needs Self-hosted WordPress

Self-hosted WordPress is ideal for businesses that require full ownership and flexibility over their websites, such as e-commerce stores, professional service providers, and content-driven sites like blogs, news sites, and publishers.

Traditional brick-and-mortar businesses that need a basic online presence for information might not need the expansiveness of self-hosted WordPress and may opt for simpler platforms like Squarespace that need fewer customizations. Unless you’re a control freak like me, then you won’t be wrong settling for WordPress.

Top Features of for Small Businesses

• Flexibility: Customize every aspect of your site with themes and plugins.
• Control & Ownership: Full ownership of your website data and content.
• Scalability: Easily expand your site as your business grows.
• SEO: Improved search engine ranking capabilities.
• E-commerce Integration: Conveniently add online store functionality.
• Cost-Effective: No recurring fees, pay for hosting and domain.
• Mobility: Freedom to migrate to different hosting services.

Pros and Cons

Pros:

• Pretty affordable for all
• Full customization freedom
• SEO-friendly website builder
• Scalability to grow with your business
• Large community support network
• Thousands of themes and plugins for various needs
• WordPress sites are fast due to their speed optimization plugins
• You’re not married to any platform for life

Cons:

• Requires more technical knowledge
• Involves separate management of hosting and domain

How Much Does It Cost To Build a Site on WordPress.org?

Item	Cost Range
Domain	$7 – $15/year (Namecheap)
Hosting	$2.95 – $13.95/month with Bluehost

*Costs may vary based on promotions and the specific needs of your website.

2. Squarespace

Unlike WordPress, Squarespace hosts all your website properties and handles your hosting and domain.

This sophisticated website builder is designed for creators and small business owners seeking a blend of style and functionality. It provides an all-in-one platform that doesn’t require advanced technical skills, making it a favored choice for artists, boutique shops, and anyone aiming to create an aesthetically pleasing online presence.

What Type of Business Needs Squarespace Website Builder

Squarespace is tailored for you if you’re in a creative industry such as photography, fashion, design, or art. It offers visually stunning templates and galleries to showcase your work. Restaurants, travel, and small online retailers will also benefit from its interface and features.

However, other platforms like WordPress CMS might serve you better if your business requires complex eCommerce capabilities, content sites, or custom database interactions.

Top Features of Squarespace for Small Businesses

• Drag-and-drop editor: Simplifies the website design process with a user-friendly interface.
• Responsive designs: All templates are mobile-friendly and automatically adjust to screen sizes.
• SEO tools: Integrated features to help your website rank higher in search engine results.
• E-commerce integration: Sell products and services directly from your site with complete e-commerce support.
• Marketing tools: Email campaigns and social media integrations to enhance your marketing efforts.
• Analytics: Track website performance and gather insights on traffic and user behavior.
• Custom domains: Includes a free custom domain name for the first year with annual plans.
• Customer support: 24/7 customer support through live chat and email.

Pros and Cons

Pros:

• Pretty easy to use and customize
• Elegant, professional templates that are easy to customize.
• Comprehensive all-in-one solution, from hosting to domain registration.
• Built-in SEO and marketing tools to help your business grow.
• Hundreds of templates for various industries

Cons:

• Pricier compared to some other website builders.
• Limited third-party app integrations.
• Lacks SEO-friendly features (difficult to rank Squarespace pages)

How Much Does Squarespace Cost?

• $16 to $59 per month, depending on the chosen plan.
• Offers a free 14-day trial without requiring a credit card.

3. Wix

Wix is a comprehensive website builder geared towards entrepreneurs and small businesses venturing into the online space.

I do not see much difference between Wix and Squarespace, as they allow you to host your entire business on their platforms. However, Squarespace offers fewer templates than Wix.

With its intuitive drag-and-drop interface and many templates catering to various industries, Wix is an accessible tool for building a professional web presence without requiring deep technical expertise.

What Type of Business Needs Wix Website Builder

You should consider Wix if your business needs a visually appealing website with multimedia content, such as a portfolio for a creative agency or a user-friendly layout for hospitality services. Like Squarespace, it’s less suitable for enterprises requiring complex back-end functionalities or extensive database interactions, such as a large-scale e-commerce platform.

Top Features of Wix for Small Businesses

• Drag-and-Drop Editor: Easily customize your website layout and design.
• Templates: Choose from 500+ designer-made templates suitable for various industries.
• Wix ADI: Artificial Design Intelligence creates a website for you based on answers to a few questions.
• SEO Wiz: A step-by-step plan to improve your site’s search engine optimization.
• Mobile Editing: Editing capabilities to ensure your site looks great on all devices.
• Wix App Market: Enhance your site with a wide range of applications.
• E-commerce Functions: Online store features allow you to sell goods and services easily.
• Wix Analytics: Integrated analytics tools to monitor and analyze your website’s performance.

Pros and Cons

Pros:

• User-friendly interface, good for beginners.
• No coding knowledge is necessary.
• Extensive range of features and apps.
• Great customization capabilities with templates.

Cons:

• It can become pricey with add-ons.
• Templates cannot be changed easily after the site goes live.
• Site performance may vary with complex sites.
• Lacks SEO-friendly features (difficult to rank Wix pages)

How Much Does Wix Cost?

• Connect Domain: The most basic plan includes ads.
• Combo: For personal use, provides a free domain for a year, no ads.
• Unlimited: This is for entrepreneurs and freelancers with unlimited bandwidth.
• VIP: All Unlimited features plus priority support.
• Business & eCommerce Plans: Ranging from basic business use to advanced business solutions, encompassing a spectrum of e-commerce features.

4. Strikingly

Strikingly offers a streamlined approach to website building tailored to your needs if you aim for speed and simplicity in getting a sleek, mobile-optimized site online.

Specializing in one-page websites, this platform gears towards entrepreneurs and small businesses looking to establish an online presence with minimal fuss.

What Type of Business Needs Strikingly Website Builder

Strikingly best serves businesses needing quick setups, such as freelancers, startups, and personal brands. Launching a single-page site is optimal for consolidating essential information into a digestible format.

Larger enterprises or those seeking comprehensive e-commerce solutions should consider other builders, such as WordPress CMS, which is designed for scalability and complex site architecture.

Top Features of Strikingly for Small Businesses

• Simple Store: Sell products directly on your site with an integrated e-commerce platform.
• Blog Section: Engage your audience by easily adding a blog to your site.
• Site Analytics: Track visitor behavior to understand your audience better.
• Contact Form: Allows visitors to get in touch directly from your site.
• Newsletter Tool: Keep your customers updated with a built-in newsletter feature.
• Social Media Integration: Connect your site to your social media accounts for increased reach.
• Responsive Design: Ensures your site looks great on any device.

Pros and Cons

Pros:

• User-friendly interface for beginners
• No coding required to create a site
• Quick to set up and launch

Cons:

• Limited options for site customization
• Not suitable for complex multi-page websites
• Basic features may not suffice for growing businesses

How Much Does Strikingly Cost?

• Free Plan: An entry-level option with basic features.
• Limited Plan: Offers a custom domain and more site pages.
• Pro Plan: Includes advanced features and site widgets.
• VIP Plan: Provides priority customer support and more.

5. ClickFunnels

ClickFunnels is a specialized website builder focused on creating high-converting sales funnels. Its design caters specifically to businesses that aim to streamline the online selling process.

However, ClickFunnels isn’t a full-fledged website builder because it lacks a ton of site-building functionalities. It’s safe to call it an all-in-one marketing platform that helps businesses launch, market, and grow their businesses.

What Type of Business Needs ClickFunnels Website Builder

ClickFunnels is optimal for businesses intent on marketing products or services and seeking to guide potential customers through a structured sales journey – a sales funnel.

It’s particularly beneficial for entrepreneurs, small businesses, and marketers who need to efficiently convert visitors into leads and sales. However, if your primary goal is establishing an informational site or a blog-heavy platform, ClickFunnels is not the most suitable choice.

Top Features of ClickFunnels for Small Businesses

• Drag-and-Drop Editor: Easy customization of sales funnels without needing coding skills.
• Templates: A variety of pre-designed funnel templates to get you started quickly.
• A/B Testing: Test different elements of your pages to optimize for conversion.
• Integrations: Connectivity with email marketing tools, payment processors, and other services.
• Affiliate Management: In-built functionality to manage and track affiliate marketing programs.
• Email marketing and automation: The built-in email platform lets you broadcast emails and follow up with leads and potential customers.
• Analytics: Insights into funnel performance, including user behavior and conversion rates.
• Membership Areas: Create subscription-based content within your funnels to increase customer lifetime value.

Pros and Cons

Pros:

• Focused on maximizing conversions.
• Inbuilt email marketing platform
• Inbuilt membership/course hosting platform
• Drag-and-drop page/website builder (WYSIWYG)

Cons:

• Less suitable for content-rich websites or standard e-commerce setups.
• The price point may be a hurdle for very small businesses or solopreneurs.

How Much Does ClickFunnels Cost?

• Standard Plan: Typically includes core funnel-building features and a limited number of funnels and pages.
• Platinum Plan: Offers additional features, more funnels, and pages, as well as support and training resources.
• Additional Costs: Custom domain, third-party integrations, or higher-tier plans for advanced needs.

6. Weebly

Weebly is a robust website builder that simplifies creating a professional online presence for your small business. Its user-friendly interface and plethora of built-in tools for e-commerce and content-based sites serve a wide range of business needs.

What Type of Business Needs Weebly Website Builder

Weebly is particularly well-suited for small businesses looking to establish an online store or showcase a portfolio. Its e-commerce tools are ideal for businesses selling products or services online.

On the other hand, it might not be the best fit for businesses that require highly customized, sophisticated websites.

Top Features of Weebly

• Drag-and-drop builder: Intuitive design tools for creating pages without needing to code.
• Customizable templates: A variety of professional templates tailored to different industries.
• SEO tools: Integrated SEO features to help your website rank better in search engine results.
• Mobile optimization: All sites are automatically optimized for mobile devices.
• E-commerce capabilities: Includes features like a shopping cart, inventory management, and secure checkout.
• App Center: A selection of apps and integrations to enhance your site’s functionality.
• Statistics tracking: Access to analytics to monitor your website’s performance.

Pros and Cons

Pros:

• Easy to use, ideal for beginners.
• Affordable pricing with a free plan is available.
• Reliable uptime and good site speed.

Cons:

• Limited customization options compared to other builders.
• The free plan includes Weebly branding.
• E-commerce features are basic on lower-tier plans.

How Much Does Weebly Cost?

• Free Plan: $0, includes Weebly branding and basic features.
• Personal Plan: Pricing varies and allows for connecting a custom domain.
• Professional Plan: Higher monthly fee, unlocks extra features suitable for businesses, such as HD video and audio.
• Performance Plan: Top-tier pricing includes advanced e-commerce features and marketing tools.

7. Shopify

Shopify stands out as a robust solution designed to streamline the online selling process for e-commerce businesses of various sizes. With its user-friendly interface and powerful built-in features, Shopify can significantly contribute to your online business’s growth and operational efficiency.

What Type of Business Needs Shopify

Shopify is ideal for establishing an online store with minimal fuss.

It supports various industries, from apparel to homeware, and can scale with your business. However, if you require extensive customization or have extremely specific needs that a more heavyweight platform might offer, Shopify might be less suitable.

Top Features of Shopify

• Integrated Payment Processing: Simplifies the transaction process by accepting payments through various methods with Shopify Payments.
• Inventory Management: It tracks your stock levels and automates alerts for low inventory, helping you manage products effectively.
• SEO and Marketing Tools: Improves your website’s visibility with built-in SEO features and various marketing tools.
• Mobile Optimization: Ensures your site is fully responsive, allowing customers to shop from any device.
• App Store: Enhances your store’s functionality with over 4,000 apps catering to various business needs.
• 24/7 Support: Provides around-the-clock assistance, ensuring that help is available whenever needed.

Pros and Cons

Pros:

• Best for e-commerce websites
• Comprehensive all-in-one platform
• Intuitive design and user experience

Cons:

• Not ideal for content websites
• Not ideal for creative businesses
• Additional costs for apps and themes
• Limited customization for the checkout process

How Much Does Shopify Cost?

• Basic Shopify: Starts at $29/month, suitable for new eCommerce businesses.
• Shopify: At $79/month, designed for growing businesses with 1-5 staff accounts.
• Advanced Shopify: Priced at $299/month, it is best for scaling businesses that require advanced reports and lower credit card rates.

8. Hostinger

Hostinger falls in the same category as Bluehost – a web hosting service for websites.

But they also have a site builder and e-commerce platform. Which, in my opinion, isn’t the best.

Hostinger is recognized for its blend of user-friendliness and powerful features. It offers a platform for small businesses keen on establishing a robust online presence. It caters to many industries and is ideal for businesses looking for simplicity and functionality in their website builder.

What Type of Business Needs Hostinger

Hostinger is well suited for small—to medium-sized businesses that want to create a professional online store or corporate website without incurring substantial development costs.

Its ease of use makes it an excellent choice for entrepreneurs who prefer a hands-on approach.

Conversely, businesses desiring highly customized websites with complex backend requirements might find it limiting and need to consider more advanced platforms.

Top Features of Hostinger

Hostinger boasts an array of significant features:

• Drag-and-drop interface: Build your website intuitively without coding knowledge.
• Responsive templates: Your site will look good on any device.
• SEO optimization: Enhance your site’s visibility on search engines.
• E-commerce tools: Sell products/services online with integrated e-commerce solutions.
• AI-powered tools: Automate certain tasks and get data-driven insights.
• Free SSL certificate: Protect your site and customer data with encryption.
• 99.9% uptime guarantee: Reliable hosting that keeps your site accessible.

Pros and Cons

Pros:

• User-friendly for beginners.
• Competitive pricing for budget-conscious businesses.
• A range of templates that cater to various business niches.

Cons:

• Limited customization for complex site builds.
• Advanced features may require upgrading to a higher-tier plan.

How Much Does Hostinger Cost?

• Starting Price: Packages begin at $2.99/month, offering a balance of features and affordability.

9. WordPress.com

WordPress.com offers a user-friendly platform for creating and managing your website. It is versatile enough for freelancers, bloggers, and small businesses.

WordPress.com is entirely different from the self-hosted/open-source WordPress.org platform.

WordPress.com is Different from WordPress.org – Here’s How

WordPress.com is a hosted platform, meaning it takes care of the hosting for you, which is ideal if you prefer not to deal with the technical aspects of running a website. On the other hand, WordPress.org is a self-hosted solution where you have more control and responsibility for maintaining your website’s hosting and security.

If you have technical expertise or require full customization, WordPress.org may be your better option.

While less flexible, WordPress.com provides a hassle-free experience, making it suitable for users who want to focus more on content creation and less on website maintenance. It falls under the categories of Squarespace, Wix, etc.

Top Features of WordPress.com

• Built-in SEO tools: WordPress.com provides integrated SEO features to improve your website’s visibility.
• Customizable themes: You have access to various themes, which can be customized to match your brand.
• Social media integration: Easily connect your website to social media platforms to enhance your online presence.
• High-level security: Automatic updates and security features keep your site safe without manual intervention.
• Mobile-friendly design: The platform ensures your website looks good on any device, enhancing accessibility for visitors.

Pros and Cons

Pros:

• User-friendly dashboard: The interface is intuitive, making website management straightforward.
• Free to start: You can create a basic website without upfront costs.
• Maintenance-free: Automatic updates and backups save you time.

Cons:

• Limited monetization: Your monetization options are restricted in the free and lower-tier plans.
• Customization limits: Compared to WordPress.org, fewer plugins and themes are available.
• Storage space: The free plan provides limited storage space, which might be an issue for media-rich sites.

How Much Does WordPress.com Cost?

• Free Plan: Includes basic features that are suitable for a personal blog.
• Personal Plan: Affordable option with a custom domain name, best for personal use.
• Premium Plan: Offers advanced design and customization features, ideal for small businesses.
• Business Plan: Equipped with access to premium themes and plugins for a growing business.
• eCommerce Plan: Tailored for online stores, with features for selling products and services.

10. Duda

I discovered Duda for the first time while researching this post.

While I wasn’t too impressed, I must confess that Duda stands out for its focus on design and efficiency. Catering to the needs of small businesses and digital agencies, Duda provides an array of professional templates and a drag-and-drop interface, simplifying the website creation process.

It is designed to be user-friendly and supports a seamless workflow for those prioritizing aesthetics and customization without requiring great technical skills.

Top Features of Duda

• Responsive Templates: Choose from a wide selection of templates that automatically adjust to any device.
• Drag-and-Drop Editor: Easily modify your site with a user-friendly drag-and-drop interface.
• Widget Builder: Create custom widgets to enhance functionality without complex coding.
• SEO Tools: Optimize your site for search engines with built-in SEO tools.
• Multi-Language Support: Extend your reach with a website that supports multiple languages.
• Team Collaboration: Invite team members to collaborate on the website-building process.

Pros and Cons

Pros:

• Intuitive drag-and-drop editor for easy customization.
• Attractive templates that suit various business niches.
• Advanced tools for website personalization.

Cons:

• Higher cost compared to some other website builders.
• Limited third-party integrations.

How Much Does Duda Cost?

• Price Plans: Duda offers four main pricing tiers catering to different needs, from basic to comprehensive enterprise solutions.
• Custom Pricing: For unique requirements, you can request a personalized quote based on your specific business needs.

11. GoDaddy

As a widely recognized domain registration and web hosting brand, GoDaddy extends its services to website building tailored specifically for small businesses looking for a robust online presence.

Known for its user-friendly interface and various design templates, GoDaddy suits service providers seeking to launch their websites quickly and efficiently. Beyond basic website creation, GoDaddy offers e-commerce solutions, marketing tools, and customizable themes to suit your business’s unique brand.

Top Features of GoDaddy

• Intuitive Drag-and-Drop Builder: Easily create your website without coding knowledge.
• Professional Template Designs: Choose from a wide selection of industry-specific templates.
• Mobile-Responsive Websites: Ensure your site looks great on all devices.
• Search Engine Optimization: Tools to help your website rank better in search results.
• 24/7 Customer Support: Round-the-clock assistance for any issues you encounter.
• SSL Certificates Included: Secure your site and build trust with customers.
• E-commerce Functionality: Sell products and services directly through your website.

Pros and Cons

Pros:

• Easy to use for beginners
• Fast website setup and publication
• Strong uptime and reliability
• Extensive customer support options

Cons:

• Limited depth of customization
• E-commerce plans can be expensive
• Some features locked behind higher-tier plans

How Much Does GoDaddy Cost?

• Basic Plan: For personal use, with essential features.
• Standard Plan: Ideal for small businesses that need more functionality.
• Premium Plan: Advanced features, including SEO tools.
• E-commerce Plan: For online stores with full e-commerce capabilities.

12. Carrd.co

Carrd.co is a streamlined website builder specializing in creating one-page sites.

It is an ideal solution for freelancers, entrepreneurs, and businesses looking for an online presence without the complexity of a full-blown website. Its simplicity allows you to quickly deploy a professional-looking page that is both responsive and aesthetically pleasing.

Top Features of Carrd.co

• Responsive Templates: You can choose from an array of templates that automatically adjust to any device.
• Easy to Use: Carrd.co offers a user-friendly drag-and-drop interface, making website creation accessible to everyone.
• Custom Domains: You can link your domain to maintain brand consistency.
• SEO Tools: Optimize your one-page site with SEO tools that help to increase its visibility.
• Widgets and Embeds: You can integrate various third-party tools and widgets to enhance functionality.
• Contact Forms: The builder includes simple contact forms to help you connect with visitors.
• Free SSL: All sites have free SSL certificates for added security and SEO benefits.

Pros and Cons

Pros:

• Carrd.co is extremely affordable compared to multi-page site builders.
• The platform’s intuitive design allows for quick site construction with minimal technical skill.
• It’s exceptionally lightweight and fast, providing users with seamless loading times.

Cons:

• Limited to one-page websites may not suit businesses requiring complex site structures.
• Your design capabilities are more restricted than those of full-feature website builders.

How Much Does Carrd.co Cost?

• Carrd.co offers a free plan with basic features which is perfect for testing out the platform.
• The Pro plans range in cost, depending on the functionality required, starting as low as $19 per year.

13. 10Web.io

10Web.io is a versatile website builder with an automated WordPress hosting solution for your business. It stands out for balancing customization options with user-friendly AI-powered tools, making it suitable for businesses across various sizes.

Top Features of 10Web.io

• AI Website Builder: Uses artificial intelligence to automate the website building process.
• Responsive Design: Ensures websites are mobile-friendly and look great on any device.
• SEO Optimization: Provides tools to help improve search engine visibility.
• Website Speed: Uses technology to increase website loading speeds.
• Backup and Security: Automatic backups and strong security protocols are in place.
• Customer Support: Access to customer service for guidance and troubleshooting.

Pros and Cons

Pros:

• Intuitive automation features save time in building and managing sites.
• Strong focus on responsive designs catering to mobile users.
• One-stop shop for WordPress hosting and website building.

Cons:

• It might be less flexible for those who prefer hands-on coding.
• Tailored mainly to WordPress, which may not suit everyone’s needs.

How Much Does 10Web.io Cost?

• The pricing structure is designed to cater to various business sizes and needs, with different tiers offering additional features.

14. Zyro

As a streamlined, user-friendly website builder, Zyro is geared toward small business owners and entrepreneurs who want to establish a solid online presence.

This platform allows you to efficiently craft and manage your website without needing advanced technical skills. It’s particularly renowned for its affordability and a suite of features that aim to simplify the website creation process.

Top Features of Zyro

• Drag-and-Drop Interface: Easily arrange your site elements with a simple click-and-drag motion.
• AI-Powered Tools: From writing assistance to logo making, Zyro’s AI suite assists you in various aspects of website creation.
• Designer-Made Templates: You can select from a collection of professionally designed templates tailored to diverse industries.
• E-commerce Functionality: Zyro provides tools to start and grow your online store, including payment gateway integration.
• SEO Tools: Built-in search engine optimization tools help improve your website’s visibility.
• Mobile Responsiveness: All Zyro websites automatically optimize for mobile devices, ensuring a seamless user experience.

Pros and Cons

Pros:

• Cost-effective with different pricing tiers to suit various needs.
• Intuitive design tools that help you create your site quickly.
• Strong customer support options, including live chat.

Cons:

• Limited customization options compared to some competitors.
• E-commerce features might not be as extensive as those dedicated online store builders offer.

How Much Does Zyro Cost?

• Basic Plan: Starts at $2.59 monthly for core website building features.
• Unleashed Plan: Offers more advanced features for building a professional website.
• E-commerce Plans: Various tiers are available to support your online store with differing levels of functionality.

15. Jimdo

Jimdo provides an accessible website-building platform, allowing you to create and manage your online presence effortlessly.

This builder caters to small businesses and eliminates the need for technical prowess, offering Automated Design Intelligence (ADI) to craft your website after answering a few questions. Linking to your social media enables a more tailored design reflective of your brand.

Top Features of Jimdo

• Automated Design Intelligence (ADI): Builds your website by asking questions about your needs.
• Social Media Integration: Connects to your social accounts for a personalized design.
• SEO Tools: Offers built-in SEO features to increase your search engine visibility.
• CDN Integration: Ensures faster loading times for your website visitors.
• Mobile Optimization: Your website will be responsive and mobile-friendly.
• Legal Text Generator: Simplifies creating legal notice and privacy policy pages.

Pros and Cons

What I Like:

• User-friendly platform with no technical experience required.
• Fast and straightforward website setup process.
• Affordable plans suitable for small business budgets.

What I Dislike:

• Limited customization options compared to some other website builders.
• Design templates may not be as varied as those of competitors.

How Much Does Jimdo Cost?

• Free Plan: Offers basic features for a simple start.
• Paid Plans: Range from affordable options with additional functionalities to more comprehensive packages catered to growing businesses.

16. Webflow

Webflow is an innovative and visual-oriented website builder designed for businesses and individuals. It distinguishes itself by combining a comprehensive CMS with powerful design capabilities, ready to cater to a broad spectrum of needs, from simple blogs to intricate e-commerce platforms.

Its user-friendly interface lets you design with a freedom akin to a professional code editor, making it best for designers, developers, and business owners seeking fine control over their site’s appearance and functionality without coding knowledge.

Top Features of Webflow

• Visual Designer: Craft custom designs without writing code using the drag-and-drop interface.
• CMS Functionality: Easily manage content dynamically without relying on a developer.
• Responsive Design: Create layouts that automatically adjust to any device size.
• E-commerce Integration: Build and customize your online store with full e-commerce support.
• SEO Tools: Optimize your site for search engines with built-in SEO tools.
• Interactions and Animations: Add sophisticated animations and interactions to enhance user experience.
• Hosting Service: Benefit from fast and secure hosting provided by Webflow.
• Templates and Widgets: Access a range of templates and add-ons to expedite the design process.

Pros and Cons

Pros:

• An intuitive visual interface allows for complex designs without coding.
• Robust CMS capabilities streamline content management.
• Responsive templates facilitate mobile optimization.

Cons:

• It may have a steeper learning curve compared to simpler website builders.
• Pricing can be higher than average for advanced features and high-traffic sites.

How Much Does Webflow Cost?

• Starter Plan: Free, suitable for basic projects and personal sites.
• General Plans: These range from $18 to $49 monthly and vary in pages, CMS items, and visitors.
• E-commerce Plans: Include specific features for online stores, with premium options available for larger enterprises.

17. IONOS

IONOS offers an accessible and cost-effective website builder especially tailored for small business needs. It provides a suite of tools that cater to both novices and those with more web design experience, ensuring your online presence is professional and functional.

Top Features of IONOS

• Affordable Plans: Ideal for businesses on a budget, with entry-level options that are economically priced.
• Built-In SEO Tools: Enhances your website’s visibility on search engines, driving more traffic to your site.
• Cyber Protection: Offers robust security features to protect your website from threats.
• 99.9% Uptime Guarantee: Ensures your website is almost always accessible to customers.
• Multilingual Support: Helps you reach a wider audience by allowing you to create websites in multiple languages.
• Flexible Templates: Numerous design options are available to suit different business needs.

Pros and Cons

What I like about IONOS

• Affordability: Lower starting cost compared to many competitors.
• Simplicity: Streamlined to support even first-time users in creating their websites.

What I dislike about IONOS

• Template Restrictions: Some designs may not be as customizable as those other website builders provide.
• Learning Curve: This can present challenges for users seeking more advanced features.

How Much Does IONOS Cost?

• Starter Package: Starting at $5 per month, offering basic features for small businesses.
• Business Packages: Vary based on the suite of features needed and the scale of your business operations.

Why Small Businesses Need a Website?

It is reported that 28% of small businesses don’t have a website yet for their businesses. And this statistic highlights a significant opportunity for growth and improvement.

Having a website is crucial for visibility, credibility, and customer engagement.

A lack of online presence can limit a business’s reach, reduce its competitiveness, and hinder its ability to capitalize on e-commerce opportunities.

A website is your business’s virtual storefront, accessible 24/7 to potential customers worldwide.

Here’s why establishing a website is imperative for your small business:

• Visibility: Millions of people use the internet daily to find products and services. A website ensures your business is visible and searchable.
• Credibility: A professional-looking website lends credibility and establishes trust with your customers, signaling that your business is legitimate and serious.
• Marketing: Your website is a powerful marketing tool. It’s a platform where you can harness various strategies to attract and retain customers.
  • SEO: Implement search engine optimization to improve your visibility in search results, helping you draw in more organic traffic.
  • Content: Share relevant, engaging content that positions you as an industry expert and connects with your audience.
• Sales: A website can be a direct channel for sales, especially for e-commerce. Your site can generate leads even for service-based businesses, encouraging potential clients to contact you.
• Leads: It’s easier to capture leads when visitors can easily find your contact information or fill out a form on your website.

How to Choose the Right Website Builder for Your Business?

When selecting a website builder for your small business, assess your specific needs and the features paramount for your online success.

• Design and Customization Options: Look for builders that offer a variety of templates and intuitive design tools to ensure your website reflects your brand identity.
• Performance and Security: Your chosen platform should deliver fast loading speeds and robust security features, including an SSL Certificate, to protect your and your customers’ data.
• Content Management System (CMS): A user-friendly CMS will allow you to update your website’s content easily, keeping it fresh and relevant.
• Ecommerce Capabilities: Check for options like a shopping cart and Payment Processing Options for selling online. Adequate ecommerce tools are non-negotiable.
• SEO Optimization Tools: Find builders that include SEO tools to help your website rank well on search engines and attract organic traffic.
• Blogging Capability: If content marketing is part of your strategy, ensure the builder supports a blogging platform with all the necessary features.

For managing your operations:

• Calendar for Scheduling Meetings: This is especially important if bookings and appointments are a part of your service offering.

Look for these additional features to enhance your reach and efficiency:

• Social Media Integration: To effectively leverage your social networks,
• Multi-Language Support: If you aim to serve a global audience,
• Email Marketing: To engage with your customers and keep them updated.

Pricing is also a key consideration:

Because your budget will dictate the level of functionality you can afford, so weigh the cost against the features provided.

Lastly, don’t overlook:

Customer Support and Resources: The availability of responsive support can be invaluable, particularly if you’re not technically inclined.

Final Thoughts: Which Should You Use?

When deciding on the best website builder for your small business, consider your need for creative freedom and control. This was my major deciding factor.

Self-hosted WordPress.org offers extensive customization options, allowing you to craft your site to your specifications. Remember, you’ll need separate hosting and a theme, but the level of personalization is unmatched.

If you’re venturing into e-commerce or dropshipping, Shopify stands out. It’s a dedicated platform for online stores, providing robust tools to help you manage inventory, payments, and customer interactions seamlessly.

For quick deployment without sacrificing aesthetic appeal, Squarespace excels. It’s user-friendly with a range of elegantly designed templates. It is an ideal choice for those who prioritize ease of use and speed in setting up a professional-looking website.

Consider the following to guide your choice:

• Your comfort with technology: Do you want hands-on control or a more guided experience?
• Specific business needs: Are you selling products or offering services?
• Customization level: Do you need a unique design or are pre-designed templates sufficient?

Your selection should align with your business goals and your own operational style. Invest in a builder that grows with your business, provides the necessary support, and aligns with your long-term vision.

Again, below is a table of popular website builders to help you establish your online presence effectively.

Website Builder	Best For	Starting Pricing	Free Plan/Trial Period
Self-hosted WordPress	Full customization	Varies by hosting	No
Squarespace	Creatives and designers	$12/month	14-day trial
Wix	User-friendly interface	$14/month	Limited free plan
Strikingly	One-page websites	$8/month	Limited free plan
ClickFunnels	Sales funnels and marketing	$97/month	14-day trial
Weebly	Low-cost e-commerce sites	$6/month	Limited free plan
Shopify	E-commerce platforms	$29/month	14-day trial
Hostinger	Affordable hosting	$1.39/month	No
WordPress.com	Blogging and simplicity	$4/month	Limited free plan
Duda	Small business scalability	$19/month	No
GoDaddy	Service-oriented businesses	$9.99/month	30-day trial
Carrd.co	Single-page sites	$9/year	Limited free plan
10Web.io	AI-assisted website building	$10/month	14-day trial
Zyro	Simplicity and speed in setup	$2.90/month	No
Jimdo	AI-powered website creation	$9/month	Free plan
Webflow	Professional, responsive design	$12/month	Limited free plan
IONOS	Startups and adaptability	$1/month (1st year)	30-day trial

Frequently Asked Questions

What factors should be considered when choosing a website builder for a small business?

When selecting a website builder, consider ease of use, design flexibility, SEO features, customer support, and scalability. Price and the ability to integrate with other tools are also important.

How do I host a website?

To host a website use Bluehost, then select a hosting plan, register or transfer your domain name, and use Bluehost’s tools to build or upload your website. Bluehost is known for reliability and customer service.

How do I get a domain name?

You can acquire a domain name by using Namecheap to search for available domain names. Select your chosen domain and proceed with the purchase. Namecheap offers affordable pricing and user-friendly services.

Which website builders offer the best value for small businesses on a budget?

For businesses on a budget, Squarespace offers competitive pricing with robust features. Its templates are professionally designed and its interface is intuitive, making it a cost-effective solution for a small business.

How do website builder platforms accommodate small businesses with ecommerce needs?

Shopify specializes in ecommerce and provides small businesses with the tools to create an online store, manage inventory, process payments, and handle shipping. It’s designed to support businesses as they grow.

What are the pros and cons of using popular website builders like Squarespace or Wix for a small business website?

Using builders like Squarespace or Wix can make website creation simple with their drag-and-drop interfaces. However, you may have limited control over your site’s functionality and be reliant on the platform for updates and features.

How much does it typically cost to create and maintain a small business website?

The cost typically starts at less than $100 per year for hosting and a domain. This varies by the complexity of the website and additional services such as SSL certificates, premium themes, or add-ons.

Are website builders secure?

Website builders generally offer strong security measures including SSL encryption, regular updates, and secure hosting. Ensure you choose a provider with a good track record for security and follow best practices on your end.