GoHighLevel Review: How Valuable Is It In 2024?


When I first started my e-commerce business, I was lost. There was so much to handle that I easily got frustrated.

And it got even worse.

My marketing was tacky, and I sold absolutely no product for almost a year.

Every day, I kept doing the same things repeatedly, hoping a miracle would happen somehow.

I lost lots of money and was in debt.

I had wanted to give up till I came across GoHighLevel.

There was nothing left to lose, so why not give it a try?

When I did, I was blown away!


In less than a month, I sold 10x more than ever since I started my business.

Now, why am I sharing this?

I just wanted to introduce you to how GoHighLevel changed my life with its features.

Disclaimer: This is not a sales page, so every piece of information I am giving is a fact I experienced while using the software.

Let me show you what you stand to benefit from this marketing tool.

As this is an unbiased GoHighLevel review, I will also cover the cons to look out for.

Overview of GoHighLevel

GoHighLevel (GHL) is an all-in-one marketing platform that streamlines your business’s sales and marketing efforts. Its integration of various tools positions it as a one-stop solution, particularly for agencies and freelancers.

What is GoHighLevel?

GoHighLevel is an all-in-one CRM and marketing automation software that manages and enhances customer interactions for your business.

It is also known as GHL or just HighLevel.

GoHighLevel combines multiple functions into a single platform, including CRM, sales funnels, email marketing, and more.

Overview of Key Features

  • CRM: The CRM features can strengthen your relationship with your clients. It doesn’t matter how many customers you have, as you can interact with all of them from one dashboard.
  • Sales Funnels: Create and manage engaging sales funnels that will nurture and turn your leads into loyal customers. The more leads you get, the more sales you make. And the more the sales, the higher the profit.
  • Email Marketing: Boost your email marketing conversion rate with engaging email copy. You can also automate and track email campaigns so you know how each one is performing.
  • Integrated Marketing Tools: Have top marketing tools at your fingertips. With the marketing tools, you can improve your marketing strategies and reach your target audience.
  • Automation: Streamline your workflow with advanced automation capabilities.
  • Lead Generation: You can create lead-magnet marketing copy and expand your client list. Your number of leads doesn’t matter because the feature manages all your leads from one central place.

Platform Usability: Who is it For?

When running my business, I needed to run all my marketing tools from one platform, and GoHighLevel provided just that.

GoHighLevel increases efficiency in running business operations. Instead of using multiple marketing and sales tools at once, you can handle all necessary tasks from one platform.

The best part is that it is suitable for all business sizes that require a comprehensive overview of their campaigns and customer interactions.

The user-friendly and simple dashboard makes the features easily accessible.

GoHighLevel Pros and Cons

Let’s look at the key benefits and possible limitations of using GoHighLevel as your CRM solution. This will help you determine if it aligns with your business needs.

GoHighLevel Pros

  • Powerful CRM Features: You can form a more personal and longer-lasting relationship with your customers. GoHighLevel’s powerful CRM features make interacting with your customers very easy.
  • Marketing Tools: You don’t need to spend thousands of dollars on countless sales funnel builders or marketing automation tools. All you need is to access the marketing features of the software. You can easily get your marketing campaigns to your target audience and generate more leads.
  • Affordability: Compared to other CRM and marketing platforms, GoHighLevel is reasonably priced, making it accessible to businesses of various sizes.
  • Continuous Improvement: Your business can use the latest tools and features for growth and expansion.
  • User-Friendly Interface: GoHighLevel is very easy to use. You mustn’t be Steve Jobs or Seth Godin to use the software effectively. You can set up your account and easily navigate it quickly.

GoHighLevel Cons

  • Limited Third-Party Integrations: GoHighLevel doesn’t integrate with many third-party tools.
  • Page Builder Limitations: While a visual page editor is available, it may lack some functionalities that you might find in more advanced page-specific platforms.
  • Customization Constraints: If you want to customize your membership site, you might find GoHighLevel’s options somewhat limited.
  • Fewer Templates: Although GoHighLevel offers various templates, the collection is limited, which may require you to create more custom content.

GoHighLevel Pricing and Plans

GoHighLevel has different pricing options. You can select the plan that aligns with your current operational scale and strategic goals.

1. Starter Plan at $97 Per Month

The Starter Plan provides the basic features to kickstart your marketing activities and grow your business. At $97 per month, you can access unlimited contacts, a sales pipeline, automation capabilities, and more for a single account.

2. Unlimited Plan at $297 Per Month

Taking it a step further is the Unlimited Plan. For $297 per month, you can handle unlimited sub-accounts, ensuring that as your client list grows, your ability to serve them does, too.

Enjoy features like unlimited landing pages, funnels, and reporting for all your client accounts.

3. Pro Plan (SaaS Mode) at $497 Per Month

Suppose you have a larger business or agency, you can get the more advanced plan, the Pro Plan at $497 monthly.

This Plan gives you access to the more advanced GoHighLevel features.

It contains everything from the Unlimited plus advanced SaaS configurator and account metrics to manage and track your client’s growth effectively.

White Label Mobile App + Custom Zap Upgrade at $497 Per Month

The White Label Mobile App + Custom Zap Upgrade transforms your brand presence with a white-labeled mobile app priced at $497 monthly for your agency. This tier uses a custom Zapier upgrade for enhanced third-party integrations.

The GoHighLevel Free Trial Incentive

Still skeptical about GoHighLevel?

You can have a no-risk 14-day free trial to experience GoHighLevel’s capabilities.

The trial gives you access to all the features of the software.

Comparing GoHighLevel Costs and Which Is Best For Who

Each GoHighLevel plan is designed to accommodate agencies at different stages:

PlanIdeal For
StarterAdvanced-level agencies requiring full-fledged SaaS features
Advanced-level agencies requiring full-fledged SaaS featuresGrowing agencies with multiple clients
Pro (SaaS)Advanced level agencies requiring full-fledged SaaS features
White Label UpgradeAgencies seeking brand customization at client touchpoints

Choose a plan that scales with your agency’s growth direction, ensuring you’re not paying for more than you need or getting less than you deserve.

GoHighLevel Features Review

GoHighlevel enhances your online business operations, from streamlined CRM capabilities to advanced marketing automation tools.

However, let’s see how these tools can help you solve your biggest marketing problems.

This is a GoHighLevel review post, so we will look at all its features thoroughly to see if it is worth the hype.

HighLevel CRM Capabilities

GoHighLevel isn’t just a marketing tool but also a powerful CRM tool. You can track, manage, and interact with your customers on the go.

All client information, like contact details, communication history, and notes from previous interactions, is stored in one centralized database.

Whenever you need customer data, you can easily access it.

Additionally, you can know which customer you are dealing with and personalize your interactions based on the client’s history.

This strengthens customer satisfaction and retention.

GoHighLevel Marketing Automation Tools

Marketing automation is about efficiency and consistency in your marketing efforts.

GoHighLevel’s tools automate repetitive tasks such as email campaigns, social media posting, and other marketing actions.

Now, you can save time on boring, repetitive tasks and focus on growing your business.

GoHighLevel Sales Funnels & Websites

With GoHighLevel, you can build highly engaging sales funnels and websites to generate, nurture, and grow your leads.

Each funnel is tailored to meet the lead’s specific needs and guide them through the sales journey.

Sales Features

Improving sales processes involves managing your sales pipeline and analyzing sales data to make informed decisions.

GoHighLevel provides tools for both, enabling you to manage leads at different stages of the sales process and view detailed sales metrics.

This can help you identify bottlenecks in your sales pipeline and areas where your sales strategy can be improved.

GoHighLevel Dashboard and Navigation

You can make informed decisions by monitoring your marketing and sales performances from the dashboard. GoHighLevel’s dashboard provides a clear overview of key performance indicators (KPIs), such as leads generated, conversion rates, and campaign performance.

This lets you quickly assess your marketing and sales efforts and adjust as needed.

GoHighLevel Mobile App & Accessibility

With the mobile app, you can run your business at your convenience. The mobile app provides access to your CRM and marketing tools while you’re away from your desk.

This means you can manage your business, interact with clients, and monitor campaigns from anywhere, ensuring you never miss an opportunity to connect with a lead or client.

GoHighLevel Email Marketing

GoHighLevel’s built-in email marketing tools create, send, and track email campaigns. These tools enable you to segment your audience, personalize messages, and analyze each campaign’s performance.

The benefit?

You get to refine your strategy and improve engagement rates.

Calendar & Appointment Setting Features

The calendar and appointment setting features within GoHighLevel integrate with your marketing funnels and automate appointment confirmations and reminders.

Therefore, you can reduce no-shows and save time on administrative tasks.

Membership Sites & Courses with HighLevel

With this feature, you can grow your loyal subscribers by providing them with valuable information and courses.

But that’s not all.

You can monetize your expertise and sell courses and memberships to your subscribers. The more loyal subscribers you have, the more money you make.

It is a 2-way win for you!

The membership site feature manages your memberships. You can group your subscribers into different membership tiers and deliver content suited for each tier.

Landing Page Builder

Landing pages are crucial for capturing leads and driving conversions. GoHighLevel’s landing page builder is designed to be user-friendly, enabling you to create optimized pages for conversion.

The builder includes templates and customization options to make the process quicker and ensure the pages align with your branding.

Reputation Management with GoHighLevel

Managing your online reputation involves monitoring and responding to customer reviews and questions.

The reputation management feature provides tools that collect reviews and manage feedback.

You don’t have to run your business on assumptions when you can get real-time customer feedback.

Even so, your customers will appreciate your prompt response to their feedback and response. This will improve your online presence and attract more customers.

Your online reputation matters a lot to your business success.

GoHighLevel Automation and Workflow Management

With this feature, you can successfully conquer workflow stress.

Workflow management is about automating business processes to ensure they are carried out consistently.

This GoHighLevel feature sets up sequences of actions triggered by specific events, reducing the need for manual input and ensuring that your marketing and sales activities run smoothly.

SMS and Voicemail Capabilities

What happens when you can’t reach a customer by email?

You use SMS and Voicemail.

Also, communicating with clients through SMS and voicemail can be more effective than email in certain situations.

The SMS and voicemail feature is a way to Interact with your audience through their preferred communication channels.

You can reach your audience through various channels, thus increasing the chances of engagement and response.

GoHighLevel Snapshots

Snapshots are pre-built campaign templates.

Using these snapshots, you can create marketing campaigns in seconds.

The templates are so well-designed that the only thing left is to customize them to your needs.

The GoHighlevel templates have taken care of the hard stuff.

They are easily customizable, too. This feature is best for implementing a new campaign without starting from scratch.

GoHighLevel Third-party Integrations & Expansion

While GoHighLevel provides a comprehensive suite of tools, it also supports third-party integrations. This means you can connect the platform with other tools you already use.

For example, you can integrate payment processors, webinar platforms, and more.

This creates a seamless ecosystem for your business operations.

GoHighLevel Support and Resources

GoHighLevel gives you access to a comprehensive support system and lots of resources to streamline your learning curve and assist you in leveraging the platform to your business’s advantage.

Customer Support Services (chat and email)

Your queries and issues with GoHighLevel can be addressed through Customer Support Services. You can reach out via live chat or email to ensure you receive timely assistance when needed.

The support is known to be responsive and helpful, especially important when you face urgent technical challenges.

GoHighLevel Documentation

Imagine having a “golden book” you can consult for answers.

Incredible, right?

Now, this is what you get in the GoHighLevel documentation feature.

The feature is a first stop for query resolutions. It offers step-by-step instructions and insights to help you navigate the platform effectively.

GoHighLevel University

Aside from the documentation, GoHighLevel has a university to teach you about the platform.

The courses help you understand and use GoHighLevel in-depth. You don’t have to struggle to use the software.

So, even if you are new to marketing or using sales funnels, you can catch up quickly.

HighLevel Community and Forums

As an entrepreneur, you would need all the support you can get.

You can get the best support from fellow business owners and marketers using GoHighLevel.

GoHighLevel has a strong community where you can interact with colleagues and experts.

You can engage in discussions, share strategies, and get insights from fellow HighLevel users.

This is an excellent way to network with businesses from all over the world.

Educational Materials

There are other educational resources like webinars, articles, and how-to videos. These materials are tailored to different expertise levels.

Both novices and advanced users can find content relevant to their needs.

As an entrepreneur, you need to continuously learn and keep up to date with GoHighLevel’s features and best practices.

And these educational materials provide just that.

Best GoHighLevel Alternatives

Like other amazing online tools, GoHighLevel has various alternatives.

This GoHighLevel review will be incomplete if I don’t show you the best alternatives to the software.

Here’s a closer look at more closer options:

Kartra is an all-in-one digital marketing platform like GoHighLevel. It is suitable for entrepreneurs and business owners.

Kartra stands out with its integrated tools for building sales funnels, managing email marketing campaigns, and managing clients.

Similar to GoHighLevel, Kartra streamlines online business operations, particularly if you want to consolidate multiple tools into one platform.

  • Build sales funnels
  • Manage email campaigns
  • Client management

Next is ClickFunnels, which is a top-rated, robust funnel-building software. It is user-friendly for entrepreneurs with little to no coding knowledge.

ClickFunnels focuses on enabling users to create compelling sales pages efficiently.

  • User-friendly funnel creation
  • No coding required

Kajabi is another close alternative; however, it is best known for its strengths in creating and managing online courses and membership sites.

It is best for online course creators, who sell educational content like e-books and other educational materials on a niche.

If your primary business is to sell online courses, Kajabi’s features may be what you need.

  • Online course management
  • Membership site integration

Lastly, HubSpot stands out for its wide-ranging features and is often considered a leader in inbound marketing.

With its powerful CRM, HubSpot is best for businesses looking to enhance customer relationship management and marketing outreach.

  • Advanced CRM capabilities
  • Inbound marketing tools

Future of GoHighLevel

As you explore GoHighLevel, understanding its trajectory and aligning it with marketing trends is pivotal for your strategic planning. Having been an avid GoHighLevel for years, one of my favorite features about the software is the steady improvement and upgrades.

Over the years, GoHighLevel has advanced to improve users’ experience.

Based on press releases from the company, my experience as a GoHighLevel user, and information from other experts, here is what the future of the software looks like:

Product Roadmap

GoHighLevel’s development team continuously works to stay ahead, ensuring that your needs as a digital marketer are met.

Security enhancements and user experience improvements are usually staples in tech product roadmaps.

Expect more intuitive features that integrate smoothly with existing social media platforms and new innovations that respond to evolving digital marketing needs.

  • Q2 2024: Implementation of additional security protocols
  • Q3 2024: Enhancement in user interface usability, tailored for non-tech users
  • Q4 2024: Introduction of new social media management tools

This systematic approach aims to keep GoHighLevel at the forefront of marketing technology, focusing on ease of use and comprehensive coverage of your marketing workflows.

Industry Trends

The digital marketing sphere is adaptive, with trends shaping the future of platforms like GoHighLevel.

You should expect trends like increased use of AI in marketing automation, personalization in customer engagement, and integration across multiple channels.

Your ability to anticipate and leverage these trends through such platforms can make you a better customer choice.

  • Integration: Seamlessly connect with a broader range of digital platforms
  • AI and ML: More sophisticated AI-driven analytics tools to derive customer insights
  • Personalization: Enhanced features for crafting personalized user experiences

Final Thoughts: Should You Use GoHighLevel?

In this GoHighlevel review, I have thoroughly yet briefly shown you how the all-in-one marketing tool can take your business to the next level.

GoHighLevel gives valuable tools for skyrocketing your business’s sales and marketing results. People testify to robust features that aim to capture, nurture, and close leads effectively.

If you’re an agency or a freelance marketer looking to centralize your tools and streamline processes, GoHighLevel should be worth considering.

Frequently Asked Questions

How much does GoHighLevel cost per month?

GoHighLevel offers various pricing plans, including a Pro plan that costs around $497/month and a Starter plan, typically priced at $97/month.

Does GoHighLevel offer a free account?

No. GoHighLevel does not offer a free account. However, they offer a 14-day trial period to test the platform before committing to a paid plan.

Is GoHighLevel a CRM or just another sales tool?

GoHighLevel is an all-in-one platform that functions as a customer relationship management (CRM) system, as well as incorporating sales and marketing automation tools.

What is a GoHighLevel snapshot?

A GoHighLevel snapshot is a feature that implements pre-built marketing funnels, automation, and campaigns into your account quickly.

Is GoHighLevel even worth it?

The value of GoHighLevel depends on your specific business needs. However, many users testify about its value due to the tools for managing customer relationships, sales funnels, and marketing campaigns.

How do I sell GoHighLevel as my own SaaS?

GoHighLevel offers white-labeling as part of its Agency plan, meaning you can brand the platform with your company’s identity and sell it as your own Software as a Service (SaaS) product.

Can users expect a high level of customer support when using GoHighLevel software?

GoHighLevel provides solid customer support to its users, with various resources available to help you navigate and maximize the platform’s features.

How can I cancel my GoHighLevel subscription?

You can cancel your GoHighLevel subscription through your account settings or by contacting their customer support team for assistance.

How does GoHighLevel compare to ClickFunnels in terms of features and usability?

GoHighLevel is often compared to ClickFunnels, as both platforms offer sales funnel building. However, GoHighLevel is also a full-featured CRM with additional marketing automation features.

Who owns GoHighLevel?

GoHighLevel was founded by Shaun Clark and Varun Vairavan, and as of the time of writing, it remains a privately owned company.

Related posts:

Kartra Review | Kartra Pricing | GoHighLevel Review | GoHighLevel Pricing | Best Systeme.io Alternatives

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