GoHighLevel Reviewed & Tested for the Hype (READ FIRST!)

Should you sign up for the GoHighLevel 30-day free trial or let it pass?

See, I got into the world of sales funnels back in 2018 when ClickFunnels was really starting to make waves.

At the time, it was a game-changer for building landing pages and managing leads.

Fast-forward to today, and while ClickFunnels is still a strong player, the landscape has evolved, and that’s where GoHighLevel caught my attention last year.

As it stands, HighLevel has dethroned ClickFunnels as the category king of funnels and all-in-one.

When running a business, especially in the marketing or client management game, finding a platform that can handle everything in one place can feel like hitting the jackpot.

That’s what GoHighLevel promises—a full suite of tools that combines CRM, marketing automation, and more.

I’ve spent some time with GoHighLevel, and honestly, I have mixed feelings about it. There’s a lot to love and a few things you might want to consider before diving in. So, let me walk you through what I’ve experienced with the platform.

What Exactly Is GoHighLevel?

GoHighLevel is essentially a platform designed to simplify running your agency or business. It’s got CRM functionality at its core, but it also packs in many marketing automation features, funnels, landing pages, email marketing, SMS automation—you name it.

If you’re used to having multiple subscriptions for tools like ClickFunnels, ActiveCampaign, and Calendly, GoHighLevel wants to consolidate everything into one.

Have a look at how much GHL claims to help you save:

Should You Use GoHighLevel?

Whether or not GoHighLevel is the right fit for you really depends on the type of business you’re running and what you’re looking for in a software solution. Honestly, after my trial period and a month’s subscription, I didn’t bother to extend and continue paying because I didn’t see much need for it in my business—I don’t do much with sales funnels these days.

I mainly use WordPress and my shopping cart software, which does almost everything I need.

However, if you’re an agency owner, a marketer managing multiple clients, or a service-based business that needs to streamline operations, then GoHighLevel is worth considering.

Here’s why:

• All-in-One Functionality: GoHighLevel is perfect for those who want to consolidate multiple tools—CRM, email marketing, SMS automation, funnel building—into a single platform. If you’re tired of paying for several different subscriptions and managing various systems, GoHighLevel’s all-in-one approach can save you time and money.
• Agency-Focused Features: The platform is designed with agencies in mind, especially with its white-label option. You can offer it as part of your service to clients without them ever knowing it’s GoHighLevel. This boosts your credibility and can even help you charge more for your services.
• Automation: If you rely heavily on automation to nurture leads, send appointment reminders, or follow up with clients, GoHighLevel’s automation features are top-notch. It allows you to create complex workflows that save you hours of manual work each week.

However, GoHighLevel might not be for you if:

You ONLY need basic tools and don’t require the full range of services it offers. The platform is powerful, but for a small business or solopreneur looking for just a simple CRM or landing page builder, GoHighLevel might feel like overkill.

If you’re looking for sleek, highly customizable funnel-building capabilities, you might find that other platforms like ClickFunnels offer more flexibility in design and ease of use.

What I Loved About GoHighLevel

Despite that I never really got to use GHL for a longer time, there were a few nice features that caught my eye:

• All-in-One Solution

The biggest draw is the fact that you’re getting so many tools under one roof. For agencies, this is especially a game-changer. No more bouncing between platforms to manage leads, send emails, schedule appointments, or build landing pages—it’s all right here.

Everything in one place is incredibly convenient for someone who’s tried juggling several different systems.

• White Labeling

If you run an agency, the white-labeling feature is a huge bonus. You can customize GoHighLevel to look like your own software and offer it to clients as part of your services. This gives you a professional edge, as your clients don’t even realize you’re using a third-party tool.

• Cost-Effective

GoHighLevel’s pricing is very competitive when you consider everything it offers. It’s a flat fee for access to a suite of tools that could otherwise cost you hundreds of dollars each month if purchased separately. If you’re running a small agency or business and need a cost-effective way to scale, it’s definitely worth a look.

• Automation and Workflows

The automation features are super powerful. You can set up complex workflows for lead nurturing, follow-ups, appointment reminders, and more. If you’ve been struggling with lead management or client retention, the automation capabilities alone can save you tons of time and effort.

• Supportive Community

GoHighLevel has a growing community of users, which is helpful when you’re starting. Their Facebook groups are pretty active, and you can find answers to most of your questions. Plus, they seem to be constantly updating the platform based on user feedback, which shows they’re listening.

Where I Feel HighLevel Falls Short

• Steep Learning Curve

I won’t sugarcoat it—GoHighLevel can be overwhelming at first.

While it does replace a few online marketing tools, learning how to use all those features within one platform takes time. If you’re used to simpler, more user-friendly tools, expect frustration initially. The entire interface could use some improvements to make navigation smoother.

• Limited Customization for Funnels (to some extent)

While GoHighLevel’s funnel builder is decent, it’s not quite as robust as something like ClickFunnels or Leadpages. The templates are okay, but you don’t get the same level of customization or flexibility. If you’re very particular about the look and feel of your funnels, this might be a sticking point.

• Mobile App Needs Work

The mobile app is functional but feels a bit clunky. If you’re often on the go and need to manage your business from your phone, you might find the app lacking in user experience and performance. I hope they improve this area soon, especially for people who rely on mobile access.

• Email and Text Limitations

GoHighLevel includes email and SMS marketing, which is great in theory, but the functionality is somewhat limited. I’ve noticed issues with deliverability at times, and the email templates could be better. If you’re coming from a dedicated email marketing platform like ActiveCampaign, you might find GoHighLevel’s email tools a bit underwhelming.

• GoHighLevel Email Marketing Costs

One drawback of GoHighLevel is the additional cost of email marketing.

While the platform itself doesn’t charge for email sending, you’ll need to integrate with a service like Mailgun, which charges around $0.01 per email. This means you’re billed every time you send an email through their servers. For high-volume users, these costs can quickly add up, leading to unexpected bills that may total hundreds of dollars, depending on the size of your campaigns.

How Much Does GoHighLevel Cost?

GoHighLevel offers a tiered pricing structure based on the level of access and features you need.

Here’s a breakdown of the available plans:

Plan Type	Monthly Price	Annual Price Savings
GoHighLevel Starter Plan	$97/mo	20% discount
GoHighLevel Unlimited Plan	$297/mo	20% discount
GoHighLevel Pro Agency Plan (White Label)	$497/mo	20% discount

1. HighLevel Agency Starter Account ($97/month)

This entry-level plan is perfect for solo marketers or small businesses looking to centralize their operations. It includes core features like:

• CRM system
• Unlimited funnels
• Landing pages
• Email and SMS marketing
• Calendars and appointment management
• Pipeline management

However, this plan limits you to managing one account, so it’s better suited for individuals or businesses with few clients.

2. HighLevel Agency Unlimited Account ($297/month)

As the name suggests, this plan is designed for agencies managing multiple clients. In addition to all the features from the starter plan, you get:

• Unlimited sub-accounts for different clients
• White-labeling features (custom branding)
• API access for custom integrations
• Full client management tools

This plan allows agencies to scale their operations significantly while offering clients a branded solution.

3. HighLevel White Label Mobile App Add-On ($497/month)

If you want to take your white-label game to the next level, GoHighLevel offers a mobile app add-on. This allows you to brand your own mobile app that clients can use, which enhances your service offering and adds an extra layer of professionalism. This plan is ideal for agencies looking to provide clients with an all-in-one mobile solution.

Any Other Hidden Fees with GoHighLevel?

While GoHighLevel’s base pricing is straightforward, a few extra costs can sneak up on you, especially if you’re using some of the platform’s more advanced features.

First up are SMS and phone call costs.

GoHighLevel uses Twilio to handle text messages and phone calls, which means you’ll be billed separately for these services.

For SMS, you’re looking at around $0.0075 per message in the U.S.; phone calls cost about $0.013 per minute for outbound calls. If you’re running many campaigns with text blasts or making regular calls, these costs can stack up pretty fast.

Then there’s the email marketing side.

As discussed earlier, GoHighLevel doesn’t have built-in email sending, so you’ll need to connect with a service like Mailgun, which charges $0.01 per email. If you send thousands of emails, these small charges can snowball into a hefty bill by the end of the month.

Lastly, if you’re thinking about going down the white-label route and offering your clients a branded mobile app, that feature costs an extra $497/month. It’s an awesome option for agencies, but definitely something to budget for if you want to provide that next-level service.

What About GoHighLevel Discounts?

If you’re looking to save some money while using GoHighLevel, there are definitely some discounts and offers you should know about! First off, if you opt for an annual payment instead of a monthly plan, you can enjoy up to 20% off your subscription.

This is a fantastic way to cut costs if you’re planning to stick with the platform for the long haul. Additionally, GoHighLevel currently offers a 30-day free trial, allowing new users to explore all the features and tools without any upfront cost.

You can even access this trial through the GoHighLevel Free Live Bootcamp, which helps you get up and running smoothly.

Also read: GoHighLevel Pricing Plans (complete guide)

10 Key GoHighLevel Feature Lists and Benefits

I’ve discussed my favorite parts of GHL, but I must also highlight some other features that can truly enhance your marketing strategy and streamline your operations.

Here’s a closer look at the standout functionalities that make GoHighLevel a business game-changer.

1. HighLevel Sales Funnels and Website Builder

I find HighLevel’s Sales Funnel and Website Builder to be user-friendly and effective. It allows me to create captivating funnels quickly. You can literally choose from a wide range of customizable templates or build your own funnel from scratch.

Here are a few benefits:

• Unlimited Funnels: You can create as many funnels as you need for your projects or clients without restrictions.
• Drag-and-Drop Feature: The drag-and-drop interface makes it simple to design funnels without any coding skills.
• Tracking Tools: HighLevel provides tools to monitor how visitors interact with my funnels. This helps me understand what works and what needs improvement.
• Mobile Optimization: I appreciate that all funnels are mobile responsive, making sure my audience has a good experience on any device.

2. GHL Customer Relationship Management (CRM) Features

With GHL’s CRM, you can easily manage unlimited contacts. This feature lets you store all your leads and customers in one place without worrying about limits.

Another cool thing about the CRM is that you can create smart contact lists and tags, which lets you organize your contacts efficiently. Then group them based on interests or behaviors, making it easier to target your marketing efforts.

Another standout feature is the unified conversation feed. In this view, you can see all your interactions—calls, texts, emails, and social media messages—in one place.

Additionally, the missed call text-back feature ensures that you never miss an opportunity. If you’re busy and can’t answer, your leads receive an automatic text response. This keeps the conversation going without losing potential customers.

Finally, with the LC-Phone system, you can make calls directly from GHL.

This integration simplifies your communication process, allowing you to connect instantly through various channels, such as SMS, WhatsApp, and email.

3. GoHighLevel Calendars and Booking

With GoHighLevel, you can create unlimited calendars to manage multiple schedules without worry. You’ll appreciate the different calendar types available; whether for services or events, you can choose what best fits your needs.

The service menu calendars sync easily with your other tools, keeping everything organized and accessible. You’ll enjoy the advanced scheduling options, allowing you to set specific availability and booking conditions.

The automatic appointment booking feature saves you time, enabling clients to book appointments online and reducing your workload. Plus, you can require upfront payments for appointments, helping to ensure that your time is respected and reducing no-shows

4. GoHighLevel Memberships & Community

GoHighLevel offers a powerful Membership feature that allows you to create unlimited courses and communities. This feature allows you to easily build content that engages your audience and keeps them coming back for more.

With the course builder and templates, you save time while designing courses that look professional. The community creation tool helps you connect with learners, fostering interaction and support among members.

Offering course completion certificates is also rewarding. These add value to your courses and encourage your audience to finish what they start.

Membership sites are another great aspect of GoHighLevel. They provide a secure space for your content, making it simple for members to access resources. This sense of community enhances the learning experience, solidifying your client relationship.

5. GoHighLevel Affiliate Program

This GoHighLevel review guide was sponsored and motivated by commissions.

The GoHighLevel Affiliate Program offers a great way to earn money while promoting a useful tool. I can earn up to 40% monthly recurring commissions for every customer I refer.

Here are some benefits of joining the program:

• No Paid Account Needed: I don’t have to pay for a GoHighLevel account to become an affiliate.
• Multiple Payment Options: I can choose different payout methods, not just through PayPal.
• Level 2 Commissions: I can earn a 5% recurring commission on second-level referrals.

6. GoHighLevel SaaSPRENEUR

Joining the GoHighLevel SaaSPRENEUR community can be transformative for your business. This platform enables you to easily launch and manage Software as a Service (SaaS) offerings.

By leveraging GoHighLevel, you gain tools to onboard new clients quickly. Many have successfully onboarded 100 SaaS clients in just four months, benefiting from the reliable revenue stream that SaaS provides.

Co-working with others in the SaaSPRENEUR network expands your knowledge. You’ll learn valuable strategies from experienced entrepreneurs, fostering a supportive environment.

With access to resources like courses and templates, you have everything you need to succeed. The comprehensive training helps you continually improve your skills.

7. GoHighLevel Automation Features

GoHighLevel’s automation capabilities truly impressed me. You can automate many aspects of your workflow, which saves time and reduces repetitive tasks.

Here are some key automation features I tested:

• Calendar Scheduling: I was able to automate appointment bookings and reminders. You’ll hardly miss a meeting.
• Lead Nurturing: Keeping leads engaged becomes easier as you can automatically guide them through pipelines.
• Campaign Management: Subscribing and unsubscribing from campaigns requires no manual effort.

The workflow tool is where the real magic happens.

You can design visual processes that map out the entire customer journey. This clarity helps me create complex automation, like multi-channel marketing campaigns.

Another standout is the AI-powered SMS booking bot. It understands positive and negative responses, allowing you to engage customers effectively.

8. GoHighLevel White Label and Reselling Features

With GoHighLevel, white-label, you can brand the platform as your own and sell it as a Software as a Service (SaaS). This feature lets you set your own pricing and decide which tools to offer your clients.

9. GoHighLevel Free Snapshots

I find GoHighLevel’s free snapshots to be a valuable resource for users.

These snapshots allow you to access pre-made templates tailored for specific niches. Setting up campaigns with these templates saves you time and effort.

Here are some benefits of using GoHighLevel free snapshots:

• Ready-to-Use: You can import these snapshots directly into your HighLevel account and start using them right away.
• Variety: There’s a large selection available, catering to different industries and business needs.
• Updates Included: I am automatically notified of any new features added to these snapshots, ensuring I always have the latest tools.

10. GoHighLevel API

The GoHighLevel API is a powerful tool that enhances application connectivity. It allows seamless communication between different software, making integration effortless.

You can choose based on your needs. Two versions are available: API 1.0 and API 2.0. API 2.0 uses OAuth 2.0 for advanced security and is the preferred choice for new projects.

Here are some benefits you’ll enjoy:

• Easy Integration: Connect GoHighLevel to other platforms with ease.
• Data Management: Efficiently access and manage your data.
• Automation: Automate tasks to save time and improve workflow.

What Some of The Notable GoHighLevel Alternatives

When exploring notable GoHighLevel alternatives, I’ve identified several platforms that stand out.

Each has its own unique features, benefits, and pricing structures.

Platform	Pricing	Free Trial
ClickFunnels	From $97/month	14-day free trial
Kartra	From $119/month	30-day free trial
Systeme.io	Free basic plan, $27/month for more	14-day free trial
HubSpot	Free tier + Paid plans starting at $45/month	Yes, basic tools free
Kajabi	From $149/month	14-day free trial
Vendasta	Pricing varies	Varies
Skool	From $99/month	14-day free trial
Salesforce	From $25/month	30-day free trial
Pipedrive	From $15/month	14-day free trial
Zoho CRM	From $12/month	15-day free trial
WordPress	Free (hosting extra)	No trial, free plan available

• ClickFunnels: Focuses on sales funnels, simplifying the process but may lack some comprehensive marketing tools found in GoHighLevel.
• Kartra: Offers robust marketing features at a higher price point; its all-in-one nature is similar but can feel complex for new users.
• Systeme.io: Budget-friendly and provides essential tools but may not have as many advanced features as GoHighLevel.
• HubSpot: Has a strong reputation in CRM and inbound marketing; the free version is useful, but advanced tools can get pricey.
• Kajabi: Excellent for online courses but might not cater as well to service-based businesses.
• Vendasta: Feature-rich for local businesses but can be overwhelming for smaller operations.
• Skool: Offers community-focused features that are less common in GoHighLevel.
• Salesforce: Powerful for larger businesses but can be complicated and costly.
• Pipedrive: Excels in sales management but lacks broader marketing capabilities.
• Zoho CRM: Flexible and affordable, but integration might require more effort.
• WordPress: Versatile for content but not a comprehensive business solution like GoHighLevel.

Read more: List of the Best GoHighLevel Alternatives

Final Thoughts: Is GoHighLevel Worth It?

If you’re running an agency or a service-based business, GoHighLevel is an excellent choice.

It’s particularly useful for marketers managing multiple clients who want to centralize everything under one roof. The white-labeling feature and its automation capabilities give you a lot of control and can make your business look more professional to clients.

However, if you’re just starting out or only need a few basic tools, GoHighLevel might feel like overkill. The steep learning curve could be discouraging for those who prefer more straightforward tools, and the sheer amount of features can be overwhelming if you don’t need them all.

At the end of the day, GoHighLevel is an incredibly powerful platform, but it’s not for everyone. If you’re an agency owner or looking to consolidate multiple tools into one system, GoHighLevel can save you time and money. But if you need highly customizable funnels or prefer super-smooth user experiences, you might find some frustrations.

Also read: How to Get HighLevel 30-day Free Trial?

Frequently Asked Questions

How to Contact GoHighLevel Support?

To contact GoHighLevel support, visit their website and navigate to the support section. You can submit a ticket or find resources like FAQs and tutorials. They also offer chat support for immediate assistance.

How Do I Pause My GoHighLevel Account?

To pause your account, go to the account settings in your dashboard. Look for the option to pause or suspend your account. This will stop all billing and allow you to resume when ready.

How Does the Pricing Structure of GoHighLevel’s SaaS Model Work?

GoHighLevel operates on a subscription model with several pricing tiers. Each tier offers different features and capabilities. You can choose a plan that best fits your business needs and budget.

How Does GoHighLevel Differentiate Itself from Other Marketing Platforms?

GoHighLevel stands out by offering an all-in-one solution tailored specifically for agencies. It combines CRM, email marketing, and funnel building under one roof. This integration helps streamline processes and reduce reliance on multiple tools.