Rumble vs YouTube: Earning Differences & Similarities

Which pays higher and earns you more as a creator – YouTube or Rumble?

If you’re a content creator looking to monetize your videos, you’re probably familiar with YouTube. But have you heard of Rumble?

This up-and-coming video-sharing platform has been gaining popularity in recent years, offering an alternative to YouTube for creators looking to earn money from their content. In fact, Rumble has seen a surge in monthly active users, with a growth rate of 142% YoY in Q4 of 2022.

So, how does Rumble compare to YouTube?

While both platforms offer creators ad revenue, some key differences exist. We’ll dissect those in this comparison between Rumble and YouTube.

Overview and Background of Rumble and YouTube

For starters, Rumble’s ad revenue-sharing model offers creators a larger percentage of their earnings than YouTube. Also, Rumble offers higher-quality video and more streaming resolutions, such as 4K and 8K. However, YouTube’s vast audience and well-established platform may still make it the preferred choice for many creators.

Let’s discuss more in the overview of both platforms.

What is Rumble? An Overview

Rumble is a video-sharing platform founded in 2013 by Chris Pavlovski. The Canadian company has gained popularity due to its less restrictive content policies.

It has also been touted as a platform that offers creators an alternative to YouTube’s strict content rules. Rumble has grown exponentially in the past few years and has become a popular platform for creators looking for a more open environment to share their content.

Rumble has a global reach and users from all over the world.

The platform has been gaining traction due to its less restrictive content policies, which allow creators to post videos that may be considered controversial or sensitive on other platforms. Rumble has also been praised for its monetization policies, which allow creators to earn revenue directly from their videos.

What is YouTube? An Overview

YouTube is a video-sharing platform founded in 2005 by three former PayPal employees: Steve Chen, Chad Hurley, and Jawed Karim. It was later purchased by Google in 2006. Since then, it has become one of the largest video-sharing platforms in the world.

YouTube has a massive user base, with over 2.49 billion monthly active users. The platform has become a hub for creators to share their videos and a key player in the entertainment industry.

YouTube has a global reach and is available in most countries worldwide.

The platform has been praised for its monetization policies, which allow creators to earn revenue from their videos. However, YouTube has been criticized for its strict content policies, which have removed many videos and channels.

Rumble vs. YouTube – Table Comparison

Feature	Rumble	YouTube
Year Founded	2013	2005
Global Reach	Yes	Yes
Monthly Active Users (2024)	80 million	2 billion
Monetization Policy	Direct earnings	Ad revenue
Content Policies	Less restrictive	Strict
Earnings per 1000 Views	$0.90 – $4.50 (varies widely)	$0.25 – $4 (depends on niche and audience)
Video Length Limit	No limit	12 hours
Live Streaming	Yes	Yes
User Demographics	Varied, trending older users	Diverse, younger audience
Mobile App Availability	iOS, Android	iOS, Android
Video Quality Options	Up to 8K	Up to 4K
Advertising Control	Higher creator control	Platform-controlled ads
Community Features	Comments, Rumbles (likes)	Comments, Likes, Dislikes
Parent Company	Independent	Google (Alphabet Inc.)

Content Creation and Management

Uploading and Interface

Both Rumble and YouTube offer user-friendly interfaces for uploading content.

However, YouTube’s interface is more familiar to most creators, as it has been around for much longer and has a larger user base. Rumble’s interface is also easy to navigate, but it may take some time for new users to get used to it. Both platforms allow creators to upload videos in various formats, including MP4, MOV, and AVI.

Content Policies and Guidelines

Both Rumble and YouTube have strict content policies and guidelines that creators must follow. YouTube’s policies are more comprehensive and detailed, as the platform has been around for much longer and has faced several controversies. Rumble’s policies are strict but focus more on copyright infringement and illegal content.

Algorithm and Content Discovery

YouTube’s algorithm is known for recommending videos to users based on their viewing history and preferences.

Rumble’s algorithm is still developing but offers content discovery features such as trending videos and recommended channels. Both platforms have a system to promote popular and engaging content, but YouTube’s algorithm is more advanced and has a larger user base to draw data from.

YouTube or Rumble – Which Has a Better User Experience?

The user experience on both platforms is subjective and depends on the individual user’s preferences. YouTube has a more established user base, which means there is more content to discover and engage with. However, Rumble offers a more niche audience and a focus on short-form content, which may be more appealing to some creators. Ultimately, the choice between

Monetization and Earnings: How Do Rumble Pay Creators Compare To YouTube?

Rumble and YouTube differ in their approaches and policies regarding monetization and earnings.

Monetization Opportunities

Rumble and YouTube offer different monetization opportunities for creators. YouTube’s Partner Program is the primary way creators monetize their content and earn money through ad revenue. Creators can also earn money through merchandise, memberships, and Super Chat.

On the other hand, Rumble offers instant monetization for creators, which means they can start earning money from their videos as soon as they upload them.

Rumble also offers a paywall feature that allows creators to charge viewers to access their content. Additionally, RumbleTalk is a feature that allows creators to monetize their live streams through sponsorships and donations.

Earnings Potential

The earnings potential on Rumble and YouTube varies depending on CPM, audience size, and cost per view. YouTube offers a larger potential audience, meaning creators can reach more viewers and earn more money. However, Rumble provides a higher revenue share for beginners, making it an easier entry point for new creators.

Revenue Streams Comparison

When it comes to revenue streams, Rumble and YouTube offer different options. YouTube primarily relies on ad revenue as its main revenue stream, while Rumble offers a variety of revenue streams, such as sponsorships, donations, and pay-per-view content.

YouTube vs. Rumble – Community and Engagement

User Engagement and Reach

Regarding user engagement and reach, both Rumble and YouTube offer various features to help creators connect with their audience. YouTube has a larger user base, with over 2.7 billion monthly active users, making it a great platform for creators to reach a wider audience. However, Rumble has been experiencing significant growth, with over 50 million users monthly.

Both platforms offer similar engagement features, such as likes, comments, and shares, which allow creators to interact with their audience.

Additionally, both platforms offer subscriptions, which allow creators to build a loyal following. On YouTube, creators can offer exclusive content to subscribers, while on Rumble, subscribers get access to ad-free videos and early access to new content.

Community Features and Support

YouTube offers a more robust set of community features and support for creators. It has a dedicated Creator Studio provides creators with analytics, monetization options, and other tools to help them grow their channel. Additionally, YouTube has a strong community of creators who share tips and best practices.

On the other hand, Rumble is still a relatively new platform and does not offer the same level of community support as YouTube.

However, Rumble has a support team to assist creators with any issues they may encounter. Rumble also offers a Super Chat feature, which allows fans to pay to have their comments highlighted during a live stream.

YouTube vs Rumble – Current Market Share and Growth

Platform Dominance and Reach

Regarding online video-sharing platforms, YouTube has been the undisputed king for over a decade. With over 2.7 billion monthly active users, YouTube is the largest social media platform for video content creators and viewers.

On the other hand, Rumble, a relatively new platform, has been growing rapidly. As of the first quarter of 2024, the monthly active users (MAU) of video platform Rumble reached an average of almost 50 million. However, this number is still a fraction of YouTube’s user base.

Growth Trajectories and Trends

Rumble is outpacing YouTube in terms of percentage growth.

However, it is important to note that YouTube’s growth is still substantial, with a forecasted growth rate of 232.5 million users (+24.91 percent) between 2024 and 2029.

In contrast, Rumble’s growth rate is not sustainable in the long term, and it remains to be seen if it can maintain its current pace.

Regarding market share, YouTube continues to dominate the online video-sharing market. According to recent statistics, YouTube has a market share between 73% and 92%, while Rumble’s market share is less than 1%. However, Rumble’s aggressive growth strategy and competitive monetization rates make it an appealing platform for creators restricted by YouTube’s stringent regulations.

Freedom of Expression and Censorship

Content Moderation Policies

Both Rumble and YouTube have content moderation policies to ensure their platforms are safe and appropriate for all users. However, the two platforms differ in their approach to content moderation.

YouTube has been criticized in the past for its strict content policies, which resulted in the demonetization and removal of videos containing controversial or sensitive content. In contrast, Rumble has positioned itself as a platform that supports free speech and does not censor content based on political views or opinions.

Free Speech and Censorship

Rumble’s commitment to free speech has made it an attractive alternative to YouTube for creators who feel their content has been unfairly censored or demonetized on other platforms. Rumble allows creators to express themselves freely without fear of censorship, and its content moderation policies are designed to protect users from harmful or illegal content rather than to stifle free expression.

However, this commitment to free speech has also led to criticism of Rumble for allowing hate speech and other forms of harmful content on its platform. Rumble has defended its content policies, stating that it does not tolerate hate speech or illegal content but also believes in the importance of free speech and open dialogue.

Rumble vs YouTube: Advertising & PPC

When comparing advertising and pay-per-click (PPC) options between Rumble and YouTube, there are several key differences to consider:

• Ad Revenue and Monetization: Rumble offers creators a higher share of ad revenues and stronger copyright protections. This can be particularly appealing for content creators looking to maximize their ad earnings.
• Audience Size and Reach: YouTube has a significantly larger user base, which means ads on YouTube can potentially reach a broader audience. This makes YouTube a more attractive platform for advertisers looking for extensive reach and visibility.
• Cost Per Mille (CPM): The cost per thousand impressions (CPM) on Rumble is generally lower compared to YouTube. YouTube’s CPMs range from $10-30, while Rumble offers more cost-effective options, making it a more budget-friendly choice for advertisers.
• Ad Types and Formats: Both platforms offer various ad formats. YouTube provides many options, including skippable and non-skippable video ads, display ads, and bumper ads. Rumble also offers video and display ads with a simpler and potentially less cluttered interface.

Comparing the Pros and Cons of Rumble vs. YouTube

YouTube Pros and Cons

Here are some of the pros and cons of using YouTube:

Pros:

• Wide audience reach: With over 2 billion monthly active users, YouTube provides a vast audience for creators to showcase their content.
• Established platform: YouTube has been around since 2005 and is the go-to platform for video content.
• High earning potential: YouTube’s Partner Program allows creators to monetize content and earn money through advertising revenue.
• Robust creator tools: YouTube provides a range of tools for creators to enhance their videos, including editing software, analytics, and community features.

Cons:

• Content restrictions: YouTube has strict content policies that can limit what creators can post on the platform.
• Revenue sharing: YouTube takes a significant portion of the advertising revenue generated from the creator’s content.
• Algorithm changes: YouTube’s algorithm can be unpredictable and can impact a creator’s views and earnings.
• Competition: With such a large user base, creators face stiff competition for views and engagement.

Rumble Pros and Cons

Here are some of the pros and cons of using Rumble:

Pros:

• Better monetization options: Rumble offers better revenue-sharing options for creators, with a 60/40 split in favor of the creator.
• Creator-first focus: Rumble is designed with creators in mind, providing tools and features to help them succeed.
• High-quality video: Rumble offers higher-quality video streaming than YouTube, with support for 4K and 8K resolutions.
• Smaller competition: With a smaller user base, creators may face less competition for views and engagement.

Cons:

• Smaller audience: Rumble has a smaller user base than YouTube, which can limit the audience reach for creators.
• Limited creator tools: Rumble’s creator tools are less robust than YouTube’s, with limited editing software and analytics.
• Content restrictions: Rumble’s content policies are also strict and can limit what creators can post on the platform.
• Lower earning potential: While Rumble offers better revenue-sharing options, the smaller user base can limit creators’ earning potential.

Which Platform is Right for You: Rumble or YouTube?

When it comes to choosing between Rumble and YouTube, several factors must be considered. Both platforms have unique benefits and drawbacks, and the right choice ultimately depends on your goals and priorities as a creator.

Rumble and YouTube are popular video-sharing platforms but differ in their target audience, content policies, and monetization models. Rumble is a relatively new platform that focuses on user-generated content and aims to provide an alternative to YouTube. On the other hand, YouTube is a well-established platform with a massive user base and a wide range of content.

One key difference between Rumble and YouTube is their monetization models. Rumble offers a revenue-sharing program that allows creators to earn money from their videos based on views and engagement. On the other hand, YouTube has a more complex monetization model involving advertising revenue, sponsorships, and merchandise sales.

Overall, I’d choose YouTube over Rumble because of its massive user base and wide range of content. However, Rumble may be better for those who prefer a more streamlined user interface and a revenue-sharing feature.

Frequently Asked Questions

Is Rumble better than YouTube?

Both Rumble and YouTube have their unique features and benefits. Rumble is known for its high-quality streaming and accessibility, while YouTube has a larger user base and established global presence.

Does Rumble pay as much as YouTube?

Rumble and YouTube have different monetization models, which can impact creators’ potential earnings. Rumble offers a revenue-sharing model, while YouTube has its Partner Program. The amount of money earned per view can vary based on factors such as ad placement and engagement.

Can I use Rumble videos on YouTube?

It is possible to use Rumble videos on YouTube, but it is important to ensure you have the necessary rights and permissions. Rumble has specific guidelines for cross-posting content, which should be reviewed before sharing videos on other platforms.

How do earnings on Rumble compare with YouTube’s revenue per 1000 views?

Earnings on Rumble typically range from $2 to $10 per 1,000 views, although top creators can earn up to $25 per 1,000 views. In contrast, YouTube creators generally earn between $0.25 and $4 per 1,000 views, depending on factors like audience engagement and ad types. Therefore, Rumble can offer higher earnings per 1,000 views than YouTube, making it an attractive platform for content creators looking to maximize their ad revenue.

What are the monetization requirements for creators on Rumble compared to YouTube?

Rumble and YouTube have different monetization requirements. Rumble requires creators to have a minimum of 500 subscribers and 5,000 views per month, while YouTube requires 1,000 subscribers and 4,000 watch hours in the past year.

Does Rumble use less data than YouTube?

Rumble is more efficient than YouTube in terms of bandwidth usage, which can help save on costs.

What are the main differences between Rumble’s and YouTube’s content platforms?

Rumble and YouTube take different approaches to content moderation and community guidelines. Rumble focuses on free speech and content diversity, while YouTube has stricter policies on hate speech and misinformation. Additionally, Rumble offers higher-quality video streaming and more accessibility features.

Can users access Rumble without any subscription fee, and how does this compare with YouTube?

Users can access Rumble without any subscription fee, while YouTube offers both free and paid options. Rumble’s accessibility and lack of subscription fees can make it a more appealing option for some users. In contrast, YouTube’s larger user base and established reputation can offer more potential exposure for creators.

What is the current market share and user base comparison between Rumble and YouTube?

As of Q1 of 2024, Rumble had over 50 million monthly active users, while YouTube had over 2.7 billion. While Rumble’s user base is smaller, it has seen significant growth in recent years and offers a unique content creation and sharing platform.